Direct Sales: the Other 99% Podcast

Lisa Duck
  • 5.0 (5)
  • Marketing
  • Updated Weekly

Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way. 🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

  1. 4d ago

    E134: Email Marketing Part 2/6: Your Lead Magnet Is Working... Now What?

    You got someone to grab your lead magnet — but what happens next? In this episode, Lisa Duck and Susan Larimer talk about what to actually do once someone joins your list, why a proper welcome sequence matters, and why "set it and forget it" only works if you set it up right in the first place. We walk through what to send in those first few emails, how to set expectations so people don't unsubscribe, and the automation mistakes that trip up even experienced list-builders. Start here: Nobody Wants to Join Your Newsletter Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

    E134: Email Marketing Part 2/6: Your Lead Magnet Is Working... Now What?

  2. Aug 4

    E133: Email Marketing Part 1/6: Nobody Wants to Join Your Newsletter (And Here's What to Do Instead)

    Nobody wakes up hoping to join another newsletter — so why does "join my list" keep showing up as the CTA? In this episode, Susan Larimer and I kick off a brand new mini-series on email marketing, starting with the thing that actually gets people to say yes: a real, valuable lead magnet. We talk about what makes a lead magnet work, how to find ideas hiding in the questions your customers already ask you, and why you don't need to compete with your company's sales emails to build a relationship that's actually yours. 🎙️ This episode kicks off a new mini-series on email marketing. More episodes coming soon! Grab the freebie - Nobody Wants to Join Your Newsletter Connect with Lisa: lisaduck.comConnect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

    E133: Email Marketing Part 1/6: Nobody Wants to Join Your Newsletter (And Here's What to Do Instead)

  3. Jul 28

    E132: Email Marketing for Direct Sellers and Small Business Owners: 5 Things You're Missing

    Your company sends emails. Your upline sends emails. So why do you need your own email marketing? In this episode, Lisa and Susan get into five of the top ten things you're missing if you're not building and nurturing your own email list. They talk about why owning your contacts matters more than most people realize, what open rates and click rates actually tell you, why one call to action per email is a game changer, and how simple automations can do the follow-up work while you're living your life. If email marketing has been on your to-do list for a while, this is the episode that's going to make you finally do something about it. 📌 Grab the full list — 10 Things You're Missing Without Email Marketing at lisaduck.com 📌 Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.comConnect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

    E132: Email Marketing for Direct Sellers and Small Business Owners: 5 Things You're Missing

  4. Jul 21

    E131: Our YouTube Game Plan: Strategies That Actually Work

    In this episode of the Other 99% four direct sellers sit down for an honest conversation about building a YouTube channel in real life — not the highlight reel version. Lisa Duck, Susan Larimer, Jen from Craft What Matters, and Evelyn from Purple Essence by Evelyn talk about what's actually working on YouTube right now, including repurposing content, creating shorts, using AI for thumbnails, and researching the right keywords so the right people can actually find you. They also get into the bigger picture — how to use YouTube strategically to grow your email list, drive traffic to your offers, and build genuine connections with people who want to hear from you. If you've been thinking about starting or growing a YouTube channel, this one's worth a listen. 📌 Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Find Lisa: lisaduck.com Find Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

    E131: Our YouTube Game Plan: Strategies That Actually Work

  5. Jul 14

    E130: Your Intentional Life Part 5/5: Thriving by Doing Less

    On this weeks episode of the Other 99% we are at part 5 of our mini series on Susan's brand-new workbook. Join Lisa and Susan as they dig into what it really means to live intentionally — saying yes to what fits your mission, vision, and values, and no to everything else. They talk about busting the "having it all" myth, the power of margins, what success actually looks like in direct sales, and walk through exactly what's inside Susan's new workbook. Get Susan's Workbook: The Intentional Workbook 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

    E130: Your Intentional Life Part 5/5: Thriving by Doing Less

  6. Jul 7

    E129: Your Intentional Life Part 4/5: Why Saying No Feels So Hard

    This week on the Other 99% Podcast Lisa and Susan talk about why Saying "no" isn't a skills problem — it's a mindset problem. Dive in as they unpack why direct sellers struggle so much with boundaries, how the industry's culture of recognition keeps us chasing "yes," and why Lisa's own business only really took off once she was forced to start saying no. In this episode: the "let me think about it" trick for buying yourself time, the problem with chasing incentive trips, Lisa's honest story about staying in direct sales for the wrong reasons, and why a good "no" actually creates more freedom, not less. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

    E129: Your Intentional Life Part 4/5: Why Saying No Feels So Hard

  7. Jun 30

    E128: Your Intentional Life Part 3/5: Before You Say Yes, Ask Yourself This

    Have you ever agreed to something and immediately regretted it?In Part 3 of the Your Intentional Life series, Lisa and Susan discuss why we often say yes out of guilt, obligation, or fear of missing out, and how an alignment filter can help us make better decisions. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

    E128: Your Intentional Life Part 3/5: Before You Say Yes, Ask Yourself This

  8. Jun 23

    E127: Your Intentional Life Part 2/5: What Are You Actually Building?

    In this episode of The Other 99%, Lisa and Susan dive into part two of their five-part series on Susan's new workbook. This week's focus is on the big three: your why, your mission, your vision, and your values. Most of us in direct sales are so focused on chasing the next sale, the next recruit, or the next like that we never stop to ask why we're doing any of it. This episode gives you the space to actually think about that. We cover why we skip the why work, how reactive mode is draining your energy, and the three-to-five-year vision exercise from Susan's workbook that'll help you figure out exactly where you want to be — and whether the things on your plate are going to get you there. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

    E127: Your Intentional Life Part 2/5: What Are You Actually Building?
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Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way. 🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

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