The Private Practice Pro

Kelley Stevens, LMFT
  • 4.9 (50)
  • Entrepreneurship
  • Monthly

Welcome to The Private Practice Pro podcast. I'm Kelley Stevens, LMFT, a therapist, a mom of two, and someone who figured out private practice the hard way. I started out making $16 an hour, driving over an hour each way to work, and paying a $1,000 student loan bill every month. Since then, I've opened three private practices in three different cities and supported more than 3,000 therapists as they build and grow their own. This podcast is for you if you're sitting in your office wondering how you're going to keep your caseload full in today's world. So much has changed with AI, big tech, and the way clients find a therapist, and every episode is focused on what's working right now. You'll hear a few kinds of episodes. In my solo episodes, I break down the patterns and mistakes I'm seeing after coaching thousands of therapists, along with what I would do right now to keep your caseload full. My marketing director and best friend, Amanda, joins me for coffee talks where we take websites, SEO, and social media and turn them into steps you can actually take. In our private practice breakdowns, I look at a listener's website, practice, and marketing and share in real time what I would change. And every so often, I'll sit down with someone I think you really need to know. My goal is to keep every episode focused on you and the practice you're building, because private practice really is just a series of steps, and you only need to take the next one. ❤️

  1. Episode 1

    We're Back! What to Expect From Season 5 of The Private Practice Pro Podcast

    I paused this podcast when I went on maternity leave with my second son, Henry. He turns three next month, which means I took a three-year break, and so much has changed in my life and in our field since then. AI and big tech have changed how therapists market their practices, and I've watched therapists find new ways to grow that I never would have expected. When I thought about bringing the show back, I wanted to do it with real intention. This first episode walks you through what you'll hear this season. In my solo episodes, I break down the patterns I'm seeing after coaching thousands of therapists, including the biggest mistakes I'm seeing in 2026 and what I would do right now to keep a caseload full. My marketing director and best friend, Amanda, joins me for coffee talks where we take websites, SEO, and social media and turn them into steps you can actually take. And in our private practice breakdowns, I look at a listener's website, practice, and marketing and tell you in real time what I would change. My goal is to keep this show about you, the therapist sitting in your office wondering how you're going to keep your caseload full, so you won't hear a new expert promoting their course every week. And I promise you, I am not having any more babies, so there won't be another three-year break. ❤️ What We Cover 00:00 Welcome back to season five 00:33 What's changed in the therapy industry over the last three years 01:12 Why I'm bringing the podcast back with more intention 01:29 A look back at the first four seasons 01:55 Solo episodes with me 02:33 Coffee talks with Amanda 03:14 Private practice breakdowns and how to be featured 03:45 The occasional interview 03:55 Who this podcast is really for

  2. Episode 2 ·  Video

    What's Working in Private Practice Marketing in 2026 (and What Isn't)

    I've had the chance to coach thousands of therapists on opening and filling a private practice, and after the last year with AI and big tech changing how all of us market, I keep seeing the same five patterns show up over and over again. This is a solo episode where I walk through each one. The best clinicians are not always the most successful business owners in 2026, and I talk about why that is and what the therapists who are doing well right now have in common. I get into the marketing work that feels productive but doesn't bring clients in the door, like the six months spent on a logo while no referral source has gotten an email. I share why the therapists with the clearest, most specific message are winning, and why writing like you talk matters more than ever now that Google can tell what was written by a chatbot. I also talk about confidence, and how it still comes from taking the next small step even a decade into a full practice, and about the therapists in the Private Practice Club who are learning that a first draft is never the final draft. My first Instagram videos were terrible. My mom and my grandma were the only people who saw them. At the end I give you one question to ask yourself about what you're working on this week, because private practice really is just a series of steps and I want to help you figure out which one is next. Read the full show notes and transcript at https://www.theprivatepracticepro.com/podcast/private-practice-marketing-2026 What we cover 00:14 Welcome back to the show 00:27 Why I'm talking about patterns in 2026 01:19 Pattern 1. The best clinicians aren't always the best business owners 03:37 The Club member who works with older adults and said yes to learning marketing 04:28 Pattern 2. Marketing work that doesn't bring in clients 05:48 Pattern 3. The clearest and most authentic message wins 06:52 Writing like a person instead of a chatbot 08:00 Pattern 4. Confidence comes with action 09:11 Pattern 5. Your first draft is not your final draft 10:30 The one question to ask yourself this week Resources mentioned Join the Private Practice Club for live support from me and a community of therapists building alongside you: https://www.theprivatepracticepro.com/the-private-practice-club Free resources for your private practice: https://www.theprivatepracticepro.com Tell me the one thing you're working on in your practice this week at admin@theprivatepracticepro.com, or drop it in the comments on YouTube and I will answer you there. ❤️ Kelley

  3. Episode 3 ·  Video

    What's Actually Working on Therapist Websites Right Now With Amanda Smith

    What actually gets a potential client to look at your website, then fill out an inquiry or pick up the phone? My marketing director and best friend Amanda Smith joins me for this one. Amanda owns The Passive Practice, where she helps therapists find their own voice, research their ideal client, and build a marketing plan around their niche, and she runs much of the back end of The Private Practice Pro. She'll be on a lot of episodes this season. Between the two of us we look at hundreds of therapist websites a year, so we walk through the questions we ask every time we open one. Amanda shares the first thing she looks at, the hero section at the top of your homepage, and why a headline like "I help women with anxiety" tells your ideal client almost nothing about whether you understand her. I talk about how often therapists bury their own photo when most potential clients are scrolling for your face before they read a word. We get into the difference between a website that names a diagnosis and one that speaks to the feeling underneath it, why that matters when ten other therapists nearby treat the same thing, and how people are now asking ChatGPT to find them a therapist. We talk about budget and how to get a site that looks custom without a custom price, and I share what I think about building your entire website on Claude after seeing hundreds of therapist sites this year. We also answer whether every therapist needs a niche (yes, and keep it to three) and how much of yourself to share on your About page. Read the full show notes and transcript at https://www.theprivatepracticepro.com/podcast/what-makes-a-good-therapist-website What we cover 00:13 Meet Amanda Smith 01:00 What The Passive Practice does for therapists 02:41 How Amanda supports The Private Practice Pro 03:37 The first thing we notice on a therapist's homepage 05:23 The red flags we spot in the first 30 seconds 06:43 Speaking to the emotion underneath the symptoms 08:26 Ideal client research, SEO, and AI search 09:59 Signs a therapist website is working 11:11 Kelley's vibe check and the level of professionalism 12:26 You don't need a $15,000 custom site 14:16 Why we don't recommend a Claude-built therapist website 16:48 Does every therapist need a niche? 19:22 How much to share about yourself on your website 21:42 What's coming up in the Club and this season Resources mentioned The Private Practice Club, where Amanda is leading trainings over the next few months on SEO blogs, finding your keywords, homepage copy, and optimizing your site for AI search: https://www.theprivatepracticepro.com/the-private-practice-club The Passive Practice: https://www.thepassivepractice.com Send us your website questions at admin@theprivatepracticepro.com, or drop them in the comments on YouTube or Instagram @theprivatepracticepro, and we will answer you there. ❤️ Kelley

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Trailer

4.9
out of 5
50 Ratings

About

Welcome to The Private Practice Pro podcast. I'm Kelley Stevens, LMFT, a therapist, a mom of two, and someone who figured out private practice the hard way. I started out making $16 an hour, driving over an hour each way to work, and paying a $1,000 student loan bill every month. Since then, I've opened three private practices in three different cities and supported more than 3,000 therapists as they build and grow their own. This podcast is for you if you're sitting in your office wondering how you're going to keep your caseload full in today's world. So much has changed with AI, big tech, and the way clients find a therapist, and every episode is focused on what's working right now. You'll hear a few kinds of episodes. In my solo episodes, I break down the patterns and mistakes I'm seeing after coaching thousands of therapists, along with what I would do right now to keep your caseload full. My marketing director and best friend, Amanda, joins me for coffee talks where we take websites, SEO, and social media and turn them into steps you can actually take. In our private practice breakdowns, I look at a listener's website, practice, and marketing and share in real time what I would change. And every so often, I'll sit down with someone I think you really need to know. My goal is to keep every episode focused on you and the practice you're building, because private practice really is just a series of steps, and you only need to take the next one. ❤️

Information

  • Creator
    Kelley Stevens, LMFT
  • Episodes
    49
  • Seasons
    5
  • Rating
    Clean
  • Copyright
    © 2022 ThePrivatePracticePro.com
  • Show Website
    The Private Practice Pro

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