The Manufacturing Marketer

Gorilla 76
  • 4.9 (19)
  • Marketing
  • Updated Weekly

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

  1. 6d ago

    Stay in the room: Using Google retargeting to expand your reach | IMC Live

    Google's retargeting is one of the most affordable ways manufacturers stay in front of buyers who already visited the site but left without filling out a form. But on an increasingly crowded Google page, it also produces some of the most ignorable creative on the internet. Unless you do it right. That’s why we brought in Gorilla 76 Performance Marketer Brad Litwin on Aug 20 to talk through how to run Google retargeting ads that convert at a reasonable cost. Here are just a handful of things we get into: -Critical audience considerations -How to set your lookback window -The settings that quietly eat your budget, starting with ads in mobile apps -How to write and design effective retargeting ads

  2. Aug 20

    Your email list is the only audience you own

    Brendon makes the argument that email might be the most valuable -- and the most overlooked -- tool in the industrial marketer's toolkit. Take a listen.

  3. Aug 13

    Show up or get left out: Tailoring your digital presence for AI search w/ Erik Schlosser | IMC Live

    If you're not referenced, you're invisible. That's how Gorilla 76 founder Joe Sullivan frames AI search, and it's the problem we take on in this episode. Keyword stuffing doesn't work on an LLM. You either answer your buyers' questions well enough to get cited, or you're not in the conversation. This episode is a recording of IMC Live from August 6, 2026. Gorilla 76 Strategist Erik Schlosser joins hosts Allen Fennewald and Chelsey Trevino, plus a room full of industrial marketers asking their own questions. Erik says that most manufacturers respond to AI search backward. They feel behind, so they rush loads of blog posts, and rushed blog posts are worth less than three good ones. What actually earns citations is depth in a niche you own, published consistently, all of it pointing back to the same few things you want to be known for. In this episode, we discuss: • How AI builds trust in a source • Which SEO fundamentals still apply, and which signals are genuinely new • The content cascade: one pillar asset, cut down across channels, one through line • The importance of starting with a strong pillar piece • Heading structure, the inverted pyramid, and why FAQ pages get cited • Freshness, and how to handle it when your product is 70 years old • Thought leadership from a person rather than a company • Where a one-person marketing department should start. We also went through two worked examples: An in-house motor blog, which now outranks their own product pages in AI search, and a construction company’s personal stories, which earn credibility with LLMs and get shared by the families of the people in them. IMC Live runs twice a month inside the Industrial Marketing Collective. Next up on August 20: Brad Litwin on using Google retargeting to expand your reach.

  4. Aug 6

    Everyone’s asking the wrong question about AI and websites w/ Randall Zaitz

    We’ve brought back on Randall Zaitz, Gorilla’s Digital Creative Director and a friend of the show. Randall’s been writing about AI’s place in website development, and he has some thoughts on a much needed mentality shift. In short: AI is a tool. But not everything in a website build is a question of tooling. Let’s dig into the differences.

  5. Jul 30

    The making of an industrial podcast w/ Peyton Warren

    Podcasting has taken over manufacturing. At least, we think so. And today, we’ve brought back Gorilla 76’s Marketing Director Peyton Warren to talk to us about it. We’ve done them for clients, we’re doing it ourselves, obviously, here at Gorilla. Let’s talk about how the sausage gets made, whether it’s a good fit for your business, and the nitty gritty of performance and goals with podcasting.

  6. Jul 23

    Stop optimizing for clicks: A better approach to B2B landing pages w/ Tas Bober | IMC Live

    Most B2B landing pages are built to convert — but what if that's the wrong goal entirely? In this conversation, we'll sit down with Tas Bober, landing page strategist and founder of The Scroll Lab, to rethink how we approach LPs for complex products and services. We'll cover: Why on-page conversions are a misleading success metric How to build pages that serve buying committees, not just individual clicks What it actually looks like to match your landing page to the B2B buying journey From page structure to messaging strategy, Tas will share what it takes to create landing pages that give buyers the information they need to build a business case and put you on the shortlist.

  7. Jul 16

    Your 2026 paid social tactics w/ Kevin McClary

    Brendon and Nihal talk to Kevin McClary, head of performance marketing at Gorilla 76, about what's happening in paid social for industrial companies in 2026: the tactics, the strategy and what's changing with AI.

  8. Jul 9

    Industrial marketers piloting AI w/ Aren Manship

    We’ve brought back our wonderful, and previously regular cohost on this show, Aren Manship – formerly Aren Buresh. For longtime listeners, you’ll already know that Aren is Strategy Director here at Gorilla 76. And today, she’s here to talk about how the strategy department here at Gorilla has been rolling out new AI pilots, and how you might be able to do the same. Want to talk about how you've been using AI? Reach out to podcast@gorilla76.com

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Ratings & Reviews

4.9
out of 5
19 Ratings

About

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

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