Fitness Business Consulting

Fitness Business Consulting

Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios. Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business. If you wish to learn more about our services click below https://fitnessbusinessconsulting.io/dfybc

  1. 1d ago

    How We Signed Up 58 Members in December (While Keeping Churn Below 2%)

    If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson explains why November and December don't have to be slow months for gym and studio owners. In December 2023, Jayme's seven fitness studios signed up 58 new clients while maintaining just 2% member churn. Rather than waiting until January to focus on growth, Jayme shares the strategies his studios used to keep existing members engaged, generate new enquiries and continue selling memberships throughout the Christmas period. We cover Christmas parties, 21-day challenges, member accountability, coach incentives, paid advertising and how to sell January-start memberships before Christmas. The goal is simple: finish the year with strong member retention and build momentum heading into January. Chapters: 00:00 How our seven studios signed up 58 clients in December 02:22 Turning your Christmas party into a retention strategy 04:19 Running a 21-day challenge around four healthy habits 05:45 Using WhatsApp groups for accountability and referrals 08:02 Coach incentives and turning retention into acquisition 09:01 Why December advertising can present opportunities 09:58 Selling January memberships before Christmas 11:20 How to position your offer during sales conversations 12:19 Collecting payments and putting your Christmas plan together 13:44 Why gym owners should keep growing instead of waiting If you're a gym or studio owner preparing for the Christmas period, this episode shares practical strategies to help you retain members, generate enquiries and build momentum for the new year. Please subscribe for more practical strategies to help you grow a more profitable fitness business.

  2. 3d ago

    How to Generate Cash Without Signing Up New Gym Members (Fast Cash Masterclass)

    If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we break down a simple cash flow strategy gym and studio owners can use to generate upfront revenue from their existing members without needing to attract a single new client. The strategy is simple: offer your existing members a discount when they pay for 12 months of membership upfront. We walk through how a gym charging $50 per week could offer a 5% discount on an annual membership, bringing the upfront payment to $2,470. Just 10 members taking up the offer would generate $24,700 in upfront cash. We also cover when to run these campaigns, how to structure a seven-day offer, what discounts to consider, and how to promote the opportunity through simple emails and text messages. Most importantly, we explain why upfront payments need to be managed carefully. This money still needs to support future membership delivery and should only be reinvested with a clear plan. Chapters: 00:00 A simple cash flow strategy for gym owners 01:27 Why gym owners struggle with cash flow 03:14 The 12-month upfront membership offer explained 06:08 When to run an upfront payment campaign 09:23 Choosing your discount, deadline and bonuses 11:15 How to promote the offer through email and SMS 13:13 Setting clear payment terms and managing the money 15:06 Preparing your campaign and putting it into action If you're a gym or studio owner looking for practical ways to improve cash flow, this episode walks through a strategy you can consider implementing in your own business. Please subscribe for more practical strategies to help you grow a more profitable fitness business.

  3. Nov 3

    5 Excuses Gym Owners Make But Won’t Accept From Members

    If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson breaks down five common excuses gym and studio owners make that can hold their businesses back from growing. From blaming seasonal slowdowns and market saturation to believing Facebook ads no longer work, Jayme draws comparisons between the excuses gym owners make and the excuses they would never accept from their own members. We explore why your mindset, marketing strategy and daily priorities play a major role in growing a successful fitness business, and why focusing on the right activities can make all the difference. Chapters: 00:00 Why gym owners need to challenge their beliefs 00:55 Excuse 1: You can't grow in November and December 02:19 Excuse 2: Your area is too saturated 04:40 Excuse 3: Facebook ads don't work 06:07 Excuse 4: You've already tried everything 07:06 Excuse 5: You're too busy to grow 08:02 Eliminating low-value tasks to focus on growth 08:58 The four activities Jayme prioritises in business If you're a gym or studio owner looking to challenge your thinking and find new opportunities for growth, this episode shares practical perspectives you can apply to your business. Please subscribe for more strategies to help you build a more profitable fitness business.

  4. Oct 27

    From 1 to 6 Anytime Fitness Gyms (With 3 More Coming)

    If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with Anytime Fitness franchisees Owen and Erin to discuss how they've grown their business to six Anytime Fitness clubs, with another three locations in development. They share their journey from getting started in the fitness industry to becoming multi-site gym owners, including the challenges of expansion, managing teams, reinvesting profits and creating a premium member experience. We also explore what makes the Anytime Fitness franchise model successful, the importance of strong relationships between franchisees and head office, and how to build a business that can continue growing without relying entirely on the owners. Later in the episode, Owen opens up about his personal experience with burnout and introduces One Less, a new initiative focused on anonymous peer support and men's mental health. Chapters 00:00 Meet Owen and Erin, owners of six Anytime Fitness clubs 03:12 Why the 24/7 gym model stood out 07:13 The relationship between franchisees and Anytime Fitness HQ 09:20 Expanding locations without competing against your own clubs 11:05 Premium gym design and improving the member experience 12:16 Why group fitness needs to suit your location 16:38 The cost of opening a gym, managing debt and reinvesting profits 21:21 Building leadership teams to support multiple locations 26:12 Gym valuations, reinvestment and owner involvement 30:28 Understanding cancellations and improving member retention 35:50 Owen's experience with burnout and the story behind One Less 38:20 Anonymous peer support and men's mental health Whether you own one gym or you're looking to expand into multiple locations, this episode shares practical insights into scaling a fitness business, developing great teams and building a sustainable operation. Please subscribe for more conversations with successful gym owners, franchisees and fitness industry leaders.

  5. Oct 18

    Gym Challenges, Supplements & Recurring Revenue

    If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with Connor from Code5 and Success Supplements to discuss how gym and studio owners can use internal challenges, supplement subscriptions and smarter marketing strategies to increase revenue, improve member retention and grow their businesses. Connor shares practical examples of how gyms are using challenges to reactivate past members, attract new clients and create additional revenue opportunities through supplements and subscription models. We also explore the importance of choosing the right prizes, structuring challenges effectively, marketing to your existing database and building systems that support long-term business growth. Chapters 00:00 Introduction to gym challenges and success stories 01:58 Why gyms struggle to sell supplements 04:04 Using subscription models to build recurring revenue 09:02 How a rural gym brought back 30 members 11:55 Using challenges to generate leads and increase engagement 15:04 Choosing prizes that motivate members to participate 19:53 Marketing strategies for successful gym challenges 22:53 Increasing supplement sales during challenges 27:03 Turning challenge participants into long-term members 29:58 Building systems for sustainable gym growth If you're a gym or studio owner looking for new ways to engage your members, run more effective challenges and create additional revenue opportunities, this episode shares practical ideas you can apply to your own business. Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

  6. Oct 11

    Winning the NZ Open, Playing on Tour & Building a Business

    If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with professional golfer Dimi to discuss his journey from competing on the professional golf tour and winning the New Zealand Open to building a business in the growing golf simulator industry. Dimi shares the realities of life as a professional golfer, the financial pressures of competing on tour, the mental challenges of performing at the highest level, and his transition into entrepreneurship. We also explore how golf simulator technology is changing the way people practise, play and experience golf, and what it takes to build a business beyond a professional sporting career. Chapters 00:00 Dimi's early career and unforgettable week in golf 02:26 Transitioning from professional golf to business and InSIM 03:52 The journey from amateur golfer to professional 09:06 The financial realities of professional golf 12:48 Winning the New Zealand Open 17:55 Life on tour, mental resilience and handling setbacks 21:11 The growth of golf simulators and the business model 28:00 How technology is transforming golf practice and performance 34:03 Finding the right customers and growing the business 40:07 The mental game of golf and continuous improvement 45:11 Future business plans and final thoughts From competing at the highest level to building a business outside professional sport, Dimi shares valuable lessons about performance, resilience and entrepreneurship. Please subscribe for more conversations with business owners, entrepreneurs and industry leaders.

  7. Sep 27

    How We Use Virtual Assistants to Run My Fitness Business

    If you want to learn more about growing your gym or studio, book a call with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson shares how he uses virtual assistants across his businesses and some of the lessons he has learned along the way. We explore how virtual assistants can support day-to-day operations, help with repetitive administrative tasks, and give business owners more time to focus on other areas of their business. We cover: - How Jayme uses virtual assistants in his businesses - Tasks that can be delegated to a VA - Identifying repetitive tasks in your week - Creating systems and processes for your team - Using Loom and SOPs to train a VA - Membership software, reporting and data management - Lead generation and database management - Social media posting and inbox management - Tasks Jayme prefers to keep in-house - Why Jayme doesn't use VAs for certain sales conversations - Finding and training additional team members - Building strong long-term working relationships - Improving delegation as your business grows - Creating more structure around your time If you're a gym or studio owner looking for ideas around delegation, systems and building a team, this episode shares practical examples from Jayme's experience. Please subscribe for more conversations about growing and operating a fitness business.

  8. Sep 21

    Gym Owners: Does Your Studio Software Really Matter?

    If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with John from Xoda to discuss how the right fitness software can help gym and studio owners save time, improve their member experience, increase retention and build a more profitable business. They break down how automation, lead management, data and AI are changing the way fitness businesses operate, and why your choice of software can have a much bigger impact on your business than you might think. 00:00 Why your fitness software matters 03:06 Standing out in an increasingly competitive fitness market 06:17 The minimum viable product and extending your software capabilities 08:11 How Xoda can help increase gym revenue 09:39 Lead management and improving conversions 11:00 Automating lead follow-up and communication 12:23 Reducing costs and improving efficiency 14:44 Giving your team more time through automation 16:39 Retention strategies and trigger-based actions 18:02 Using data and AI to make better decisions 20:27 Making fitness software simple for your team to use 22:10 Building community and increasing member engagement 26:24 Helping gym owners understand the value of their software 30:11 AI and automation in the fitness industry 34:29 The future of fitness technology 45:00 Continuous development and improving your systems 47:23 Using technology to influence member behaviour 50:19 Making better business decisions with data 54:29 Creating leverage and scale through software 57:22 Why gym and studio owners should care about their software Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

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About

Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios. Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business. If you wish to learn more about our services click below https://fitnessbusinessconsulting.io/dfybc

Information

  • Creator
    Fitness Business Consulting
  • Years Active
    2022 - 2026
  • Episodes
    140
  • Rating
    Explicit
  • Copyright
    © 2026 Fitness Business Consulting
  • Show Website
    Fitness Business Consulting

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