Money doesn’t have to be the reason patients hesitate, but it often is. Jenna Hennig is back to share how payment planning helps patients move forward without feeling pressured or sold to. She explains how to introduce financing naturally, frame the cost as monthly payments with confidence, and keep the focus on your patient’s goals, not the price. Listen for when to bring up payment options, who should own the conversation, and why anchoring works. Jenna shares how she applied these strategies in her own practice, what numbers she tracked, and how much her revenue per month, per appointment, and per patient increased after getting intentional. New here? Start with Part 1, where Jenna covers the first revenue lever—skincare—and how it sets the foundation for everything discussed in this episode. HOST Heather Hughes Hardy Aesthetics Sales Specialist Heather’s passion for making aesthetic practices run smoothly has led her to find ways to improve efficiency, simplify things, and build great relationships within the wellness world. As she's grown in her career, she's developed a unique mix of business and management skills, along with a deep understanding of how things work in the aesthetics industry. Follow Heather on Instagram @heatherhugheshardy or connect with Heather on LinkedIn GUEST Jenna Hennig, RN, Aesthetic Injector Austin Plastic Surgeon Now a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse. Her specialties include facial balancing, tackling cellulite, combining different treatments for high-impact results, reducing sweat, melting away fat, and using biostimulators to fight aging and tighten skin. Follow Jenna on Instagram @austinbeautyboss or connect with Jenna on LinkedIn Follow Jenna’s team on Instagram @austinplasticsurgeon SHE DID WHAT? Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com. SUBSCRIBE Are you one of us? Subscribe for new episode notifications and more at practicelandpodcast.com. HOSTS Blake Lucas, Senior Director of Customer Experience at PatientFi Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience. Learn more about PatientFi Andrea Watkins, VP of Practice Growth at Studio III Marketing Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market. Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas. Co-hosts: Andrea Watkins & Blake Lucas Producer: Eva Sheie @ The Axis Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart Engineering: Cameron Laird Theme music: Full Time Job, Mindme Cover Art: Dan Childs Practiceland is a production of The Axis: theaxis.io
