Accidentally Influential

Kate Robb and Teanna Scot
  • 5.0 (9)
  • Entrepreneurship
  • Updated Weekly

Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be "influencers"… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we've grown a 479K+ audience and landed over half a million in brand deals; now we're pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already doing. You might've become accidentally influential… but what you do with it now? That part is intentional.

  1. 4d ago

    How to Yap on Camera So Brands Want to Work With You

    Everybody is suddenly talking about yap content. People are making millions teaching it. Here's our confession: this is how we built our audiences, years before anyone named it. It's also how we built the trust that brands have paid us over a million dollars to access. Today we're yapping about yapping. What it is, why brands care, why it feels awkward at first, the anatomy of a good yap, and a 7-day challenge to get you started. What We Cover: What yap content is and the difference between yapping and rambling Why talking-head content on Instagram started authoritative, and why that's not the trust brands are buying Why yap content is AI-proof and what that means for educational creators The familiarity it builds, and why that parasocial trust is what makes brand partnerships convert Tea's first million-view video: she opened her camera out of frustration Kate's first talking-head video that took two hours to film in chunks Why it feels awkward and the mindset shift that fixes it The anatomy of a good yap: one idea, start where it's interesting, talk to one person, sound like yourself, land the plane The one-take trick: find the line a minute in and move it to the front Kate's Photopea tutorial that pulled tens of thousands of views for a problem nobody talks about Why Tea films holding her phone instead of on a tripod Permission slips: stop scripting, record before you're ready, watch yourself back, stop sounding like an expert The 7-day yap challenge Your Challenge: Seven days of yap content. If it doesn't feel sustainable, you're overthinking it. Episodes Referenced: Season 2 Episode 10: Stop Using AI Like This Season 2 Episode 12: How to Monetize Your Content Without Losing Your Audience's Trust Season 2 Episode 1: You're Already Doing This for Free Episode 25, Season 1: How to Grow on TikTok as a Business ft. Sarah Weiss Join the Creator Club Waitlist Follow us: @notaninfluencerco Tags: yap content, how to yap on camera, yapping videos, yap content creator, talking head videos, how to talk to camera, brand deals, how to get brand deals, build trust with your audience, content creator tips, how to be confident on camera, AI proof content, authentic content, how to grow on TikTok, how to grow on Instagram, content that attracts brands, EDUcreator, creator economy, content creation tips, parasocial trust

    How to Yap on Camera So Brands Want to Work With You

  2. Sep 28

    Content Creator Money Systems: Taxes, Fees, and Getting Paid (From Creators, Not Accountants)

    Nobody makes fun TikToks about this. Nobody DMs us asking about it. But your money systems matter more than almost anything else we talk about on this show if you want a sustainable career. This is the unsexy, essential episode: separating your money, setting aside for taxes, how you get paid, the fees eating your income, and the weekly habit that keeps it all from piling up. Standard disclaimer: not attorneys, not accountants, not financial advisors. Just two business owners sharing what we've done. What We Cover: Why Tea ran her entire business out of the family bank account and why that's a problem Liability, asset freezes, and why separation protects more than your bookkeeping Why forming an LLC is what unlocks a business bank account and credit card The 30% rule: how much to set aside from every payment, and how Kate buckets it Tea's daughters and the taxes cup Quarterly estimated taxes, when they apply, and what happens when you miss them Kate's one-day-late interest charge she's still mad about Net 30 and net 60: what they mean and why you're always paid after the work Bank transfer versus PayPal, the instant transfer trap, and Tea's $13,000 in fees Why split payments sound better than they are Brands pay late. Here's how to follow up without feeling awkward The weekly money date and why it should be a standing calendar appointment Your Challenge: Pick one: separate your accounts, or set up your tax bucket. Done by end of week. Episodes Referenced: Season 2 Episode 8: 5 Content Creator Business Mistakes Keeping You Broke Season 2 Episode 6: Should You Accept Gifted Collabs? Episode 16, Season 1: Legal Gaps ft. Alyssa from Legal Doer Form your LLC with Tailor Brands: [AFFILIATE LINK] Join the Creator Club Waitlist Follow us: @notaninfluencerco Tags: content creator taxes, how much to set aside for taxes content creator, quarterly taxes content creator, content creator money management, separate business and personal finances, LLC for content creators, content creator bookkeeping, influencer taxes, net 30 payment terms, how creators get paid, PayPal fees creators, ACH bank transfer, invoicing for creators, content creator finances, self-employed taxes, brand deal payment, content creator business, EDUcreator, creator economy, content creator income

    Content Creator Money Systems: Taxes, Fees, and Getting Paid (From Creators, Not Accountants)

  3. Sep 21

    Do You Need an Influencer Manager? The 6 Jobs They Do (And How to Do Them Yourself)

    We made over 1 million in brand deals and neither of us has ever hired a manager. Managers take 15 to 25% of every deal, and for educational creators specifically, we think there's a strong case for keeping that money and learning the job yourself. This episode breaks down the six things a manager does, why we've chosen not to outsource any of them, and how to build the systems to manage your own brand deals without losing your mind. What We Cover: Why management makes sense for celebrity-style endorsement deals and less sense for educational creators What you lose when a middleman sits between you and the brand Why the brands you choose are a reflection of you, and why that decision shouldn't be outsourced The commission question: whether deals you sourced yourself still get a cut Job 1: Finding deals, inbound and outbound Job 2: Calculating your base rate before any brand conversation Job 3: Negotiating, and the myth that managers keep it from getting personal Job 4: Contracting. Not writing them. Reading them. Why brand-side managers often don't know what's in their own contracts Job 5: Project management, from Notion to an Apple Note Job 6: Getting paid, and the contract language that delays it What a $13,500 one-off deal cost Kate in hours Why retainers cut the admin load in half What to do if you decide to hire a manager anyway Your Challenge: Pick the one job you're avoiding most. Build the system this week. Episodes Referenced: Episode 4, Season 1: The Obvious YES Pitch Episode 5, Season 1: What You Should Charge Episode 7, Season 1: The LEVEL Framework Season 2 Episode 5: Brand Deal Contract Red Flags Season 2 Episode 9: What Brands Look For Before They Say Yes ft. Yulia Storozhuk Season 2 Episode 18: Money Systems for Creators Join the Creator Club Waitlist Follow us: @notaninfluencerco

    Do You Need an Influencer Manager? The 6 Jobs They Do (And How to Do Them Yourself)

  4. Sep 14

    Brand Deal Negotiation in Real Time: What We Did When the Offer Started Falling Through

    We got a deal to what we thought was the finish line. Waiting on the contract. Then it started falling apart. This is a real brand deal negotiation happening behind the scenes right now. We can't share the brand or the numbers, but we're walking you through every step: the initial offer, our counter, the six-month pause they proposed, the restructured deal that came back, and the call that changed everything. And you should know this isn't just us. Industry reporting shows brands across the market pausing deals, declining to negotiate, and asking for more scope at lower pay. If it's happening to you, you're not doing anything wrong. What We Cover: Redlining every line of the initial pitch before expressing interest Doing real math on usage rights, name and likeness, and funnel strategy before countering Pitching a number that felt uncomfortable and why the math made it obvious The six-month pause offer and why we said no The future promise: the negotiation tactic you should recognize when you see it Negotiate scope, not rate: how we restructured the deal to fit their budget The contract that came back with money missing Having a moment, then asking for a call The questions beginner-us would have been afraid to ask Why influencer managers aren't the opposing team A verbal yes is not a deal Learning to see your work inside a brand's full marketing system Book Mentioned: Never Split the Difference by Chris Voss Episodes Referenced: Episode 22: What Brands Are Looking For ft. Noam Giras of Tailor Brands Season 2 Episode 9: What Brands Look For Before They Say Yes ft. Yulia Storozhuk of Kittl Season 2 Episode 13: How to Respond When a Brand Asks What Are Your Rates Season 2 Episode 7: How to Renegotiate Your Brand Deal Rates Join the Creator Club Waitlist Follow us: @notaninfluencerco

    Brand Deal Negotiation in Real Time: What We Did When the Offer Started Falling Through

  5. Sep 7

    How to Get Brands to Reach Out to You Without Pitching (Your Inbound Game Plan)

    We spend a lot of time teaching you how to pitch. This episode is the other side: how to set things up so brands come to you. Inbound is the highest-margin path in the creator economy, because when a brand reaches out, you're the target instead of one applicant in a pile. Neither of us has actively sought out a new brand partnership in a while, and this is why. What We Cover: How brands actually find creators, from two people who now source creators for their own agency Why your influencer manager is just a person scrolling, and what that means for your strategy The folder of creators we've saved with nothing to offer them yet Why tagging brands in organic content is a strategy, not free labor Kate's HelloFresh video that turned into an inbound months later The types of content that attract brands, including leaving an intentional brand-shaped gap Why your page should demonstrate top, middle, and bottom of funnel ability Keywords: why your bio and captions have to be searchable, with a before-and-after example Why hashtags still matter in 2026 for creator sourcing Why you need a lane before you earn the freedom to broaden Make it easy: why Kate has 998 unread TikTok message requests and one of them was from a head of marketing Why your media kit should already exist before anyone asks Reply fast: the 24-hour window that closes more deals Where Kate and Tea differ on response speed and what to take from each Playing the long game, the Toyota story, and using affiliate programs as an entry point Your Challenge: Part one, run a findability audit on your page. Part two, pick one dream brand and mention them organically this week. No pitch. Just start. Episodes Referenced: Episode 22: What Brands Are Looking For ft. Noam Giras of Tailor Brands Season 2 Episode 1: You're Already Doing This for Free Season 2 Episode 2: Is Your Profile Brand Ready? Season 2 Episode 4: How to Make a Media Kit That Gets Brand Deals Episode 8, Season 1: Affiliate Income the Right Way Join the Creator Club Waitlist Follow us: @notaninfluencerco

    How to Get Brands to Reach Out to You Without Pitching (Your Inbound Game Plan)

  6. Aug 31

    The Good Good x Callaway Ad: What Creators Should Learn From It

    We don't do gossip. But something happened in the creator space this month big enough that skipping it would be a disservice. Good Good Golf, a creator-led brand with four million followers across platforms, released a co-branded ad with Callaway depicting a man shoving a woman to the ground. Callaway ended a three-year partnership. Good Good lost a PGA Tour title sponsorship. Retailers pulled merchandise. Callaway's CEO confirmed his company approved the ad before it posted. We're not naming the creators. We are talking about what every creator should take from it. What We Cover: What actually happened, and where the fallout stands now Why "they were just actors" misses the point entirely How every brand you work with becomes part of your personal brand, permanently What happens if a brand keeps running an ad you no longer want your face on Why brand approval is not protection for your reputation Creative freedom means creative responsibility, and what that means when you're driving the concept The reputational risk you can't control: the brand we worked with for three years that collapsed and took our credibility with it Short-sightedness at a smaller scale: what to do when a brand asks you to bash a competitor you've worked with Why the gut feeling of resistance is worth listening to How to push back on a creative brief before you're locked into a contract Why this matters even more for UGC creators Your challenge: write down your lines now, before money is involved Episodes Referenced: S2E12: How to monetize content without losing your audience trust S2E5: Brand deal contract red flags you MUST know Ep 3: Brand deals that don't suck / green flags Join the Creator Club Waitlist Follow us: @notaninfluencerco If you want more current creator news takes like this, let us know.

    The Good Good x Callaway Ad: What Creators Should Learn From It

  7. Aug 24

    Content Creator Burnout: How to Stay Consistent Without Quitting (Set Your BAM)

    52% of creators have experienced burnout because of their careers. Nearly 2 in 5 have thought about quitting entirely. Most consistency advice assumes your life stays the same every week, and it doesn't. Today we're talking about your BAM: your bare ass minimum. The floor you commit to no matter what season you're in. Kate has been in BAM mode for two weeks and breaks down exactly what hers looks like right now. What We Cover: What a BAM is and where the concept came from (shoutout to Grace) The two failure modes creators default to without one: treating every week like a peak week, or all-or-nothing cycling Why your BAM is a business decision, not a self-care decision How consistency shows up when a brand evaluates your page Why retainer partnerships make a BAM non-negotiable Question 1: What can you sustain in your absolute worst week? Question 2: What's the least that keeps your page alive? Kate's exact current BAM, including what she's dropped entirely Question 3: What can you batch or systematize? Why the tasks you dread almost always take less time than you think Question 4: What are you giving yourself permission not to do? Why guilt about not working is worse than either working or resting The trap: your BAM is a tent, not a house How to recognize your cues for shifting in and out of BAM mode Why what you see on other creators' pages tells you nothing about what's happening behind them Your Challenge: Answer the four questions. Write down your BAM. Then write down the cue that tells you it's time to shift back out. Episodes Referenced: S2E2: Is your profile brand ready? Ep 13: Retainers Join the Creator Club Waitlist Follow us: @notaninfluencerco

    Content Creator Burnout: How to Stay Consistent Without Quitting (Set Your BAM)

  8. Aug 17

    5 Ways to Make More Money From Every Brand Deal (Without Landing More Partnerships)

    Most creators think making more money means landing more brand deals. It doesn't. 61% of creators leave 20 to 30% on the table through underpricing, which means the fastest path to more revenue is charging correctly for the deals you already have. Five things you're probably giving away for free. Grab a notebook. What We Cover: Ad rights: what they are, why 20 to 50% of your base rate per month is standard, and why they often out-earn the original video fee The Instagram problem: why you can't set an ad rights expiration, and how Kate caught brands running past the window twice Why the creator team and the paid media team at a brand rarely talk, and what to do about it Exclusivity: why 25 to 100% premium is standard and how broad category exclusivity can quietly cost you thousands Why exclusivity is often buried in the contract and never mentioned in the email Packages over single videos, and why one video can't deliver what most brands are asking for The funnel package Tea pitched that turned into a bigger renegotiation Affiliate income as a cherry on top, and how to read affiliate-only inbounds critically Kate's 16% conversion rate that turned an affiliate link into a paid partnership Charging for your expertise: why strategy calls, performance analysis, and access to your resources are consulting, not courtesy Your challenge: audit your last deal and count what you gave away Episodes Referenced: Episode 5, Season 1: What You Should Charge Episode 7, Season 1: The LEVEL Framework Episode 16, Season 1: Legal Gaps ft. Alyssa from Legal Doer Episode 8, Season 1: Affiliate Income the Right Way Join the Creator Club Waitlist Follow us: @notaninfluencerco

    5 Ways to Make More Money From Every Brand Deal (Without Landing More Partnerships)
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About

Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be "influencers"… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we've grown a 479K+ audience and landed over half a million in brand deals; now we're pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already doing. You might've become accidentally influential… but what you do with it now? That part is intentional.

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