Real Talk, Real Deals: Stories and Tips From the Real World of Sales

Richardson Sales Performance
  • 5.0 (4)
  • Business
  • Updated Monthly

Richardson is a global sales training organization – equipping sales teams to win more business in an increasingly cautious and complex environment. With the explosion of AI, shifting buying patterns, and expanding stakeholder groups, buyers now have far more input but struggle to make decisions.

Episodes

  1. 11/05/2024

    The Agile Sales Leader: Empowering Teams for Growth

    In this episode, host Andrea Grodnitzky welcomes Richardson's expert Sales Coach, Calvin Strachan. They dive into the secrets of agile sales leadership and Calvin shares how today’s leaders can go beyond numbers to build a resilient, high-trust team culture that thrives under pressure. From balancing data with action to fostering trust, he emphasizes the need to “pull excellence” from sales teams. His advice? Focus on preparation, empower your reps, and keep the momentum by reinforcing positive actions. For sales leaders looking to boost motivation and results, Calvin’s insights are a playbook for building unstoppable teams.

  2. 06/28/2024

    Enhancing Sales Behavior and Performance at LexisNexis with Rob Arnold

    In this episode, host Andrea Grodnitzky interviews Rob Arnold, Director of Sales Performance for Data Services at LexisNexis Risk Solutions. Rob shares how LexisNexis is enhancing sales behaviors and performance to achieve impactful outcomes. You’ll hear how LexisNexis navigates today’s challenging and competitive market, and the changes in expectations from their customers, specifically in the complex role technology plays and how understanding data can drive a competitive advantage. He’ll also share the importance of their leadership team's ongoing commitment to developing and driving a value-based sales approach to help customers move forward with their buying journeys.

  3. 02/26/2024

    2024 Trends in Sales Performance

    In our 11th episode, host Andrea Grodnitzky invites back President and CEO, John Elsey. John discusses the turbulent waves of change that have swept the selling world in the past 12 months and the challenges that lie ahead for sellers. He dives into the emergence of sales technology, specifically generative AI, and how this affects the role of the seller, plus he offers insights gleaned from customer interactions, revealing their strategies in grappling with the complexities of modern technology stacks. John shares how to build a strategy to sell to buyers who are uncertain about their near to medium-term outlook due to high-interest rates dampening capital investments.

  4. 11/15/2023

    Recharging Your Sales Process with Seller Agility

    In our 10th episode, host⁠⁠ Chris Tine⁠⁠, Richardson's EVP Enterprise Solutions welcomes Richardson’s VP Partner & Alliances, ⁠⁠Tim Sullivan⁠⁠. Chris and Tim explore the tension that exists today between a traditional, linear sales process and how buyers are actually making decisions, and why that linear process is no longer valuable to the customer. Listen in and learn how to develop a sales process that balances flexibility and discipline by leveraging agility to understand a buyer’s status and help guide the buyer to a decision. Tim and Chris also discuss how your managers can coach to an agile sales process. Don't miss out on this engaging conversation.

  5. 08/24/2023

    Finding Hidden Revenue in Top Accounts

    In our 9th episode, host Andrea Grodnitzky welcomes back Richardson expert Sales Coach, Kelley Dunn. Kelley shares valuable insights on how to grow strategic accounts, specifically around how to find the whitespace. Listen in and learn helpful tips on how to build a plan that includes how to select the correct accounts, investigating that account’s industry, stakeholders, and competitors, and putting a strategy in place that aligns with the gaps you’ve identified within the current account – all while building towards becoming a trusted advisor with the customer. Don't miss out on this engaging conversation to learn from Kelley’s wealth of experience.

  6. 08/07/2023

    Emotional Intelligence in Sales, Part 3 with Andrea Grodnitzky and Becky Cassilly

    Welcome to Real Talk, Real Deals: Stories and Tips From the Real World of Sales, hosted by Andrea Grodnitzky. In the last episode of a 3-part series, we welcome back special guest, Becky Cassilly, a renowned Sales Coach and trusted advisor to major sales organizations worldwide, who explains the concept of “authentic curiosity” as it relates to emotional intelligence and why it can be so difficult for sellers to demonstrate. Becky discusses how the best sellers leverage positioning and checking to relate to the buyer and build towards a close. Tune in for a wealth of knowledge and practical advice.

  7. 06/29/2023

    Emotional Intelligence in Sales, Part 2, with Andrea Grodnitzky and Becky Cassilly

    Welcome to Real Talk, Real Deals: Stories and Tips From the Real World of Sales, hosted by Andrea Grodnitzky. In the second of a 3-part series, we welcome special guest Becky Cassilly, a renowned Sales Coach and trusted advisor to major sales organizations worldwide, who discusses how the best sellers turn questioning and listening into powerful competitive advantages. Tune in for a wealth of knowledge and practical advice.

  8. 05/30/2023

    Emotional Intelligence in Sales, Part 1, with Andrea Grodnitzky and Becky Cassilly

    Welcome to Real Talk, Real Deals: Stories and Tips From the Real World of Sales, hosted by Andrea Grodnitzky. In the first of a 3-part series, we welcome special guest Becky Cassilly, a renowned Sales Coach and trusted advisor to major sales organizations worldwide. Join us as we explore the significance of emotional intelligence (EI) in the sales field. Is EI an innate quality or can it be developed? Becky provides valuable insights into the 6 critical skills essential for successful customer interaction. From honing your presence to establishing rapport, we uncover the essential practices and pitfalls of selling. Tune in for a wealth of knowledge and practical advice.

  9. 03/08/2023

    How to Be a Successful Sales Negotiator with Mim Abbey

    Negotiating via text message. Negotiating with multiple parties. The world of sales negotiations is changing. In our fourth episode of Real Talk, Real Deals: Stories and Tips from the Real World of Sales, hosts Jeremy Ulmer and Andrea Grodnitzkyinterview Richardson expert Sales Consultant, Mim Abbey.Mim shares what changes she is seeing in the world of sales negotiations based on her time working with Fortune 500 companies teaching them how to successfully negotiate. You’ll hear what a successful negotiation process is, the skills sellers need to overcome common traps, plus how to leverage confidence to maximize outcomes while protecting the relationship with a customer.Listen every month as we interview different leaders to hear their sales stories and tips to uncover the real-world, lead-to-closing skills needed to win.​​​​​

  10. 02/03/2023

    Building Commercial Agility at Schneider Electric

    In our third episode, host Jeremy Ulmer interviews Schneider Electric’s Vice President of Commercial Excellence and Growth Culture, Katri Silander. Katri shares how she is shaping the future of selling at Schneider Electric through a customer first approach. You’ll hear how Schneider Electric is responding to the ever-changing buying environment, specifically: higher demand for sustainability solutions, a more complex decision-making process, and the shift to virtual buying. She’ll also share how they are upskilling their reps globally to remain competitive in their market.

  11. 01/11/2023

    2023 Sales Trends: Addressing the Complexities of the Year Ahead

    In our second episode, host Jeremy Ulmer interviews Richardson President and CEO, John Elsey. John shares personal stories from how he got his start in sales to what’s inspiring him most as he works with world-class selling organizations. You’ll learn the market trends John believes will impact sales leaders, sales enablement leaders, and salespeople in the field in the 2023 such as selling and buying virtually, retaining talent, and a looming recession. He’ll also share the sales capabilities needed to address those complexities.

  12. 12/19/2022

    How to Be a Better Sales Leader with Kelley Dunn

    In our first episode, host Jeremy Ulmer interviews Richardson expert Sales Coach, Kelley Dunn. Kelly has trained sellers at Honeywell, Cardinal Health, Fidelity, MetLife, and many other market leading sales organizations. Kelly shares personal stories from her time as a sales leader (including her biggest mistake!) and what she has learned in working closely with top sales leaders.

  • 12 Episodes

Ratings & Reviews

5
out of 5
4 Ratings

About

Richardson is a global sales training organization – equipping sales teams to win more business in an increasingly cautious and complex environment. With the explosion of AI, shifting buying patterns, and expanding stakeholder groups, buyers now have far more input but struggle to make decisions.

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