Embracing Marketing Mistakes

Prohibition PR
  • 0.0 (0)
  • Marketing
  • Updated Weekly

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.  Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.Learn from: The errors that cost thousands and the recoveries that saved careers.Get ahead by: Turning other people's nasty disasters into your unfair market advantage. If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.

  1. 4h ago

    I Spent 30 Years Building Everyone Else's Brand

    We had Mark Terry-Lush back in episode 94 started his career in the glory days of magazines when Vogue was the size of a phone book and PR was full of big personalities. He worked with some of the most iconic names in the industry and learned how to tell and sell a story. But after 30 years, he realised his biggest mistake: confusing adaptability with focus. In this episode, Mark shares why chasing every opportunity can leave you feeling lost, what happens when you spend decades building everyone else’s brand instead of your own, and how to find clarity in a noisy world. Click here to listen to the full episode 94. Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈 Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show. Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

  2. 1d ago ·  Video

    EP 130: Gerry Hopkinson Sold His Agency, Stayed Five Years, And Became A Cultural Strategist

    A 20-year agency founder built his reputation turning Pizza Express back into a cult favourite, then years later made the mistake he now calls his biggest regret. Gerry Hopkinson, founder of Unity and now a cultural strategist, joins Embracing Marketing Mistakes to explain how he sold his agency, why he stayed on for five more years, and the commercial decision that cost him a loyal client. Gerry walks through the Pizza Express "living lab," a real restaurant handed over to customers, chefs, designers, and even an acoustics professor to redesign together, and the customer-psychology insight that made it work. Then he tells the story of Absinthe, the Pernod Ricard brand his agency grew by 300% through a platform called Think Work Play, before admitting he dropped the client to chase a bigger, more famous brand, and regretted it immediately. Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈 Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show. Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    EP 130: Gerry Hopkinson Sold His Agency, Stayed Five Years, And Became A Cultural Strategist

  3. 6d ago

    Six People Trolled Me. It Felt Like Sixty Thousand

    Social media can feel like the best networking tool in the world, until it throws you a curveball. We were joined by Asif Choudry back in episode 96. We talk about the early days of Twitter when it felt like a friendly space for real conversations, and how one superhero-themed event turned into a lesson in handling criticism. From swag bags to unexpected backlash, this is a story about resilience and why staying visible matters even when things get uncomfortable. We also dive into the reality of trolling, online pile-ons, and why ignoring negativity is often the smartest move. If you’ve ever had that sinking feeling after a public misstep or worried about what people might say, this conversation will give you practical advice and a reminder that mistakes don’t define you, they shape you. Click here to listen to the full episode 96. Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈 Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show. Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

  4. Sep 24

    Spending £30k on Influencers for Five Signups

    We revisit Andy Lambert back in episode 93 to unpack the influencer marketing moment that changed how he thinks about influence in B2B. Andy explains how his team approached creators like a media buy, treating the partnership as a quick transaction and expecting one post to shift perception and drive signups. He shares the campaign that made the lesson unavoidable. They spent £30,000 on a Facebook Live with a North American influencer, stayed late to watch the registrations roll in, and saw almost nothing. The mistake was not the talent. It was confusing awareness with intent, and expecting demand capture from activity that was really demand creation. Andy then breaks down what he changed next. He focused on niche operators like agency owners, insisted partners genuinely use the product, and invested in relationships that build trust over time. If you are planning influencer spend in B2B, this episode will sharpen how you judge impact and choose the right value exchange. Click here for the full episode 93. Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈 Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show. Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

  5. Sep 22 ·  Video

    EP 129: Unbounce's VP Of Marketing Explains What Actually Wins AI Search Visibility Now

    A VP of Marketing running two brands at once shares what's working in AI search visibility right now, and admits to one of the messiest direct mail campaigns a B2B marketer has confessed to on this show.  Val Riley, VP of Marketing and Strategy at Unbounce and Insightly CRM, joins Embracing Marketing Mistakes to explain why she pays a dedicated contractor to represent her brand on Reddit, how a 2.5-billion-conversion research report drives both PR pickup and AI citations, and why removing one line from a signup form quadrupled trial signups overnight. Then Val takes us back to the "growth at all costs" era of SaaS marketing, when her team shipped root beer float kits that leaked in the office lobby, a money tree that dumped potting soil across a prospect's desk, and agency logos printed on glass that arrived in pieces. Despite the chaos, the company sold for many millions of dollars, and Val explains what she'd keep from that era of marketing and what she wouldn't touch again. Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈 Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show. Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    EP 129: Unbounce's VP Of Marketing Explains What Actually Wins AI Search Visibility Now

  6. Sep 17

    I Made the Worst Ad in British History

    Kevin Chesters reveals the painful truth behind what he calls the worst advert ever made in British history. This is a forensic breakdown of ego, bad process and the lessons every marketer needs to hear. Back in episode 102 of Embracing Marketing Mistakes, Kevin walks us through the infamous Big Cheese Dipper campaign. From ignoring clear strategic signals to forcing a flawed creative idea onto TV, this is a masterclass in how good teams end up making terrible work. If you’ve ever wondered how to stop bad advertising before it happens, this conversation is essential listening. Listen to the full episode 102 here. Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈 Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show. Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

  7. Sep 15 ·  Video

    EP 128: Why CFOs Keep Killing Influencer Budgets

    Influencer spend hit $32.55 billion in 2025, and most brands still can't prove it works. In this Prohibition PR webinar, Chris Norton and Will Ockenden break down why influencer marketing keeps losing boardroom arguments, the mistake that turned a Brit Awards influencer activation into a creator revolt, and the six-part framework that turns influencer spend into a revenue channel instead of an awareness line item. Chris covers the boardroom case for influencer marketing, the Mastercard Brit Awards story, and how HelloFresh beat its own paid acquisition costs on TikTok using creators like Mindy Kaling. Will then walks through a practical framework: choosing influencers for persuasion rather than reach, building long-term partnerships (including Burgess pet food's ongoing deal with Ronnie the Mini Lop), mapping creators to the full buyer journey, feeding top-performing organic content into paid media, using influencers to win AI and social search discovery, and measuring outcomes instead of vanity metrics. Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈 Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show. Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

  8. Sep 10

    One Tweet About Sleeping Beauty Ended in Death Threats

    Back in episode 99 with Sarah Waddington, we dive into the story of a well-intentioned tweet about a Biff and Chip book image, posted during the height of the Me-Too era. What was meant to be a harmless comment, shared in the midst of the chaos of parenting, quickly spiraled into misreporting by UK tabloids, global backlash, online abuse, and even death threats. As her career and personal life were thrust into the public eye, the turning point came when credible voices stepped in to offer support. Through it all, the lesson emerged: consistency, values, and resilience matter far more than any momentary outrage. We explore how professionals who have experienced public shame are uniquely positioned to guide others through similar challenges, reminding us that clarity of purpose and standing by your principles can help weather the storm. Tune in for an insightful conversation about the power of maintaining your values in a world quick to judge, and the strength that comes from embracing the lessons learned in adversity. Click here to listen to the full episode 99. Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈 Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show. Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

See All (200)

Trailers

About

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.  Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.Learn from: The errors that cost thousands and the recoveries that saved careers.Get ahead by: Turning other people's nasty disasters into your unfair market advantage. If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.

Information

  • Creator
    Prohibition PR
  • Years Active
    2023 - 2026
  • Episodes
    200
  • Rating
    Explicit
  • Copyright
    © 2026 Embracing Marketing Mistakes
  • Show Website
    Embracing Marketing Mistakes

You Might Also Like