On this episode of Curveball, host Scott Reich sits down with Ashley Bisman, author of Chasing Butterflies and an advocate for 9/11 families, for an important conversation to preserve following the 25th anniversary of the September 11, 2001, terrorist attacks on our country. Ashley is the daughter of Jeffrey Goldflam, the chief financial officer of Cantor Fitzgerald, who was killed while working in the North Tower of the World Trade Center that morning. Cantor Fitzgerald suffered an extraordinary loss, with 658 employees killed—nearly one-quarter of all those who died at the World Trade Center. Through her deeply personal story, Ashley offers an important voice for the 9/11 family community, reflecting on the enduring impact of that day, navigating grief, and raising her own children while preserving her father's memory and legacy. She shares how the loss has shaped her life and worldview, and why remembrance, resilience, and passing these stories on to future generations remain so important. Join Scott and Ashley for a moving conversation about love, loss, the lasting effects of collective trauma, and the ongoing journey to find meaning in the aftermath of unimaginable tragedy. Listeners Will Learn: Ashley shares the complex emotions and heightened challenges she faces after losing her father on September 11th.She highlights how the 9/11 anniversary each year adds new layers to her ongoing grief.The vivid recounting of the day of the attacks emphasizes Ashley’s immediate, instinctive reaction, the tense atmosphere in her school, and the overwhelming uncertainty and fear at home.The prolonged lack of clear information in the aftermath of 9/11 contributed to a unique and lasting dimension of grief for Ashley and her family, as they coped with hope, confusion, and eventual heartbreaking confirmation.For Ashley, being directly affected by 9/11 is described as a deep transformation that fundamentally changed her outlook, resilience, and approach to challenges.Over the years, Ashley’s response to her father’s loss has evolved, especially as she became a parent, balancing remembrance and perseverance while fostering strength in her family.Communicating the events and ongoing impact of 9/11 to her children is a delicate process for Ashley; she gradually adds details as they mature, balancing honesty, context, and sensitivity.Public acts of remembrance, such as anniversaries and media coverage, often conflict with the quieter, constant experience of private grief and memory for Ashley, who finds the everyday absence of her father more difficult than annual commemorations.The episode highlights the generational reach of trauma, as Ashley’s children, who were born long after 9/11, are nevertheless touched by its impact and ask questions that reflect the enduring legacy of the tragedy.Ashley remains deeply engaged in seeking answers about the details of her father’s last moments and the broader events of 9/11, even as she navigates a parallel life as a mother and writer in the present day.She encourages others experiencing grief to honor their unique process, whether that means expressing sadness openly or embracing joy, and stresses the importance of sharing memories to keep lost loved ones present in the ongoing story of their families. Key Moments: (00:00) Reflecting on the 25th anniversary of 9/11 (03:26) Reacting to 9/11 media coverage (08:29) Reflecting on 9/11 experiences the day of the attacks (09:42) Ashley reflects on losing her dad and how each year gets more difficult (16:12) Coping with inherited trauma (18:37) Scott on witnessing 9/11 during college (23:00) Reflecting on national and personal traumas (29:14) Grieving and personal healing advice from Ashley