Title companies already have valuable data, but having more reports and dashboards does not automatically lead to better decisions. Brad Leupen explains how business intelligence and AI can turn scattered information into proactive insights, helping title leaders monitor referrals, turnaround times, revenue, risks, and other critical KPIs without drowning in noise. Tune in to learn how to start small, identify the data that truly moves your business forward, and use AI to give your team more time for higher-level work. What you'll learn from this episode 00:00 – How AI Is Changing Business Intelligence in Title Mo welcomes Brad Leupen to discuss how AI, analytics, and business intelligence are changing the way title companies use their existing data 04:10 – Building an AI Chief of Staff for Daily Business Decisions Brad shares how his own application monitors emails, Salesforce activity, revenue, retention, cash balances, and other business information to proactively surface what deserves his attention 07:48 – The Biggest Data Mistake Title Companies Make Instead of trying to consolidate everything at once, Brad recommends prioritizing attainable use cases that can generate immediate wins and measurable business value 11:11 – The KPIs Title Agency Owners Should Be Tracking Referrals, turnaround times, task completion, and performance trends can help leaders identify problems early instead of discovering them after the damage is done 13:24 – Moving Beyond AI Chatbots to Proactive AI Workflows Brad discusses how AI can give employees the ability to create tools around their own pain points and why proactive applications may be more valuable than relying on chat interfaces alone 16:41 – Using AI to Spot Revenue and Customer Problems Earlier AI can surface declining customers, changing sales trends, and other business issues, explain what may be driving them, and prepare possible next actions for human review 19:12 – AI Data Security, Privacy, and the Importance of Guardrails Brad explains why AI-generated answers need transparency and validation and why title companies must carefully protect PII rather than simply feeding sensitive information into AI systems Resources mentioned in this episode Informer Informer Apps Salesforce Claude Claude Code OpenAI Project Hail Mary by Andy Weir | Kindle, Paperback, and Hardcover The Catcher in the Rye by J. D. Salinger | Kindle, Paperback, and Hardcover About Brad Leupen Brad Leupen serves as Chief Executive Officer of Entrinsik, where he has spent over 25 years shaping the company's technology and product vision. After graduating from Harvard University with an A.B. in Computer Science, Brad joined Entrinsik in 1997 as CTO and played an instrumental role in developing the Informer platform, including leading the design and launch of Informer 5, the cloud-based, multitenant reporting and analytics platform at the heart of the company today. He was appointed CEO in 2023, succeeding his father and company founder Doug Leupen. Since taking the helm, Brad has driven the integration of AI throughout the platform, from natural language querying to intelligent automation, positioning Entrinsik for the next era of data analytics. Today, Entrinsik serves over 3,000 organizations worldwide. Connect with Brad Website: Entrinsik LinkedIn: Brad Leupen Connect With Us Love what you're hearing? Don't miss an episode! Follow us on our social media channels and stay connected. Explore more on our website: www.alltechnational.com/podcast Stay updated with our newsletter: www.mochoumil.com Follow Mo on LinkedIn: Mo Choumil Stop waiting on underwriter emails or callbacks—TitleGPT.ai gives you instant, reliable answers to your title questions. Whether it's underwriting, compliance, or tricky closings, the information you need is just a click away. No more delays—work smarter, close faster. Try it now at www.TitleGPT.ai. Closing more deals starts with more appointments. At Alltech National Title, our inside sales team works behind the scenes to fill your pipeline, so you can focus on building relationships and closing business. No more cold calling—just real opportunities. Get started at AlltechNationalTitle.com. Extra hands without extra overhead—that's Safi Virtual. Our trained virtual assistants specialize in the title industry, handling admin work, client communication, and data entry so you can stay focused on closing deals. Scale smarter and work faster at SafiVirtual.com.