The Food Blogger's Table

Jennifer Holt Designs

The Food Bloggers Table is a podcast for food bloggers & recipe developers! Pull up a chair for authentic conversations, actionable advice from fellow food bloggers and industry experts, and tips for how to make more money from your food blog. My name is Jennifer Holt and I'm a WordPress website designer specializing in custom food blogs crafted to earn top-tier ad income. Join us at the table as we break bread + build brands. 🎀 Custom Website Design - https://jenniferholtdesigns.com/

  1. Apr 24

    The Food Blog Fix That Changed Everything About Her Revenue

    If your food blog feels “clunky,” hard to navigate, or overwhelming for readers, this episode is your wake-up call. In this real-life food blog redesign case study, I sit down with Heather Farmer of Boston Girl Bakes to break down what happened when she restructured her site for user experience, SEO, and ad revenue optimization, and why it completely changed how her blog performs. Before the redesign, Heather’s site looked beautiful, but readers struggled to find recipes, navigate categories, and stay on the site. The result? Lost traffic, lower engagement, and money left on the table. After restructuring her categories, navigation, and content organization, everything changed: Readers could instantly find what they neededSession duration improvedContent became easier to monetizeAnd her site became built for scalable ad revenue growth We also dive into: Why not all pageviews are equal (and how this impacts RPMs)The hidden SEO power of category structure and internal linkingHow to organize 100+ (or 1,000+) recipes without overwhelming your audienceThe connection between user experience and monetizationHow to “future-proof” your food blog in the age of AI If you’ve been focusing only on publishing more content (but not optimizing what you already have), this episode will completely shift how you think about growth. Because sometimes the fastest way to increase your income isn’t more traffic...it’s a smarter website. Free Resource: 💻 Ad Income Website Blueprint --> Grab the Blueprint

    25 min
  2. Apr 10

    The Cornerstone Content Strategy Food Bloggers Are Missing

    If you feel like you’re constantly publishing new recipes but your traffic isn’t growing the way it should, this episode is going to shift how you think about your content strategy. We’re diving into cornerstone content: what it actually is, why it matters for food bloggers, and how it becomes the foundation for sustainable SEO growth. At its core, cornerstone content is your most important, high-value content—the pages you want to rank for and build your entire site around. These are typically long-form, in-depth pieces that cover a broad topic and link out to more specific posts, creating a clear structure for both readers and search engines. But here’s where most food bloggers get it wrong… They focus on publishing more + more individual recipes instead of building a strategic content ecosystem that actually supports ranking, internal linking, and authority. In this episode, we’re breaking down: What cornerstone content really looks like on a food blog (it’s not just “ultimate guides”)How to identify your core topics based on your niche and revenue goalsThe difference between recipe content and traffic-driving contentHow to structure your site so your content works together instead of competingWhy this strategy helps you rank for higher-volume, more competitive keywords over time If you’re ready to stop chasing traffic and start building a food blog that grows intentionally, this is where you start. Free Resource Mentioned: 💻 Ad Income Website Blueprint --> Grab the Blueprint

    18 min

About

The Food Bloggers Table is a podcast for food bloggers & recipe developers! Pull up a chair for authentic conversations, actionable advice from fellow food bloggers and industry experts, and tips for how to make more money from your food blog. My name is Jennifer Holt and I'm a WordPress website designer specializing in custom food blogs crafted to earn top-tier ad income. Join us at the table as we break bread + build brands. 🎀 Custom Website Design - https://jenniferholtdesigns.com/

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