On the Record With Julian Reis

Julian Reis
  • 5.0 (3)
  • Business
  • Updated Daily

In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.

  1. 5d ago

    Everyone Hated the Name. It Got Them in The Wall Street Journal: The Jaxon Lane Story

    Listen to the best moments from Julian Reis's conversation with Jen and Alex, the husband-and-wife founders of Jaxon Lane. Jen and Alex will break down how a name everyone told them to avoid – the Bro Mask – became the launch that put men's skincare on the map, and how sourcing directly from Korean manufacturers gave them an edge no domestic supplier could match. Learn how getting on Amazon early in your business can be the catalyst for huge growth, and what it really takes to run a fast-growing brand as co-founders and spouses. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 0:00 How Jaxon Lane Got Its Name 1:06 Improving Men’s Skincare: Taking Inspiration from Korea 3:55 Distribution Strategy & Navigating Press  6:24 Why Everyone Hated "Bro Mask" 7:13 Retail Challenges & The Rise of Men’s Skincare 9:15 The Founder Story: Prioritizing Content Creation 10:50 Building a Business as a Couple 12:17 The Future of Jaxon Lane 13:51 How Jen and Alex Name Their Products TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Jaxon Lane, men's skincare, male skincare brand, Korean skincare, K beauty, sheet mask, Bro Mask, DTC brand, Amazon FBA, bootstrapped business, husband wife founders, entrepreneurship podcast, skincare for men, beauty founder, omnichannel strategy, TikTok shop, startup story, founder interview, small business growth, skincare routine men, Gen Z skincare

  2. Sep 23

    Building Beauty's First Premium Hair Tool Brand with Dr. Julie Chung & Kent Yu

    Catch the best moments from Julian Reis's conversation with Julie Chung and Kent Yu, the husband-and-wife duo behind T3. Julie and Kent will break down how a bathroom prototype became a beauty tools empire, why they walked away from an Ulta deal before eventually getting back in, and the engineering breakthrough that set their hair dryer apart from everything else on the market. Learn what "founder energy" really means, and why it's the one thing in marketing that can't be bought. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS:  00:00 – The Love Story That Became T3 01:11 – The Bathroom Prototype 02:50 – Getting Into Trade Shows And Beauty Press 05:31 – Copy Cat Products & Breaking Into Sephora  07:10 – Advice For Founders Entering Retail 08:56 – Discovery In The Tiktok Era 10:29 – Running A Company As Husband And Wife 12:37 – What's Next For T3: Global Domination TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, T3 hair tools, Dr. Julie Chung, Kent Yu, On the Record Julian Reis, hair tool brand, premium hair dryer, founder story, husband wife entrepreneurs, beauty brand building, Sephora retail strategy, DTC beauty, TikTok beauty brands, hair tools innovation, beauty founder, retail expansion, Ulta, Sephora, beauty entrepreneur, co-founder couple

  3. Sep 9

    From Drybar to Messy: Alli Webb's Honest Reinvention

    Watch the best moments from Julian Reis's conversation with Drybar founder and beauty entrepreneur Alli Webb. Alli will break down what it really took to build one of the most recognizable brands in beauty, the personal challenges she faced behind the scenes while Drybar was at its peak, and the lessons that shaped her memoir The Messy Truth. Learn what she's building next with Messy, why launching a brand today is a completely different game than a decade ago, and why she believes the secret to great products is simple: know your lane, and understand it better than anyone else. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 00:00 – Creating Skin Laundry, SuperOrdinary & Drybar 02:05 – Why Brands Are Harder to Build Today 03:52 – Messy's 700-Door Sephora Launch 05:47 – TikTok & Trusting Your Team 09:47 – The Messy Truth: Alli’s Book & Personal Life 11:55 – The Idea Behind Messy 13:50 – Mindset & "Happiness Is a Choice"  TAGS: creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Alli Webb, Drybar, Messy Haircare, On the Record, beauty entrepreneur, hair care founder, The Messy Truth, female founder, beauty industry, Sephora, natural hair texture, entrepreneurship, beauty brand launch, TikTok beauty, founder story, haircare brand

  4. Aug 26

    Before You Start a Business, Watch This

    In this special compilation episode of On the Record, you’ll hear host Julian Reis, alongside founders, creatives, investors, and industry leaders, share the best advice on building brands, making big decisions, finding your point of view, and adapting to a rapidly changing consumer landscape. From knowing when to trust your gut to understanding why great brands take years – not months – to build, this episode explores the lessons that matter most. You'll also hear why community can come before product, why founders need to sell a vision rather than just a business plan, and how social media, creators, and entertainment are reshaping the way consumers discover and buy brands. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS:  00:00 – Alli Webb: Happiness Is A Choice  01:42 – Richard Christiansen: Burnout, Starting Over, & Creativity  03:13 – Jean-Francois Sberro: Selling Your Vision As A Leader 04:35 – Carina Chaz: Building With Your Gut 05:41 – Anthony Choe: Consumer Behavior & The Adolescent Phase Of A Brand 06:58 – Rocky Xu: Building Brands Takes 5 Years, Minimum 07:51 – Sophie Blowfield: Building a Community And A Point Of View 09:42 – Sammi Cohen: Edutainment Is The Future For Successful Brands 12:16 – Dr. Julie Chung & Kent Yu: Growth of New Distribution Channels 13:36 – Natalie Holloway: TikTok Shop & Micro Dramas TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, entrepreneurship, founder stories, startup advice, overcoming rejection, imposter syndrome, bootstrapping, fundraising advice, women founders, resilience, mindset, motivation, business podcast, venture capital, authenticity in business, content creation, morning routine, choosing happiness, taking risks, career change, small business tips, tiktok, tiktok shop, live selling, social commerce

  5. Aug 12

    Live Shopping Is About to Change Everything – Here's The Proof

    A year ago, SuperOrdinary's live team was two people. Today, they're running six-hour "Mega Lives," working with 12 brands, and generating record-breaking GMV. In this episode, you’ll hear from the team behind the scenes. They’ll break down what actually separates a daily live from a Mega Live, the split-second calls that turn a stalled cart into a sales spike, and why they believe live commerce is about to become the next major content format after TV and streaming. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS:  00:00 – Meet the Team 01:57 – Daily Live vs. Mega Live 05:34 – The Preparation & Problem Solving Behind Every Live 08:40 – What Makes a Great Live Host 10:01 – Why Live Selling Works: Authenticity & Connection 14:39 – The Data & Metrics Perspective  16:50 – Guest Hosts: The Kevin Wu Auction  19:22 – The Future of Live Commerce 21:59 – Brands That Need To Go Live 22:37 – What The Team Last Bought On Live TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, TikTok Shop, live shopping, livestream commerce, Mega Live, creator economy, social commerce, TikTok Live, live selling, GMV, behind the scenes, On the Record, Kevin Wu, beauty ecommerce, live host tips, brand strategy, TikTok algorithm, future of ecommerce

  6. Jul 29

    Why Brands Are Missing the Biggest Opportunity in Commerce

    Catch the best moments from Julian Reis's conversation with entrepreneur and marketing icon Gary Vee. Gary will break down why live commerce is the biggest shift since the early internet, why so many Fortune 500 brands are still clinging to outdated marketing strategies, and what it will take for them to catch up. Learn about what “brand” really means and why just 20 hours of your time could change your life if you're willing to go live.  Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 00:00 – Why Most Brands Still Misunderstand Live Commerce 02:03 – Marketing Is All About Attention  03:12 – Humans Buy From Humans  04:17 – The Origin Story of SuperOrdinary 06:10 – Gary & Julian: “We Told You So!” 07:28 – Every Brand Needs A Chief Attention Officer 08:26 – Why Live Shopping Beats Old-School E-Commerce 10:56 – What Brand Actually Means (And Why Gary Has Mastered It) 13:32 – Helping Creators Build Wealth & Gary's 20-Hour Advice  TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Gary Vaynerchuk, Gary Vee, TikTok live commerce, live shopping, social commerce, TikTok shop, creator economy, affiliate marketing, e-commerce strategy, content creators, Vayner Media, live streaming commerce, QVC, affiliates, Austin Li, VeeFriends, live selling, personal brand, marketing strategy, DTC brands, attention economy, chief marketing officer, corporate marketing, brand equity

  7. Jul 15

    Julian Reis’s $500 Billion TikTok Prediction

    Julian Reis goes solo to lay out his boldest prediction yet: TikTok Shop is about to go from a $15 billion business to a $500 billion one, and most brands aren't ready for it. He breaks down why China is still four years ahead of the US, the two consumer categories he's most excited about next, and why he thinks the first $10 million live stream is happening this year. From why brand websites are becoming obsolete to the industries sleeping on the biggest opportunity of the decade, Julian gets into it all – including why Superordinary is leading the charge, and why he believes every brand needs to start thinking like a media company. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 0:00 What is Social Commerce? 3:10 The Future of Live Selling & Why You Should Start 4:30 Working With Brands & Affiliates  5:27 Why Brands Shouldn't Be Precious: The Dr. Groot Example 6:20 The Key Element to Live Selling  7:08 The Untapped Opportunity in Music  7:41 Start Working with Affiliates  8:43 Why Every Brand Should Be a Media Business  9:28 Budgeting For Creator Commissions  10:30 Why There's No Time Like the Present to Launch on TikTok 11:48 Fashion Brands Are Sleeping on THIS 12:47 The Next Big Categories: Digital Products & Ticket Sales 13:34 Why TikTok Is Replacing Brand Websites  TAGS: creators, content, SuperOrdinary, JulianReis, e-commerce, On The Record, sales, business, podcast, TikTok Shop, social commerce, live streaming, live selling, creator economy, affiliate marketing, K-beauty, Dr. Groot, TikTok GMV, influencer marketing, branded content, digital products, ticketing, vinyls, creator equity, China ecommerce, future of retail, TikTok predictions, vertical content, micro drama, micro series

  8. Jul 1

    He Built a $120M Beauty Brand With 5 People. Here's Exactly How He Did It

    Ryan Babenzien didn't follow the playbook. He's managed celebrity talent, ran marketing at Puma and K-Swiss, and pioneered men’s footwear with Greats (which he sold to Steve Madden). Ryan’s non-linear career path has given him unparalleled knowledge of what it means to be a successful entrepreneur.  Now, Ryan is running Jolie, a beauty wellness company that's made $120 million in revenue in four years, profitably, with only a 5-person core team. Julian and Ryan get into the literal shower thought that changed everything and the full journey from entertainment to footwear to beauty. They’ll share what the future of brand building looks like, and why growing faster isn’t always better for the longevity of a business.  CHAPTERS: 0:00 Introducing Ryan Babenzien 3:29 Ryan's Early Career Path: Hollywood, Puma, & K-Swiss 9:56 Why Ryan Started Greats & Selling to Steven Madden 12:52 Ryan’s Jump from Footwear to Beauty 14:44 The Shower Thought That Began Jolie 16:25 Pioneering the Water Filtration Market  17:20 How Jolie Saves Hair and Skin From Chlorine and Heavy Metals 20:27 Educating the Market on a New Category in Beauty  24:02 The 5-Person Team Behind Jolie: Fractional Groups & AI Tools 30:19 Moving to London & Launching Jolie in the UK 33:26 Retail Expansion: Erewhon, Ulta, Target, & Costco 37:15 Profitability & Longevity – Ryan’s Perspective on Growth  41:40 The Future of Wellness, Beauty, and Brand Building 44:08 The Jolie Sauna Concept 47:07 What to Expect from the Jolie Experience  Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  TAGS: creators, content, commerce, SuperOrdinary, Julian Reis, e-commerce, sales, business, podcast, Ryan Babenzien, Jolie Beauty, Jolie showerhead, On the Record podcast, D2C brands, direct to consumer, beauty brand founder, entrepreneur interview, bootstrapped business, profitable startup, beauty wellness, shower filter, hair shedding, skin health, chlorine water, hard water, soft water, Greats sneakers, Steve Madden, Puma, K-Swiss, AI tools, fractional teams, UGC marketing, Nectar AI, Erewhon, Ulta Beauty, Target beauty, Costco, Space NK, UK beauty launch, sauna wellness, brand building strategy, entrepreneurship, bootstrapped brand

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About

In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.

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