Ecomm Cowboy

Chris Hall x Colin Dougherty
  • 0.0 (0)
  • Marketing
  • Updated Weekly

DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

  1. 2d ago

    Claude Watermark: The Kiss of Death | Meet SpikedAde | HallPass - Coke Zero of Candy

    Claude rolls out a watermark, Roku unleashes 24/7 AI-generated movies, FinalLap launches the internet's weekly car auction event, and HallPass pitches itself as the "Coke Zero of candy." It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jay Yang — Author of "You Can Just Do Things"We dig into permissionless action from the person who lived it — cold-emailing beehiiv's CEO at 16 to land an internship, sending Noah Kagan a 19-page pitch deck at 17 to become his Head of Content at $150K while still living at home, turning "you can just do things" into a movement echoed by Sahil Bloom and Justin Welsh, and crowdfunding book two — Work With The Best — on Kickstarter while still in college. ALSO ON THE SHOW - Content Oracle - Remote beats office - The CPG profitability overcorrection - Hilton charging $2.50 for Kirkland Signature water - Minions x Grüns - AG1's greens gummies and Khloud's protein chips - Wash Wise raises $1.2M ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  2. 3d ago

    Buc-ee’s Warpath | 100% Avocado Oil Chips? | Under Armour: 13th Down Quarter

    Buc-ee's goes beast mode on trademark protection, that "100% avocado oil" chip may not be pure avocado oil, Under Armour posts its 13th straight quarter of revenue decline, and DoorDash leans into "CringeMart" marketing. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder, CreativeOS) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Adam Gillman — Co-Founder, Hiya HealthWe dig into bootstrapping a sugar-free kids' multivitamin from zero to $103M in net sales with no venture capital, then selling a 78.8% stake for $205M cash — the hard-line DTC dogma of 100% subscription, no Amazon, no retail, 50% off month one, never change price — launching the day the WHO declared a pandemic, and being the operator almost nobody in DTC knows with a nine-figure exit and a few hundred Instagram followers. George Zhou — Co-Founder, BUFFSWe dig into inventing "the world's first beef puff" — a crunchy puffed snack made from grass-fed beef instead of corn or potato — starting it as a USC junior after a chip-smashing kitchen conversation, "arguing with ChatGPT on how to puff meat," raising a $1.1M pre-seed from ~25 angels entirely pre-revenue, and shipping to first customers tomorrow. Mike Manheimer — Chief Customer Officer, PostscriptWe dig into the support-desk-to-C-suite arc, co-authoring the Customer Success category at Gainsight, carrying 20,000 Shopify brands through Postscript's AI "re-founding," the "most ecom AI tools are a black box" thesis, and the claim that brands earn more from an SMS list one-fifth the size of their email list. ALSO ON THE SHOW - The kind of owner you want to know - Eyes for your car - Protein in shampoo? - Kimi breaks out of its sandbox - Not WeWork, but OuiWork - AI dispatchers arrive ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  3. 5d ago

    eBay’s Live Shopping Bet | DuckDuckGo Sunglasses | Terafab Texas Megafactory

    eBay keeps betting on live shopping after a record quarter, DuckDuckGo releases "Normal Sunglasses" that do absolutely nothing (and sold out), and Terafab plans a Texas megafactory. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE TJ Kolesnik — Founder & CEO, Make Waves AgencyWe dig into the pro-kendama-player-to-agency-founder arc — the self-organized 2016 world tour shot on a dSLR he was still learning, a decade shooting and directing DTC content from inside brands like Original Grain and TRUWILD before selling it as a service, the four-pillar founder-direct agency model with retention built in, and putting his own margins on the line launching Make Waves Apparel. Ian Blair — Co-Founder & CEO, Laundry SauceWe dig into picking the category before the product — reverse-engineering a "game theory optimal" ecommerce business (non-discretionary, consumable, high-LTV, low SKU) and plugging laundry into it — building an eight-figure brand with effectively no employees through a stack of channel-specialist agencies, running Laundry Sauce and BuildFire on 80-hour weeks before selling BuildFire, the Scott Eastwood campaigns, and post-purchase upsells plus Rokt Thanks. Noah Fisher — Co-Founder & CEO, Backyard Peanut ButterWe dig into attacking the most commoditized aisle in the grocery store with flavor maximalism — nine wild jars including Dill Pickle, Buffalo Crunch, and Everything Bagel under "No More Boring Peanut Butter" — big-CPG discipline from Clorox applied to a two-person bootstrap, selling DTC and wholesale on Shopify, and the emerging-CPG wins roundup that made him a community connector. ALSO ON THE SHOW - Hot Jobs: growth, paid search, partnerships, and EIR roles - GTA 6 gameplay as a Netflix exclusive - Google Lens straight to eBay - Perfy's brand refresh - The numbers of modern matchmaking - Elon Musk: don't pursue money, make useful products ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  4. 6d ago

    Meta's AI Goes Rogue | Ford's New $28K EV Truck | ChatGPT Ads Flop

    Meta's AI goes rogue, Ford unveils its affordable $28K EV truck, Tinder doubles down on IRL events as Gen Z reconsiders dating apps, and ChatGPT rolls out carousel ads with early performance looking poor. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Cody Wittick (Founder, Kynship) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Aaron Warshawsky — Chief Revenue Officer, Common Thread CollectiveWe dig into being the commercial engine behind CTC — selling the Prophit Engine and the retainers rather than buying the media — an enterprise-sales pedigree from eight years at Oracle transplanted into an ecosystem run by ex-operators, his new CRO role, the AppLovin question, and yes, his marriage advice for the desk. Zarak Khan — Managing Director, Diamond GooseWe dig into a contrarian take: retention is a merchandising problem before it's an email problem. The "email generates 25% of revenue" trap and why your CRM number is probably overstated, why personalization has become theater, the post-purchase black hole, why the most expensive discount is the one sent to someone who'd have paid full price, and why "we learn the collection before we touch the CRM" — drawn from a 237-page study of 10,635 luxury email campaigns. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Walgreens gambling gift cards? - The evolution of McDonald's - Neural interface odds - Fishwife and PETA beef - Copacker risk - Nikita Bier's sign-off video ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  5. Aug 6

    Shopify Q2 Domination | P&G Buys Thorne for $3.8B | MySpace Wants a Comeback?

    Shopify is ripping with Q2 merchant sales up 32%, P&G acquires Thorne for $3.8B, Hims & Hers says its first-ever gummy prescription is driving an 88% daily adherence rate, and MySpace's owners say they want to relaunch the site. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Max Sturtevant — Founder, WellCopyWe dig into building one of the biggest email, SMS, and retention agencies in the world before graduating college — email/SMS driving 41% of partner revenue when most brands sit at 20-25%, the case for aggressive high-frequency sending, why non-discount and plain-text emails win, the subscription-email metrics most brands don't track, optimizing the billing reminder to cut cancellations 25-50%, and whether AI-flooded inboxes drown great email or make it more valuable. Adam Pearce — Co-Founder & CEO, Blend CommerceWe dig into winning Global CRO Agency of the Year and then publishing "We're not a CRO agency," the Buy Trifecta framework, why 99 of every 100 Shopify visitors leave without buying and the first places money leaks, the "Metric on Fire" concept, running a deliberately tiny 11-person senior team against 100-person shops, treating onsite search like useful cousin Steve, and whether AI agents browsing and buying kill CRO or make it more valuable. ALSO ON THE SHOW - Vegeta's weighted vest - The M64 console - Portillo's x Dr Pepper cake shake - Apple ads nostalgia - "RIP traditional phone carriers" - A delivery robot is out ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  6. Aug 5

    Spiderman Ads in BMW Cars | Taco Bell’s PR Plan: $1 Pizza | X Ads Performance

    Spider-Man ads are getting forced into BMW cars, Taco Bell's plan to win back customers is $1 Mexican Pizzas, Molson Hart runs into Amazon trouble, and Plainspeak is using mail-in samples to acquire customers. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Derek Brown — Founder & CEO, American SpendWe dig into leaving 12+ years of consumer-finance infrastructure at LinkedIn and Addepar to index American commerce onchain — what "bringing the existing economy onchain simultaneously" actually means, selling commerce-data-onchain to operators burned by NFT and memecoin hype, why a DTC founder should care about a commerce data layer, the surveillance question, and why he planted his flag in Nashville's crypto community instead of SF or NY. Josh Haskins — CEO, Hollow SocksWe dig into building a brand in the most commoditized product on earth — the Kickstarter origin, the hollow-core alpaca fiber and what it does that cotton and merino can't, "accessible luxury" at a repeat-buy price, and operating through $8M to $20M to $47M in three years without inventory, supply, or margin slipping — all from Wisconsin, not a coastal DTC hub. Amit RG — CEO, RichpanelWe dig into the north star that "the best customer service eliminates the need to contact customer service" — what's genuinely working in AI support versus a chatbot with a new coat of paint, the line between deflecting tickets and frustrating customers, the first things to automate for an immediate win, and what makes the approach defensible as Gorgias, Zendesk, and Shopify bolt AI onto support. ALSO ON THE SHOW - NOBS on Good Morning America - Landforce on X Ads performance - Ghost x A&W Root Beer - Crocs tops $1B in quarterly revenue - Snap's quarterly earnings - Arcads builds Claude Code for Meta ads ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  7. Aug 4

    Phantom Discounts: Nike Sued | Snap: “Stop the Slop” | $1M for Your Slack Data

    Nike and Lululemon get hit with lawsuits over deceptive "phantom discounts," Snap rolls out a program rewarding authentic creativity on Spotlight, someone's offering $1M for your Slack data, and we take a look inside the world's biggest Goodwill. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today's guest hosts Chase Mohseni (Co-Founder, CreativeOS) and Chris Orzechowski (Owner, Orzy Media) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oscar Adelman — Founder & CEO, RemiWe dig into leaving venture capital to turn a $500-$700 dentist night guard into a $99-$149 mail-order product — deconstructing the $650 quote, why he built an owned US dental lab instead of outsourcing, turning a buy-it-once device into a six-month subscription, why he's the rare founder who fears the viral spike, marketing a problem customers can't see themselves having, and what SmileDirectClub got wrong that Remi was built to never repeat. Alan Cevallos — Co-Founder & COO, Media Jet MarketingWe dig into pooling $3,000 to buy 500 units and selling out in two days, running an agency with his brother for eight years, offering a risk-free 15-day trial when everyone else locks brands into six-month retainers, taking sub-$100K brands to seven figures, calculating a 5x+ ROAS honestly in the incrementality era, whether Meta ads still print for DTC in 2026, and running Amazon alongside Meta for the same brands. ALSO ON THE SHOW - A new Dogpatch corgi cafe - GoveeLife's luxury nugget-ice maker - McDonald's servicing bot - Claude Opus 5 + Seedance finds Shopify products - The face-and-body editor that made $800K last month - Ugly ads win ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  8. Aug 1

    Medicube: $20M/Month TikTok Shop | Ulta Reaching Gen-Z Teen Boys | Friend’s Wearable AI “God”

    Ulta goes after Gen-Z boys with its first men's masstige fragrance, Medicube reveals the TikTok Shop playbook doing $20M a month off a 40,000-creator army, and Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Matt Froehlic — Growth Manager, Flat CircleWe dig into life inside the ad accounts every day — when a founder says "Meta stopped working," how often it's really the offer or the creative, producing 15-20 active creatives at scale without quality falling off, why ROAS quietly lies and how to get a founder onto MER and blended CAC, what actually snaps first when a brand scales past $100K/month, the pattern of a new Head of Marketing firing the agency, and running the #1 Packers podcast daily as a distribution case study. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Tony Romo's post-DUI branding: good or bad? - TONE's Woodland AI visuals - Seek's mold-free iced espresso - A $100K app idea - Stanley names the first AI Head of Content - The next generation of 8- and 9-figure ecom brands ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

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About

DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

Information

  • Creator
    Chris Hall x Colin Dougherty
  • Years Active
    2024 - 2026
  • Episodes
    151
  • Rating
    Explicit
  • Copyright
    © Chris Hall x Colin Dougherty
  • Show Website
    Ecomm Cowboy

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