Good Shift

Freya Gordon
  • 5.0 (5)
  • CAREERS

Good Shift is about navigating career transitions with clarity, confidence, and purpose.  Whether you're making a bold move, starting something of your own, or just looking for more fulfillment in your work, this podcast explores the mindset shifts, practical strategies, and real stories that can help you take the next step. Through conversations with relatable people who’ve redefined success on their own terms, we break down the doubts, challenges, and wins that come with making a shift - big or small. 

  1. APR 22

    Buying a Business Vs Starting One — With Acquisition Entrepreneur Brandon Lipman

    This is the most-requested topic I've had on the show! Most people think building wealth means starting a business from scratch or climbing a ladder for thirty years. There's a third path that often flies under the radar.  My guest Brandon Lipman has bought 12+ businesses across various fields and now coaches others to do the same, even if they've never run a business before. He started out in finance at a bank, realised at 25 his future there was capped, left, and along the way discovered he was already doing what investment bankers get paid millions for: acquiring businesses. In this conversation, we get into: What ETA (Entrepreneurship Through Acquisition) actually is, and why it's more accessible than you thinkWhy buying a business is often smarter than starting oneThe #1 mistake first-time buyers make How long it actually takes to find and buy the right businessHow to finance a deal when you don't have the cash yourself — and how to find an investor who'll back youWhat to do in your first months as a new owner (and what not to do)How to build the self-belief muscle you need before you buyWhether you're thinking about your first move, don't know how to fund it, or just want to learn how smart people build wealth differently — Brandon's here to meet you where you are. 🔗 Resources mentioned in this episode: Brandon's free online course on how to buy a business — Link hereFollow Brandon for bite-sized tips on IG - Instagram Ep 22 of Good Shift with Adam Stewart (Compound Wealth) — Adam introduced me to Brandon and his episode on compounding wealth is the perfect companion listen to this one.If this episode made you think differently about your next move, share it with one person who needs to hear it. And if you're not subscribed yet — hit follow so you don't miss what's coming. Find me on Instagram @goodshiftpodcast and let me know who you want to hear from next.

    1h 2m

  2. MAR 31

    You Can Do What You Think You Can't: How Nikki Creasy Left 9 Years in PR to Launch Peachy Lip Co

    Nikki Creasy spent nine years working her way from intern to account director at a PR agency. Then Covid, a restructure and a personal itch she couldn't ignore led her to launch Peachy Lip Co. In this episode: how Nikki transitioned from employee to contractor to freelancer to founder, what it actually cost to get a cosmetics brand off the ground, the marketing tactics that grew her community to 30K+ on Instagram, navigating cash flow as a first-time founder, gift-with-purchase and product swap strategies, cutting underperforming product lines to survive, and why founder-led content is non-negotiable for e-commerce brands. Mentioned in this episode: Shoe Dog by Phil Knight | Find a founder you admire and listen to every podcast they've been on — that was Nikki's playbook. Find Peachy Lip Co: @peachylipco_ on Instagram | peachy-lipco.com

    1 hr

  3. MAR 10

    Ready for a Life Pivot? How to Find the Confidence to Finally Do It — with Maddie Ireland

    If you've been sitting on a big life change but can't quite pull the trigger, this one's for you. Maddie Ireland is an empowerment coach, entrepreneur and reformed self-doubter who spent over a decade building her dream life in LA before making the terrifying leap back to Australia at 35 — no plan, no partner, no idea where she'd even live. In this episode we dig into: How to move somewhere new and actually build community from scratchThe concept of "expanders" and why the people around you are everythingWhat it really looks like to start over in your mid-thirtiesHow to reframe your situation when everyone else looks more "settled"The mindset shift that creates the most change (and how to use it daily)Building a coaching business from zeroDating with intention when you know what you wantBooks mentioned: Atomic Habits — James ClearThe Big Leap — Gay HendricksFind Maddie at https://www.maddieireland.com/ or on Instagram @madeleine_lucy

    1h 25m

  4. FEB 24

    Building a Business Alongside a Full-Time Job (with Amelia Jory of Dulese)

    Your playbook to becoming a side-hustle founder — and building real momentum without having to quit your day job. Amelia Jory is a high performer in corporate (having held roles as a Senior Brand Manager at NZ’s most successful companies) and the founder of Dulesé — a NZ personal care brand disrupting the category with all-natural, high-performing products and refillable, eco-friendly packaging. We cover: How to know if building alongside corporate is the right path for youThe early signals that something “more” is calling youThe trade-offs of side-hustle growth (and what it really costs)How Amelia finds time, sets boundaries, and avoids burnoutThe systems that keep Dulesé moving forward week to weekMoney, risk, and what traction looked like early onWhat it would take for Amelia to go all-in — and how she thinks about that decision

    54 min

  5. FEB 10

    How to Stay Relevant in the AI Era and Pivot from Corporate to Advisory — with Meghana Dhar (ex-Instagram & Snapchat)

    If you are feeling stuck on "corporate autopilot" or worried that AI is coming for your paycheck, this episode is your survival guide for the new digital economy.  In this episode, we dive into: The "Shedding" Process: How to detach your self-worth from your job title and rebuild from a blank slate. The Reality of AI Today: Why Meghana changed her mind and now admits that AI is taking jobs—and exactly what you need to do to be on the right side of that shift. Pivoting Without Code: How AI is democratizing tech by allowing us to communicate with machines in natural language, making this the best time in history for "non-technical" people to enter the industry. Personal Branding as a Shield: Why doubling down on your humanity and authentic communication is the only way to remain "un-automatable." Building a Personal Platform: The tactical differences between growing on LinkedIn vs. Instagram and why "good things happen to those who post." The "Ikigai" Framework: Marrying your internal moral compass (Dharma) with your external strengths to find a career that actually feels fulfilling. Whether you're looking to launch a freelance advisory business or just want to future-proof your current role, Meghana's tactical advice will help you move with confidence.

    1h 18m

  6. JAN 27

    The Path to Financial Independence (Without Needing a Startup Idea) - With Compound Wealth Founder, Adam Stewart

    Thinking about a career shift — but worried about financial security? In this episode, Adam Stewart (founder of Compound Wealth) shares the practical money framework that helps you buy back options and work toward financial freedom: invest consistently, consider buying a business, or build something on the side until you’re ready. We cover KiwiSaver + index investing basics, entrepreneurship through acquisition, what to do when markets drop, how to think about risk and long-term freedom, and the mindset shifts that make change feel possible.

    56 min

  7. JAN 20

    Throwback: Career vs. Creativity — How Ned Gow (No Cigar) Found a Way to Do Both

    What does it actually look like to pursue a creative passion while still thriving in a full-time career? Ned Gow, drummer for No Cigar, talks about building and balancing a creative life alongside his full-time job — without sacrificing financial security. Ned shares: 🎵 The discipline and structure behind juggling music and real estate🌍 How travel and taking a break gave him clarity at a career crossroads🧠 The mindset shifts that helped him back himself — even when it felt uncertain💼 Why choosing the right boss matters more than the company 🔥 How to avoid burnout while still chasing multiple goalsWhether you’re feeling boxed in by your 9–5, craving a creative outlet, or wondering if stepping back is the smartest way forward — this episode is packed with honest insights and next steps.

    58 min
  8. They Quit Their Corporate Jobs to Build the Viral Hot Girl Pickles - With Leah Marcus and Yasaman Bakhtiar

    12/16/2025

    They Quit Their Corporate Jobs to Build the Viral Hot Girl Pickles - With Leah Marcus and Yasaman Bakhtiar

    With Leah Marcus and Yasaman Bakhtiar, founders of Good Girl Snacks This is a masterclass in how to start a business and build momentum fast. In this episode of Good Shift, I’m joined by Leah Marcus and Yasaman Bakhtiar, best friends and co-founders of Good Girl Snacks, the brand behind the viral Hot Girl Pickles. Just a few years ago, they were working corporate jobs with zero business experience. Just 3 years later, their pickles have built a cult following online and landed on shelves at Whole Foods, Erewhon, Bristol Farms, GoPuff, and Nordstrom. In this conversation, Leah and Yasaman share the real story behind the leap: from spotting a TikTok trend, to building in public, to trusting their gut before they felt ready and they share how you can do the same.

    1 hr
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5
out of 5
5 Ratings

About

Good Shift is about navigating career transitions with clarity, confidence, and purpose.  Whether you're making a bold move, starting something of your own, or just looking for more fulfillment in your work, this podcast explores the mindset shifts, practical strategies, and real stories that can help you take the next step. Through conversations with relatable people who’ve redefined success on their own terms, we break down the doubts, challenges, and wins that come with making a shift - big or small. 

Information

  • Creator
    Freya Gordon
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © 2026 Good Shift
  • Show Website
    Good Shift

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