1% Better Recruitment Podcast

Charlie Kyriakou
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Hello and welcome to the 1% better recruitment podcast, with your host, Charles Kyriakou. The goal of this podcast is to have a wide variety of people all within the recruitment sector that will add tremendous value to those who are either looking to get into recruitment, working within the industry, running their own business, or thinking about setting up their own company. I aim to make sure that after every episode, you leave 1% better off.

  1. 1d ago

    How the Best Recruitment Businesses Actually Do BD | Roheel Ahmad (EP 104)

    What makes a recruitment BD strategy actually work? In this episode of The 1% Better Recruitment Podcast, I'm joined by Roheel Ahmad, founder, entrepreneur and recruitment business advisor. Roheel co-founded FB in 2016 and helped grow the business globally across London, Nottingham, New York and Dubai before transitioning out in 2024. Today, he works across recruitment consultancy, advisory and recruitment technology through Imagine AI. We also discuss how FB improved its BD hit rate from the mid-thirties to picking up a requirement every 11 calls, the importance of building relationships and expanding accounts, why every recruiter should be doing BD every day, and why even your biggest billers are never above training. Topics Discussed:✅ Why recruitment founders struggle to get their BD strategy into the business✅ The difference between pulling jobs and building a consistent desk✅ How FB improved its BD hit rate from the mid-thirties to 1 requirement every 11 calls✅ Building a repeatable BD strategy without removing individual flair✅ Why recruiters should be doing BD every single day✅ The importance of value, relationships and consistent follow-up✅ Why your best billers are never above training✅ How to build a recruitment business that isn't dependent on one client or the founder ⏱️ Timestamps: 00:00 – Introduction & Welcome 00:18 – Roheel's Journey: Building FB to $100M and Imagine AI 01:02 – The BD Problem Every Founder Faces 02:44 – Getting BD Out of Your Head and Into the Business 04:15 – Why Recruiters Overcomplicate BD Strategy 05:30 – Stop Pulling Jobs, Start Building Accounts 07:11 – The New Starter Trap & Early Wins 08:37 – Roheel's Story: Getting Sacked and Starting Over 10:19 – The 6-Month Blank: Learning Through Failure 13:26 – How Process Control Changed Everything 14:47 – Building Real Relationships vs Transaction Mentality 17:02 – The Interview Slot System That Works 21:20 – Documentation Is Your Biggest Advantage 22:50 – Why Your BD Falls Apart When You Scale 23:16 – Giving Consultants Framework, Not Complexity 25:27 – Spec In, Spec Out: The Process That Wins 27:59 – Teaching Your Team What Actually Works 51:00 – Building Scalable BD Systems 55:56 – Culture & Team Buy-In 01:00:02 – Why Consultants Avoid the Phone 01:05:42 – Making BD a Real Skill, Not Just Hustle 01:12:20 – Where BD Breaks Down 01:14:14 – AI vs Traditional Recruitment Fundamentals 01:15:39 – Why Your Team Won't Pick Up the Phone 01:16:49 – How to Get 1% Better at BD 01:17:34 – About Imagine AI & Where to Connect 01:18:58 – Closing Thoughts 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders. SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment. 👉 Book a SourceWhale demo here:https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign&utm_term=charles_kyriakou&utm_content=book_a_demo Mention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Roheel:💻 LinkedIn: https://www.linkedin.com/in/roheelahmad/ Connect with Me:💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/📲 TikTok: https://www.tiktok.com/@charles.kyriakou🌐 Podcast Website: https://www.the1percentbetterrecruitmentpodcast.com/🤖 MILO – Tell Me More: https://ask-milo.com/

    How the Best Recruitment Businesses Actually Do BD | Roheel Ahmad (EP 104)

  2. Aug 25

    The Difference Between Great Recruiters and Great Leaders | Lily Savage (EP 103)

    What separates a great recruiter from a great leader? In this episode of The 1% Better Recruitment Podcast, I'm joined by Lily Savage, Managing Director for Europe Perm Recruitment at Discover International. Lily has spent the last 10 years at Discover, joining as employee number six and starting her recruitment career as a trainee before progressing through the ranks to become MD of the European Perm division. We discuss her journey from successful biller to leader, what separates great recruiters from great leaders, and how to build a high-performing recruitment team without losing individuality, culture or accountability.We also get into the changing world of recruitment, from the decline of cold calling and the rise of hybrid working to why picking up the phone and maintaining genuine human relationships could become even more important as technology and AI continue to develop.Topics Discussed:✅ The difference between great recruiters and great leaders✅ Making the transition from top biller to effective leader✅ Building a consistent recruitment process without taking away individuality✅ Why cold calling and human connection still matter in modern recruitment✅ Developing and motivating the next generation of recruiters✅ The mindset, discipline, and belief behind top billers✅ How recruitment leaders can build high-performing, accountable teams⏱️ Timestamps:00:00 – Introduction & welcome02:29 – Lily's 10-year journey at Discover International03:21 – Growing from employee #6 to 100+ people globally04:15 – What makes a great recruiter?06:21 – The transition from recruiter to leader08:33 – Great recruiter vs great leader10:10 – The mindset shift from biller to leader12:05 – Knowing when to get into the weeds14:45 – Managing friends and switching between different leadership hats16:08 – Why leadership intent matters18:16 – Creating a scalable recruitment process20:27 – Building a consistent operating model across different offices22:18 – Why Discover doesn't use scripts24:02 – Giving experienced recruiters freedom to try new things26:37 – Recruitment in 2016 vs 202627:22 – The changing expectations around remote working28:31 – Why cold calling still matters31:32 – Creating a phone-first recruitment culture33:17 – The importance of a high-energy sales floor36:37 – Getting new recruiters up and running38:08 – Keeping trainees motivated40:24 – Lily's first lunch club43:17 – How recruitment can change people's lives46:39 – The habits of top billers49:28 – The importance of belief49:50 – Can belief be developed?51:35 – Advice for new recruitment leaders52:18 – How to get 1% better in recruitment52:32 – Closing thoughts 🐋 Podcast Sponsor – SourceWhaleThis episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders.SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment.👉 Book a SourceWhale demo here:https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign&utm_term=charles_kyriakou&utm_content=book_a_demoMention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book.Connect with Lily:💻 LinkedIn: https://www.linkedin.com/in/lily-savage-b4a4b798/Connect with Me:💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/📲 TikTok: https://www.tiktok.com/@charles.kyriakou🌐 Podcast Website: https://www.the1percentbetterrecruitmentpodcast.com/🤖 MILO – Tell Me More: https://ask-milo.com/

    The Difference Between Great Recruiters and Great Leaders | Lily Savage (EP 103)

  3. Aug 18

    How to Become the Go-To Recruiter in Your Market & High Performance Hybrid | Rich Westhead (EP 102)

    What does it take to become the go-to recruiter in your market? In this episode of The 1% Better Recruitment Podcast, I'm joined by Rich Westhead, Managing Director of AJ Group.Having spent 25 years in recruitment across Manpower, Search Consultancy and now AJ Group, Rich has experienced everything from large corporate recruitment businesses to rapidly growing boutiques. We discuss how AJ Group has built a high-performance culture across remote and hybrid teams, with recruiters working across the UK and Europe, while still creating genuine camaraderie, accountability and consistency. Topics Discussed: ✅ Building a high-performance remote and hybrid recruitment team ✅ Creating a strong culture across different countries and locations ✅ Managing remote recruiters without micromanaging ✅ Why communication matters even more with remote teams ✅ Giving recruiters flexibility, autonomy and accountability ✅ Why hybrid working should be tailored to the individual ✅ Creating consistency without forcing everyone to work the same way ✅ Why one-size-fits-all KPIs don't work ✅ Building career progression for remote employees ✅ How recruiters can be more productive working from home ✅ Why niche specialisation creates better recruiters ✅ How narrow should a recruiter's market actually be? ✅ Why recruiters should focus on three to six core job titles ✅ Building long-term candidate and client relationships ✅ Why transactional recruitment doesn't work ✅ The importance of meeting candidates and clients face-to-face ✅ Why great candidate service creates future business ⏱️ Timestamps:00:00 – Introduction & welcome03:11 – Rich's 25-year recruitment journey05:00 – Building culture across remote and international teams06:59 – Creating a high-performance, high-reward environment09:00 – Communication and keeping remote teams connected11:45 – Managing and supporting recruiters remotely14:32 – How often should managers communicate with remote teams?15:54 – Building structure without micromanaging18:28 – Why one-size-fits-all KPIs don't work20:18 – Giving recruiters genuine flexibility and autonomy23:07 – Why different people need different working environments24:47 – Building careers and offices around great people26:45 – How to maximise productivity when working from home30:17 – Accountability without micromanagement34:00 – Why niche specialisation matters in recruitment37:48 – How narrow should your recruitment niche be?41:36 – When should recruiters step outside their niche?45:54 – Why candidate experience matters46:46 – Training recruiters to be less transactional48:53 – Why recruiters should meet their candidates51:50 – The problem with transactional recruitment53:21 – Why meeting clients face-to-face still matters57:11 – How to get 1% better in recruitment57:55 – Closing thoughts 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders.SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment. 👉 Book a SourceWhale demo here:https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign&utm_term=charles_kyriakou&utm_content=book_a_demoMention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Rich: 💻 LinkedIn: https://www.linkedin.com/in/richardwesthead/ Connect with Me: 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 📲 TikTok: https://www.tiktok.com/@charles.kyriakou 🌐 INF1NITE Learning: https://www.inf1nitelearning.com/ 🌐 Podcast Website: https://www.the1percentbetterrecruitmentpodcast.com/ 🤖 MILO – Tell Me More: https://ask-milo.com/

    How to Become the Go-To Recruiter in Your Market & High Performance Hybrid | Rich Westhead (EP 102)

  4. Aug 11

    Has Recruitment Lost Its Sales Culture? | Adam Turner (EP 101)

    Why are recruiters becoming afraid to pick up the phone? In this episode of The 1% Better Recruitment Podcast, I'm joined by Adam Turner, founder of Global Veterinary Careers (GVC). Having worked in veterinary recruitment since 2007, Adam has built GVC into an international recruitment business operating across the UK, US and Australia. We discuss why recruitment needs to get back on the phone, what's happened to sales culture since COVID, and why phone-first recruiters can instantly differentiate themselves in a world dominated by emails, LinkedIn messages, automation and AI. Topics Discussed: ✅ Why recruitment needs to get back on the phone ✅ Has sales culture declined in recruitment? ✅ Why younger recruiters can be more reluctant to make calls ✅ Building confidence and overcoming rejection on the phone ✅ Creating a phone-first recruitment culture ✅ Why recruiters shouldn't hide away to make sales calls ✅ Learning by osmosis and the importance of the sales floor ✅ Relationships vs transactional recruitment ✅ Standardising processes across international recruitment teams ✅ Giving recruiters structure without removing individuality ✅ Balancing AI and automation with traditional recruitment fundamentals ✅ Why over-reliance on AI could impact recruiter development ✅ Why consistency is a superpower in recruitment ⏱️ Timestamps: 00:00 – Introduction & welcome 02:27 – Adam's recruitment journey and building GVC 03:24 – What happened to phone-first recruitment? 06:16 – Gen Z, rejection and getting recruiters on the phone 12:28 – Has recruitment become too transactional? 14:44 – How the recruitment boom changed what "good" looks like 16:50 – Short-term BD vs building long-term relationships 20:32 – Why relationships and customer service still win 23:15 – Why recruiters hide away to make phone calls 27:34 – Building confidence on the sales floor 35:31 – Dealing with imposter syndrome as a founder 39:48 – Standardising processes across international teams 43:57 – Building recruitment playbooks people actually use 48:19 – Different learning styles and recruiter development 50:06 – Giving recruiters freedom within a structured process 53:04 – Balancing AI with traditional recruitment fundamentals 59:31 – Is AI making recruiters less capable? 01:01:16 – How to get 1% better in recruitment 01:02:54 – Closing thoughts 🐋 Podcast Sponsor – SourceWhaleThis episode is sponsored by SourceWhale, the multi-channel outreach platform I personally use and recommend to recruiters and founders.SourceWhale helps you combine email, LinkedIn, calls, and tasks into one structured, consistent BD workflow, without relying on spray-and-pray automation. 👉 Book a demo here:https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign&utm_term=charles_kyriakou&utm_content=book_a_demoMention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Adam: 💻 LinkedIn: https://www.linkedin.com/in/adam-turner-gvc/ Connect with Me: 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1 📲 TikTok: / charles.kyriakou 🌐 INF1NITE Learning: https://www.inf1nitelearning.com/ 🌐 Podcast Website: https://www.the1percentbetterrecruitm... 🤖 MILO – Tell Me More: https://ask-milo.com/

    Has Recruitment Lost Its Sales Culture? | Adam Turner (EP 101)

  5. Aug 4

    The Best Recruiters Always Raise The Average | Sachin Ruparelia (EP 100)

    How do the best recruitment leaders consistently raise the average across their teams? In this episode, I'm joined by Sachin Ruparelia, CEO of Camino Partners and Camino Search. Having spent more than 14 years building one of the recruitment industry's most respected businesses, Sachin shares the leadership lessons he's learned through rapid growth, losing key people, and rebuilding a high-performance culture. We discuss why great recruitment businesses aren't built around star performers, how leaders can consistently raise the average across their teams, and why communication, coaching and accountability are the foundations of long-term success. Topics Discussed: ✅ Building a high-performance culture that isn't reliant on one individual ✅ Why the best leaders hire people who raise the average ✅ Creating consistent recruiter performance through standards and accountability ✅ Coaching experienced recruiters, not just trainees ✅ Leading through change and communicating with transparency ✅ Building recruitment businesses that scale beyond the founder ✅ Why AI should enhance recruiters, not replace them ✅ How recruitment leaders can get 1% better every day ⏱️ Timestamps: 00:00 – Introduction & welcome 01:44 – Sachin's journey and building Camino Partners 03:27 – Losing a key leader and rebuilding the business 09:18 – Leadership lessons from difficult periods of change 17:56 – Hiring people who genuinely raise the average 20:48 – Experienced hires vs trainee academies 27:40 – Why recruiter consistency beats motivation 35:18 – Non-negotiables, accountability and performance standards 42:02 – Balancing empathy with accountability as a leader 45:37 – Defining "what good looks like" in recruitment 49:06 – The founder's role in growing a recruitment business 51:16 – Recruitment, relationships and the role of AI 57:10 – Sachin's advice on becoming 1% better 58:48 – Why Sachin chose to support MILO 01:00:15 – Closing thoughts 🐋 Podcast Sponsor – SourceWhale. This episode is sponsored by SourceWhale, the multi-channel outreach platform I personally use and recommend to recruiters and founders. SourceWhale helps you combine email, LinkedIn, calls, and tasks into one structured, consistent BD workflow, without relying on spray-and-pray automation. 👉 Book a demo here: https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign=&utm_term=charles_kyriakou&utm_content=book_a_demo Mention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Sachin: 💻 LinkedIn: https://www.linkedin.com/in/sachinruparelia/ 🌐 Camino Partners: https://www.caminopartners.co.uk/ 🌐 Camino Search: https://www.caminosearch.co.uk/ Connect with Me: 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 📲 TikTok: https://www.tiktok.com/@charles.kyriakou 🌐 INF1NITE Learning: https://www.inf1nitelearning.com/ 🌐 Podcast Website: https://www.the1percentbetterrecruitmentpodcast.com/ 🤖 MILO – Tell Me More: https://ask-milo.com/

    The Best Recruiters Always Raise The Average | Sachin Ruparelia (EP 100)

  6. Jul 28

    The Difference Between Good Recruiters & Top Billers | Ryan Collett (EP 99)

    What separates a good recruiter from a consistently great one? Ryan shares the lessons he's learned over 16 years at SThree, from joining as a trainee after initially failing the recruitment process, to becoming a Sales Director responsible for building high-performing teams. We explore why consistency beats intensity, how the best recruiters build trust through genuine relationships, and why long-term success comes from mastering the fundamentals rather than chasing shortcuts. Topics Discussed:✅ What separates a good recruiter from a good biller✅ The importance of giving value before asking for information✅ Why recruiters need to play the long game✅ How to build a recruitment desk from scratch✅ Developing genuine expertise within your chosen market✅ Why curiosity can be more valuable than technical knowledge✅ Why successful recruiters consistently execute the basics✅ Setting daily non-negotiables and minimum expectations✅ How top billers stay focused and manage their time✅ Creating urgency and maintaining control of recruitment processes✅ Using testimonials, recommendations and case studies in business development✅ Building a personal brand without oversharing✅ Managing inconsistent consultant performance✅ Diagnosing the root cause of underperformance✅ Helping recruiters rebuild confidence, motivation and momentum⏱️ Timestamps:00:00 – Introduction & welcome00:45 – Ryan’s journey from trainee to Sales Director02:33 – The scale of SThree and the Leeds office04:34 – What makes a genuinely good recruiter?08:09 – Giving value before asking candidates for information10:26 – The give-and-take approach to candidate conversations13:39 – Playing the long game with prospective clients17:13 – How to build a recruitment desk from scratch19:45 – Curiosity, technical knowledge and removing your ego23:52 – Finding passion for your recruitment market28:40 – Immersing yourself in your industry30:52 – The impact recruiters can have on people’s lives33:17 – The difference between good recruiters and top billers34:54 – Consistency, focus and creating urgency36:33 – The boring habits behind extraordinary billings38:27 – Accountability, hard work and daily non-negotiables41:21 – Working longer hours versus working effectively45:15 – Protecting your focus and managing distractions47:31 – How leaders and founders can plan unpredictable days48:23 – The Ivy Lee Method and managing daily priorities52:42 – Using testimonials and proof in business development56:20 – Why recruiters should capture their success59:35 – Personal branding and humanising yourself online01:03:58 – Using shared interests to build stronger relationships01:07:35 – Managing inconsistent recruiter performance01:08:16 – Diagnosing the root cause of underperformance01:11:03 – Rebuilding passion, confidence and motivation01:13:06 – Holding consultants accountable for their activity01:17:00 – How recruiters can get 1% better01:18:25 – SThree hiring opportunities and Recutation01:19:04 – Closing thoughts🐋 Podcast Sponsor – SourceWhaleThis episode is sponsored by SourceWhale, the multi-channel outreach platform I personally use and recommend to recruiters and founders.SourceWhale helps you combine email, LinkedIn, calls, and tasks into one structured, consistent BD workflow, without relying on spray-and-pray automation.👉 Book a demo here:https://sourcewhale.com/book-demo/?ut...Mention The 1 Percent Better Recruitment Podcast or my name, Charles Kyriakou, when you book.Connect with Ryan:💻 LinkedIn:   / ryancollett  🌐 Recutation: https://recutation.com/🌐 SThree: https://www.sthree.com/Connect with Me:💻 LinkedIn:   / charleskyriakou1  📲 TikTok:   / charles.kyriakou  🌐 Coaching Website: https://www.inf1nitelearning.com/🌐 Podcast Website: https://www.the1percentbetterecruitme...🤖 MILO Tell Me More Link: https://ask-milo.com/

    The Difference Between Good Recruiters & Top Billers | Ryan Collett (EP 99)

  7. Jul 21

    The Best Recruiters Play The Long Game | Luke Pitkin (EP 98)

    What does it actually mean to play the long game in recruitment? Luke shares the reality of building a recruitment technology business from the ground up, from living in a shed to fund the business, overcoming failed partnerships, and learning why playing the long game always wins. We also explore why authentic relationships outperform transactional networking, how personal branding creates opportunities, and why AI should enhance human connection rather than replace it. Topics Discussed: ✅ Why recruiters need to stop thinking short-term ✅ Building authentic relationships that compound over time ✅ Why networking should never feel transactional ✅ The power of personal branding and creating content ✅ Growing a recruitment tech startup from scratch ✅ The lessons learned from living in a shed to build a business ✅ Why resilience matters more than overnight success ✅ Using AI to enhance recruiters, not replace them ✅ How to build trust that leads to long-term business ✅ Why playing the long game always wins in recruitment and business ⏱️ Timestamps: 00:00 – Introduction & welcome 01:58 – Meet Luke Pitkin & his entrepreneurial journey 09:30 – Why relationships beat transactional networking 13:20 – The best sales strategy is simply being yourself 15:25 – Authentic content vs "Corporate You" 17:40 – Building trust through testimonials and customer stories 19:00 – AI, automation & the future of recruitment technology 22:00 – Why every recruiter should be creating content 26:30 – Playing the long game in business and personal branding 33:00 – Building Gig Hire from the ground up 41:20 – Living in a shed to build the business 43:30 – Getting ripped off on the company's first deal 49:00 – Startup resilience, setbacks & surviving the early years 56:50 – Why spreadsheets hold recruiters back 58:20 – How Gig Hire is simplifying recruitment CRM 01:01:10 – How recruiters can get 1% better 01:02:10 – Closing thoughts 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the multi-channel outreach platform I personally use and recommend to recruiters and founders.SourceWhale helps you combine email, LinkedIn, calls, and tasks into one structured, consistent BD workflow, without relying on spray-and-pray automation. 👉 Book a demo here: ⁠⁠⁠⁠⁠⁠⁠https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign=&utm_term=charles_kyriakou&utm_content=book_a_demo⁠⁠⁠⁠⁠⁠⁠Mention The 1 Percent Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Luke: 💻 LinkedIn: https://www.linkedin.com/in/luke-pitkin-79060094/ 📺 YouTube: https://www.youtube.com/@UC4E35iAr1JNyVhMtIXSNUBA 🖥️ Free Recruitment CRM: giighire.co/Free-Recruitment-Software-YTO Connect with Me: 💻 LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/charleskyriakou1/⁠⁠⁠⁠⁠⁠⁠ 📲 TikTok: ⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@charles.kyriakou⁠⁠⁠⁠⁠⁠⁠ 🌐 Coaching Website: ⁠⁠⁠⁠⁠⁠⁠https://www.inf1nitelearning.com/⁠⁠⁠⁠⁠⁠⁠ 🎙️ Podcast Website: ⁠https://www.the1percentbetterecruitmentpodcast.com⁠/ 🤖 MILO: ⁠⁠⁠https://ask-milo.com/⁠

    The Best Recruiters Play The Long Game | Luke Pitkin (EP 98)

  8. Jul 14

    Recruiters Using AI Are Like Recruiters on Steroids | Elkie Holland (EP 97)

    What happens when you combine nearly 40 years of recruitment experience with a genuine passion for AI? In this episode, I'm joined by Elkie Holland, recruitment entrepreneur, tech recruitment specialist, and founder of Prospectus Recruitment. Having been in the industry since the mid-1980s, Elkie has witnessed every major shift in recruitment and is now leading from the front by building her own AI talent partner to help recruiters become more productive without losing the human touch. We explore why AI should be viewed as a performance enhancer rather than a replacement, how recruiters can use technology to eliminate repetitive tasks, and why the future of recruitment still belongs to those who build genuine relationships. Elkie also shares practical examples of how her business is using AI today, the biggest mistakes recruiters make with new technology, and why curiosity will always outperform complacency. Topics Discussed: ✅ Why recruiters using AI are like recruiters on steroids✅ How AI should enhance recruiters, not replace them✅ Keeping the human touch in an AI-driven world✅ Building your own AI recruitment assistant✅ Using AI for sourcing, screening, research and admin✅ Why curiosity is the most valuable skill recruiters can develop✅ The biggest mistakes recruiters make when adopting AI✅ Using AI to create more time for sales and relationship building✅ The future of recruitment and where AI is really heading✅ Practical AI tools and workflows every recruiter should know ⏱️ Timestamps: 00:00 – Introduction & welcome01:45 – Meet Elkie Holland & her recruitment journey03:30 – Why recruiters must embrace AI to stay ahead07:00 – Sponsor break (SourceWhale)08:05 – Recruiters using AI are like recruiters on steroids13:10 – How recruitment founders should implement AI17:55 – Using AI to eliminate admin and create more selling time23:20 – How AI makes recruiters better, not obsolete26:05 – Why AI will never replace great recruiters30:20 – Communication and trust still win in recruitment33:10 – How recruiters build long-term client trust38:50 – Why relationships will always beat technology48:15 – The conversations that build the strongest client relationships51:10 – Inside TED: Elkie's AI Talent Partner55:10 – The AI tools every recruiter should be using59:35 – The future of AI in recruitment01:00:20 – How recruiters can get 1% better01:01:20 – Closing thoughts 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the multi-channel outreach platform I personally use and recommend to recruiters and founders. SourceWhale helps you combine email, LinkedIn, calls, and tasks into one structured, consistent BD workflow, without relying on spray-and-pray automation. 👉 Book a demo here:⁠⁠⁠⁠⁠⁠https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign=&utm_term=charles_kyriakou&utm_content=book_a_demo⁠⁠⁠⁠⁠⁠ Mention The 1 Percent Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Elkie: 💻 LinkedIn: https://www.linkedin.com/in/elkieholland/ Connect with Me: 💻 LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/charleskyriakou1/⁠⁠⁠⁠⁠⁠ 📲 TikTok: ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@charles.kyriakou⁠⁠⁠⁠⁠⁠ 🌐 Coaching Website: ⁠⁠⁠⁠⁠⁠https://www.inf1nitelearning.com/⁠⁠⁠⁠⁠⁠ 🎙️ Podcast Website: https://www.the1percentbetterecruitmentpodcast.com 🤖 MILO: ⁠⁠https://ask-milo.com/

    Recruiters Using AI Are Like Recruiters on Steroids | Elkie Holland (EP 97)
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Hello and welcome to the 1% better recruitment podcast, with your host, Charles Kyriakou. The goal of this podcast is to have a wide variety of people all within the recruitment sector that will add tremendous value to those who are either looking to get into recruitment, working within the industry, running their own business, or thinking about setting up their own company. I aim to make sure that after every episode, you leave 1% better off.

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