Higher Levels Tech Sales Podcast

Higher Levels
  • 5.0 (1)
  • EDUCATION
  • UPDATED WEEKLY

We made a channel we wish we had when we broke into tech sales and grew our career. We are a group of top-performing (verified President's Club winning) reps who set out to make tech sales education accessible to everyone. We make content for you, whether you're breaking into tech sales, looking to promote to the next level, and/or wanting to maximize your earnings. We've helped current and future top reps break into tech sales and rapidly advance their career at companies like AWS, Snowflake, MongoDB, Rubrik, Twilio, Outreach, Brex, Zscaler, Zoominfo, Elastic, Okta, Ramp, and many more.

  1. 5D AGO

    #64 - 15+ Years of Cold Calling Advice in 36 Minutes (B2B Sales).mp4

    3 Cold Call Experts break down the modern landscape in 2026

    36 min

  2. MAR 23

    #63 - Is AI Taking Over Sales Roles?

    Connor Murray and Eric Finch discuss AI's impact on Sales and specifically tech sales roles

    15 min

  3. JAN 5

    #62 - The Harsh Reality of Pipeline Generation in 2026 with Sendoso’s CEO

    Pipeline generation is broken, and the old GTM playbooks no longer work. In this episode, Eric talks with Kris Rudeegraap, co-founder and CEO of Sendoso and former Account Executive, about the realities of building pipeline in 2026. From the collapse of single-channel outbound to the rise of AI-driven prospecting, this conversation unpacks what founders and sales reps need to understand to stay competitive. Kris shares how modern GTM teams are rethinking outbound, where AI adds real leverage versus noise, how the SDR role is evolving, and why relationship-driven selling still matters in an automated world. The discussion also explores multi-channel prospecting, the changing buyer journey, and how reps can retain long-term value as technology accelerates. This episode is designed for founders, GTM leaders, and frontline sellers who want practical insight into what is actually working right now and what the future of pipeline generation really looks like. Reach out below for: ---Founder Led Sales Training and Support▶https://www.higherlevels.com/founders-course?via=youtube---B2B Sales Training and Consulting▶https://www.higherlevels.com/contact-us?via=youtube

    28 min

  4. 12/15/2025

    #61 - What I Learned After 10 Years in Tech (10 Hard Truths)

    Join the free waitlist for Rithim here: www.rithim.ai After 10 years in tech, working as both an engineer and in tech sales, I’ve seen firsthand how dramatically this industry has changed and where it’s actually headed next. In this video, I break down the 10 hardest lessons I wish I understood earlier, including why tech careers are exponential, how AI is reshaping work, why your manager matters more than your logo early on, when job hopping helps or hurts, and why so many people quit right before their career really takes off. If you’re considering a tech career, already in one, or thinking long-term about income, optionality, and eventually building something of your own, this is the long-game perspective most people never hear.

    23 min

  5. 12/08/2025

    #60 - 5 Brutal Truths We Learned About Tech Sales This Year (2025 Recap)

    In this year-end deep dive, Eric and Connor break down the biggest shifts hitting tech sales in 2026 and what reps and founders must do to stay ahead. Drawing from a decade of experience and thousands of reps coached, they unpack why treating sales like a true system is now the ultimate separator, how AI is creating the biggest skill gap the industry has ever seen, why cold calling is becoming even more important as inboxes explode, and how unstructured SDR teams are getting exposed in a higher-bar hiring market. Whether you're a rep trying to outperform in 2026 or a founder navigating the chaos of AI-driven GTM, this episode gives you the clearest roadmap for what’s changing, what’s not, and how to thrive in the best era of sales we’ve ever seen.

    33 min

  6. 11/17/2025

    #59 - Tech Sales 101: The University Lecture I Wish I Had (60 Minutes)

    Free 1 hour lecture at the University of South Carolina CSI-ET club (Carolina Sales Institute for Engineering and Technology). Thank you to the University of South Carolina for hosting the Higher Levels team. Tech sales is one of the highest-paying career paths that most students and career changers have never heard about, and this full 1-hour University of South Carolina lecture breaks it down step-by-step. In this raw, unedited session, Eric Finch explains what tech sales is, how SDR and AE roles work, and the real earning potential from $75K to $300K+. He also dives into why he left engineering for a job that still leveraged his technical background but in a customer facing sales role. You’ll learn how people with engineering, business, or no degree at all are breaking into top companies like Oracle, Palo Alto Networks, Datadog, and more. If you're exploring tech sales or searching for a six-figure career path, this is the definitive beginner’s guide.

    1h 4m

  7. 11/10/2025

    #58 - 6 SDR Mistakes That Cost Companies Millions (From Oracle’s #1 SDR Manager)

    B2B Sales Training and Consulting▶https://www.higherlevels.com/contact-us?via=youtube Discover common errors in SDR organizations and how to avoid them with expert sales training, notably the former #1 SDR Manager at Oracle, Connor Murray.

    33 min

  8. 11/03/2025

    #57 - How to Go From $75K to $300K+ in Tech Sales (Step-by-Step Framework)

    Learn how to go from an entry-level SDR to an enterprise sales rep making $300k+. This career advancement strategies video shares key insights on what it takes to progress in tech sales career. Plus, understand the differences between sdr vs ae and how sales training can significantly impact your b2b sales success.

    50 min
See All (64)

About

We made a channel we wish we had when we broke into tech sales and grew our career. We are a group of top-performing (verified President's Club winning) reps who set out to make tech sales education accessible to everyone. We make content for you, whether you're breaking into tech sales, looking to promote to the next level, and/or wanting to maximize your earnings. We've helped current and future top reps break into tech sales and rapidly advance their career at companies like AWS, Snowflake, MongoDB, Rubrik, Twilio, Outreach, Brex, Zscaler, Zoominfo, Elastic, Okta, Ramp, and many more.

Information

You Might Also Like