WIT Podcast Whatever It Takes

Brandon James
  • 5.0 (13)
  • Entrepreneurship

Introducing the WIT Podcast: Whatever It Takes Life has been a wild ride for me—full of ups and downs, wins and losses. 6.5 years ago, I walked out of prison with nothing. I was given another chance at life, and I made a promise to myself and to God: I would give it everything I've got, hold nothing back, and leave it all on the field. I committed to doing Whatever It Takes. Since then, the journey has been nothing short of extraordinary. From scaling a business from $0 to $55 million, navigating setbacks, closing private equity deals, and helping others grow, I've learned that success isn't just about the wins—it's about failing forward, staying consistent, and relentlessly pursuing growth. The WIT Podcast isn't just about professional growth; it's about real, raw experiences—the kind that transform every area of your life. We're here to share the hard truths, the strategies that work, and the lessons learned from doing Whatever It Takes. This isn't just a podcast; it's a blueprint for anyone ready to take on life's challenges and come out stronger.

  1. 2d ago

    90. How to Build a Strong Sales Team Lead

    On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to answer one of the biggest questions growing businesses eventually face: How do you build a strong sales team leader? Brandon shares the leadership lessons he learned while scaling his company, explaining why promoting the right person isn't about giving someone a title—it's about developing someone who can lead by example, serve others, and multiply the success of the entire team. The conversation covers everything from knowing when it's time to add a sales leader, identifying the qualities of the right candidate, creating leadership development systems, and building a culture where leaders are developed from within. Brandon explains why top producers don't automatically become great leaders, why humility and extreme ownership are non-negotiable, and how investing in personal development creates leaders who are equipped to build more leaders. Whether you're preparing your first team lead or building the next generation of leaders inside your company, this episode provides a practical framework for developing people who don't just hit numbers—they elevate everyone around them. LINKS: Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757 YouTube: https://www.youtube.com/@WhateverItTakesPod Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6 Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr Click here to download your How to Build a Strong Sales Team Lead:  https://coaching.justdowit.com/how-to-build-a-strong-sales-team-lead-page

  2. 4d ago

    89. How To Build A Strong Sales Team

    On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to break down what it really takes to build a high-performing sales team. Too many companies create "lead babies"—salespeople who sit around waiting for opportunities instead of creating them. Brandon shares why elite sales organizations are built through intentional leadership, proven systems, world-class training, and a culture that develops people to create their own success rather than depend on someone else to hand it to them. The conversation covers everything from building a repeatable sales process and creating an effective onboarding system to identifying the right people, establishing high standards, developing leaders from within, and fostering a culture of accountability and ownership. Brandon explains why coachability and willingness matter more than experience, how to identify your ideal teammate, and why great leaders don't poach talent—they build it. Whether you're hiring your first salesperson or scaling an established organization, this episode will give you a practical blueprint for creating a sales team that consistently performs at the highest level. LINKS: Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757 YouTube: https://www.youtube.com/@WhateverItTakesPod Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6 Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr Click here to download your How to Build a Strong Sales Team Cheat Sheet: https://coaching.justdowit.com/how-to-build-a-strong-sales-team-cheat-sheet-page

  3. Jul 8

    88. The Weight of Success

    On this episode of the Whatever It Takes Podcast, Brandon J dives into a side of success that most people never talk about—the weight that comes with leveling up. Everyone dreams about bigger goals, bigger opportunities, and bigger wins, but very few people prepare themselves for the responsibility, pressure, and personal growth that success demands. Brandon shares why reaching the next level isn't just about working harder—it's about becoming the person who can sustain it. Drawing from his own journey of building a multi-million-dollar business, Brandon opens up about overcoming imposter syndrome, learning to believe he was worthy of success, and why identity is the foundation of lasting growth. He explains how investing in coaching, strengthening your mindset, and building an unshakable foundation allowed him to continue growing without sabotaging what he had built. If you're chasing bigger goals in business, leadership, or life, this episode will challenge you to stop focusing only on the rewards of success and start preparing yourself for the weight that comes with it—because the next level will always demand a better version of you. LINKS: Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757 YouTube: https://www.youtube.com/@WhateverItTakesPod Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6 Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr

  4. Jul 6

    87. Become the Leader You're Meant to Be | Brandon J, Ben Newman & Matt Adams

    On this episode of the Whatever It Takes Podcast, we're bringing together three of our most impactful leadership conversations into one powerful compilation. Brandon J starts by breaking down why leadership begins with identity, explaining that before you can reach the next level in business or life, you must first become the person capable of sustaining it. Through his own journey, he shares how changing the way he saw himself became the foundation for everything that followed. Next, Brandon is joined by Ben Newman, who dives into what separates elite performers from everyone else. Ben shares the concept of The Burn—the internal fire that keeps champions showing up long after motivation fades and success arrives. He explains why uncommon leaders embrace the details, stay coachable, and refuse to let success become the reason they stop growing. To close the episode, former MLB standout Matt Adams shares what it takes to compete at the highest level year after year. From the sacrifices he made before reaching the Major Leagues to the mindset required to keep earning his spot, Matt reveals why consistency, humility, and never taking your foot off the gas are the qualities that separate good athletes—and good leaders—from the truly exceptional. Whether you're leading a business, building a team, pursuing a dream, or simply striving to become a better version of yourself, this episode connects three powerful conversations around one message: great leadership isn't built by talent alone—it starts with your identity, is fueled by your purpose, and is sustained by the standards you choose to live every single day. LINKS: Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757 YouTube: https://www.youtube.com/@WhateverItTakesPod Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6 Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr

  5. Jul 1

    86. The Standard Behind The Success

    EP 86: The Standard Behind The Success In Episode 86 of the WIT Podcast, Brandon breaks down what really creates success — and it is not just the deals, the money, the roofs, or the results. It is the standard behind all of it. This episode is about building leaders, protecting the opportunity, taking ownership, and understanding that the business is simply the vehicle for becoming a better version of yourself. Brandon talks about the power of "we," why culture has to be protected by everyone inside of it, and why success comes from doing the work before the reward shows up. He also breaks down what it means to have a business inside of a business — where the company gives you the tools, the blueprint, the support, and the game, but you still have to produce the opportunity. This episode is a reminder that the result is not the mission. The person you become on the way there is. LINKS: Apple Podcasts: https://podcasts.apple.com/us/podcast/wit-podcast-whatever-it-takes/id1789167910 YouTube: https://www.youtube.com/channel/UCt1Ha4xBU7VgTSal4tIyO9Q Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6 Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr

  6. Jun 29

    85. How to Recover and Come Back Better Than Ever

    On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to explore what it truly means to recover and come back stronger than ever. Whether you're recovering from addiction, trauma, failure, divorce, financial hardship, or simply a difficult season in life or business, Brandon shares why every comeback begins with one decision: taking extreme ownership. He opens up about his own journey from rock bottom, the lessons that transformed his life, and why your past doesn't have to define your future—it can become your greatest asset. The conversation dives into the difference between shame and conviction, the power of daily disciplines, building a stronger relationship with yourself, and why true recovery isn't about changing overnight—it's about stacking small wins one day at a time. Brandon explains how faith, integrity, consistency, and personal responsibility create the foundation for lasting transformation, and why every setback can be used as fuel for your next chapter. Whether you're fighting through personal struggles, rebuilding your business, or simply trying to become a better leader, this episode will remind you that your comeback starts the moment you decide to stop being a victim, own your story, and take the next right step. LINKS: Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757 YouTube: https://www.youtube.com/@WhateverItTakesPod Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6 Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr

  7. Jun 24

    84. Avenues to Revenue | Stop Waiting and Start Creating Opportunities

    On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to break down a concept that every salesperson, entrepreneur, and business owner needs to understand: Avenues to Revenue. Brandon shares the exact mindset and strategies that helped build an $85 million company, explaining why top performers never rely on a single source of business. Instead, they learn how to create opportunities through multiple channels, ensuring their success is never dependent on market conditions, luck, or someone else handing them leads. The conversation dives into door knocking, referrals, social media, relationship building, pipeline management, and the importance of mastering one revenue source before expanding into the next. Brandon explains why sales professionals must learn to create their own opportunities, how leaders can develop self-sufficient teams, and why the goal is to teach people how to fish instead of simply feeding them. Whether you're a business owner looking to grow your company or a salesperson trying to increase your production, this episode will challenge you to take control of your pipeline, maximize every avenue available to you, and stop waiting for opportunities to show up. Learn how to create them yourself. LINKS: Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757 YouTube: https://www.youtube.com/@WhateverItTakesPod Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6 Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr

  8. Jun 22

    83. The Reason Your Company Culture Is Failing

    On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to tackle a hard truth that many leaders avoid: if your culture is struggling, the problem starts with you. Brandon shares the lessons he learned while building his company, including the realization that culture is not created by words on a wall—it is created by the standards leaders are willing to uphold and the behaviors they are willing to tolerate. The conversation dives into accountability, leadership, ownership, and why culture is ultimately a reflection of the leader at the top. Brandon breaks down how to identify culture problems before they become company-wide issues, why high-performing organizations require low tolerance for excuses, and how leaders can create environments where people are inspired to grow instead of simply collecting a paycheck. He explains the importance of leading by example, building trust, creating ownership, and developing people who are aligned with the mission. Whether you're leading a business, managing a team, or building a culture from the ground up, this episode will challenge you to take an honest look in the mirror and ask one simple question: where could I be better? Because when leaders grow, everything around them grows too. LINKS: Apple Podcasts: https://podcasts.apple.com/us/podcast/whatever-it-takes-podcast/id1811772757 YouTube: https://www.youtube.com/@WhateverItTakesPod Spotify: https://open.spotify.com/show/0sSzR7yw3PiVBCMNhzYBg6 Join our free Facebook group: https://www.facebook.com/share/g/16VU4A8d8A/?mibextid=wwXIfr   Download The Leadership Accountability Cheat Sheet here: https://coaching.justdowit.com/the-leadership-accountability-cheat-sheet-page

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5
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About

Introducing the WIT Podcast: Whatever It Takes Life has been a wild ride for me—full of ups and downs, wins and losses. 6.5 years ago, I walked out of prison with nothing. I was given another chance at life, and I made a promise to myself and to God: I would give it everything I've got, hold nothing back, and leave it all on the field. I committed to doing Whatever It Takes. Since then, the journey has been nothing short of extraordinary. From scaling a business from $0 to $55 million, navigating setbacks, closing private equity deals, and helping others grow, I've learned that success isn't just about the wins—it's about failing forward, staying consistent, and relentlessly pursuing growth. The WIT Podcast isn't just about professional growth; it's about real, raw experiences—the kind that transform every area of your life. We're here to share the hard truths, the strategies that work, and the lessons learned from doing Whatever It Takes. This isn't just a podcast; it's a blueprint for anyone ready to take on life's challenges and come out stronger.

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