Ecomm Cowboy

Chris Hall x Colin Dougherty
  • 5.0 (1)
  • Marketing
  • Weekly

DTC's daily show — what's now/next in consumer so founders can survive and thrive.

  1. 15h ago

    Santa Cruz Paleo: $4M/mo on Zero Ads? | The $500M Meta Spend Flex | Starbucks “Surveillance” Pricing

    Santa Cruz Paleo is reportedly doing $4M a month with zero ads, Iris CEO Drew Fallon calls media buyers who brag “I’ve spent $500M on Meta” the dumbest thing ever, and Starbucks gets caught up in a “surveillance pricing” fight. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chris Orzechowski (Orzy Media) joins Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Sam Ross — Co-Founder & CEO, NumeralWe dig into handling sales tax end to end — what Numeral’s $100M Series C and 327% volume growth say about why “the most boring AI company” is getting funded, when a growing brand actually crosses “nexus” and owes tax across Shopify, Amazon and wholesale, the hidden exposure that left one marketplace owing ~$25M it never collected, what California’s SB 122 and Colorado taxing software mean for subscriptions and digital products in 2027, and where AI is actually reliable for compliance (with two lawyers signing off on every determination). ALSO ON THE SHOW - Watch & React: subvocal glasses ($1.3M from YC so you never type or speak again); Liquid Death x Rumpl - Pokemon x Fender collab - GTA VI x Nike x Travis Scott Air Force 1s reportedly drop Nov 19 at $130 - McDonald’s $8 Quarter Pounder meal — a franchisee defends the price - Closing Words of Wisdom: Mike Beckham on bad year-over-year comps; Taylor Holiday on proof YouTube ads work - Moment of Zen: get off-grid, move to Spain -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693

  2. 3d ago

    Ridge’s Next $100M, 10 New Hires | Resilia’s Viral Playbook | Marketing Moment: Red Baron Pizza

    Ridge’s CEO plans zero AI layoffs and says $100M+ in new revenue next year might take just 10 hires, we break down Resilia’s viral ad playbook, and Red Baron turns a worker’s $120K into the marketing moment of the week. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Cody Wittick (Kynship) joins Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Zach Greenberg — Founder, Lineal Champ AgencyWe dig into winning in retail from the operator who took Perky Jerky to 30,000 stores and advised Liquid Death — how the launch path flipped from Whole-Foods-first to the reverse, what retail buyers look for in a brand’s DTC numbers, what retail really costs (“blood in, blood out”), when to bring in brokers, and what grocery-shopping AI agents mean for brands with no purchase history. Dawson Gibbs — Founder & CEO, EVO MarketingWe dig into organic UGC at scale — why views are a vanity metric and what actually converts, how the wrong creators spiked one app’s churn to ~50% (fixed to ~8% with credible creators), the long-text-to-talking-head hook test, managing 100+ creators, and how to track organic creator sales against paid. Chris Geiss — Co-Founder & CEO, SegunoWe dig into Seguno’s new Canva integration — designing an email in Canva and publishing it straight into Seguno, who’s designing there and how it keeps a brand on-brand, how merchants use Sidekick, why he built only inside Shopify, and which plan to start with heading into BFCM. Isaac Medeiros — Founder, Content ForgeWe dig into viral content as pattern recognition, not ideas — the 10-20 creator teardown method, which formats work across pet food, gaming gear and eyewear, the best tactics from his What’s Working guests, and what to shoot and post now for Black Friday. He built Mini Katana to 30M subs and $50M+ with no ad spend. ALSO ON THE SHOW Playable ads beat static - Brooks x runDisney’s Grumpy and Mary Poppins shoes - Anthropic’s 1-in-12 millionaires - Rokt AfterSell is back - KFC Oreos are real - Moment of Zen: heaters in the cage, heaters in the game -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693

  3. 4d ago

    Meta’s New Pixel Setting Pre-BFCM | Elon & Tobi: “Buy from Shopify” | FTC Probes Personalized Prices

    Meta turns on a new Pixel setting by default Nov 12 — your ROAS will probably rise but your sales won’t, Elon says when Amazon blocks your AI agent just buy cheaper elsewhere (as Shop Pay backs agentic checkout), the FTC probes personalized pricing, and half of brands testing ChatGPT ads say they’re losing money. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Commerce Roundtable) joins Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Connor Dunaway — CEO, 20North MarketingWe dig into getting cited first by AI search — how 20North tripled Bruce Bolt’s sales (+260% in four months) while cutting ad spend 25%, what they changed to rank #1 in AI visibility (LLMS.txt, schema) and whether citations tie to real orders, how AEO fits with paid, whether Bing is underpriced attention, and where to put a 2027 search budget. Collin Slattery — Founder, Taikun DigitalWe dig into his claim that “AI is a terrible investment for almost everyone” — where the line is between AI that pays for itself and AI that just burns money, the 60-day payback test, AI vs. a skilled LatAm or SE Asia creative team, what agents getting blocked means for brands betting on them, and the BFCM checklist most brands leave too late. Taylor Lorenz — Founder, User MagWe dig into why she launched a second YouTube channel because her audience is “very anti-AI,” why “ecomm Twitter is another universe,” how consumers really feel about AI content and whether they buy from it, how creators make AI “digital twins” without backlash (Khaby Lame’s reported ~$975M deal), and whether fake AI accounts are a problem if ROAS is up. Bryan Bumgardner — Northbeam Weather ReportWe dig into the Northbeam Weather Report — the latest read on CPMs, spend, and where the market’s heading into Black Friday. ALSO ON THE SHOW - Costco’s $200 Thanksgiving feast that feeds eight - NOBS functional breath mint - A global shipping update - Gamify your brand - New Balance x Todd Snyder’s T500 “Coffee Pack” - Watch & React: TAKE OFF by Vibe (Walmart audiences); - legally owning a game you once had to pirate -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693

  4. 5d ago

    The Golden Age of Meta Ads? | Koerner: “Muse Runs My FB Ads” | Amazon’s Lost-Product Arbitrage

    Is the golden age of Meta ads over? Chris Koerner says Muse now runs his Facebook ads, and Molson Hart breaks down Amazon’s lost-product arbitrage. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos joins Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Rob Webb — CMO, Magic MindWe dig into taking a 2-oz brain shot from online ads into 5,000+ stores and onto linear TV — whether the “Lil Genius” spot is brand or conversion, how DTC spend feeds retail sell-through, the biggest packaging redesign in company history, running a seven-figure monthly Meta budget, a creator program that treats creators like partners, and what carries over from scaling Tonal. Vanessa Lee — VP of Product, ShopifyWe dig into Shopify’s “Exponential” Fall ‘26 Edition — what it means and the products she’s most excited about, the agentic-commerce updates (Sidekick past 100M conversations, shop.md letting AI agents shop for buyers), why Shopify is leaning into in-person retail and POS, and where a merchant should start right before BFCM. Victoria Watters — Co-Founder, Dry AtlasWe dig into the first State of Alcohol Alternatives report — what surprised her (18% of US adults drank an alternative in six months, 46% of buyers aren’t cutting back), how BREZ and mushroom brands sell function over “no alcohol,” whether price is the real barrier, how small brands beat the giants on awareness, and planning around Dry January. Christopher Bauer — Managing Partner, Bauer & CompanyWe dig into a 46-year Austrian-American import family buying a DTC food store (European Deli) — why buy instead of build, whether cutting out distributors actually pays, how tariffs and freight are hitting European imports, forecasting seasonal holiday inventory, DTC vs. wholesale, and whether the family story sells. ALSO ON THE SHOW - McDonald’s x Pokemon Happy Meals with trading cards leak for Nov 10 - Cheerios adds a resealable Ziploc bag, Walmart.com first - Dove’s $20 soap-scented perfume sells out, resale tops $400 - Seguno’s new feature - “What I ordered vs. what Temu brought” goes viral again -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693

  5. 6d ago

    X Ads for DTC “Top Priority” | Superpower’s Peptide Library | DoorDash to Buy Instacart for $17B

    DoorDash is in advanced talks to buy Instacart for about $17B, Superpower drops a peptide library, and a rumor that Bloom signed a $30M 76ers deal has founder Greg Lav setting the record straight. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Jake Motyl — Founder & CEO, CampusLaunchWe dig into turning sorority chapters into a marketing channel for brands — whether “sororities beat influencers” for reaching Gen Z women at the same budget and when it’s the wrong call, what a two-hour, 150-200 member activation actually includes, whether 50M views across Nike, BodyArmor and Benefit was brand or conversion, what happened at the BodyArmor Ole Miss test, and how cold outreach and a high-priced offer took him $0 to $1M in a year. James Borow — GM of Universal Ads, ComcastWe dig into making TV as easy to buy as Meta — his own DTC hardware launch Boxy testing TV first (budget, creative, what counts as a win), who the “middleman” taking a cut of TV budgets really is, the package tiers and the realistic minimum spend for a usable read, how Northbeam now ties TV views to real orders, and whether an AI agent can launch and adjust TV campaigns through the new MCP connector. ALSO ON THE SHOW - McDonald’s new cookie butter drinks - NBA joins prediction markets to boost integrity - An iPhone Duo case with 85,000 Amazon reviews days after launch - Jesse Pujji on why bootstrapping to $20M beats raising to $30M ARR - An open library of viral UGC videos - Closing Time: Apollo’s Slok says AI has delivered “zero payoff” outside big tech; Sean Frank on how rare $250K jobs really are - Moment of Zen: pickleball courts vs. data centers -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693

  6. Oct 26

    Walmart “Markup Leak” Goes Viral | Cuts CEO Says Higher AOV is a Trap | “Kidulting” Owns 55% of Toys

    A Walmart markup “leak” and shelf-vs-register price gaps go viral, “kidulting” adults now drive most of the $46B toy industry, and Cuts Clothing dropped its AOV to $140 and watched CAC fall from $120 to $55 — so is chasing a higher AOV the trap? It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chris Orzechowski (Orzy Media) joins Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Terry Mudge — Founder & Scientific Director, Stemcell Science ShopWe dig into running a science subscription box (Matter) that’s shipped 60,000+ boxes to 77 countries across 100 months — churn and subscriber lifetime, COGS per $49 box and sourcing one-of-a-kind items for 100 straight months, revenue split across seven channels with under 10 people, wholesale-into-museums margin vs. DTC, the scariest thing he’s shipped internationally, and whether writing a book drove sales. Rohith Kolluri — Growth Manager, PerplexityWe dig into handing an AI agent $30K and the keys to a lobster company’s Meta account — what Perplexity’s Computer adds for ecommerce, how the Get Maine Lobster test ran and whose numbers back the 63% ROAS lift and 3x revenue vs. the agency, and what the tokens and compute actually cost once you count them. Cameron Zoub — Co-Founder & Chief Growth Officer, WhopWe dig into Whop’s $200M Series D at a $5.1B valuation (Sequoia, Shopify Ventures) — why raise now, the numbers that moved investors (annualized revenue $60M to $400M+, ~25,000 operators doing $550M/mo), why Sequoia changed its mind, what Shopify Ventures sees in Whop, and whether an IPO is the plan. ALSO ON THE SHOW- Mike Beckham’s employee compensation hack - MrBeast asks brands to fill a giant store for a video - Elon’s $1 tips on X and a Grok bot that makes your calls - Crocs x Chainsaw Man clogs with chainsaw blades - Glow Recipe x Buldak spicy-noodle lip balm - Wingstop x Sour Patch Kids wings spark a loyalty-first backlash - Watch & React: Adidas’ AE 3 ad trolls LeBron and Drake; the NFL earned-media hack - Moment of Zen: the 2026 Word of the Year -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693

  7. Oct 23

    U.S. Banks: Rogue AI Agents in Accounts | Meta CVR Crater? | Pokémon 30th Celebration Insanity

    Major U.S. banks detect unauthorized AI agents inside customer accounts, Meta conversion rates are falling off a cliff while clicks and CPMs look normal, and Amazon and Costco roll out invite queues for the Pokemon 30th Celebration set. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Taylor Holiday (Common Thread Collective) joins Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Abdulla Ababakre — Founder, PhoneUseWe dig into giving AI agents their own phones (288 cloud Androids and 24 real ones in an SF rack from $20/mo) — ecommerce use cases from UGC creator lists to CX, cloud vs. real phone, setup time, and the first workflow to try Monday. Cody Schneider — Co-Founder, GraphedWe dig into wiring up a coding agent to run your marketing ops — connecting video editing, copywriting and analytics, fixing teammates overriding each other’s Claude Skills, plugin vs. skill vs. project, and the order to build each system. Andrew Simmons — VP of Sales, MojotoneWe dig into running a boutique guitar-amp maker across 5,000 listings on Shopify, Reverb and eBay from one inventory pool — how the market shifted from rock to pop, the channels working best, testing UGC and TikTok Shop, and boutique shops vs. Guitar Center five years out. Alexandra Fine — Co-Founder & CEO, DameWe dig into building in a category ad platforms and retailers still treat differently — the product economics, the visible “$5 Trump Tariff Surcharge” Dame ran at checkout (and the ~$10K it auto-refunded after the Supreme Court struck the tariffs), SKU selection, and marketing that doesn’t get banned on social. Bill Rom — Co-Founder & Chief Strategy Officer, Baseball Lifestyle 101We dig into building a sports-lifestyle brand and its new strategic investment from Digital Fuel Capital. ALSO ON THE SHOW - Hot Jobs: this week’s openings - Tuck’s nicotine-free functional pouch lineup - Kooshy sourdough stuffing hits Kroger - Chlorophyll Water’s award shortlists - Crafty Ramen lands in Target and Kroger freezers - Moment of Zen: from mercury to gold -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693

  8. Oct 22

    Cybersecurity Apocalypse | Muse #1 Use Case is Shopping | Whop Raises $200M

    AI agents hit hundreds of companies in 48 hours — PHP, Railway and GitLab among them, Zuckerberg says shopping is the #1 use of Meta’s Muse agent at $200+ a purchase and Meta now wants a cut, and Whop raises $200M at a $5.1B valuation. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Commerce Roundtable) joins Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Jonathan Stern — Founder, Hims HouseWe dig into peptides moving from gray market to regulated telehealth — how big the $6-8B gray market really gets, which peptides draw repeat demand vs. hype, who’s actually buying, the FDA rulemaking timeline insiders are betting on, what a seller needs to sell legally if peptides hit the 503A list, what Hims gets from owning a peptide facility, and the three things a wellness brand should line up before final rulemaking. Noah Ryan — Based BureauWe dig into where health demand is heading — the supplement category about 12 months from blowing up, at-home bloodwork as the front door that sells supplements, what comes after GLP-1 in telehealth, the gap behind Rhizal, the quick tells of a good white-label manufacturer, and what educational content actually turns into sales vs. just likes. Troy Osinoff — Founder, ZaggedWe dig into guaranteed organic views and where they fit next to paid — how the guaranteed-minimum-views offer works, how it differs from $99 UGC, which formats and hooks are winning and which stopped, what an organic video that sells looks like, and how to turn organic winners into paid ads. Bryan Bumgardner — Northbeam Weather ReportWe dig into the Northbeam Weather Report — Meta CPMs up about 25% YoY, the priciest “normal” weeks in 18 months, and a Black Friday spike that started in September. ALSO ON THE SHOW - A DTC brand spending $1M/day on ads with a $20-30 first order and no subscription - Buy an $80 press release for GEO - Rockstar turns a Miami arena burger stand into GTA VI’s Burger Shot - McDonald’s first reservation-only “fine dining” event in NYC - Getty Images files for bankruptcy - Moment of Zen: Bose acquires Skullcandy -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy:https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm- cowboy/id1761749693

See All (207)

Ratings & Reviews

About

DTC's daily show — what's now/next in consumer so founders can survive and thrive.

Information

  • Creator
    Chris Hall x Colin Dougherty
  • Years Active
    2024 - 2026
  • Episodes
    207
  • Rating
    Explicit
  • Copyright
    © Chris Hall x Colin Dougherty
  • Show Website
    Ecomm Cowboy

You Might Also Like