The DesignDash Podcast

Laura Umansky and Melissa Grove

The DesignDash podcast is a guide to designing a life you love. Co-hosts Laura Umansky and Melissa Grove dive into what it takes for women to feel fulfilled both personally and professionally, to live their lives to the fullest and without compromise. Special guests will share their own journeys, their successes and their challenges, as they pursue life with curiosity and intention.

  1. Apr 17

    Episode 91: As a Designer, Is There a Big Benefit to Opening a Storefront?

    As a designer, is there a big benefit to opening a storefront? Okay, we're just going to say it, we get this question constantly. And honestly? It deserves a real answer. Not the romanticized version. The actual one. Because here's the thing. There is something undeniably exciting about the idea of having a space that's completely yours. Your aesthetic. Your curation. Your little corner of the world that says this is what I'm about. We get it. We've been there. But we've also seen what happens when designers open a storefront for the wrong reasons. Or without asking the right questions first. Or because it looked really good on someone else's Instagram. Laura opened her first retail store over 20 years ago in Houston with zero clients, a small loan, and absolutely no guarantee it was going to work. It lost money. Every single month. And it was one of the best decisions she ever made, but not for the reasons you'd expect. So what actually makes a retail store worth it for a designer? Is it the vendor relationships? The marketing? The walk-in clients? The events? Or is it just a really beautiful, expensive distraction from the business you're actually trying to build? We're getting into all of it. The real numbers. The real time commitment. The questions you need to ask yourself before you do anything else. And if you've been sitting on this idea, this episode is going to help you figure out whether to run toward it or run the other way. Check out our website too: https://designdash.com/ Follow us on socials: https://www.instagram.com/designdasher/ https://www.tiktok.com/@designdasher https://www.facebook.com/DesignDasher

    21 min
  2. Mar 26

    Episode 89: Why Marketing Feels So Hard for Design Business Owners (And How to Fix It)

    Why does marketing feel so hard… even for creative people who run successful design businesses? If you’ve ever stared at Instagram wondering what to post… questioned whether marketing is even working… or felt like you’re supposed to know how to do it all yourself… this episode is for you. In this episode, we're digging into a question we hear constantly inside the Design Dash community: Why does marketing feel like such a challenge for designers? And the answer might surprise you. Marketing isn’t difficult because designers aren’t creative enough. It’s difficult because most people misunderstand what marketing actually is. In this episode, we break down the real reasons marketing feels overwhelming for interior designers and small business owners. From the pressure to “do everything” to the confusion between strategy and aesthetics, we unpack the hidden assumptions that make marketing feel harder than it needs to be. You’ll hear practical insights about what marketing actually requires, why posting beautiful photos isn’t a strategy, and why knowing who you are and who you serve is the single most important thing you can do as a business owner. If you’ve ever felt like you’re spinning your wheels trying to grow your design business, this conversation will help you reset your perspective and focus on what really matters. Check out our website too: https://designdash.com/ Follow us on socials: https://www.instagram.com/designdasher/ https://www.tiktok.com/@designdasher https://www.facebook.com/DesignDasher

    27 min
  3. Mar 19

    Episode 88: Will Hiring More Designers Actually Increase My Profit? The Truth About Growing Your Design Firm

    Hiring more designers should mean more profit… right? That’s what most firm owners assume. More people, more projects, more revenue. Simple math. Except it’s not simple. And if you’ve ever made a hire thinking it would solve your workload, only to feel like your margins got tighter instead of bigger… you know exactly what we're talking about. In this episode, we're unpacking one question that keeps coming up in conversations with designers, in our community, and behind the scenes at events. Will hiring more designers actually increase your profit? The answer isn’t as obvious as people think. Because profitability isn’t just about how many people you have. It’s about how they spend their time, what kind of work they’re doing, what your role becomes as the firm grows, and whether the structure of your business can even support the growth you’re chasing. We get into the difference between billable and non-billable time, why some roles look expensive but make your business stronger, and why others look productive but can quietly eat into your profit without you realizing it. We also talk about something that most designers skip completely when they start hiring. Not who to hire… but what kind of firm you’re actually trying to build. Because if you don’t know that first, every hire becomes a guess. And guessing with payroll is a dangerous game. This is one of those conversations that might make you rethink how you grow, how you price, and how you decide when it’s actually the right time to bring someone onto your team. If hiring has ever felt exciting and terrifying at the same time… you’re going to want to listen to this one. Check out our website too: https://designdash.com/ Follow us on socials: https://www.instagram.com/designdasher/ https://www.tiktok.com/@designdasher https://www.facebook.com/DesignDasher

    14 min
4.6
out of 5
9 Ratings

About

The DesignDash podcast is a guide to designing a life you love. Co-hosts Laura Umansky and Melissa Grove dive into what it takes for women to feel fulfilled both personally and professionally, to live their lives to the fullest and without compromise. Special guests will share their own journeys, their successes and their challenges, as they pursue life with curiosity and intention.

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