Why They Resonate

Jay Acunzo
  • 5.0 (45)
  • Marketing
  • Updated Biweekly

Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.

  1. 1d ago

    BEST OF: Seth Godin dissects his signature story

    In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories.  Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display. Seth is a world-renowned author, speaker, and thought leader who has written more than 20 bestsellers, including Purple Cow, The Practice, and This Is Marketing. At the time of this recording, Seth was focused on promoting This is Strategy. Together, Seth and I discuss his delightful story about recumbent bikes. This "super-story" has found its way into Seth’s work repeatedly for over a decade. We discuss ‌the evolution of this story, how he conceptualizes status and affiliation, and why focusing on pedagogy as a storyteller is essential.  Also in the episode: why the idea of your "posture" matters for storytellers, the role of the storyteller in the world today, and why smaller stories often have a bigger impact. Learn more about Seth's work and subscribe to his daily blog at seths.blog EPISODE CREDITS: Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→ Production support for the original edit by Ilana Nevins. Music for Why They Resonate is by Embleton (Instagram - Facebook). *** ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce.  Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books. Today, I teach business leaders how to communicate with greater clarity, influence, and resonance. Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotes Watch video versions of some episodes, plus get regular insights into stronger public speaking and growing a speaking business, at youtube.com/jayacunzo *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts  Leave a rating on Spotify  Thanks for your support! Keep making what matters.

    42 min

  2. Jun 25

    BEST OF: The only way to figure out a story is to tell it | Andrew Davis

    The man, the myth, and the legend Andrew Davis appeared in the first-ever episode of the show. We're running it back today, so you can hear how a master operates and thinks. Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, he puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy. Learn more about Drew, his speaking, and his books at akadrewdavis.com EPISODE CREDITS: Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→ Production support by Ilana Nevins. Music by Embleton (Instagram - Facebook). *** ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce.  Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books. Today, I teach business leaders how to communicate with greater clarity, influence, and resonance. Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotes *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts  Leave a rating on Spotify  Thanks for your support! Keep making what matters.

    45 min

  3. Jun 10

    How YOU can appear on the show [+ ranting on thought leaders and AI]

    Here's how to turn Why They Resonate into Why YOU Resonate. Plus, a rant in two parts about the troubled relationship between thought leaders with big followings and AI. You see, they've all taken unpaid jobs working for other people. They just don't seem to notice yet. EPISODE CREDITS: Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→ Music by Embleton (Instagram - Facebook). *** ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce.  Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books. Today, I teach business leaders how to communicate with greater clarity, influence, and resonance. Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotes *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts  Leave a rating on Spotify  Thanks for your support! Keep making what matters.

    23 min

  4. May 8

    NEW SHOW NAME! Here's why, plus a tiny concept with big implications

    How Stories Happen is now Why They Resonate. Here's why and what to expect next. Plus, learn the single Italian word which says so much about our creative work — and why it's the driving force behind the show's rebrand and revival. EPISODE CREDITS: Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→ Music by Embleton (Instagram - Facebook). *** ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce.  Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot. I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books. Today, I teach business leaders how to communicate with greater clarity, influence, and resonance. Learn more about my work at jayacunzo.com. *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts  Leave a rating on Spotify  Thanks for your support! Keep making what matters.

    34 min

  5. Apr 27

    A look inside my business

    I've been through the ringer these past few years and come out the other side with something special. It's time for a transparent look inside my business.  *** To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→ PS: As mentioned in previous episodes, please expect a name change and cover art change for the show soon. Can't wait for things to come! *** ABOUT ME, JAY ACUNZOI work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek. I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates. Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com Don't market more. Matter more. Think resonance over reach. Don't be the best. Be their favorite. *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts  Leave a rating on Spotify  Thanks for listening!

    43 min

  6. Apr 7

    I can't believe people can do that

    I can't believe people can do THAT.I can't believe people can DO that.I can't believe PEOPLE can do that. *** To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→ PS: As mentioned in previous episodes, please expect a name change and cover art change for the show soon. Can't wait for things to come! *** ABOUT ME, JAY ACUNZOI work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek. I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates. Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com Don't market more. Matter more. Think resonance over reach. Don't be the best. Be their favorite. *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts  Leave a rating on Spotify  Thanks for listening!

    18 min

  7. Mar 30

    Something bad happened to me thanks to AI

    I'm sharing the full story in this episode. It's time to take stuff like this more seriously. To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→ PS: As mentioned in the episode, please expect a name change and cover art change for the show soon. Can't wait for things to come! *** ABOUT ME, JAY ACUNZOI work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek. I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates. Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com Don't market more. Matter more. Think resonance over reach. Don't be the best. Be their favorite. *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts  Leave a rating on Spotify  Thanks for listening!

    1h 3m

  8. Mar 23

    How to (actually) grow your paid speaking

    When you want to make speaking a real revenue engine, the temptation is to invest in a couple of incorrect things. In this episode, I set the record straight for what actually works to drive results as a keynote speaker, so you can focus on the right things, in the right order, for the right results. This is Part 2, to be paired with my last episode, "The last great advantage." To get more ideas like this, subscribe to my newsletter→ PS: As mentioned in the episode, please expect a name change and cover art change for the show soon. Can't wait for things to come! *** ABOUT ME, JAY ACUNZOI work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek. I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates. Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com Don't market more. Matter more. Think resonance over reach. Don't be the best. Be their favorite. *** IF YOU ENJOY THE SHOW: Leave a review on Apple Podcasts  Leave a rating on Spotify  Thanks for listening!

    40 min
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5
out of 5
45 Ratings

About

Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.

Information

  • Creator
    Jay Acunzo
  • Years Active
    2024 - 2026
  • Episodes
    69
  • Rating
    Explicit
  • Copyright
    © Unthinkable Media
  • Show Website
    Why They Resonate

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