Why You Hate Sales

Justine Beauregard
  • 5.0 (42)
  • Entrepreneurship
  • Updated Weekly

You love what you do, you just hate selling it (at least, you think you do). Welcome to *Why You Hate Sales*! I'm Justine Beauregard. After 20 years in sales, I think it's time to break down the beliefs, habits, and outdated tactics that make selling awkward and exhausting, and replace them with practical strategies that feel natural, enjoyable, and effective. If you want to have better sales conversations and close more clients without pressure, you're in the right place. Because when selling feels good, people buy faster. Follow Why You Hate Sales, and let's rewrite the rules together!

  1. 3d ago

    Expert Secrets For Being Memorable & Effortlessly Getting Referrals | Episode 64

    If other people can’t easily remember or refer to you, it becomes impossible for them to help you sell. On this episode of Why You Hate Sales, I’m joined by Michael Roderick, CEO of Small Pond Enterprises, to talk about how experts can turn their best ideas into something people remember, refer, and ultimately pay for. Michael went from high school English teacher to Broadway producer in less than two years and now helps thoughtful givers become thought leaders who are more memorable and referrable by default. On today’s episode, we’ll discuss things like: Why smart experts struggle to explain why people should hire them How to turn your natural skills into ideas people easily remember How to know if you’re speaking to right buyers or not ready ones If you’ve ever thought, “People understand how valuable I am once they work with me. I just wish more of them did BEFORE they hired me,” this episode is for you. Get ready to make your expertise easier to understand, your ideas harder to forget, and your name a whole lot easier for other people to bring up in the right rooms. — Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He helps niche up, package and position ideas to get people talking about you when you're not in the room (in a good way).  Michael’s unique methodology came from his background as a High School English teacher to a Broadway Producer in under two years and studying exactly how it was possible. To learn more about him, visit smallpondenterprises.com. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me on IG @SellWithJustine, LinkedIn, or at thefastyes.com!

  2. Sep 29

    Before You Try to Get More Leads...Are You Sure You Need Them? | Episode 63

    You've been told “get more leads” is the response to every sales problem as an entrepreneur...and yet, when you do why doesn't it skyrocket your results? On this episode of Why You Hate Sales, we’re challenging every entrepreneur’s favorite solution of "more leads" because, let's face it. Getting leads isn’t necessarily the hard part. The harder question is how to get the right leads paying attention and buying your offers, not just collecting names. On today’s episode, we’ll discuss things like: How to diagnose your actual sales problem fastThe simple math behind leaking sales (+ how to fix it)Why more leads isn't a catch-all solution for businessesHow solving for “more” can accidentally lose you sales If you’re scrambling to post more, launch another funnel, run ads, or fill your calendar because revenue isn’t where you want it, this episode will help you figure out whether you’re solving the right problem in the first place. Get ready to stop assuming more is the answer and start seeing exactly where you need to focus to for real ROI. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me on IG @SellWithJustine, LinkedIn, or at thefastyes.com!

  3. Sep 22

    Your Buyer Said Price Was the Problem. I’m Not Convinced. | Episode 62

    You tell them the price, they pause, then you hear “That’s a little more than I expected.” Suddenly, you’re scrambling. Lowering your price, adding a payment plan, and making your offer bespoke...again. On this episode of Why You Hate Sales, we’re talking about why the objection you hear at the end of a sales call often isn’t where the sales problem actually started. Because the price objection might show up at minute 47, but the uncertainty that created it might have shown up long before. On today’s episode, we’ll discuss things like: What “that’s too expensive” actually meansHow to make your pricing feel like a no-brainerBuyer comments you never want to overlook or ignoreWhy adding bonuses or discounts can kill sales If you’ve ever lost a sale you were SURE was going to close and immediately blamed your pricing, this episode will show you how to rewind the conversation and find where the hesitation actually began. Because the objection is often just where the sales problem becomes visible. It isn’t necessarily where it started. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me on IG @SellWithJustine, LinkedIn, or at thefastyes.com!

  4. Sep 15

    Why We Never Spend More Than 5 Seconds on Bad Websites | Episode 61

    You’ll wait 45 minutes for a restaurant you REALLY want to try, but give a confusing website 45 seconds? Absolutely not! On this episode of Why You Hate Sales, we’re talking about why buyers aren’t nearly as impatient as we’ve been led to believe. Sometimes the problem isn’t friction. It’s that you haven’t given them enough certainty to believe the friction is worth it. On today’s episode, we’ll discuss things like: Why buyers happily wait, click, apply, and pay more How to know if you're problem is friction or certaintyWhy making something easier doesn't always helpThe real role of social proof in decision making If you’ve been shortening forms, changing buttons, adding CTAs, or trying to make your sales process easier and people STILL aren’t moving, this episode will help you diagnose what might actually be missing. Get ready to stop asking, “How can I make buying easier?” and start asking, “What's making my buyer unsure whether continuing is worth it?” Because buyers will tolerate a surprising amount of friction when they’re certain it'll be worth it. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

  5. Sep 8

    Why Trader Joe’s Upsells You Every Time Without Even Trying | Episode 60

    More choices don't necessarily create more sales, and sometimes they can kill the sale right in front of you. On today's episode of the Why You Hate Sales podcast, we talk about: Why more options can make your business harder to buy from How to make multiple offers feel like a cohesive customer journey The magic phrase you can use to build instant trust with any buyer If you've ever shared different ways someone could work with you and ended with, “Which one sounds best?” this episode will show you why that might be creating more work for your buyer instead of making them feel empowered to say yes. Get ready to simplify your life and sales process with simple shifts you can implement immediately. Because the best sales process doesn't pressure people into buying more. It makes the next decision feel like a no-brainer. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

  6. Sep 1

    If AI Can Give Your Buyers Answers, Why Do They Still Need You? | Episode 59

    Your buyers can get answers to almost anything in seconds, especially using AI. So...why do they still need you? On this episode of Why You Hate Sales, we’re talking about why access to more information is actually making real experience more valuable. Because your buyers don’t necessarily need someone with more answers. They need someone who can recognize which answer matters most to them. On today’s episode, we’ll discuss things like: Why AI isn't able to fully solve any of our problemsHow experts view solutions, versus bots and techThe skills becoming more valuable to consumersHow to demonstrate your expertise quickly If you’ve been wondering how to position your expertise in a world where your buyers can ask AI practically anything, this episode will be a game-changer. It's time to stop competing on the wrong things and lean into your expertise more than ever. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for my name on LinkedIn!

  7. Aug 25

    Your Buyers Are Stalking You Before They Ever Talk to You | Episode 58

    Your buyers are doing a lot more digging than you might realize. They Google you, read reviews, stalk your LinkedIn, listen to your podcast, check out your website, and ask around about you before they ever book a call. And you shouldn't need to care...because everything is set-up to work for you behind the scenes. Except...does it? On this episode of Why You Hate Sales, we’re talking about what your buyers need to see before they ask to talk to you. On today’s episode, we’ll discuss things like: Tiny inconsistencies that quietly create doubt The purpose of truly effective marketing What matters most to a buyer early on If you’re still wondering why qualified buyers aren’t moving as quickly as you’d expect, this episode will help you see what they’re seeing. Get ready to make every interaction they have with your business drive them to think, “Yep. This is exactly who I thought they were!” — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for my name on LinkedIn!

  8. Aug 18

    The Backwards Networking Strategy Every Business Owner Is Taught | Episode 57

    Most networking advice teaches you how to make asks. This is a good skill to master, but it often comes with bad or no guidance around timing. On this episode of Why You Hate Sales, we’re going to talk about the real purpose of networking. It isn’t all about collecting contacts, booking coffee chats, or asking for referrals but about making you a magnetic person people don’t easily forget. On today’s episode, we’ll discuss things like: When and how to make asks people actually say yes to One thoughtful question that will make you instantly memorable How to build trust in minutes, not months “nurturing” relationships If networking has started to feel like an endless cycle of coffee chats, awkward pitches, and forced follow-ups, this episode will show you a completely different way to approach it. Get ready to stop asking your network for opportunities and start having the kinds of conversations that make opportunities come looking for you. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

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About

You love what you do, you just hate selling it (at least, you think you do). Welcome to *Why You Hate Sales*! I'm Justine Beauregard. After 20 years in sales, I think it's time to break down the beliefs, habits, and outdated tactics that make selling awkward and exhausting, and replace them with practical strategies that feel natural, enjoyable, and effective. If you want to have better sales conversations and close more clients without pressure, you're in the right place. Because when selling feels good, people buy faster. Follow Why You Hate Sales, and let's rewrite the rules together!

Information

  • Creator
    Justine Beauregard
  • Years Active
    2022 - 2026
  • Episodes
    212
  • Rating
    Clean
  • Copyright
    © Justine Beauregard
  • Show Website
    Why You Hate Sales

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