Sara Does SEO Podcast - Wedding SEO Podcast for Wedding Pros, Photographers, and Creatives by Sara

Sara Does SEO Podcast
  • 5.0 (11)
  • Business
  • Updated Weekly

Want to show up on Google without pulling your hair out over keywords and techy stuff? This is the podcast for you! The Sara Does SEO Podcast is your new favorite show about getting found online as a wedding photographer, planner, venue, or wedding pro. Each week, your host Sara Dunn shares simple and non-scary tips to help your business show up in search—on Google and AI tools like ChatGPT. We’ll talk about what’s working right now, what’s worth ignoring, and what you can actually do to start ranking higher to get found by the right couples. Tune in now and learn more at SaraDoesSEO.com

  1. 1d ago

    #42: Do I Have to Pay for Listings to Show Up in AI Search?

    Are those paid listing sites promising that paying them will help you show up in AI search? Oh boy, let's talk. Before you pay for a membership because a salesperson says it will help you show up on ChatGPT, Claude, or Gemini, I want you to listen to this first. In this episode, I’m walking through how I evaluate those sources, why a paid listing isn’t automatically valuable, and how you may be able to earn the right mentions without paying for them at all. What I Cover: - Why more online mentions don’t automatically mean more AI search visibility - How to test the searches your ideal clients might actually make in AI tools - What to look for in the source material ChatGPT uses for its recommendations - How to decide whether a paid vendor listing could actually be worthwhile - Two ways to build AI visibility without paying for listings Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  2. Sep 30

    #41: How Do I Get My Instagram Profile on Page 1 of Google?

    I keep noticing Instagram profiles showing up on page one of Google for competitive wedding industry searches. And yes, that means your Instagram profile could potentially rank right alongside websites! So why is Google choosing certain Instagram profiles over all the others? There are a few things the profiles I’m seeing in search results have in common. In this episode, I’m breaking down those patterns and the three tweaks I’d make to give your Instagram profile a better chance of getting found on Google. What I Cover: - Why Instagram profiles are showing up in Google search results for wedding industry keywords - What I noticed about the profiles ranking for searches like “DC makeup artist” and “Dallas wedding photographer” - Why follower count doesn’t seem to be the deciding factor - How to use your most important keyword in your Instagram profile name and bio - Why optimizing your first pinned post may give Google even more context about your location and services Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  3. Sep 23

    #40: What If You’re “Good” At Social Media? Do You Still Need SEO?

    Some people are just naturally good at social media. They enjoy making content, they know what gets attention, and it actually brings them business! So if that’s you, do you really need to add SEO too? In this episode, I’m talking about why your marketing strategy doesn’t have to look like everyone else’s. I also share a few situations where SEO can still be useful, even if social media is already working really well for you. What I Cover: - Why I think some people are naturally better suited to social media than others - What I’ve noticed about creators who seem genuinely good at getting attention online - Why you don’t necessarily need SEO if social media is bringing you enough bookings - When it might make sense to add SEO as another source of inquiries - Why your Google presence still matters when someone discovers you on social media - Why SEO may feel easier if you prefer written, educational content over social media content Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  4. Sep 16

    #39: Can I Quit Social Media if I Do SEO?

    A commenter recently said on one of my Instagram posts: "Unfortunately, you can't just quit social media if your SEO is good." I want to talk about it! (and you might be surprised by my thoughts on this 😉) There’s a big difference between using social media to prove you’re still in business, versus relying on it to constantly reach new people and bring in every lead. In this episode, I’m talking about what happens when SEO becomes a reliable source of inquiries. Can you quit social media entirely? Press play for what I'm seeing. What I Cover: - The difference between using Instagram as a “vibe check” and relying on it as your main lead source - What I’m seeing from clients who get strong SEO results without being very active on social media - When quitting social media entirely might actually be possible Recommended Episodes: - Episode 38: SEO vs Social Media: Which One is Easier? Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  5. Sep 9

    #38: SEO vs Social Media: Which One is Easier?

    I’ve been thinking a lot lately about how much harder social media feels than it used to. Creating one post can mean filming video, editing clips, writing hooks, choosing audio, and hoping you grab someone’s attention fast enough for them to keep watching. At the same time, SEO actually feels easier to me than it did years ago. AI can support so much of the content creation process, and search is expanding beyond Google in ways that give small businesses more opportunities to get found. If social media is starting to feel like a LOT, you need to press play on this episode! What I Cover: - Why social media content feels more demanding than it did 10 years ago - The amount of work that now goes into creating short-form video and getting the hook right - Why SEO can feel calmer and more flexible than social media - How AI tools are making parts of the SEO content process easier - Why you still need a smart strategy instead of handing your entire SEO process over to AI - The new opportunity of AI search and GEO Resources Mentioned: - Blogging with AI workshop: https://www.crowdcast.io/c/ai-blog-workshop How We Can Help: 🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/ Recommended Episodes: - Next episode #39: Can I Quit Social Media if I Do SEO? Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  6. Sep 2

    #37: Can You Use SEO to Expand to a New Market?

    I get asked about this a lot: can you use SEO to expand into a bigger market where you’d love to book more weddings? The answer is yes, sometimes! But ranking in a new city is very different from ranking in a market where your business is already established. In this episode, I’m sharing a real client situation that shows why a big competitive market may not be the best SEO target. I also talk through where my Multi-Location Strategy can make a lot more sense. What I Cover: - Why ranking in a brand-new market is harder than simply creating a location page - The local signals Google looks for when deciding which businesses to rank - Why established local competitors have a major advantage in competitive cities - When I would and wouldn't recommend SEO as a strategy for expansion How We Can Help: 🔧 The SEO Fix for wedding pros: https://saradoesseo.com/wedding-seo-services/seo-fix/ 🔧 Content Intensives for wedding pros: Available for SEO Fix clients Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

  7. Aug 26

    #36: How Do You Actually Deliver SEO Services? (You Asked, Part 2)

    In this second part of my Ask Me Anything series, I’m answering five questions about how we deliver SEO behind the scenes at Sara Does SEO! I’m getting into what ongoing SEO support looks like for our clients, how we approach content after an SEO Fix, and the tool I’m liking right now for tracking visibility in AI search. I’m also sharing the resources I personally use to keep up with SEO changes. What I Cover: - What our SEO retainers actually look like and why most clients don’t need monthly SEO work - The ongoing audit and optimization work we offer after an SEO Fix - How Content Intensives help past SEO Fix clients keep building their search visibility - The tool I'm testing for tracking client visibility in AI search - The most important lesson I’ve learned about setting expectations with SEO clients Resources Mentioned: - Ubersuggest: https://saradoesseo.com/ubersuggest* - Sterling Sky and LocalU - Near Media - Whitespark Local Update Podcast - Search Engine Roundtable with Barry Schwartz Recommended Episodes: - Episode 33: Sara, How Does Your Business Actually Work? (You Asked, Part 1) How We Can Help: 🔧 The SEO Fix for wedding pros: https://saradoesseo.com/wedding-seo-services/seo-fix/ 🔧 Content Intensives for wedding pros: Available for SEO Fix clients who want to continue growing their SEO with strategic content. Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo! *This is an affiliate link, so I may earn commission. Please note that I always recommended Ubersuggest to my students because it's an affordable tool to get started with.

  8. Aug 19

    #35: What are Lower-Competition Keywords? (How You Rank for Years)

    I can totally understand why SEO can feel like it’s always changing if your entire strategy is focused on ranking for one big keyword. But that’s exactly why I don’t want you putting all of your SEO effort into one search! A strong SEO strategy uses a mix of higher competition keywords and lower competition keywords that can bring the right people to your website in different ways. In this episode, I’m walking through how I think about lower competition keywords for photographers and wedding venues. I’m also sharing how these keywords can help you build an SEO strategy that keeps bringing in qualified traffic for years. What I Cover: - Why focusing on one high competition keyword can make your SEO strategy less steady - How to diversify where your search traffic comes from - Examples of lower competition keyword opportunities for wedding photographers and venues - What to create to target these keywords - How I find lower competition keyword ideas using brainstorming and SEO data Recommended Episodes: - Episode 34: Is SEO Really “Always Changing”? How We Can Help: 🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/ Your Next Steps: 👉 Learn more about Sara Does SEO: https://saradoesseo.com/ 👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/ 💌 Connect with me on Instagram @saradoesseo!

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Want to show up on Google without pulling your hair out over keywords and techy stuff? This is the podcast for you! The Sara Does SEO Podcast is your new favorite show about getting found online as a wedding photographer, planner, venue, or wedding pro. Each week, your host Sara Dunn shares simple and non-scary tips to help your business show up in search—on Google and AI tools like ChatGPT. We’ll talk about what’s working right now, what’s worth ignoring, and what you can actually do to start ranking higher to get found by the right couples. Tune in now and learn more at SaraDoesSEO.com

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