If you’ve spent any time in the recovery space, there’s a good chance you’ve heard of Brad McLeod. As the founder of a thriving online recovery community and the host of a podcast that has reached thousands of people seeking support and connection, Brad has become a familiar and trusted voice for those navigating sobriety. Through honest conversations and a commitment to showing up consistently, he’s helped create spaces where people feel less alone in their recovery journeys. But what struck me most during our conversation wasn’t the community he’s built or the success he’s achieved. It was the path that brought him there. Because before Brad was helping others find hope, he was searching for it himself. His story includes addiction, jail time, prison, deportation, and a lifetime ban from the United States. Looking at where he is today, it’s hard not to be inspired by how dramatically his life has changed. Yet as he shared his journey, I was reminded of something I hear often in recovery circles: transformation rarely happens all at once. It happens one decision, one lesson, and one imperfect step at a time. And perhaps that’s what made this conversation so powerful. Beneath the story of recovery is a much bigger lesson about purpose, resilience, and the courage to begin before you feel ready. https://youtu.be/Da1Rwg59jNI When Chaos Feels Normal Brad’s early years were marked by instability. He moved frequently, spending different seasons of his childhood living with his grandparents and then with his parents. The constant changes created an environment where chaos felt familiar and uncertainty became part of daily life. For many people, those experiences leave lasting effects. When life feels unpredictable from the beginning, it can be difficult to develop a sense of stability or belonging. Looking back, Brad can see how those early circumstances shaped some of the choices he would later make. Like many stories of addiction, substances didn’t enter his life all at once. It began with drinking during his teenage years. At first, alcohol seemed to offer an escape, a way to fit in, or simply a way to quiet some of the internal noise. But over time, drinking led to drugs, and drugs eventually led to harder substances. The progression wasn’t dramatic overnight. It rarely is. Instead, it was a series of small decisions that gradually pushed him further away from the life he wanted and deeper into consequences he never expected. There were arrests. There were stints in jail. There were moments when life became increasingly difficult to manage. Yet addiction has a remarkable way of convincing us that tomorrow will somehow be different. We tell ourselves we’ll stop later. We’ll figure things out eventually. We’ll make changes after one more weekend, one more mistake, one more chance. For Brad, that illusion finally came to an end during a trip back to the United States. At the time, he was living in Canada and had returned to visit family and friends. Instead of being welcomed home, he was met at the airport by law enforcement officers executing an outstanding warrant related to selling drugs to an undercover police officer. What followed was a year in prison. After serving his sentence, he was deported back to Canada and permanently banned from re-entering the United States. For many people, a moment like that would feel like rock bottom. The consequences were undeniable. The chaos had finally caught up with him. And in some ways, that’s exactly what made change possible. “The gig was up. I couldn’t keep living the way I had been living.” Starting Over and Finding Purpose One of the things I appreciate about recovery stories is that they don’t end when someone gets sober. In many ways, that’s where the real work begins. Once the substances are removed, we have to learn how to build a life. We have to discover who we are without our coping mechanisms. We have to figure out what matters, what we value, and how we want to spend our time moving forward. For Brad, that process included returning to school and earning a degree. He eventually entered the field of addiction counseling, a path many people in recovery feel drawn toward. After experiencing firsthand how life-changing recovery can be, it’s natural to want to help others find the same freedom. For a while, the work felt meaningful and aligned with his purpose. He understood the struggles his clients faced because he had lived them himself. He knew the fear, the shame, the setbacks, and the hope. But helping people through addiction recovery comes with an emotional cost that often goes unseen. Counselors, sponsors, coaches, and recovery advocates invest deeply in the people they serve. They celebrate victories, support people through relapses, and carry the weight of difficult outcomes. Over time, that weight began to take its toll. The turning point came when two people he had worked closely with died from overdoses. The losses hit hard. Despite all the effort, care, and energy invested in helping them, they were gone. The grief was profound, and it forced Brad to take an honest look at what the work was doing to him emotionally. At the same time, he and his wife were preparing to welcome their first child. Standing at that crossroads, he made a decision that felt both frightening and necessary. He walked away. Without another source of income. Without a clear roadmap. Without knowing exactly what would come next. “Sometimes the bravest thing you can do is acknowledge that something isn’t sustainable anymore.” Building Something Before He Felt Ready What happened next is one of my favorite parts of Brad’s story because it’s a reminder that many meaningful things begin in very ordinary ways. About eight years ago, he started a Facebook group focused on early recovery. There was no business plan. No marketing strategy. No grand vision for what it might become. There was simply a desire to create a place where people could connect and support one another. One person joined. Then another. Then another. People shared the group with friends who shared it with other friends. Slowly, the community began to grow. Over time, it evolved into a vibrant recovery network serving people from all walks of life. Then came another unexpected leap. About four years ago, Brad decided to start a podcast. The funny part is that he didn’t really know how to podcast. In fact, he told me that his parents had given him podcast equipment years earlier, and it had mostly sat unused. When he finally pulled it out, he couldn’t even get it working properly. It’s a story many creators can relate to. We imagine that successful people started with expertise, confidence, and perfect systems. More often than not, they started exactly where Brad did: confused, uncertain, and learning as they went. Eventually, he figured out enough to record an episode. Then another. Then another. And somewhere along the way, the podcast became something much bigger than he imagined. “You don’t have to be perfect to begin. You just have to begin.” The Impact We Never Get to Measure One of the most meaningful parts of our conversation centered around something many people struggle with, whether they’re podcasters, writers, entrepreneurs, or simply people trying to make a difference. How do you know if what you’re doing matters? We live in a culture that loves metrics. Downloads. Followers. Subscribers. Shares. Comments. But recovery communities don’t always operate according to those measurements. Many people listen quietly. Many people never comment. Many people never publicly engage because anonymity feels safer. As a result, it can be difficult to know whether your efforts are reaching anyone at all. Brad shared a beautiful story about receiving an email from a listener whose life had been impacted by something they heard on his show. That single message reminded him that the most important effects of our work are often invisible. We don’t always get to see the ripple effects. We don’t always hear the stories. We don’t always know who needed to hear exactly what we had to say on a particular day. Yet that doesn’t mean the impact isn’t real. “We never really know how our words or actions might affect someone else’s life.” I think that’s a lesson all of us need to hear. Whether you’re sharing your recovery story, encouraging a friend, volunteering, writing, creating, or simply trying to show up as a good human being, much of your influence will happen beyond your view. Sometimes the most meaningful contribution we can make is simply continuing to show up. Why the Journey Matters as Much as the Outcome As Brad and I talked about podcasting, we found ourselves returning to a theme that had very little to do with audience growth. The greatest gift hasn’t been the numbers. It’s been the relationships. Every conversation introduces you to someone new. Every guest offers a different perspective. Every story teaches you something about resilience, courage, healing, or humanity. In many ways, the process itself becomes transformative. Brad shared how much his own life has been enriched through the people he’s met and the conversations he’s been fortunate enough to have. I could relate completely. One of the unexpected gifts of hosting this podcast has been the opportunity to sit across from incredible people and hear the stories they carry. Time and again, I’m reminded that recovery isn’t just about stopping drinking or using. It
