Art + Audience

Stacie Bloomfield

Interviews with artists about their careers, how they grew their audiences, and the biggest "uh-oh" decision they've ever made (and how they recovered from it).

  1. Ep. 37: Vanessa Piche on Starting Over as an Artist: What Happens When You Lose Your Audience?

    DEC 16

    Ep. 37: Vanessa Piche on Starting Over as an Artist: What Happens When You Lose Your Audience?

    In this refreshingly honest episode, Stacie is joined by fine artist Vanessa Piche (pronounced "cliché") for a raw conversation about what it feels like to start over again. Vanessa opens up about her unexpected move from a thriving art career in Rhode Island to rural Indiana, and the challenges of rebuilding her audience from scratch in an increasingly unpredictable online landscape. Together, Stacie and Vanessa reflect on what's not working anymore in creative business. This episode is a candid exploration of transition, vulnerability, and resilience. If you've been feeling lost or like you're shouting into the digital void, this conversation is for you. Today on Art + Audience: Vanessa's Journey: From art markets and a brick-and-mortar shop in Rhode Island to life on a farm in Indiana with chickens, horses, and a whole new creative landscape. Starting Over: What it really feels like to lose a built-in audience and begin again from zero, and why Vanessa isn't giving up. The Online Shift: A candid look at why platforms like Instagram aren't working the way they used to, and how creators are scrambling to find what will work. TikTok and Trust: The only place where Stacie and Vanessa are seeing any real organic growth, and how they're experimenting with it. Return to In-Person: How in-person events might be the next pivot, and why some of the most meaningful connections (and repeat buyers) still happen face-to-face. Connect with Vanessa Piche: Website: vanessapiche.com Instagram: @vanessapiche Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561 Get Stacie's book: The Artist's Side Hustle

    31 min
  2. Ep. 36: Madison Phipps on Side Hustling, Print Clubs & Speaking Dreams Out Loud

    DEC 2

    Ep. 36: Madison Phipps on Side Hustling, Print Clubs & Speaking Dreams Out Loud

    Today on the show, Stacie chats with artist Madison Phipps of Madison Phipps Studio, who is building a thriving creative business in the margins of her full-time job and motherhood. Madison shares how her mantra, "What's the best that could happen?", has helped her push past fear, pitch big ideas, and grow her audience organically on TikTok. From launching a print club with over 100 subscribers to selling original botanical artwork through consignment, Madison is a powerful example of what's possible when you stop waiting and start sharing. This episode is packed with practical insights and encouragement for creatives looking to grow their side hustle with authenticity and joy. Today on Art + Audience: Madison's Leap: How one TikTok post and a brave email landed her on this very podcast. Creative Margins: Finding time to create during lunch breaks, nap time, and late nights. Growing an Organic Audience: Why Madison focuses more on creating than consuming on social media and how that's paid off. Print Club Behind the Scenes: Madison breaks down how she set up her $14/month subscription model, what it costs to run, and how she builds community with every envelope. Authenticity Over Perfection: Stacie and Madison explore why audiences are craving realness over polish and how that's fueling a new wave of personal artist brands. Round Top Breakthrough: How a spontaneous conversation with another artist led to a last-minute booth at a major art show, all from saying "yes" before she was ready. Balancing Multiple Revenue Streams: Madison discusses the financial realities of commissions, Etsy, and high-end consignment, and how each plays a role in her art business. Connect with Madison Phipps: Website: madisonphippsstudio.com Instagram: @madison.phipps.studio TikTok: @madisonphippsstudio Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561 Get Stacie's book: The Artist's Side Hustle

    37 min
  3. Ep. 35: Justice for Artists: How Daniel Lachman Helps Creatives Fight Art Theft

    NOV 18

    Ep. 35: Justice for Artists: How Daniel Lachman Helps Creatives Fight Art Theft

    In this powerful episode, Stacie talks with Daniel Lachman, founder of Justice for Artists, about the heartbreaking and unfortunately common experience of having your artwork stolen. Daniel shares his journey from viral t-shirt success to fighting counterfeiters, and how he turned a personal struggle into a full-blown mission to help other artists get the justice (and compensation) they deserve. If you've ever hesitated to share your work for fear it might be ripped off, or if you're unsure what to do when it happens, this episode is essential for you. Daniel pulls back the curtain on copyright law, litigation, and how artists can protect themselves without paying out of pocket. Today on Art + Audience: Daniel's Journey: From Etsy success with "Slothzilla" to mass counterfeiting nightmares The Birth of Justice for Artists: How Daniel's experience led to helping over 150 artists (and counting) How It Works: What happens when Daniel's team takes on a case and how artists can get paid Counterfeit vs. Knockoff: Understanding the difference and what's legally protectable Real Stories: How a middle-finger frog pin led to a life-changing settlement Gathering Evidence: What to do before you go public about stolen art AI + Art Theft: How copyright law is evolving in the age of AI-generated designs   Connect with Daniel Lachman: Website: justice4artists.com Instagram: @justice.for.artists   Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561 Get Stacie's book: The Artist's Side Hustle

    35 min
  4. Ep. 34: Why Laura Holley Only Draws Melbourne—and Why It Totally Works

    SEP 23

    Ep. 34: Why Laura Holley Only Draws Melbourne—and Why It Totally Works

    In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura's story is a testament to the power of embracing what you love, trusting your instincts, and building community around your art. They dive into how niching down to one city has become Laura's superpower, how a simple calendar project sparked a loyal cult following called "Pub Club," and how her background in event planning has helped her navigate creative business challenges with grace and grit. Today on Art + Audience: Niching Down: Why Laura chose to focus solely on Melbourne and how that decision led to wholesale success, murals, licensing, and collaborations with breweries. Pub Club Phenomenon: The hilarious and heartfelt story behind her bestselling calendar, Let's Get on the Beers, and the real-life community it's built. Product Range + Income Streams: From puzzles and magnets to murals and trade shows, how Laura diversified her revenue without leaving her niche. Biggest "Uh-Oh" Moment: A massive print error that turned into a lesson in transparency, trust, and community support. Murals, Markets + Making It Work: How Laura balances custom work, product sales, and markets, plus her favorite marketing strategies.   Connect with Laura Holley: Website: lawzdrawz.com Instagram: @lawzdrawz   Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561 Pre-order Stacie's book: The Artist's Side Hustle

    29 min
  5. Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business

    SEP 16

    Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business

    In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear. Today on Art + Audience: The Accidental Beginning: How a botched book cover project sparked a booming business drawing people's homes. The $35 Principle: Why Georgia started cheap, and how that decision helped her build a global brand. Murals, Agencies, and Side Hustles: How she runs multiple ventures, serves high-profile clients, and nurtures a team of young designers. Tough Love and Real Talk: The difference between being an artist and building an art business, Georgia gets real about pricing, criticism, and toxic positivity. Two Roads to Success: The quiet, word-of-mouth service path vs. the loud, social-media-driven audience path, and how to choose what's right for you. Impact Beyond Art: Why transitioning into education created deeper, more lasting transformation than drawing thousands of houses ever could.   Connect with Georgia Norton Lodge: Website: georgiadrawsahouse.com | secretartistsbusiness.au Instagram: @georgiadrawsahouse Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561 Pre-order Stacie's book: The Artist's Side Hustle

    44 min
  6. Ep. 32: Why Diversification Is the Key to Surviving as a Creative Entrepreneur with Sophie Timms

    SEP 9

    Ep. 32: Why Diversification Is the Key to Surviving as a Creative Entrepreneur with Sophie Timms

    Today, Stacie sits down with UK-based embroidery artist and educator Sophie Timms, founder of Mindful Mantra Embroidery and the Bloom Embroidery Academy. Sophie shares her inspiring journey from studying law to building a thriving creative business with multiple income streams, including a high-retention membership of nearly 200 embroidery enthusiasts. Whether you're dreaming of making a living from your art or already on your way, this episode is packed with wisdom about following your intuition, building a community, and crafting a business that supports your life.   Today on Art + Audience: Career pivot during a pandemic: Sophie shares how she went from studying law to picking up embroidery during lockdown, and never looked back. Letting the audience lead: Her product line grew organically by paying attention to what her followers wanted most. Inside the Bloom membership: A look at how she keeps members engaged with tutorials, challenges, and rewards, while automating much of the process. Juggling business and motherhood: Sophie talks about working solo, staying consistent, and building smart systems to manage her time. When tariffs hit hard: A 65% drop in U.S. orders could have been devastating, but diversifying her income helped her stay afloat. Why community matters most: With a 93% retention rate, Sophie explains how member recognition and connection keep people coming back.   Important Note: At the time of this episode's release, Sophie has temporarily paused shipping to the U.S. due to ongoing tariff issues. If you'd like to support her work, the best way is to follow her on Instagram, join her newsletter, and stay updated on when U.S. shipping will resume.   Connect with Sophie Timms: Website: mindfulmantraembroidery.com Instagram: @mindfulmantra_embroidery Membership: bloomembroideryacademy.com   Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

    29 min
  7. Ep. 31: Creative Growth Tips for Artists: Crockpot Ideas, Side Projects, and Sustainable Success with Andy J. Pizza

    SEP 2

    Ep. 31: Creative Growth Tips for Artists: Crockpot Ideas, Side Projects, and Sustainable Success with Andy J. Pizza

    In the second half of this rich and wide-ranging conversation, Stacie and Andy unpack the often unseen tension between creative expression and strategic thinking. They dive into what it means to be a "whole-brain" artist, someone who thrives in both creative exploration and structured planning, and why that's not a contradiction but a powerful gift. Andy shares his love for storytelling structure, the metaphor of crockpots for creative timing, and the concept of having a "main band" and a "side band" to stay creatively flexible. Meanwhile, Stacie gets real about balancing artistry with business, why structure doesn't mean selling out, and how teaching became the career she never expected to love. Today on Art + Audience: Whole-brain creativity: Stacie and Andy discuss flipping between business strategy and artistic flow. Plotters vs. pantsers: The balance between creating from intuition vs. structure, and how both are essential for long-term success. Redefining authenticity: Why resistance to structure is often just fear in disguise. Crockpot creativity: How putting ideas "on low" instead of trashing them can lead to surprising breakthroughs. Main band vs. side band: A powerful metaphor for pursuing multiple creative paths without burnout. Building creative careers with intention: Why starting slow, dabbling, and removing pressure can actually accelerate growth. Connect with Andy J. Pizza: Website: andyjpizza.com Instagram: @andyjpizza Podcast: Creative Pep Talk Podcast Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Leverage Your Art: Stacie's signature course, opening again this August 2025 Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

    33 min
  8. Ep. 30: Andy J. Pizza on How to Build a Creative Career as a Neurodivergent Artist

    AUG 26

    Ep. 30: Andy J. Pizza on How to Build a Creative Career as a Neurodivergent Artist

    In this first part of a powerful two-part conversation, Stacie sits down with the creative and deeply introspective Andy J. Pizza, illustrator, speaker, and host of the beloved Creative Pep Talk podcast. They dive headfirst into the personal side of creativity, exploring how neurodivergence, mental health, and family background shape the way we show up in our art. Andy and Stacie share candid moments about their diagnoses (ADHD and OCD), how their creative rhythms differ from traditional productivity models, and why embracing your authentic self is the first step to making art that truly matters. From deep dives into therapy and self-compassion to reflections on parenting and redefining success, this episode is a masterclass in building a creative career that honors your whole self. Today on Art + Audience: The origin of "Andy J. Pizza": Why Andy chose this name and how it became unexpectedly perfect for his work with kids. Navigating neurodivergence: A candid look at how ADHD and OCD influence both Andy's and Stacie's creative lives. Strengths-based psychology: Andy explains how shifting focus to what works (instead of what's broken) changed his outlook. Self-expression and self-love: Why Andy believes you can't make meaningful art if you don't like yourself first. Redefining productivity: Letting go of rigid systems and learning to work with your brain instead of against it. Rethinking success and permission: Is creative freedom something you earn, or something you allow yourself to have? Connect with Andy J. Pizza: Website: andyjpizza.com Instagram: @andyjpizza Podcast: Creative Pep Talk Podcast Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Leverage Your Art: Stacie's signature course, opening again this August 2025 Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

    33 min
5
out of 5
189 Ratings

About

Interviews with artists about their careers, how they grew their audiences, and the biggest "uh-oh" decision they've ever made (and how they recovered from it).

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