Beyond the Clinic | Digital Products & Online Business for Physical, Occupational & Speech Therapists

The Brain PT

The Brain PT (a.k.a. Lily Jimenez) is here to help you grow as a confident, purpose-driven aligned neuro professional. This is not about quitting your job. This is about building an online business that aligns with your heart and your soul. We’re talking content,  email marketing, and digital products. Welcome to Beyond the Clinic, the podcast for passionate physical therapists, occupational therapists, and speech therapists who love what they do... AND want to turn their expertise into something bigger beyond the clinic. 🧠✨ This isn't about quitting your job or leaving healthcare behind. It's about learning how to build an online business around the knowledge, skills, and experience you already have. We'll talk about digital products, content creation, online courses, email marketing, personal branding, and the simple strategies clinicians can use to start building and selling online. Whether you're dreaming about your first digital product, growing your audience, or wondering how your clinical expertise could become an online business... you're in the right place. Because your expertise doesn't have to stay inside the clinic. Let's go BEYOND THE CLINIC.

  1. Oct 9

    #3: The 15-Minute Claude or ChatGPT Setup I Wish I Knew When I Started (Hint: You're Doing It Wrong.....)

    In this episode, I break down what AI tools like Claude and ChatGPT actually are, how I used the FREE versions to build my online course business as a physical therapist, and the one setup that changed everything for me: AI projects.  You’ll learn how to create your first project in minutes and the three documents I give AI before it writes a single word for me, so everything it creates finally sounds like YOU. SUBSCRIBE AND REVIEW! If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise! Follow The Brain PT! instagram.com/the_brain_pt thebrainpt.com youtube.com/@thebrainpt Register to one of my courses! www.thebrainpt.com/courses

  2. Oct 2

    #2: You Don't Need a Niche (They're Overrated). You Need a PROBLEM.

    ⭐️CLICK HERE to Get the AI prompt to help you get CLEAR on your PROBLEM⭐️ In this episode of Beyond the Clinic, I share the simple secret behind content that connects and digital products that sell: solving ONE specific problem for ONE specific person. You'll learn my Topic → Problem → Person framework for building a clear personal brand, why choosing a problem is NOT the same as niching down, and how to write problem awareness content that makes your ideal client think, "Wait... that's me." You'll hear real examples for PTs, OTs, and SLPs, plus easy post formulas you can use this week, even if you're just getting started with content creation. ✨ Grab the free AI prompt in the show notes to find the problem you want to be known for solving. SUBSCRIBE AND REVIEW! If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise! Follow The Brain PT! instagram.com/the_brain_pt thebrainpt.com youtube.com/@thebrainpt Register to one of my courses! www.thebrainpt.com/courses

  3. Sep 25

    #1: So You Want To Build Something Online? Here's How To Start (& Do it Well!)

    Thinking about building an online business as a physical therapist or occupational therapist... but not sure where to start? 🧠 If you've found yourself with twelve tabs open wondering whether you need a logo, a website, a microphone, or TikTok, this episode is for you. Before you pick a platform or post a single thing, there are three questions every physical therapist and occupational therapist should answer first. In this episode, I walk you through the foundation of building an online presence with intention, so your content, your audience, and even your future digital products all start pointing in the same direction. The 3 Questions to Answer Before You Post Anything 1. What do I want this online thing to do for me? Is this a creative outlet, or am I building an online business?Do I want another income stream beyond seeing patients?Would I love to someday create a course, program, or other digital product?If this worked, what would "working" look like in my life?2. What do I want to be known for? Finish this sentence: "She's the therapist who ______."What do patients and coworkers already ask me about?What could I talk about for the next year without getting bored?What have I spent an unreasonable amount of time learning?What do I wish more people understood?3. Who do I want to help, and what problem do I want to help them solve? Am I talking to patients and the public, or to other physical therapists and occupational therapists?Who is the ONE person I want following me?What are they Googling at 10pm?What have they already tried that didn't work?What problem do I have the knowledge to help them solve? SUBSCRIBE AND REVIEW! If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise! Follow The Brain PT! instagram.com/the_brain_pt thebrainpt.com youtube.com/@thebrainpt Register to one of my courses! www.thebrainpt.com/courses

  4. Jun 4

    #67: The Pivot & The End of an Era: I Built My Entire Brand Around Neuro PT. Here's Why I'm Changing EVERYTHING.

    I'm about to share something I thought I would never say out loud. After nearly 5 years of teaching Neuro PT, I've decided to explore a new identity. That's right... I am slowly letting go of being scared to fully embrace my zone of genius as an online business mentor and brand strategist for rehab therapists. In this episode, I'm getting real about the pivot that's been quietly happening inside me, the moment I realized that helping clinicians build businesses and brands lights me up in a way that nothing else has, and why stepping into THAT calling has been one of the scariest, most necessary things I've ever done. Which involves...pausing this podcast for June and July to go through a full rebrand of this podcast. SUBSCRIBE AND REVIEW! If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise! Follow The Brain PT! instagram.com/the_brain_pt thebrainpt.com youtube.com/@thebrainpt Register to one of my courses! www.thebrainpt.com/courses

  5. May 7

    #66: From Neuro PT to $13.5K Course Launch as a Solopreneur: The Behind-the-Scenes of my Five Figure Digital Course Launch

    This is a FULL launch debrief where I’m sharing the REAL behind-the-scenes of what went into building, marketing, and launching this program as a neuro physical therapist turned solopreneur 🧠⚡️ In this episode, we cover: ✨ How this program was born  ✨ The failures and lessons that happened BEFORE this launch  ✨ How I mapped out my launch strategy  ✨ The marketing plan behind the launch  ✨ How hosting a bootcamp completely changed the trajectory of my launch  ✨ The mindset shifts that helped me show up confidently during launch week  ✨ The energy, belief, and decisions that helped me reach this milestone If you’ve ever wondered what REALLY happens behind a successful course launch as a therapist entrepreneur... this episode is for YOU 💕🎧 Available now on Apple Podcasts + Spotify 🎙️✨ SUBSCRIBE AND REVIEW! If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise! Follow The Brain PT! instagram.com/the_brain_pt thebrainpt.com youtube.com/@thebrainpt Register to one of my courses! www.thebrainpt.com/courses

  6. Apr 22

    #65: You Know You're Meant for MORE: When Your PT Career Feels Limiting and Misaligned (And What to Do Next)

    The Brand YOU Academy is OPEN!💖 Register here>>> CLICK HERE Podcast Listener Code: Use "YOU10" as a thank you for being a listener 💖 SUBSCRIBE AND REVIEW! If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise! Follow The Brain PT! instagram.com/the_brain_pt thebrainpt.com youtube.com/@thebrainpt Register to one of my courses! www.thebrainpt.com/courses

  7. Apr 16

    #64: The Physical Therapist's Career Expansion Begins with an Online Product Launch...Here's How to Successfully Do It! with Rachel Spencer

    I'm opening Doors for The Brand You Academy on April 20, 2026 at 6am MST.🤍🔥  The Brand YOU Academy is designed to help you stop shrinking your expertise to fit inside a job description and start owning the full scope of what you know You'll stop waiting for someone to give you permission to take up space and start claiming it yourself.📣🌟 Most importantly, You'll go from zero strategy and zero traction to a warm audience that knows who you are, what you stand for, and exactly how you can help them. Learn from Rachel Spencer💖⚡️: IG: @mycoachrachel SUBSCRIBE AND REVIEW! If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise! Follow The Brain PT! instagram.com/the_brain_pt thebrainpt.com youtube.com/@thebrainpt Register to one of my courses! www.thebrainpt.com/courses

  8. Apr 3

    #63: The Beginner’s Guide to Video for Your Brand (Without Fancy Gear) with Luria Petrucci

    🎉💖CLICK HERE TO JOIN the Waitlist for The Brand You Academy🎉💖 https://thebrainpt.mykajabi.com/Byawaitlist2026 Work with LURIA PETRUCCI: Website - https://livestreamingpros.com  YouTube - https://youtube.com/livestreamingpros  IG - https://instagram.com/luriapetrucci  Free Video Starter Series (make video easy in 30 minutes) - https://livestreamingpros.com/start SUBSCRIBE AND REVIEW! If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise! Follow The Brain PT! instagram.com/the_brain_pt thebrainpt.com youtube.com/@thebrainpt Register to one of my courses! www.thebrainpt.com/courses

    #63: The Beginner’s Guide to Video for Your Brand (Without Fancy Gear) with Luria Petrucci
See All (76)

Trailer

5
out of 5
8 Ratings

About

The Brain PT (a.k.a. Lily Jimenez) is here to help you grow as a confident, purpose-driven aligned neuro professional. This is not about quitting your job. This is about building an online business that aligns with your heart and your soul. We’re talking content,  email marketing, and digital products. Welcome to Beyond the Clinic, the podcast for passionate physical therapists, occupational therapists, and speech therapists who love what they do... AND want to turn their expertise into something bigger beyond the clinic. 🧠✨ This isn't about quitting your job or leaving healthcare behind. It's about learning how to build an online business around the knowledge, skills, and experience you already have. We'll talk about digital products, content creation, online courses, email marketing, personal branding, and the simple strategies clinicians can use to start building and selling online. Whether you're dreaming about your first digital product, growing your audience, or wondering how your clinical expertise could become an online business... you're in the right place. Because your expertise doesn't have to stay inside the clinic. Let's go BEYOND THE CLINIC.

Information

You Might Also Like