The Elliott Caldwell Podcast: On Successful DNA

Elliott Caldwell

Welcome to The Elliott Caldwell Podcast: On Successful DNA—your go-to podcast for unlocking the traits that drive success. Whether you're an entrepreneur, business professional, real estate investor, or someone looking to level up in life, this podcast digs into the core "DNA" of success. Each episode features in-depth conversations with inspiring guests, sharing their journeys, hard-earned lessons, and actionable insights to help you tap into your true potential.

  1. May 22

    How To Build A Life That Actually Impresses People: Tony Salazar

    🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you: https://e0jcghoxv59.typeform.com/to/t4BDOZGN Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success. Tony Salazar is the founder of Eight Limbs Creative, a full service advertising agency built from the ground up after Tony started his professional career at 30 years old. After spending most of his 20s immersed in Brazilian jiu jitsu, competing, bartending, and chasing the fighter lifestyle, Tony found his way into content creation through a sponsorship requirement that pushed him to start making videos. What started as daily vlogging eventually became a real business, and today Eight Limbs Creative helps legal and medical brands scale through advertising, production, funnels, websites, SEO, intake systems, and content. In this episode, Tony breaks down the mindset shift required to go from creative freelancer to business owner, why sales mattered more than being the best videographer, and how emotional stability became one of the most important skills he had to develop as an entrepreneur. He shares the lessons behind hiring better people, stepping out of the day to day, building alongside his wife Milena, and learning that the founder’s role is not to do everything, but to create the vision and put the right people in the right seats. Tony and Elliott also dive deep into fatherhood, masculinity, discipline, fitness, stress, addiction, marriage, and what it really means to build a high standard life. They talk about raising resilient kids, why parents should lead their children instead of making their entire life revolve around them, how entrepreneurship accelerates personal development, and why success means nothing if your health, family, and character are falling apart behind the scenes. This is a raw conversation about building a business, becoming a better man, leading your family, and creating a life that is impressive beyond money, cars, and status. 📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/   🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/  🌐 More about The Rise Collective: https://rise-collective.com/   🔑 Explore BnB Turnkey: https://bnb-turnkey.com/   📩 Subscribe to the STR Report newsletter: https://thestrreport.com/   📲 Find Our Guest: https://www.instagram.com/tonysalazar/ https://www.youtube.com/@TonySalazarOfficial

    1h 4m
  2. May 15

    How To Build A Sales Team That Prints Money: Jonah Lewis

    🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you: https://e0jcghoxv59.typeform.com/to/t4BDOZGN Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success. Jonah Lewis is the founder of Prosper, a fast-growing life insurance sales organization with offices in Tampa, Chicago, Scottsdale, and South Dakota. In this episode, Jonah breaks down how he went from a difficult childhood, losing his mom at 14, getting kicked out at 17, and hitting rock bottom, to building a sales organization with nearly 500 agents and over $4.6 million paid out in monthly commissions. Jonah shares the mindset shift that changed everything, why moving out of your hometown can completely transform your life, and how sales became the ultimate personal development vehicle. He opens up about building in person culture when the rest of the world went remote, why he only hires people with work ethic, coachability, positivity, character, and integrity, and how narrowing his hiring standards helped the company grow faster. At the heart of Jonah’s story is a deep belief in grit, gratitude, faith, and long term thinking. He talks about marriage, leadership, sacrifice, stewardship, building a business without a big ego, and why success without character will never last. Jonah also shares the biggest leadership mistakes he has made, why toxic high performers can destroy culture, and what separates elite closers from everyone else. This is a powerful conversation on sales, faith, resilience, leadership, personal development, and what it really takes to build a business and a life you can be proud of. 📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/   🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/  🌐 More about The Rise Collective: https://rise-collective.com/   🔑 Explore BnB Turnkey: https://bnb-turnkey.com/   📩 Subscribe to the STR Report newsletter: https://thestrreport.com/   📲 Find Our Guest: https://www.instagram.com/jonah.lewis/ https://www.youtube.com/@jonahlewis

    58 min
  3. May 8

    Why Your Calling Is Bigger Than Your Plan: Pastor Tommy Kyllonen

    🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you: https://e0jcghoxv59.typeform.com/to/t4BDOZGN Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success. Pastor Tommy “Urban D.” Kyllonen is the lead pastor of Crossover Church in Tampa, Florida, as well as an author, hip-hop artist, speaker, and creative entrepreneur. In this episode, Tommy shares his journey from growing up as a pastor’s kid in Philadelphia, living a double life as a teenager, rediscovering his faith at 19, and eventually being called into ministry in an urban context. What started as youth ministry through basketball leagues and hip-hop concerts grew into a movement that helped transform Crossover Church from a small church plant into a diverse, creative, multi-generational community. Tommy opens up about the leadership lessons he has learned over more than two decades as lead pastor. He talks about burnout, building team chemistry, navigating hard conversations, leading friends, knowing when people cannot grow with the organization, and why creativity has been one of the keys to reaching the next generation. He also breaks down the entrepreneurial side of church leadership, from creating new streams of income to turning a former Toys R Us into a 43,000 square foot church facility. At the heart of this conversation is a deep discussion about purpose, faith, marriage, creativity, grief, and legacy. Tommy shares why the purpose of life is to bring God praise, how his wife has supported him through decades of risk and reinvention, what losing both parents taught him about eternity, and why his future vision includes purchasing and redeveloping Crossover’s property into a mixed-use legacy project with the church at the center. This is a powerful conversation on calling, obedience, leadership, resilience, and building something that outlives you. 📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/   🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/  🌐 More about The Rise Collective: https://rise-collective.com/   🔑 Explore BnB Turnkey: https://bnb-turnkey.com/   📩 Subscribe to the STR Report newsletter: https://thestrreport.com/   📲 Find Our Guest: Learn more about Crossover Church here: https://www.crossoverchurch.org/ Learn more about Pastor Tommy here: https://www.crossoverchurch.org/tommy Instagram: https://www.instagram.com/urband813/ TikTok: https://www.tiktok.com/@urband813?is_from_webapp=1&sender_device=pc Youtube: https://youtube.com/@urband813?si=VLjurTKXhr9ME9a7

    46 min
  4. May 1

    How One Bad Practice Changed Everything: Jonathan Odom

    🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you: https://e0jcghoxv59.typeform.com/to/t4BDOZGN Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this  Jonathan Odom is a former University of Florida tight end, content creator, podcast host, pickleball coach, and athlete currently chasing a spot in Olympic handball. In this episode, Jonathan opens up about the wild path that took him from elite high school football recruit to SEC athlete, viral creator, and now into a completely new chapter of life after football. He shares the hilarious and painful recruiting story of Joe Brady secretly filming his worst practice, why he originally wanted nothing to do with Florida, what it was really like playing under Dan Mullen and Billy Napier, and how injuries forced him to rethink his future. Jonathan also breaks down the reality of being a modern content creator. From growing his pages at Florida to getting shut down by compliance, losing momentum, going viral again, and now building toward 100,000 Instagram followers, he explains why consistency, raw conversations, and authenticity matter more than ever. He talks about launching The Chetty Show, finding his lane in comedy and reaction content, and how surrounding himself with successful people in Tampa helped him rebuild his confidence after football. At the heart of Jonathan’s story is a deeper lesson about identity, ambition, faith, and fulfillment. He shares how injuries, uncertainty, and chasing the next goal taught him that success alone will never bring lasting peace. From real estate goals and Airbnb investing to fitness, faith, and Olympic handball, Jonathan is building a life that is bigger than football and grounded in purpose. This episode is a raw, funny, and honest conversation about reinvention, discipline, faith, and what happens when your original dream ends, but your drive does not. 📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/   🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/  🌐 More about The Rise Collective: https://rise-collective.com/   🔑 Explore BnB Turnkey: https://bnb-turnkey.com/   📩 Subscribe to the STR Report newsletter: https://thestrreport.com/   📲 Follow Our Guest: Instagram: https://www.instagram.com/odom__87/ TikTok: https://www.tiktok.com/@jonathan_odom

    1h 10m
  5. Apr 24

    How to Build a Business Without Missing Your Kids Grow Up: Tony Berardo

    🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you: https://e0jcghoxv59.typeform.com/to/t4BDOZGN Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success. Tony Berardo is a content agency owner, entrepreneur, and founder of the fast-growing brand Human Dad. In this episode, he breaks down what it really means to build a business that gives you freedom—not just financially, but with your time, your family, and your life. From walking away from corporate America to launching his agency during COVID, Tony shares the real story behind betting on yourself when everything feels uncertain.  Tony opens up about surviving a major health scare, turning down high-paying job offers, and why becoming a father completely shifted his priorities. He dives into the realities of building a business from scratch, the importance of delegation, and why most entrepreneurs are chasing the wrong thing. He also shares how a single viral video changed his trajectory—and what actually separates content that converts from content that just gets views.  At the core of this episode is a powerful philosophy: don’t build a business just to make money—build it to create time. Tony explains the concept of being a “dadpreneur,” why social media is more addictive than ever, and how disconnecting from your phone might be the key to getting your life back. He also unpacks the three pillars of real success: relationships, meaningful work, and purpose outside of business.  This is a raw, honest conversation about entrepreneurship, fatherhood, discipline, and building a life you don’t regret. 📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/   🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/  🌐 More about The Rise Collective: https://rise-collective.com/   🔑 Explore BnB Turnkey: https://bnb-turnkey.com/   📩 Subscribe to the STR Report newsletter: https://thestrreport.com/   📲 Follow Our Guest: Instagram:  https://www.instagram.com/theberardo/?hl=en https://www.instagram.com/humandadbrand/?hl=en Visit www.humandad.com and use code DAD20 for 20% + Free Shipping

    48 min
  6. Apr 17

    How to Find Your Purpose Before Hitting Rock Bottom: Mitch Hetrick

    🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you: https://e0jcghoxv59.typeform.com/to/t4BDOZGN Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success. Mitch Hetrick is an entrepreneur and founder of Change The Culture, a nonprofit focused on mobilizing young adults to create real impact in their communities. In this episode, he shares his raw and unfiltered journey from chasing clout and partying with influencers in LA to hitting rock bottom and rebuilding his life from scratch.  Mitch opens up about the moment everything changed—going broke, flying home, and having a conversation that forced him to question his entire identity. What followed was a year of anxiety, confusion, and self-reflection that ultimately led him to discipline, entrepreneurship, and purpose. He breaks down how CrossFit, mentorship, and surrounding himself with the right people helped him rebuild from the ground up. We dive into the real issues facing young adults today—from social media and instant gratification to the lack of trustworthy leadership—and why so many people feel lost despite having more opportunity than ever. Mitch explains how fulfillment actually comes from doing hard things, building community, and stepping outside the “matrix” of traditional thinking. This episode is a powerful conversation on identity, discipline, purpose, and what it really takes to create meaningful impact—not just online, but in real life. If you’ve ever felt lost, unfulfilled, or unsure of your path, this is the perspective shift you need. 📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/   🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/  🌐 More about The Rise Collective: https://rise-collective.com/   🔑 Explore BnB Turnkey: https://bnb-turnkey.com/   📩 Subscribe to the STR Report newsletter: https://thestrreport.com/   📲 Follow Our Guest: Instagram: https://www.instagram.com/ctc.tampa/

    45 min
  7. Apr 10

    Why College Is Failing Entrepreneurs Today: Simon Lerner

    🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you:https://e0jcghoxv59.typeform.com/to/t4BDOZGN Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success. Simon is a real estate developer, day trader, and co-founder of Tampa Entrepreneurs—one of the fastest-growing entrepreneurial communities in Florida. In this episode, he breaks down how he went from immigrating to the United States at 13 years old to building businesses across real estate, trading, and community.In the first part of the conversation, Simon shares how he started making money as a teenager by selling virtual gaming skins, navigating PayPal restrictions, and discovering Bitcoin before most people even knew what it was. He explains how those early experiences shaped his belief that you don’t need permission, credentials, or a traditional path to start making money online.From there, Simon dives into the mindset shift that changed everything—realizing that traditional education wasn’t aligned with real-world results. That realization led him to create his own path through events, masterminds, and eventually building communities like Tampa Entrepreneurs, where thousands of like-minded individuals connect, learn, and grow together. This episode is a deep dive into modern entrepreneurship—covering online income, crypto, real estate, and the power of proximity. It’s a raw and tactical breakdown of how to create opportunities, build leverage, and surround yourself with the right people early in your journey. 📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/ 🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/ 🌐 More about The Rise Collective: https://rise-collective.com/ 🔑 Explore BnB Turnkey: https://bnb-turnkey.com/ 📩 Subscribe to the STR Report newsletter: https://thestrreport.com/ 📲 Follow Our Guest: Instagram: https://www.instagram.com/mrsimonlerner/?hl=en Youtube: https://youtube.com/@simonlerner1?si=Z-fJMETdGHZdILDO LinkedIn: https://www.linkedin.com/in/simon-lerner-51282a181?utm_source=share_via&utm_content=profile&utm_medium=member_ios

    1h 1m
  8. Apr 3

    Why Exotic Cars Are the Ultimate Cash Flow Business: Gilberto Luigi Leon

    🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you: https://e0jcghoxv59.typeform.com/to/t4BDOZGN Welcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success. Gilberto Luigi Leon is the founder of PG Lux, a luxury concierge and exotic car rental company based in Florida that has rapidly scaled into a multi-six-figure business in under two years. In this episode, he breaks down how he turned a passion for luxury cars into a cash-flowing business model using exotic vehicles, yachts, private jets, and high-end experiences. From starting with just two cars to building a fleet of over 20 vehicles, Luigi reveals exactly how this business works and why demand is exploding. We dive into the real numbers behind luxury car rentals, how investors can put their cars into a fleet to generate income, and why this model is similar to Airbnb but with even higher cash flow potential. Luigi also shares how he leveraged networking, partnerships, and relentless presence in the community to scale PG Lux quickly and position it in a high-end market. Beyond the business, Luigi opens up about losing everything during the 2008 financial crash, rebuilding from nothing, and the mindset required to create long-term success. He shares lessons on resilience, integrity, leadership, and what it really takes to build multiple income streams that last. This is a masterclass on turning luxury assets into income, building a brand in a competitive market, and creating a scalable business model that works in today’s economy. 💡 📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/   🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/  🌐 More about The Rise Collective: https://rise-collective.com/   🔑 Explore BnB Turnkey: https://bnb-turnkey.com/   📩 Subscribe to the STR Report newsletter: https://thestrreport.com/   📲 Follow Our Guest: https://www.instagram.com/themr.prosperity/?hl=en https://www.instagram.com/luigileonofficial/?hl=en

    51 min
4.9
out of 5
35 Ratings

About

Welcome to The Elliott Caldwell Podcast: On Successful DNA—your go-to podcast for unlocking the traits that drive success. Whether you're an entrepreneur, business professional, real estate investor, or someone looking to level up in life, this podcast digs into the core "DNA" of success. Each episode features in-depth conversations with inspiring guests, sharing their journeys, hard-earned lessons, and actionable insights to help you tap into your true potential.

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