Business of Therapy®

Kelly McKenna, Therapist & Business Coach
  • 4.9 (112)
  • Entrepreneurship
  • Updated Weekly

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode! 

  1. 8h ago

    109. Should Therapists Get Licensed in Multiple States?

    If you're struggling to fill your caseload, you might be wondering if getting licensed in another state will give you access to more potential clients. As someone who's licensed in New York, New Jersey, and Florida, I understand the appeal. But I don't recommend getting additional licenses simply as a strategy to grow your caseload. Let’s dive into it! In today's episode, I'm answering the question “should therapists get licensed in multiple states?” In this episode, I cover: Why multiple state licenses usually won’t solve a caseload problemThe time and cost of maintaining additional licensesWhen getting licensed in another state can make senseFocusing on better marketing in your existing communityGetting more specific with your niche & messagingImproving conversions + building a stronger referral networkInvesting in branding that supports your private-pay rates Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Click here to join my FREE LIVE training on 9/14!

  2. Aug 26

    108. The Therapists Who Get Clients Aren't the Ones Who Sound the Smartest

    Ever worried that your Instagram content doesn't sound professional, insightful, or "expert" enough?? Imposter syndrome is a tricky thing. It can convince us that we need to prove how much we know. But the harder you try to sound like an expert, the harder it becomes to really connect with the people you're trying to reach. Your ideal clients aren't scrolling Instagram evaluating your theoretical orientation or clinical terminology. They aren’t worried about your years of experience. They're asking themselves ONE simple question: Does this person understand what I'm going through? Your ability to put their real-life thoughts, emotions, and experiences into words is what demonstrates your expertise. THAT is what makes someone feel safe enough to reach out! In today's episode, I'm talking about why therapists who get clients aren’t the ones who sound the smartest. In this episode, I cover: How imposter syndrome can hurt your Instagram contentWhy you’re not marketing to other therapistsConnecting with clients instead of trying to sound impressiveReplacing clinical jargon with your clients’ real-life experiencesGetting more specific so your content resonatesHelping your ideal clients feel seen and less aloneWhy connection + trust ultimately fill your caseload Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Click here to join my FREE LIVE training on 9/14!

  3. Aug 19

    107. You Don't Need to Become a Coach to Make More Money as a Therapist

    Ever caught yourself thinking you need to become a coach or create a course because you can't make enough money as a therapist? I want to challenge that idea. Your income problem isn't that you're a therapist. Honestly? It’s a marketing, positioning, or pricing problem. Thankfully, those are all things you can fix so you CAN make more money as a therapist! In today's episode, I'm sharing why you don’t need to become a coach to make more money as a therapist. In this episode, I cover: Why therapists don't need to become coaches to earn moreThe tough reality that most therapists faceWhy coaching still requires strong marketing & sales skillsThe easiest + fastest way to increase your income as a therapistNiching down & positioning yourself as an expertWhen adding coaching actually makes senseBuilding a coaching business because you WANT to Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Episode 106: BTS Launch Debrief: $21,534 in 6 DaysThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Click here to join my FREE LIVE training on 9/14!

  4. Aug 12

    106. BTS Launch Debrief: $21,534 in 6 Days

    Ever wonder what really goes into a successful launch? Well, I’m excited to give you a complete behind-the-scenes look at my most recent Reels Membership launch! This launch led to $21,534 in revenue in just six days. Some things worked super well, and others, not so well. Whether you're building your private practice or thinking about creating digital offers in the future, these lessons apply to every stage of business! In today's episode, I'm giving you a launch debrief and how I made $21,534 in 6 days. In this episode, I cover: The strategy behind my 6-day hybrid launch for Reels MembershipRevenue goals, results + key launch metricsWarming your audience before sellingPrioritizing your warmest leadsUsing strategic bonuses to increase salesLetting audience feedback shape your offersRepurposing content that already worksWorking smarter through systems & delegationThe launch metrics I tracked most closelyImproving one key metric with every launchFollowing up w/warm leads in your own businessWorking smarter, not harder Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodEpisode 91: Hiring a Virtual Assistant Private Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Click here to join my FREE LIVE training on 9/14!

  5. Aug 5

    105. The 10 Things I’d Focus on if I Was Starting Over on Instagram in 2026

    If I had to start over on Instagram today with zero followers, I wouldn't waste time chasing every new trend. I also wouldn’t be hoping for overnight success. Instead? I’d focus on the strategies I know actually work! In my first year of building my business, I spent 5-10 hours each week creating content while working full time and seeing therapy clients. That commitment helped generate $250k during my first year in business! I’ve grown two Instagram accounts from zero to 10k followers in under a year. Sure, it may look like this has been super easy for me, or I’ve been super lucky. But I’ve spent the last six years experimenting, being consistent, and really refining my approach. In today's episode, I'm sharing the 10 things I’d focus on if I was starting over on Instagram in 2026. In this episode, I cover: Committing fully to long-term Instagram growthNiching down to attract the right clientsPosting consistently during your growth seasonEmbracing a beginner's mindsetWriting authentic content instead of relying on AICollaborating with other therapists to expand your reachNetworking intentionally on Instagram every dayBuilding relationships through virtual or in-person coffee chatsSetting up an intro call scheduler before you need itUsing Instagram ads to amplify your marketing strategy Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Click here to join my FREE LIVE training on 9/14!

  6. Jul 29

    104. 5 Quick Fixes to Get More Clients from Psychology Today

    Your Psychology Today profile isn't just another online listing. It’s often someone's first impression of YOUR practice. Potential clients are typically scrolling through dozens of therapists. Small changes can make a BIG difference with your profile! In today's episode, I'm sharing 5 quick fixes to get more clients from Psychology Today. In this episode, I cover: Using a warm + professional profile photo that clearly shows your faceHow to make your opening lines speak directly to your ideal clientAdding a niche-specific video that invites viewers to book an intro callEnabling telehealth so you're visible to clients across your stateIncluding an easy-to-find intro call scheduler to respond to inquiries quickly Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Click here to join my FREE LIVE training on 9/14!

  7. Jul 22

    103. Using Google Ads to Grow Your Therapy Practice with Jamie Reutershan

    Google Ads aren't designed to fix a broken marketing strategy. They're meant to amplify what's already working! In today’s episode, I’m excited to welcome digital marketer and former Google strategist Jamie Reutershan to talk about using Google Ads to grow your therapy practice. Google Ads can be an incredible way to grow your therapy practice. But that’s only possible when the right foundation is in place. If you've been curious about paid advertising, but aren't sure where to start, this is a conversation you don’t want to miss! In this episode, we cover: Knowing when you're ready for Google AdsBuilding a website that converts before investing in adsThe website metrics every therapist should trackContact forms vs. intro call schedulersAvoiding common Google Ads mistakesBudgeting for Google Ads effectivelyDIYing Google Ads vs. hiring an expertPausing and restarting ad campaigns strategicallyUnderstanding the difference between Google Ads and SEOUsing Google Ads to grow a private-pay practiceWhy your website is your MOST valuable marketing assetJamie's step-by-step Google Ads process Connect with Jamie: Follow on Instagram @therapy.marketingCheck out his website Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Receive $250 off Google Ads Support when you mention the Business of Therapy podcastGet $100 off a website template with code KELLY100This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Click here to join my FREE LIVE training on 9/14!

  8. Jul 15

    102. The 3 Things Every Therapist Who’s Filled Their Caseload from Instagram Has in Common

    Ever wonder why some therapists consistently fill their caseload from Instagram, but others, well, don’t? TBH, the answer isn't a massive following or “lucky” viral Reel. I’ve worked with thousands of therapists inside Private Practice Academy and the Reels Membership. I’ve noticed the same three patterns over and over again. Honestly, they’re simpler than you might think! In today's episode, I'm diving into the 3 things every therapist who’s filled their caseload from Instagram has in common. In this episode, I cover: Why follower count isn't the key to filling your caseloadStaying consistent + how to set yourself up for successUsing clear, specific messaging that resonatesExamples of moving beyond generic contentWhy putting intentional effort into your marketing is vitalHow the Reels Membership can make IG more sustainable for you Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Reels Membership example on InstagramThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: Click here to join my FREE LIVE training on 9/14!

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About

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode! 

Information

  • Creator
    Kelly McKenna, Therapist & Business Coach
  • Years Active
    2024 - 2026
  • Episodes
    110
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Kelly McKenna, Therapist & Business Coach
  • Show Website
    Business of Therapy®

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