The Coach Business School Podcast

Andy Ramage
  • 0.0 (0)
  • Marketing

The Life Coach Business School Podcast is where coaching meets entrepreneurship. Designed for new and experienced coaches alike, this show explores what it really takes to build a thriving coaching practice - from mastering your craft as a coach to understanding the business skills that make long-term success possible. Through insights, real-world stories, and conversations with thought leaders, we’ll dive into the mindset, strategies, and practical tools that help coaches create impact, freedom, and fulfillment. Whether you’re just starting out or looking to take your coaching business to the next level, this podcast is here to inspire and guide you on the journey.

  1. Sep 22

    How We Turned Coaching Into A Team Sport

    When I first qualified as a coach, one of the biggest surprises was just how lonely it could feel. You train alongside other coaches, learn together and build your skills together. Then suddenly, you’re out there trying to figure everything out on your own. Add social media into the mix, and it can quickly start to feel like everyone else is doing better than you. But what if coaching didn’t have to be a solo pursuit? In this episode of The Coach Business School Podcast, I explore how we can move away from competition and comparison and start thinking about coaching as a team sport. Because when coaches come together, support each other and celebrate each other’s wins, something very different starts to happen. What You'll Learn: Why coaching can sometimes feel surprisingly lonelyHow comparison can affect the way you see your own progressWhy an abundance mindset can change the gameWhat happens when coaches collaborate instead of competeHow being part of a community can transform your coaching journeyTimestamps: 00:00 – 03:00 Why coaching can feel lonely 03:00 – 06:00 Competition versus abundance 06:00 – 09:00 Changing the way we think 09:00 – 12:00 Turning coaching into a team sport 12:00 – 14:00 The power of working together 14:00 – End Your next step in coaching If you’d like to become part of a coaching community and train as a coach, come and explore what we do at Coach Business School. You can join our six-month Diploma and train from beginner to qualified coach, start with our Foundation Certificate in Coaching, or, if you’re already qualified, continue developing through our coaching specialisms and Coach MBA. Explore our coach training: https://coachbusiness.school/ And don’t forget to follow The Coach Business School Podcast so you never miss an episode. Let’s do this. Andy

  2. Sep 15

    The Most Overlooked, Underrated Skill In Coaching That Has The Power To Transform Your Life

    What if one of the most powerful skills in coaching isn’t a clever question, a new technique or another coaching model? It’s something far easier to overlook. In this episode, I explore positive presence, an approach that I believe can completely change the way you coach and, perhaps more importantly, the way you show up in life. This conversation was inspired by a recent masterclass with Christian van Nieuwerburgh and got me thinking about what really separates good coaching from truly transformational coaching. And the best part? This doesn’t have to stay inside the coaching room. What You'll Learn: Why positive presence matters in coachingWhat can be overlooked when we focus too much on tools and techniquesA different way to think about your role as a coachHow coaching skills can influence life beyond your clientsWhat it might really mean to become a transformational coachTimestamps: 00:00 – 03:00 The overlooked skill in coaching 03:00 – 06:00 What really makes a difference? 06:00 – 09:00 Beyond questions, tools and techniques 09:00 – 11:00 Taking coaching into everyday life 11:00 – End The bigger transformation If this episode has inspired you to train as a coach, come and explore what we do at Coach Business School. Whether you’re completely new to coaching or already qualified and looking to develop a specialism, we have training pathways including Positive Psychology Coaching, Alcohol-Free Performance Coaching, ADHD Coaching and the Coach MBA. Explore our coach training: https://coachbusiness.school/ And don’t forget to follow the podcast so you never miss an episode. Let’s do this. Andy

  3. Sep 8

    A Firefighter, A Teacher And A Marketing Exec

    What could a firefighter, a teacher and a marketing executive possibly have in common? Their careers might look completely different, but their stories led them somewhere unexpected. In this episode, I explore something I see time and time again in coaching: people going through challenging experiences and discovering that what they’ve been through might become the starting point for something much bigger. And the story behind these three people is a brilliant example. If you’ve ever wondered whether your own life experience could help someone else, or whether you have what it takes to become a coach, this episode might change the way you see your story. What You'll Learn: What these three very different people have in common Why your life experience matters in coaching How your past could shape your future Why you don’t need to have everything figured out to become a coach What can happen when you turn experience into contribution Timestamps: 00:00 – 02:00 Three people, one unexpected connection 02:00 – 04:00 Where their stories led them 04:00 – 06:00 Turning experience into something more 06:00 – 08:00 Looking differently at your own story 08:00 – End Could coaching be your next chapter? If this episode has got you thinking about training as a coach, come and explore what we do at Coach Business School. If you’re completely new to coaching, our diploma programmes can take you from beginner through to qualified coach. If you’re already qualified, you can develop your skills through our specialist training or build the business side of your coaching through our Coach MBA. Explore our coach training: https://coachbusiness.school/ And don’t forget to follow the podcast so you never miss an episode. Let’s do this. Andy

  4. Sep 1

    Positive Psychology and How It’s Transformed Coaching!

    From individual development to some of the world's biggest organisations, coaching has come a long way. And there’s a fascinating reason why. If you're already a coach, thinking about becoming one, or simply curious about where the profession is heading, this is one you'll want to hear. What You'll Learn: Why positive psychology matters to coaching What helped change the perception of coaching Why organisations are investing in coaching Where the profession could be heading next Why this is an exciting time to become a coach Timestamps: 00:00 – 03:00 Positive psychology and coaching 03:00 – 05:00 A turning point for the profession 05:00 – 07:00 Coaching in the workplace 07:00 – 10:00 Why organisations are paying attention 10:00 – End The opportunity for coaches If this episode has inspired you to train as a coach, you can explore our Diploma in Coaching & Positive Psychology, designed to take you from complete beginner through to becoming a qualified coach. Already qualified? You can also explore our specialist training in Positive Psychology Coaching. Discover our coach training: https://coachbusiness.school/ And don't forget to follow the podcast so you never miss an episode. Let's do this. Andy

  5. Aug 25

    What Sir David Attenborough Can Teach Us About Coaching

    What could one of the world's most iconic figures possibly teach us about coaching? More than you might think. In this episode, I explore an unexpected connection that completely changes the way we might think about coaching, our experience, and the opportunities ahead of us. If you've ever wondered whether it's too early, too late, or simply not the right time to become a coach, this conversation might give you a completely different perspective. What You'll Learn: A surprising lesson we can take from Sir David Attenborough Why your experience could matter more than you realise A different way to think about your future as a coach Why coaching offers an opportunity unlike many other careers The mindset that could change how you approach your coaching journey Timestamps: 00:00 – 03:00 The surprising connection 03:00 – 05:00 Rethinking the traditional career path 05:00 – 08:00 A different perspective on experience 08:00 – 10:00 An advantage you may not have considered 10:00 – End The bigger opportunity in coaching If this episode has inspired you to explore coaching, I'd love to invite you to discover the training available at Coach Business School. Find out more: https://coachbusiness.school/ And don't forget to follow the podcast so you never miss an episode. Let's do this. Andy

  6. Aug 18

    Who Am I To Coach Anyone When I Am Not Perfect!

    “Who am I to coach someone else when I haven’t got everything figured out myself?” It’s one of the biggest barriers I see, both for people thinking about becoming a coach and for newly qualified coaches trying to put themselves out into the world. We convince ourselves that we need to have the perfect life, the perfect career, the perfect story and all the answers before we’re qualified to help somebody else. But after more than a decade of coaching, I’ve learned the opposite. Real people want to work with real people. In this episode, I explore why being perfectly imperfect can actually be one of your greatest assets as a coach. Your struggles, experiences and the obstacles you’ve overcome are part of what allows the right clients to see themselves in your story and connect with you. You don’t need a perfectly polished story. You need the courage to own your story, share it and use it to help someone who might be where you once were. What You’ll Learn: Why you don’t need to be perfect to become a brilliant coach How your struggles can become some of your greatest coaching assets Why real people connect with authenticity rather than polished perfection How sharing your story can help the right coaching clients find you Why fear of not being “good enough” could be stopping you from making an impact Timestamps: 00:00 – 03:00 Who am I to coach someone else? 03:00 – 06:00 Why people don’t want Photoshopped perfection 06:00 – 09:00 Turning your struggles into your greatest coaching asset 09:00 – 12:00 Why your story attracts the right people 12:00 – End Getting over yourself and having the courage to show up If this episode has inspired you to explore coaching, I’d love to invite you to discover the training available at Coach Business School. Whether you’re starting from scratch and want to become a qualified coach, looking to develop a specialist coaching skill set, or you’re already accredited and want to master the business and marketing side of coaching, there’s training designed to support your next step. Explore Coach Business School: https://coachbusiness.school/ And don’t forget to follow the podcast so you never miss an episode. Let’s do this. Andy

  7. Aug 11

    The Coaching Niche That’s Exploding Right Now!

    One of the biggest lessons I’ve learned in coaching is this: specialists stand out. Finding my own niche in alcohol-free performance coaching completely transformed my coaching career. It gave me clarity around who I wanted to help, allowed me to develop genuine expertise, and opened doors I could never have predicted. And right now, there’s another coaching specialism that I believe is absolutely exploding: ADHD and neurodiversity coaching. In this episode, I explore why awareness around ADHD and neurodiversity is growing so rapidly, why more clients are looking for coaching support to help manage busy brains, and why developing specialist skills in this area could be incredibly valuable for coaches. I also explore the fascinating crossover between ADHD coaching and alcohol-free performance coaching, and why I believe these are two coaching specialisms worth watching. What You’ll Learn: Why specialising can help you stand out as a coach Why ADHD and neurodiversity coaching is growing rapidly How coaching can support clients with busy brains Why alcohol-free performance coaching continues to be a powerful niche The important crossover between ADHD and alcohol-free coaching Timestamps: 00:00 – 02:30 Why finding a coaching niche matters 02:30 – 05:00 Why ADHD coaching is growing so quickly 05:00 – 07:30 Supporting clients with busy brains 07:30 – 10:00 Two coaching specialisms worth watching 10:00 – End The crossover between ADHD and alcohol-free coaching If this episode has inspired you to explore coaching, I’d love to invite you to join my Diploma in Coaching & Positive Psychology (DCPP) cohort. Apply here: https://coachbusiness.school/diploma-capp/ Already a coach and looking to develop a new specialism? At Coach Business School, we also offer specialist training in ADHD Coaching and Alcohol-Free Performance Coaching, helping you expand your skills and support even more clients. Explore the specialist training: ADHD Coach Specialism: https://coachbusiness.school/adhd-coaching-specialism/  Alcohol Performance Coach: https://coachbusiness.school/alcohol-free-performance-coach/  And don’t forget to follow the podcast so you never miss an episode. Let’s do this. Andy

  8. Jul 4

    What I Wish I Had Known In My First Year Of Coaching

    If I could go back and speak to the coach I was in my first year, I'd have a lot to say. I made plenty of mistakes. I waited too long. I undercharged. I gave too much advice. I worried about being ready. And I almost gave up more than once. The good news? Every one of those mistakes taught me something that helped shape the coach I've become today. In this episode, I share the lessons I wish someone had taught me from the very beginning. Whether you're thinking about becoming a coach, you're in your first year, or you've been coaching for years, these insights could save you years of trial and error. Because coaching isn't just about mastering the craft. It's about learning how to build a meaningful, sustainable coaching career. What You'll Learn: Why giving advice often weakens great coaching The biggest pricing mistakes new coaches make Why selling outcomes matters far more than selling your time How finding your niche can transform your coaching business The lessons I wish I'd learned years earlier that would have accelerated my journey Timestamps: 00:00 – 05:00 The biggest mistakes I made in my first year of coaching 05:00 – 10:00 Why advice giving can hold coaches back10:00 – 15:00 Pricing, confidence, and getting paid for your coaching 15:00 – 20:00 Selling outcomes instead of selling your time 20:00 – End Finding your niche and building a coaching business that lasts Going Dry Documentary Premiere Join us for the first public screening of Going Dry at the Melbourne Documentary Film Festival on 8th July 2026 at Cinema Nova, Melbourne. Tickets available here: Going Dry at MDFF 2026 If you're in Australia, I'd love for you to come along and be part of this special first screening. If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/) If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches. And don't forget to follow the podcast so you never miss an episode. Let's do this.

See All (36)

About

The Life Coach Business School Podcast is where coaching meets entrepreneurship. Designed for new and experienced coaches alike, this show explores what it really takes to build a thriving coaching practice - from mastering your craft as a coach to understanding the business skills that make long-term success possible. Through insights, real-world stories, and conversations with thought leaders, we’ll dive into the mindset, strategies, and practical tools that help coaches create impact, freedom, and fulfillment. Whether you’re just starting out or looking to take your coaching business to the next level, this podcast is here to inspire and guide you on the journey.

Information

You Might Also Like