The Grant Owen Podcast

Grant Owen
  • 4.3 (21)
  • Self-Improvement
  • Updated Weekly

Success is the hook, not the topic. And we want to see why the people we respect are the way they are. On The Grant Owen Podcast, the host sits down with the world's most resilient people to uncover the stories you've never heard. These aren't tactical business interviews. They are raw, unfiltered conversations about overcoming tragedy, the philosophies that forge unbreakable character, and the true "why" that drives extraordinary people to do impossible things. This is a podcast about the human spirit.

  1. 2d ago ·  Video

    Find the Richest Person You Know. Then Do This.

    Josh Suggs and Luke Thorburg built StreetTalk by turning a simple idea into one of the most effective paid-social ad formats on the internet. Josh went from sleeping on a friend's couch and walking through Washington Square Park with a microphone to creating street interview ads for major consumer brands. Today, StreetTalk produces 1,200 new ad creatives a month and interviews more than 5,000 people for brands looking for real social proof, authentic reactions, and performance creative that does not feel like an ad. In this episode, Josh and Luke sit down with Grant to break down how they built the company from scratch, why street interview ads convert, and how they scaled an offer that brands could not ignore. They talk about dropping out of college, making nearly $300K during a summer of street interviews, surviving the backlog that almost broke the business, merging sales with operations, building a team, getting enterprise brands to pay upfront, and the mindset behind their relentless drive. This is a masterclass on finding an offer, building leverage, creating content people trust, and going all in before you feel ready. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. Chapters: 00:00:00 The 18-Year-Old Blueprint 00:05:47 From Magician to StreetTalk Founder 00:10:05 Why Josh Dropped Out of College 00:13:39 When the Business Broke 00:18:46 The Internet Version of Door Knocking 00:22:09 Why Josh and Luke Joined Forces 00:27:36 The Growth Model That Funded the Agency 00:32:01 Why You Need a Complementary Co-Founder 00:38:15 How StreetTalk Makes 1,200 Ads a Month 00:43:22 Building a New Category in Advertising 00:47:04 What Makes Street Interview Ads Work 00:51:07 The B2B Influencer Marketing Playbook 00:56:14 College or Entrepreneurship 01:03:39 The Quality That Makes You Unstoppable 01:10:30 Why Family Became the End Goal 01:16:29 Running Toward or Away From Something 01:22:31 Inside the StreetTalk Production Process 01:27:20 Advice for Your 18-Year-Old Self

  2. Sep 4 ·  Video

    The Future of Social Media Marketing (Do This Before 2027) ft. Alex Garcia

    How do you build a personal brand, content team, and social media strategy from $0 to $100K a month? I sit down with Alex Garcia, better known as House of AG, to map out the exact content-marketing playbook for founders, creators, and brands trying to grow through organic content. Alex is the co-host of Sweat Equity, alongside Brian Blum, and the founder of House of Distribution, where he helps brands turn content into a real growth engine. They break down how to build a personal brand without a big budget, the short-form video metrics that actually matter, and how to create a content strategy before you have a full creative team. Alex explains how to test content ideas, improve retention, use visual hooks, tell better stories, and turn ordinary moments into shareable social media content. Then they walk through the exact creator-team structure to build at every level: your first hybrid videographer at $5K, an editor at $10K, a creative director and producer at $50K, and a full entertainment-studio model at $100K. If you want to build a brand, scale organic social media, and create content that drives business growth, this is the roadmap. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. Chapters: 00:00:05 Level 1 Building a Personal Brand With No Budget 00:03:35 Skip Rate Is Your Most Important Metric 00:07:31 How to Read Your Retention Graph 00:10:13 The Best Formats to Test When You Have No Budget 00:13:39 How to Find a Story in Your Everyday Life 00:16:15 Why You Should Post Even When You Feel Embarrassed 00:18:58 Level 2 Your First $5K Content Hire 00:23:35 How to Train a Creator When You Are Not Creative 00:29:31 Every Moment Can Be a Story if You Shoot It Right 00:33:16 Content for Followers Not Just New Followers 00:35:54 Level 3 Scaling Content With a $10K Budget 00:40:02 Why Aesthetics Matter More Than You Think 00:45:24 How to Make Great Content With a Small Budget 00:47:19 The $10K Budget Test and Scale System 00:49:17 Level 4 World Building With a $50K Budget 00:55:46 The $50K Team Producer Set Designer and Customer Accounts 01:02:30 Organic Content Is the Nucleus of Your Brand 01:05:49 Level 5 Building an Entertainment Studio at $100K

  3. Aug 28 ·  Video

    I Made $2.5M Without Relying On Motivation ft. Brandon Carter

    Brandon Carter grew up on the South Side of Chicago, was sent to military school, watched his father build and lose a multi-million-dollar business, then built his own seven-figure online fitness company from scratch. In this episode, Brandon sits down with Grant to break down the rules he lives by: how to make failure impossible, why most people waste more time than they realize, how he built a fitness business before social media made it easy, and the one decision from Alex Hormozi that tripled his revenue. They also get into the side of success people do not talk about enough: why your environment determines so much of your future, how to avoid spreading yourself across too many businesses, why confidence is not the same as courage, what real masculinity looks like, the habits and vices that hold ambitious men back, his approach to managing bipolar disorder, and the exact fitness framework he gives Grant to put on muscle. This is a conversation about discipline, money, fatherhood, health, and becoming somebody your kids can admire. Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. --- Chapters: 00:00:00 How to Make Failure Impossible 00:09:45 Growing Up Poor on the South Side of Chicago 00:14:21 Making Money and Keeping Money Are Different Skills 00:17:30 Why His Dad Made Him Believe He Could Get Rich 00:22:29 The Books That Started His Online Fitness Business 00:26:25 How He Went From Personal Trainer to Seven Figures 00:31:39 Every Level Is a New Devil 00:37:28 Why You Become the People You Spend Time With 00:44:15 Alex Hormozi Told Him to Shut Down Everything 00:48:25 How to Spend Money Without Raising Your Lifestyle 00:55:43 Why Masculinity Is Not Cruelty 00:59:45 Raising Kids Who Admire You 01:05:01 Stop Acting Like a Victim 01:10:27 The Math of Fitness and Business 01:13:35 How to Build a Business While Working Full Time 01:17:48 What a Successful Man Should Avoid 01:21:34 The Habits of Successful People 01:26:34 His Meditation Practice and Managing Bipolar Disorder 01:32:26 The Simple Framework for Building Muscle 01:38:16 Pigeons vs Eagles

  4. Aug 19 ·  Video

    She Gained 100K Followers in 30 Days (Here's How)

    Jen Gottlieb went from a struggling actress in New York to building a media company, writing a book, speaking on stages, and becoming one of the loudest voices in the visibility space. But none of it started when she felt ready. It started when she was broke, heartbroken, living in a tiny room with six other actors, and made one promise to herself that she would keep. In this episode, Jen breaks down the habits that make success hard to avoid, why most people burn out making content, and how to stop changing yourself for the algorithm. We talk about her difficult adolescence, the affirmation that rebuilt her self-trust, why you are not too much, the difference between an open wound and a scar, how she met her husband, what it really means to know your worth, and why the only way to get clarity is to start before you are ready. Thank you to our sponsor: Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow plan. --- Chapters: 00:00:00 The Three Inputs That Make Failure Impossible 00:03:28 From Actress to Public Speaker 00:07:52 The Chaos That Taught Her to Trust Herself 00:14:57 Why the Algorithm Is Telling Women Who to Be 00:19:31 How to Stop Creating Content for Approval 00:24:39 You Are Not Too Much 00:27:39 The Difference Between an Open Wound and a Scar 00:31:33 The HOPE Framework for Creating Content 00:35:47 Mixing the Woo With the Work 00:42:04 What It Really Means to Know Your Worth 00:50:10 Start Before You Are Ready

  5. Aug 8 ·  Video

    How to Make $15M With Content (Starting From Zero)

    Most founders want freedom. Very few have a system to actually build it. In this episode, I sit down with Matt Gray, founder of Founder OS and Herb, to break down the exact five-level framework he used to go from zero to over a million dollars a month in revenue using a personal brand. We talk about why distribution matters more than the product, how to pick the right platform, why you need to own your audience through a newsletter, and how Matt's journey to sobriety was the thing that actually started his personal brand. We cover each level in detail: from posting your first embarrassing video to building a full content waterfall system, hiring A players, running the killer survey to find out what your audience actually wants, and tracking profit per piece of content so you know exactly what's working. If you're a founder who wants to build a profitable personal brand without losing your mind, this is the blueprint. Thank you to our partner: Riverside: Go to https://creators.riverside.com/Grant and use code GRANT to get one month of the Grow offer. --- Chapters: 00:00:00 Level 1 How to Start When You're Making Zero Dollars 00:05:31 How Sobriety Started His Personal Brand 00:08:02 Why Founders Build Personal Brands and Why That's Fine 00:10:37 YouTube vs LinkedIn vs Instagram Which Platform to Choose 00:13:18 Why Your Newsletter Is the Most Important Asset You Own 00:16:43 What Actually Matters in Your Content at Level 1 00:25:12 Level 2 How to Make Your First $20K From Your Personal Brand 00:32:45 How Many Iterations It Takes to Find Your Offer 00:40:59 How to Handle Haters and Long Term Thinking 00:50:54 Level 3 Scaling to $100K a Month and Building a Real Business 00:52:36 Building a Scalable Offer and the 7 Core Business Components 00:58:26 The Content GPS Infrastructure That Drives Predictable Revenue 01:00:54 Hiring as a Marketing Funnel 01:05:04 Onboarding A Players and Keeping Tight Feedback Loops 01:08:46 The Killer Survey That Tells You What Content to Make 01:11:02 Stop Comparing Yourself to People at Level 68 01:16:06 How to Improve Your Content Quality Without Losing Your Voice 01:27:41 Level 4 Scaling to $500K a Month With the Content Waterfall System 01:31:51 Zone of Brilliance and What to Delegate 01:39:02 The Peer Group That Changes Everything 01:44:41 The Creator Identity Trap and How to Escape It 01:51:50 Level 5 Over a Million a Month and Burnout Prevention 01:55:05 Level 5 Building a Founder Independent Business 01:58:26 The Content GPS at Full Scale and Tracking Profit Per Piece of Content 02:07:08 What Would You Say to the Version of You That Was Struggling 02:10:17 Are You Proud of Yourself

  6. Aug 2 ·  Video

    He Just QUIT "Diary of a CEO"... so I asked for his SECRETS

    What is the secret to why Diary of a CEO is so successful? In this episode, I sit down with the trailer editor behind Diary of a CEO to break down the exact frameworks they use to hook millions of viewers. We dive deep into the psychology of retention, why the first 20 seconds matter more than the next two hours, and how to use cinematic storytelling to make your content impossible to scroll past. We cover the 15-point checklist for a perfect trailer, the "perfect imperfection" edit trick, and how to build a narrative arc that keeps people watching until the very end. This is a masterclass in video packaging and audience psychology. Thank you to our sponsor: Riverside: Go to https://riverside.com and use code GRANT to get one month of the Grow offer. --- Chapters: 0:00 Why Podcast Trailers Are Essential for Growth 6:36 Turning a Podcast Into a Cinematic Documentary 11:48 The Psychology of Audience Retention 14:52 The 5 Key Elements of a Successful Podcast 26:41 The 15-Point Checklist for the Perfect Trailer 34:25 Breaking Down the Louis Tomlinson Hook 45:28 How to Engineer Intrigue in the First 20 Seconds 54:11 Using Sound Design and Visual Details to Keep Attention 1:04:18 The Interactive Hook: Vanessa Van Edwards Breakdown 1:07:02 Building a Narrative Arc: The Kevin Hart Example 1:16:40 The A-B-C Framework for Storytelling 1:20:13 The Easiest Win You Can Implement in Your Next Video 1:22:36 How AI is Changing the Editing Process

  7. Jul 10 ·  Video

    Why Cale Owen Left "Gym Launch"

    Cale Owen was eight weeks from shutting his gym down, making $30K combined with his wife, and had just gotten a job to keep the lights on. Then he found Gym Launch, went all in, and eventually became CEO of the company. Then he walked away. This is what happened in between. In this episode, Cale sits down for one of the most honest conversations about building a business, losing yourself in it, and figuring out what actually matters. You'll hear about the home birth that almost took his daughter, going from 33 gym members to selling out a six-week challenge in one night, what it felt like to hit $1 million in his bank account and immediately want ten more, the moment his wife told him he was a shell of who he used to be, and why he resigned from one of the fastest growing companies in the fitness industry. This is a conversation about money, identity, faith, and what it means to run a good race. Chapters: 0:00 There's More to Life Than Scaling Your Business 1:15 Were You Always This Driven 1:36 The Gym That Lost $3K a Month 3:32 Eight Weeks From Shutting the Doors 3:58 Getting a Job to Keep the Gym Alive 4:18 Combined Tax Return Under $30K 4:40 Failing as a Husband and a Father 6:32 Finding Gym Launch and Calling Alex 6:57 The First Time He Heard Alex Hormozi 8:06 Opting In and Testing the Nurture Sequence 9:20 First Lead 30 Minutes After Launching Ads 11:16 17 People Show Up the First Night 11:56 We Made More Today Than the Last Two Months 13:07 Going to the First Mastermind 13:26 Home Birth Gone Wrong 14:08 Why He Went Back to Work on Monday 16:43 The C-Section Story and Not Sleeping 18:25 She Trusted Me 20:07 High Performers Never Think They Could Have Done More 21:46 The Interview Process That Changed His Career 23:33 Advice for Young Men: Learn Inside Someone Else's Company 25:03 Getting Into Strategy Meetings as a Sales Manager 26:34 We Could Just Do This Ourselves 28:13 Becoming CEO of Gym Launch 29:57 Long Way From Not Being Able to Feed Your Kids 31:29 Setting a $5K Monthly Personal Income Goal 33:17 Breaking Down Goals Into Quarterly Targets 35:05 Building a Free Gym Management System 36:45 The World's First Free Gym Management System 38:21 Getting Friction From Private Equity 40:02 We Did Not See Eye to Eye 41:51 There's Got to Be More Than This 43:23 His Wife Left the Company First 44:52 Working 60 Hours a Week and Always On 45:09 The 5 to 7 Rule They Never Broke 46:19 The Birthday Trip Golf Game and Hard Questions 47:21 Three People in His Family Were Professional Athletes 48:36 My Proudest Moment Was Being Prepared for a Presentation 48:53 You Are a Shell of Who You Were a Year Ago 49:47 His Kids Were Starting to Feel It 50:22 Physically Present Mentally Somewhere Else 51:16 He Put In His Resignation 51:42 The Call With Layla 52:32 She Said She Didn't Think He'd Last More Than a Year 53:35 What He Did After He Left 54:29 Buying Into Wolf Gyms Franchise 55:37 Solving for Lifestyle Not Scale 56:35 What Would Alex Do in Your Situation 57:28 He Only Works With People Who Take Action 58:22 I Don't Know What the End Play Is 59:04 5 to 10 Clients One on One That's It 1:00:03 I Don't Know What God Is Calling Me to Do 1:01:53 What Grace Actually Means 1:03:37 When You Invite Jesus In It Changes Everything 1:04:19 The Day He Saw $1 Million in His Bank Account 1:05:13 God Said You're Never Going to Be Satisfied 1:06:09 95% of Those Calls Could Have Been an Email 1:06:51 I Was Always Chasing the Next Number 1:08:41 What Would You Say to a 20 Year Old Chasing Money 1:10:13 Optionality Is Not the End Game 1:11:46 Money Promises Security But It's Lying to You 1:13:24 What Game Do You Actually Want to Play 1:14:10 What Would You Say to Yourself Before Your Second Kid 1:14:17 Just Take the Next Step 1:15:50 What Do You Want Your Kids to Say About You 1:15:54 That I Ran a Good Race 1:16:48 You Can Do Whatever You Want to Do 1:18:38 Maybe Pastoral Ministry Isn't the Craziest Idea

  8. Jul 2 ·  Video

    Cole Gordon: How to Go From $0 to $2.5M/Month in 12 Months (The 5 Phases)

    Cole Gordon tells me how to make money. In this episode, he breaks down the exact path from zero to nine figures, level by level. You'll hear why learning to sell inside someone else's company is a faster path to wealth than starting your own, what it actually felt like to hit $3.9 million a month and still be miserable, the $150K conversation with Patrick Bet-David that changed how he thinks about his business, the three things that keep great employees from leaving, and why he launched five initiatives at once and nearly killed his momentum. This is one of the most tactical and honest conversations about building a real business. Chapters: 0:00 Over $100M Cash Collected 0:10 Level 1 Zero to $10K 2:51 The First $10K and Bartending at Night 4:05 Reading How to Get Rich During a Bar Shift 5:23 Find a Fast Growing Company and Learn the Most Valuable Skill 7:15 First 30 Days on His Own He Did $100K 9:20 Go Where the Action Is Not Where the Stability Is 12:24 The Habit You Need to Break to Get Out of the Cycle 14:12 Level 2 $100K a Month 19:46 Why He Hit $100K a Month So Quickly 22:32 Zero to $2.5M a Month in Under Two Years 38:55 Level 3 Managing the Front Lines 44:09 Tormenting People Into Greatness and Why He Stopped 47:18 Smoothing Out the Edges With Coaching 51:12 Three Things That Keep Great Employees From Leaving 54:00 The Mistake After Hitting $1M a Month 54:48 $3.9M a Month and Still Not Happy 56:17 The $150K Conversation With Patrick Bet-David 58:10 The Big Mistake That Cost Him Momentum 1:07:00 Level 4 Managing the Managers 1:22:44 Level 5 Nine Figures and Beyond 1:25:19 Going Upmarket and Changing the Pricing Model 1:27:34 The One Step Away Rule 1:29:33 The One Step Away Rule Applied to His Business 1:33:07 Your Executive Team Should Be Entrepreneur Level 1:34:21 Do You Fire Fast 1:34:26 Red Flags and Pattern Recognition 1:36:07 What He Wants His Team to Say About Him 1:37:08 When Did Purpose Start Mattering More Than Money 1:38:44 Marriage and What He Thinks It Will Change 1:39:30 He Wants Three Kids 1:39:52 Being a Present Dad and Having It All 1:40:32 An Integrated Life Not a Balanced One 1:40:48 The Trait That Makes Him Impossible to Bet Against

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4.3
out of 5
21 Ratings

About

Success is the hook, not the topic. And we want to see why the people we respect are the way they are. On The Grant Owen Podcast, the host sits down with the world's most resilient people to uncover the stories you've never heard. These aren't tactical business interviews. They are raw, unfiltered conversations about overcoming tragedy, the philosophies that forge unbreakable character, and the true "why" that drives extraordinary people to do impossible things. This is a podcast about the human spirit.

Information

  • Creator
    Grant Owen
  • Years Active
    2023 - 2026
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    The Grant Owen Podcast

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