Liberatory Business with Simone Seol

Simone
  • 5.0 (31)
  • MARKETING

Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them. We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled. 

  1. 1D AGO

    58. How to actually get unshakable confidence

    You've been told that confidence is an inside job — go inward, believe in yourself, hype yourself up, and then go do the thing. But what if that kind of confidence is fragile and incomplete?  In this episode, I'm offering a fundamentally different model of confidence — one that you don't have to generate at all. Listen to hear more about: The critical lesson that The Lion King (yes, the Disney movie) teaches about confidence that the entire self-help industry gets wrongThe difference between individualistic confidence and relational confidenceA concrete practice for the next time you're about to do something scaryIf you've been white-knuckling your way through "I believe in myself" and wondering why it never quite holds, this episode will show you what will.

    10 min

  2. FEB 24

    57. Scalable online business should fund unscalable work

    Liberatory Business with Simone Seol

    13 min

  3. FEB 17

    56. 4 things I'm no longer doing as I turn 40

    I'm turning 40, and I could not be more excited about it. I LOVE getting older. As I reflected on this milestone, I realized there are four things I'm officially done carrying into this next chapter. If you're at any kind of threshold — 30, 40, 50, or otherwise — this episode is an invitation to ask yourself what you're finally ready to put down, and leave in your past.

    10 min

  4. FEB 12

    55. Four questions to ask if you think you might be underpricing

    Here is a completely different way to think about pricing — one that has nothing to do with industry norms or value propositions, and everything to do with what your ancestors planted inside you and what it actually requires to steward that. Listen to hear more about: Why the conventional pricing conversation is missing the most important part of the pictureThe question your ancestors would ask if they saw your current price tag The invisible costs of underpricingHow to tell the difference between a real ethical concern and a fear dressed up in the language of justiceIf you have any suspicion you might be undercharging, this episode will give you clarity. And clarity to move past any fears that might be blocking you from taking coherent action. *** Prices on all existing courses are increasing on Tuesday, February 17th, 2026.  Grab my favorite courses before the prices go up:   👉 https://play.simonegraceseol.com/2026-prices

    19 min

  5. JAN 13

    54. My 10 predictions for the coaching industry in 2026

    It's 2026. What does this mean for coaches?  Is AI coming for our jobs? Is the market oversaturated? Here's what I actually think is going to happen — and what it means for people building practices right now. Listen to hear more about: Why the coaching market isn't going anywhere, but the term "coach" is becoming meaningless as a categoryThe bifurcation happening in both coach trainings AND the market itself — and why the middle is getting squeezed from both endsWhat AI will threten, and what it won'tWhy "culturally neutral" coaching is becoming a liability, not an assetThese shifts are already happening. What's your move?

    20 min

  6. 12/30/2025

    53. Why your excited copy isn't working

    If you’ve ever written copy that felt amazing — full of passion, fire, excitement — only to have it land with a dull thud… this episode is for you. Today Simone breaks down why “I’m so excited!” energy often repels rather than connects, and what to do instead. You’ll learn: The hidden flaw inside passion-driven copy (and why it disconnects you from the person reading)How to shift out of your emotional enthusiasm and into your client’s lived experienceWhy your passion is fuel — but not the messageReal examples of how to transform “I’m passionate about helping ___” into grounded, client-centered languageThe 5-question checklist Simone uses to audit her own copy before publishingThe simplest form of “market research” (that isn’t corporate, gross, or extractive)How to let your passion shine through your work, not through over-excited marketing that confuses your audienceIf your writing feels heartfelt but isn’t converting… if people say your posts are “beautiful” but don’t actually buy… this episode will shift the way you think about communication forever. In this episode, Simone covers: The trap of self-centric excitementHow passion can distort clarityThe difference between information and valueWhy people hire expertise before enthusiasmHow to write copy that speaks to their problem, in their languageWhen passion becomes a bonus — not the hookYour passion is sacred and necessary — but your copy needs to center them, not you. When you do, everything becomes clearer, stronger, and more effective.

    11 min

  7. 12/23/2025

    52. What to do when you're cringing at old posts

    If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you. Simone talks about what to do when you're haunted by who you've been on social media: the angry rants, the fake positivity, the performative cool girl era, the MLM hustle days, the silence when it mattered, or just… a version of you that no longer fits. She shares her own evolution online, and why your past does not get to veto your future. You’ll hear about: Why your future owes nothing to your past (and why you don’t need to “get everyone on board” with your changes)How to quietly drop old topics, dynamics, and spaces that no longer feel alignedA loving reminder that nobody is tracking your every move the way your brain thinks they areHow showing up as your current self naturally attracts new people who love this version of youThe radical truth that everyone has been the a*****e in someone’s story—and why that doesn’t disqualify you from leadership, love, or visibilityHow extending more grace to your own messiness expands your capacity to love others as they areThis episode is your permission slip to stop letting your old posts, old choices, or old selves sit in the driver’s seat of your business. You’re allowed to grow. You’re allowed to change. And you’re allowed to start showing up today as the person you actually are now.

    15 min

  8. 12/16/2025

    51. The 10-to-1 rule of profitability

    What if you stopped obsessing over “Is this post going to get me a client?” and started asking, “How much real help am I offering my people?” In this episode, Simone introduces her 10-to-1 Rule of Profitability – the idea that when you consistently put out 10 “units” of true help into the world, about 1 “unit” comes back to you as profit… and how that changes the way you think about marketing, generosity, and boundaries. This isn’t about being a martyr or giving yourself away for free. It’s about becoming deeply useful in ways that are sustainable for you. In this episode, you’ll hear about: What the 10-to-1 Rule of Profitability actually is (and why the exact math doesn’t matter as much as the mindset)The crucial difference between information and real value – with concrete examples for artists, nutritionists, and coachesWhy hoarding your “best stuff” in the name of protecting your paid offers often backfiresThe shadow side of “giving value”: unpaid emotional labor, especially for women and women of colorHow to tell whether you’re being genuinely generous or quietly abandoning yourself to earn worth or approvalReflection questions to help you set loving boundaries that make generosity more possible, not lessHow thinking in 10x value terms can soften your attachment to immediate results and help you play the long game in your businessIf you’ve been feeling stuck between “I should give more” and “I am so tired of giving for free,” this episode will help you recalibrate how you think about service, profitability, and your own capacity.

    14 min
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5
out of 5
31 Ratings

About

Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them. We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled. 

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