Direct Sales: the Other 99% Podcast

Lisa Duck
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way. 🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

  1. E115: Direct Sellers Reset Part 1/4: You’re Not Broken, You’re Just Stuck

    2D AGO

    E115: Direct Sellers Reset Part 1/4: You’re Not Broken, You’re Just Stuck

    Are you feeling stuck or overwhelmed in your business? In this episode, Lisa Duck and Susan Larimer explore how to identify when it's time for a reset, avoid burnout, and simplify your focus to reignite growth and success. Tune in for practical tips, mindset shifts, and actionable exercises to help you get back on track.   Takeaways: Recognizing the signs that indicate a business reset is neededThe importance of focusing on one or two social platforms instead of spreading yourself thinHow to identify heavy, frustrating, or no-longer-fun tasks in your businessThe mental model of "Follow One Course Until Successful" to maintain focusStrategies to avoid overwhelm and social media distraction trapsThe role of motivation from within versus external pressurePractical exercises for self-assessment and prioritizationThe concept of "not being broken" but just stuck and in need of recalibrationBuilding consistency and avoiding the pinball machine effect in content creationPlanning a purposeful, manageable approach to social media and customer relationships #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    20 min
  2. E114: The Heart-Centered Facebook Strategy That Builds Real Relationships—and Sales

    MAR 24

    E114: The Heart-Centered Facebook Strategy That Builds Real Relationships—and Sales

    In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self. Takeaways:  The importance of a heart-centered approach in social sellingHow to create engaging, useful content that builds trustThe role of Facebook groups vs. public pages for community growthStrategies for managing Facebook notifications and staying productivePractical examples of product storytelling and multi-purpose usesAdvice for transitioning from direct sales to digital entrepreneurshipMelina's top tips for starting and growing your business onlineThe power of video and relationship-building over traditional posting Visit Melina on her website: melinadixon.com    #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    44 min
  3. E113: Mindful Practices Unveiled: Journey to Self-Love and Inner Harmony

    MAR 17

    E113: Mindful Practices Unveiled: Journey to Self-Love and Inner Harmony

    On this weeks episode of the Other 99% Lisa and Susan talk with guest Kathy Emeigh as she shares her inspiring journey through direct sales, her unique purple chair philosophy for inner peace, and practical insights on mindset, relationships, and personal growth. Discover how to cultivate self-love, resilience, and impact in your business and life.   Takeaways: The power of internal sacred spaces transforms resilienceThought pathways are physical structures that can be rewiredSelf-relationship is foundational to external impactOptions cultivate empowerment and adaptabilityCompassionate inquiry beats self-criticismConnection to a higher self amplifies peace and purpose Visit Kathy on her website: thispurplechair.com   #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com   ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    40 min
  4. E112: Continuing the Conversation from The Modern Direct Seller Podcast

    MAR 10

    E112: Continuing the Conversation from The Modern Direct Seller Podcast

    In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self. Takeaways: The importance of a heart-centered approach in social sellingHow to create engaging, useful content that builds trustThe role of Facebook groups vs. public pages for community growthStrategies for managing Facebook notifications and staying productivePractical examples of product storytelling and multi-purpose usesAdvice for transitioning from direct sales to digital entrepreneurshipMelina's top tips for starting and growing your business onlineThe power of video and relationship-building over traditional posting Visit Melina on her website: melinadixon.com   #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    35 min
  5. E111: Life After Direct Sales: What Comes Next?

    MAR 3

    E111: Life After Direct Sales: What Comes Next?

    In this episode, Lisa Duck and Susan Larimer engage with Stephanie Pressley, who shares her lifelong journey in direct sales, influenced by her parents. Stephanie discusses her transition from direct sales to speaking and coaching, focusing on empowering women through challenges. She emphasizes the importance of perspective and self-worth in business, the impact of family on entrepreneurial spirit, and the tools she uses for success.   Takeaways Stephanie's journey in direct sales began at a young age, influenced by her father's entrepreneurial spirit.Direct sales provided financial support for her family's extracurricular activities.Homeschooling her children was intertwined with her direct sales experience.Stephanie emphasizes the importance of community and adult interaction for homeschooling mothers.She transitioned to speaking and coaching to empower women facing challenges.The perspective of viewing challenges as situations rather than problems is crucial.Stephanie's passion lies in encouraging others to realize their potential.She uses a simple three-step framework to help women organize their daily lives.Family plays a significant role in shaping entrepreneurial spirit and mindset.Women in direct sales should recognize their value and earn their place at the table. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare 👋 Connect with Stephanie at stephaniepressley.com This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com   ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    41 min
  6. E110: Systems in Direct Sales That Simplify Customer Care

    FEB 24

    E110: Systems in Direct Sales That Simplify Customer Care

    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Emily Munns, a direct sales with experience in Norwex and Zyia. Emily shares her journey in direct sales, emphasizing the importance of systems for customer connection, the role of Project Broadcast in follow-up, and the necessity of having a personal website to build relationships. The conversation also covers social media engagement, the evolution of Facebook groups, and the significance of time management in running a successful business. Takeaways ​Emily Munns emphasizes the importance of systems in direct sales.​Project Broadcast has transformed Emily's customer follow-up process.​Direct sales allows for flexibility in balancing personal life and business.​Having a personal website enhances brand identity and customer connection.​Social media presence is crucial but should be balanced with other engagement methods.​Feedback from customers can guide content and product focus.​The evolution of Facebook groups requires adaptation and understanding of customer needs.​Time management tools can significantly improve productivity and focus.​Building relationships is key in direct sales success.​Consistency in communication fosters customer loyalty. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare   👋 Connect with Emily @ emilymunns.com This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa visit 👉 lisaduck.com ✔️ Get the Inside Scoop from Susan visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    42 min
  7. E109: The One Sentence That Turns Cold Contacts Into Curious Leads

    FEB 17

    E109: The One Sentence That Turns Cold Contacts Into Curious Leads

    In this episode, Lisa and Susan break down how to create a clear, confident one-two sentence elevator pitch that actually connects. No awkward explanations, no salesy language, just a simple way to share what you do and invite the right people into the conversation. Key topics: The importance of clarity and confidence in your elevator pitchThe common mistakes to avoid, such as oversharing or sounding apologeticHow to focus on the benefit and problem you solve, not just your productsThe significance of adjusting your pitch for different contexts (social bios, direct messages, networking events)Overcoming stigma around direct sales and how to be proud of what you doThe power of belief in your products, company, and yourself #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    37 min
  8. E108: How I Turned a Simple Landing Page Into a 24/7 Lead-Generating Machine

    FEB 10

    E108: How I Turned a Simple Landing Page Into a 24/7 Lead-Generating Machine

    In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific audiences. The conversation also touches on the necessity of having a website in the evolving digital landscape and how to navigate links and navigation menus effectively. Takeaways You have to tell people what to do next.Capture before you can convert.Start at the end and work your way forward.It's about what they need, not about you.You can have multiple capture and convert pages.Picking a domain name, Write it out as a URL before you pay for it.Your website is your own space to build trust.You need to talk to the people who are gonna relate to you.Having a website allows you to build an audience. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    41 min
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Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way. 🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

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