Fitness Business Consulting

Fitness Business Consulting
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Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios. Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business. If you wish to learn more about our services click below https://fitnessbusinessconsulting.io/dfybc

  1. 3d ago

    Gym Challenges, Supplements & Recurring Revenue

    If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with Connor from Code5 and Success Supplements to discuss how gym and studio owners can use internal challenges, supplement subscriptions and smarter marketing strategies to increase revenue, improve member retention and grow their businesses. Connor shares practical examples of how gyms are using challenges to reactivate past members, attract new clients and create additional revenue opportunities through supplements and subscription models. We also explore the importance of choosing the right prizes, structuring challenges effectively, marketing to your existing database and building systems that support long-term business growth. Chapters 00:00 Introduction to gym challenges and success stories 01:58 Why gyms struggle to sell supplements 04:04 Using subscription models to build recurring revenue 09:02 How a rural gym brought back 30 members 11:55 Using challenges to generate leads and increase engagement 15:04 Choosing prizes that motivate members to participate 19:53 Marketing strategies for successful gym challenges 22:53 Increasing supplement sales during challenges 27:03 Turning challenge participants into long-term members 29:58 Building systems for sustainable gym growth If you're a gym or studio owner looking for new ways to engage your members, run more effective challenges and create additional revenue opportunities, this episode shares practical ideas you can apply to your own business. Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

  2. Oct 11

    Winning the NZ Open, Playing on Tour & Building a Business

    If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with professional golfer Dimi to discuss his journey from competing on the professional golf tour and winning the New Zealand Open to building a business in the growing golf simulator industry. Dimi shares the realities of life as a professional golfer, the financial pressures of competing on tour, the mental challenges of performing at the highest level, and his transition into entrepreneurship. We also explore how golf simulator technology is changing the way people practise, play and experience golf, and what it takes to build a business beyond a professional sporting career. Chapters 00:00 Dimi's early career and unforgettable week in golf 02:26 Transitioning from professional golf to business and InSIM 03:52 The journey from amateur golfer to professional 09:06 The financial realities of professional golf 12:48 Winning the New Zealand Open 17:55 Life on tour, mental resilience and handling setbacks 21:11 The growth of golf simulators and the business model 28:00 How technology is transforming golf practice and performance 34:03 Finding the right customers and growing the business 40:07 The mental game of golf and continuous improvement 45:11 Future business plans and final thoughts From competing at the highest level to building a business outside professional sport, Dimi shares valuable lessons about performance, resilience and entrepreneurship. Please subscribe for more conversations with business owners, entrepreneurs and industry leaders.

  3. Sep 27

    How We Use Virtual Assistants to Run My Fitness Business

    If you want to learn more about growing your gym or studio, book a call with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson shares how he uses virtual assistants across his businesses and some of the lessons he has learned along the way. We explore how virtual assistants can support day-to-day operations, help with repetitive administrative tasks, and give business owners more time to focus on other areas of their business. We cover: - How Jayme uses virtual assistants in his businesses - Tasks that can be delegated to a VA - Identifying repetitive tasks in your week - Creating systems and processes for your team - Using Loom and SOPs to train a VA - Membership software, reporting and data management - Lead generation and database management - Social media posting and inbox management - Tasks Jayme prefers to keep in-house - Why Jayme doesn't use VAs for certain sales conversations - Finding and training additional team members - Building strong long-term working relationships - Improving delegation as your business grows - Creating more structure around your time If you're a gym or studio owner looking for ideas around delegation, systems and building a team, this episode shares practical examples from Jayme's experience. Please subscribe for more conversations about growing and operating a fitness business.

  4. Sep 21

    Gym Owners: Does Your Studio Software Really Matter?

    If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with John from Xoda to discuss how the right fitness software can help gym and studio owners save time, improve their member experience, increase retention and build a more profitable business. They break down how automation, lead management, data and AI are changing the way fitness businesses operate, and why your choice of software can have a much bigger impact on your business than you might think. 00:00 Why your fitness software matters 03:06 Standing out in an increasingly competitive fitness market 06:17 The minimum viable product and extending your software capabilities 08:11 How Xoda can help increase gym revenue 09:39 Lead management and improving conversions 11:00 Automating lead follow-up and communication 12:23 Reducing costs and improving efficiency 14:44 Giving your team more time through automation 16:39 Retention strategies and trigger-based actions 18:02 Using data and AI to make better decisions 20:27 Making fitness software simple for your team to use 22:10 Building community and increasing member engagement 26:24 Helping gym owners understand the value of their software 30:11 AI and automation in the fitness industry 34:29 The future of fitness technology 45:00 Continuous development and improving your systems 47:23 Using technology to influence member behaviour 50:19 Making better business decisions with data 54:29 Creating leverage and scale through software 57:22 Why gym and studio owners should care about their software Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

  5. Sep 14

    How Gym & Studio Owners Can Complete the Perfect Pre-Sale

    If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 This episode breaks down the critical elements of a successful fitness studio pre-sale and why what you do before opening your doors can determine whether your studio starts profitable or starts under pressure. We cover paid advertising, organic content, documenting the journey, budgeting, scarcity, referrals, and the different stages of a successful pre-sale campaign. 00:00 Why your pre-sale matters 00:29 Two studio owners with very different pre-sale results 00:54 Why marketing and paid ads need to start before you open 01:24 The “build it and they will come” mistake 02:19 Why most studios struggle with pre-sales 03:18 Building a strategic pre-sale plan 04:16 Leveraging organic content before opening 05:16 Documenting the journey and building anticipation 07:34 Budgeting for marketing vs equipment 10:56 Creating great content with minimal equipment 13:39 Structuring a successful pre-sale campaign 14:09 The three stages: foundation, build and escalation 17:00 Using scarcity and urgency to drive sign-ups 18:23 Handling delays and soft openings 22:00 Creating a seamless sign-up process 23:53 Using referrals during your pre-sale 25:13 Key pre-sale tactics and final takeaways Please subscribe for more strategies to help you grow a more profitable fitness business.

  6. Aug 31

    6 Ways to Make Money When You Have No Money

    If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson breaks down 6 simple strategies gym and studio owners can use to generate cash quickly. From increasing prices and reactivating old leads to improving class profitability and selling to your existing members, these are practical strategies you can implement immediately to improve cash flow and increase revenue. 00:00 Introduction to quick cash strategies for gyms and studios 01:51 Asking loyal clients to pay memberships upfront 03:47 Reactivating your database of ex-members and old leads 07:57 Using Instagram DMs to follow up with inquiries 09:52 Cutting low-attendance classes to improve profitability 15:08 Pre-selling merchandise and supplements to generate immediate cash 17:03 Increasing your prices to boost recurring revenue 20:49 Running internal challenges to generate excitement and cash 23:11 Summary and final thoughts Please subscribe for more practical strategies to help you grow a more profitable fitness business.

  7. Aug 24

    Peter Paid Alex Hormozi $10,000 for 1 Hour

    Click below to add 100 clients to your studio: https://fitnessbusinessconsulting.io/businessbrainstorm1 Pete shares his journey from starting out with no real plan to building a successful fitness business through high-value personal training and semi-private training. We dive into pricing, sales, marketing, client acquisition, staffing, systems, scaling, and the lessons Pete has learned along the way. 00:00 Pete's starting point and early challenges 03:21 Meeting Tessa and the idea of opening their own studio 06:37 Leaving Vision and starting their own gym 09:58 The evolution of pricing and service offerings 13:14 Mentorship and learning from others 16:07 Managing growth, staff and operational challenges 19:05 The power of sales and high-ticket programs 20:00 Scaling through ads and client acquisition 20:57 Relationship-based sales and client loyalty 21:54 The shift to semi-private training 22:53 Pricing semi-private and personal training 23:53 Tracking client progress and results 24:50 Building better sales systems and processes 25:48 Overcoming setbacks and staying motivated 26:47 Balancing family life and business 28:13 Future growth and expansion plans 29:10 How the fitness industry has changed 30:04 The importance of genuinely loving fitness 30:57 Advice for aspiring gym owners and trainers 31:54 Pete's final thoughts and key takeaways Please subscribe for more conversations with successful fitness business owners.

  8. Aug 18

    Client Finance Acquisition: The Fastest Way To Grow Your Studio Without Cash Flow Holding You Back

    If you want help growing your gym or studio, book a complimentary Business Brainstorm with Jayme below. 🔗 https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we break down Client Finance Acquisition and how fitness studio owners can use it to grow profitably without cash flow becoming the bottleneck. Timestamps 00:00 Introduction to Profitable Client Acquisition 02:04 How This Concept Transformed Our Business 04:00 Real Examples of Marketing Spend & Client Acquisition 05:55 Pricing Strategies to Fund Your Marketing 06:24 Why Front-End Offers Work So Well 07:48 Comparing Fitness Studios to Online Coaching 08:45 The Math Behind Profitable Marketing 09:10 Eliminating Cash Flow Bottlenecks 11:04 Optimising Your Offer Pricing 12:03 Final Thoughts If you found this episode valuable, please Like, Subscribe & Share.

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About

Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios. Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business. If you wish to learn more about our services click below https://fitnessbusinessconsulting.io/dfybc

Information

  • Creator
    Fitness Business Consulting
  • Years Active
    2022 - 2026
  • Episodes
    136
  • Rating
    Explicit
  • Copyright
    © 2026 Fitness Business Consulting
  • Show Website
    Fitness Business Consulting

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