The Real Women Real Business Podcast

Shauna Lynn Simon
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere. I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me. On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey. This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.

  1. Coming Soon: How to Sell Your Home Staging Business (a RWRB Podcast Mini-Series)

    4d ago ·  Bonus

    Coming Soon: How to Sell Your Home Staging Business (a RWRB Podcast Mini-Series)

    Something a little different is coming to The Real Women Real Business Podcast!In this short preview, Shauna Lynn Simon introduces a special mini-series created specifically for home stagers who have ever wondered what it could look like to sell their business someday - or simply want to build a business that is stronger, more transferable, and easier to run. Across the series, Shauna Lynn will walk through the key areas staging business owners need to understand before selling, including exit readiness, buyer expectations, financials, valuation, inventory, systems, transferability, and the sale process itself. While this series is designed with home stagers in mind, there is value here for any business owner who wants to plan for the future and make smarter decisions now. This is not about pushing you to sell before you’re ready. It’s about helping you understand what makes a business more sell-ready, so you can create more options for whatever comes next. Follow along with the mini-series here: https://aboutshaunalynn.com/sybpodcast

    3 min
  2. Building a Business Where Creativity Accountability and Contribution Drive Growth with Joy Lynskey

    6d ago

    Building a Business Where Creativity Accountability and Contribution Drive Growth with Joy Lynskey

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Joy Lynskey, Founder and CEO of Jewel Toned Interiors, to explore what it really takes to build a team culture rooted in creativity, contribution, and accountability. Joy shares how her background in psychology shaped the way she leads, why her team uses simple daily huddles and deep quarterly meetings, and how she has created a business where people are expected to bring ideas, own outcomes, and learn from mistakes. Listeners will walk away with practical ways to reduce the boomerang effect of delegation, move beyond reactive leadership, and create stronger systems for communication, trust, and decision-making. Joy also offers a powerful perspective on integrity, culture fit, work-life harmony, and using leadership to create meaningful ripple effects. If you are ready to build a team that grows with you instead of depending on you, this episode is a must-listen. Timestamps: (01:50) - (06:30) - Joy’s path from psychology to interior design and why human behavior shapes her leadership (06:31) - (13:15) - Daily huddles, team charters, and creating rituals that invite contribution (13:16) - (17:25) - Hiring for culture, accountability, and redefining integrity inside a team (17:26) - (25:15) - Mistakes, ownership, playbooks, and how to stop rescuing your team (25:16) - (36:30) - Role playing client conversations and building confidence without lowering standards (36:31) - (49:10) - Work-life harmony, ripple effects, and Joy’s advice for leaders building stronger cultures  Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastComplimentary Virtual Design Consultation for 1 Hour (Mention podcast when booking through this link): https://jeweltoned.com/contact-us/No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer: https://amzn.to/4dwJZ0G Connect with Joy Lynskey: Jewel Toned Interiors: https://jeweltoned.com/Facebook: https://www.facebook.com/jtidesignstudioInstagram: https://www.instagram.com/jeweltonedinteriors/YouTube: https://www.youtube.com/@jeweltonedinteriors3352Pinterest: https://www.pinterest.com/jtidesignstudio/Email: joy@jeweltoned.comJoy Lynskey is the Founder and CEO of Jewel Toned Interiors, a women-owned interior design studio based in Fort Lauderdale, Florida. With experience across luxury multifamily, workplace, wellness, residential, and community-centered projects, Joy blends creative vision with operational discipline to create stronger outcomes for clients and teams. Her leadership is shaped by a deep interest in psychology, collaboration, and the human side of design. In 2023, Joy became the first woman President of the Construction Executives Association, bringing a more inclusive and purpose-driven lens to the construction and built environment industries. As a mother of four, business owner, and advocate for intentional leadership, Joy is passionate about helping people contribute meaningfully at work and beyond.

    47 min
  3. The Real Reason So Many Women Feel Trapped in Traditional Work with Danielle Kepics

    May 26

    The Real Reason So Many Women Feel Trapped in Traditional Work with Danielle Kepics

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Danielle Kepics to talk about leaving conventional medicine, trusting your instincts, and building a business that actually aligns with your life and values. Danielle shares how years of working inside traditional healthcare pushed her toward entrepreneurship, and why starting messy was one of the best decisions she ever made. Together, they unpack the pressure women feel to stay in “safe” careers, the importance of boundaries, and why charging based on value instead of time can completely change the sustainability of a business. Danielle also opens up about building confidence, listening to gut instincts, and creating systems that protect energy instead of draining it. Listeners will walk away with practical mindset shifts around pricing, entrepreneurship, boundaries, and trusting themselves enough to build something different. If you’ve been waiting until you feel “ready,” this episode may be the push you needed.   Timestamps: (01:50) - (08:40) - Why Danielle Kepics left conventional medicine and chose entrepreneurship (08:41) - (18:10) - Starting messy, trusting intuition, and building a business before feeling ready (18:11) - (29:20) - Charging based on value instead of trading time for money (29:21) - (37:00) - Confidence, pricing, and overcoming fear in business ownership (37:01) - (44:50) - Boundaries, protecting energy, and creating sustainable success (44:51) - (52:22) - The truth about security, risk, and starting before everything is perfect   Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet Danielle Kepics’ FREE Perimenopause Quiz: https://www.tryinteract.com/share/quiz/69bc7d13da5211ffd6e5879cGet Danielle Kepics’ FREE HRT Myths Guide: https://www.empoweredmedicine.co/mythsGet Danielle Kepics’ FREE Build Your Business Guide: https://unconventional-collaborative.kit.com/d39952c78dEp 95: Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/create-breakthroughsEp 115: Why the Loudest Business Advice Is Not Always the Smartest Move: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/loudest-advice  Connect with Danielle Kepics: Learn more about Danielle: https://www.empoweredmindbody.comEmpowered Medicine: https://www.empoweredmedicine.comUnconventional Collaborative: https://www.unconventionalcollaborative.comInstagram: @danielle.kepicsInstagram: @empowered.medicineInstagram: @unconventional.collaborativeStrong + Unfiltered Podcast: https://open.spotify.com/show/52cLdv7HkBQ0Z8EZYpirSS?si=cJFmhnpZR5egyBzAHqxujA Danielle Kepics is the founder of Empowered Mind + Body and Empowered Medicine, as well as co-founder of Unconventional Collaborative, a virtual mastermind supporting practitioners and coaches in growing their businesses. With more than a decade of experience as a physician assistant and advanced training in counseling psychology, functional health, nutrition, fitness, and fertility education, Danielle blends medical expertise with a deeply personalized approach to women’s health. Her work focuses on helping clients improve hormones, digestion, energy, nervous system regulation, and overall well-being through sustainable lifestyle changes and root-cause support.

    53 min
  4. Why the Loudest Business Advice Is Not Always the Smartest Move

    May 19

    Why the Loudest Business Advice Is Not Always the Smartest Move

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon challenges the pressure to constantly chase the latest strategies, trends, and expert advice. For many entrepreneurs, especially “Accidental CEOs,” growth doesn’t stall because of a lack of knowledge, but because they begin to doubt what has already been working in their business. Shauna Lynn breaks down how learning can quietly turn into second-guessing, and why blindly following loud or confident voices often leads to building a business that no longer feels aligned. She introduces a powerful way to filter advice, focusing on principles rather than copying tactics, and explains how to combine proven frameworks with your own real-world experience. Listeners will walk away with a clearer understanding of how to make strategic decisions that support their strengths, values, and capacity, instead of chasing every new idea that shows up online. If you’ve been feeling pulled in too many directions, this episode will help you refocus, simplify, and move forward with confidence. Timestamps: (01:50) - (06:30) - Why entrepreneurs start doubting what already works (06:31) - (13:00) - The problem with trends, hacks, and “the only thing that works” (13:01) - (20:50) - The guru effect and why loud advice creates confusion (20:51) - (27:30) - How to filter strategies through your own business (27:31) - (37:20) - Adapting frameworks instead of copying them exactly (37:21) - (49:10) - A practical exercise to refocus on what actually works Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast

    51 min
  5. The Hidden Power of Storytelling in Sales Partnerships and Hiring with Tre Balchowsky

    May 12

    The Hidden Power of Storytelling in Sales Partnerships and Hiring with Tre Balchowsky

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Tre Balchowsky to reframe what public speaking and storytelling really mean for entrepreneurs. Rather than being reserved for big stages or polished speakers, Tre explains how these are practical, learnable skills that directly impact sales, partnerships, and team growth. Through real examples and simple frameworks, she breaks down how stories help potential clients see themselves in a new reality, why repetition is essential for your message to stick, and how most entrepreneurs already have the raw material they need but are not using it intentionally. She also introduces a practical way to start capturing and shaping everyday moments into powerful, client-attracting narratives. Listeners will walk away with a clearer understanding of how to communicate their value, simplify their messaging, and use storytelling as a high-impact strategy without adding more to their workload. If you’ve been overthinking your marketing or avoiding visibility, this episode offers a grounded way to move forward with confidence. Timestamps: (01:50) - (06:30) - Redefining public speaking and why it matters for every entrepreneur (06:31) - (12:00) - Why repetition and clear messaging are essential for visibility (12:01) - (18:30) - The role of storytelling in sales partnerships and hiring (18:31) - (26:00) - How to find stories in everyday moments and experiences (26:01) - (34:30) - Turning stories into marketing content and client connections (34:31) - (44:20) - Why public speaking is a high ROI strategy and how to start Resources: Book a FREE Story Finder Session: bit.ly/rwrbstoryLearn more about Tre: https://www.trebalchowsky.comJoin Tre’s newsletter: https://trebalchowsky.com/permission-to-experiment/Ep 41: Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesBook Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast Connect with Tre Balchowsky: Learn more about Tre: https://www.trebalchowsky.comLinkedIn: https://www.linkedin.com/in/trebalchowsky/Tre Balchowsky is a storytelling and public speaking coach who helps founders and entrepreneurs build influence, communicate clearly, and close clients or funding through powerful messaging. With over 15 years of experience in digital storytelling and communication strategy, she has supported clients in delivering TED and TEDx talks and securing over $142 million in funding. Her work focuses on helping entrepreneurs find their voice, shape their ideas into compelling narratives, and confidently share them on stages, podcasts, and beyond.

    45 min
  6. The Identity Shift Every Accidental CEO Needs to Make with Carrie KC West

    May 5

    The Identity Shift Every Accidental CEO Needs to Make with Carrie KC West

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Carrie KC West to explore how hidden internal narratives shape the way entrepreneurs lead, make decisions, and grow their businesses. For many “Accidental CEOs,” these stories were never consciously chosen, yet they quietly influence everything from confidence to client relationships. Carrie introduces the concept of narrative coaching and explains how patterns, perspectives, and past experiences can create repeated cycles that keep women playing small or stuck in roles that no longer fit. She shares how awareness is the first step to change and why trying to force transformation without understanding the underlying story often leads to frustration. Listeners will walk away with practical ways to identify limiting patterns, interrupt reactive thinking, and begin shifting their perspective in a way that feels grounded and sustainable. If you’ve ever asked yourself why the same challenges keep showing up, this episode will help you start seeing the answers more clearly. Timestamps: (01:50) - (07:30) - What narrative coaching is and how identity shapes leadership (07:31) - (14:20) - The Accidental CEO mindset and the identity gap women face (14:21) - (23:30) - How internal stories create conflict across different roles (23:31) - (32:20) - Recognizing patterns and the stories that keep repeating (32:21) - (41:00) - Micro moments of change and interrupting reactive thinking (41:01) - (50:10) - Awareness, perspective shifts, and rewriting your story Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastBook a 30-Minute Story Session with Carrie: https://carriekcwest.comGet the book Triggers by Marshall Goldsmith: https://amzn.to/4sUevWJGet the book Not Nice by Dr. Aziz Gazipura: https://amzn.to/4uh78d4Connect with Carrie KC West: Learn more about Carrie: https://carriekcwest.com Facebook: https://www.facebook.com/carriekcwest/ Instagram: @storytellers_acad YouTube: https://www.youtube.com/@carriekc33 LinkedIn: https://www.linkedin.com/in/carriekcwest/ Carrie KC West is an author, speaker, and narrative coach, and the founder of The Life Rewrite System. She helps entrepreneurs and leaders uncover the hidden stories influencing how they think, lead, and make decisions so they can consciously choose new paths forward. With a background in filmmaking and counseling psychology, Carrie blends storytelling with deep behavioral insight to guide clients toward greater clarity, confidence, and alignment in both business and life.

    52 min
  7. Why You’re Still Invisible in Business Even If You’re Showing Up

    Apr 28

    Why You’re Still Invisible in Business Even If You’re Showing Up

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon reframes what visibility actually means and why so many entrepreneurs feel invisible despite putting in consistent effort. Through a powerful real-life story, she illustrates how simply “being present” is not enough if your message is unclear or easy to overlook. Shauna Lynn breaks down the common mistakes that keep business owners hidden, from vague messaging and trying to be clever instead of clear, to assuming people will connect the dots on their own. She also challenges the belief that more content equals more visibility, emphasizing instead the importance of clarity, repetition, and consistency. Listeners will walk away with a new perspective on how to communicate what they do in a way that is obvious, memorable, and easy for others to understand without extra effort. If you’ve been putting in the work but not seeing the results, this episode will help you shift from simply showing up to truly being seen. This episode is brought to you by Kaivari. Kaivari helps interior designers build a strong, strategic support network by connecting them with vetted coaches, trusted service providers, and aligned peer communities so they can make smarter business decisions with confidence. Visit Kaivari.com and use promo code KOACHFRIEND to save. Timestamps: (01:51) - (06:00) - The cyclist story and why visibility is often an illusion (06:01) - (10:45) - Why posting once is not enough and how people actually consume content (10:46) - (15:54) - The ways entrepreneurs hide behind unclear or clever messaging (15:55) - (18:17) - Visibility is not about doing more but being clear and consistent (18:18) - (23:00) - Why repetition and niching down make your message stick (23:01) - (27:10) - Making your messaging obvious in both online and offline conversations  Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect Shauna Lynn on Instagram: https://www.instagram.com/shaunalynnsimon/

    28 min
  8. Stop Feeling Broke No Matter What You Make with Sherry Andrew

    Apr 21

    Stop Feeling Broke No Matter What You Make with Sherry Andrew

    In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with financial coach Sherry Andrew to break down why so many entrepreneurs feel overwhelmed by money, even when they are earning well. After losing her job and rebuilding her finances from scratch, Sherry transformed not just her income, but her entire relationship with money by shifting from tracking spending to creating intentional systems. She shares how inconsistent income, avoidance, and traditional budgeting advice often fail - especially for neurodivergent entrepreneurs - and what to do instead. From separating accounts to creating spending buffers and planning ahead, this conversation reframes money management in a way that feels doable, not restrictive. Listeners will walk away with practical strategies to reduce stress, increase clarity, and take control of their finances without shame or overwhelm. If money has ever felt confusing, frustrating, or just plain exhausting, this episode offers a fresh perspective that can change how you approach it moving forward. This episode is brought to you by Kaivari. Kaivari helps interior designers build a strong, strategic support network by connecting them with vetted coaches, trusted service providers, and aligned peer communities so they can make smarter business decisions with confidence. Visit Kaivari.com and use promo code KOACHFRIEND to save. Timestamps: (01:50) - (03:52) - Sherry’s journey from job loss to starting her coaching business (03:53) - (08:33) - The shift from tracking spending to planning ahead (08:34) - (10:22) - Why money stress impacts growth and decision making (10:23) - (17:22) - Giving your money a job and building intentional systems (17:23) - (22:40) - Moving from scarcity thinking to proactive income planning (22:41) - (30:25) - Why traditional budgeting fails and how systems simplify money  Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastTax Cheat Sheet: https://www.moneymindsetfc.com/linksEp 108: The Confidence Shift That Turned 500 Dollars Into a Global Business with Jane Harris: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/confidence-shift

    56 min
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About

Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere. I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me. On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey. This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.

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