The 2% Club with Rach Hirsch

Rach Hirsch

The 2% Club unpacks the Business of of Wellness with Rach Hirsch. It's your inside look hosted by the founder of Wellness Growth Ventures and co-owner of Empowered Studios, the show explores how today’s most interesting wellness brands are built. Each episode features bold conversations with founders, funders, investors, and operators. You’ll hear how brands grow, how categories shift, what consumers want, and what it actually takes to succeed in today’s wellness economy. Smart. Insightful. Warm. A little witty. Always honest.

  1. Feb 24

    Your House Might Be Making You Sick: Mold, Brain Fog & Why Women Are Paying the Price

    You’ve tried supplements. Hormone panels. Therapy. Ice baths. Maybe even blaming yourself.But what if the problem isn’t you?In Part Two with Ariana Thacker of MoldCo, we go deep on the invisible issue quietly wrecking women’s health: mold exposure.We talk about why mold is far more common than you think, how it shows up as brain fog, chronic fatigue, anxiety, infertility, pregnancy complications, and brutal menopause symptoms, and why so many women get dismissed or misdiagnosed along the way.This episode breaks down:- Why mold impacts your brain, hormones, and immune system- How it can block fertility and make pregnancy harder to achieve and sustain- The symptoms doctors often miss or minimize- How to properly test your home and your body- What prevention actually looks like- What to do if you already suspect exposureThis is not fear-mongering. It’s information women deserve sooner.If you’ve ever thought “something feels off but no one can explain it,” this conversation might change everything.🎧 Listen with curiosity. Share with your group chat. And maybe look at your walls a little differently.

  2. Jan 27 ·  Bonus

    We Need to Talk About Cancer, Food, and the Pyramid We Were Taught to Trust

    The food pyramid we grew up with shaped more than our plates.It shaped our metabolism, our energy, our hormones, and our long-term health. And now? It’s been quietly rewritten. In this episode of The 2% Club, we break down the new food pyramid and why it looks nothing like the one taught in schools for decades. We talk about the shift away from refined carbs and ultra-processed foods, the return of protein and healthy fats as foundational, and why nutrition is no longer viewed as “diet culture” but as preventative healthcare. We explore:• What actually changed in the new food pyramid• Why blood sugar, inflammation, and nutrient density matter more than calories• How food quality impacts everything from energy to fertility to long-term disease risk• Why modern health conversations are finally treating nutrition as infrastructure, not aesthetics This isn’t about restriction or food fear. If you’ve ever felt confused by conflicting nutrition advice, this episode offers clarity, context, and a more empowering way to think about food. Because wellness doesn’t start in the gym. It starts on your plate. 🎧 Listen now and rethink the foundation.

  3. Jan 20

    How to Look Wealthy in 2026 (Hint: It’s Not a Birkin)

    Wellness used to mean green juice, silent retreats, and being vaguely anti-everything.That era is over.In this conversation, I sit down with  @imuRgency  one of the sharpest voices in media and pop culture, to talk about what wellness looks like now that it’s gone fully mainstream, fully monetized, and fully embedded in culture.We unpack why wellness is no longer crunchy. It’s aspirational. It’s social currency. It’s a status symbol.We get into:Why wellness has officially merged with pop cultureThe 2026 wellness trends no one in traditional wellness is talking about yet @melrobbins  launching a protein drink and what that actually signalsWhether buying a house still makes sense right nowIf people even want to have babies anymore (and what that says about the economy) @GunnaOfficial ’s run club and the rebrand of fitness as cultureWhy wellness has become a proxy for wealth, taste, and powerAnd how all of this is reshaping how we live, spend, and buildThis episode is for anyone who feels the shift but hasn’t fully named it yet.Wellness didn’t disappear.It leveled up.🎧 Press play if you want to understand where culture is going next.

  4. Jan 6 ·  Bonus

    Is Pilates Dead? GLP-1s, Hot Yoga’s Return & Why Wellness Is Packing for Texas

    Is Pilates… over? In this episode of The 2% Club, we unpack the quiet (and not-so-quiet) shifts reshaping the wellness industry right now. From the saturation and softening of Pilates, to how GLP-1s are rewriting consumer behavior, to why hot yoga is suddenly hot again. We also zoom out and talk money. Why founders, capital, and wellness operators are increasingly looking toward Texas, and what it signals about the future of fitness, finance, and where power is actually moving. If you care about where bodies, brands, and money are moving… press play.

  5. 12/15/2025 ·  Bonus

    Overheard at Dinner: What the Wellness Girls Are Actually Buying This Holiday

    In this quickie episode, Rach and Melissa talk about the wellness trends that mattered in 2025 and the products we’re genuinely reaching for as the holidays roll around. The kind of recommendations you hear between bites, not in a branded roundup. Consider this a peek into the group chat.

  6. 11/10/2025

    27. Why Monarch Might Be the Most Important Wellness Club in America

    What if healthcare actually felt good? In this episode, I sit down with Dr. Ryan Greene—founder of Monarch Clubs, the physician-led wellness movement redefining longevity and preventive medicine. We get real about what’s actually worth your time when it comes to health optimization, how Monarch is rewriting the script for women’s health and menopause care, and why their club model is exploding across the U.S. If you’ve ever wondered what’s real in longevity and what’s just noise—this one’s your filter.

  7. 09/08/2025

    26. Sugared, Bronzed, and Bankable: How Courtney Scaled a Glow Empire

    From LA to NYC to Miami, Sugared + Bronzed has become the go-to destination for a glow that feels effortless but scales like a serious business.In this episode of The 2% Club, I sit down with founder Courtney Claghorn to unpack what it really takes to build a four-wall beauty empire in one of the hardest categories: brick-and-mortar.We get into: The moment she knew S+B could fund her life—not just her passion How she kept culture consistent from LA to NYC to Miami The financial decisions no one tells founders how to make (including how much to pay yourself) The hardest moments she almost quit—and why she didn’tIt’s raw, it’s real, and it’s the glow-up story every founder needs to hear.🎧 Tune in on Spotify or YouTube for the full episode.

  8. 08/07/2025

    The 2% Club Hot Takes: Is Mold Making You Sick? The Hidden Health Crisis No One Talks About—Especially for Women

    It’s in your walls, your AC, your almond milk.And it might be the root cause of your brain fog, bloating, breakouts—and burnout. This week on The 2% Club Hot Takes, we’re joined by Ariana Thacker, founder of MoldCo, to talk about the silent health disruptor no one’s paying enough attention to: mold. We dig into:🦠 Why mold is more common than you think—and why women are way more affected than men🧠 The gut-brain-skin connection most doctors are ignoring🏠 How to know if your home (or office, or yoga studio) is making you sick💊 What to actually do about it—without spiraling or spending your life savings Mold isn’t just a biohacker buzzword.It’s a health equity issue.And this episode is your starter kit to getting smart, proactive, and mold-aware—before it becomes a chronic condition. 🎧 Stream now on Spotify, Apple, or YouTube. #The2PercentClub #HotTakes #WomenInWellness #MoldAwareness #HealthNotHype #BiohackingForHer #ToxicHomes #WellnessUnfiltered

See All (42)

About

The 2% Club unpacks the Business of of Wellness with Rach Hirsch. It's your inside look hosted by the founder of Wellness Growth Ventures and co-owner of Empowered Studios, the show explores how today’s most interesting wellness brands are built. Each episode features bold conversations with founders, funders, investors, and operators. You’ll hear how brands grow, how categories shift, what consumers want, and what it actually takes to succeed in today’s wellness economy. Smart. Insightful. Warm. A little witty. Always honest.

Information