George Emmons manages over 700 units across Greater Cincinnati and has been investing on the east side since his father bought their first multifamily in 2008. He knows which neighborhoods have already run, which are still a decade out, and why the 12-unit is the most overlooked asset class in this market.He breaks down a decade of change on the east side and where he'd put money in 2026: Madisonville's move from $30-40K houses to $125-150K houses that still need $50-70K in work, why Milford and Loveland priced people out into Goshen, Amelia, and Withamsville, and how the "walkable old-school downtown" pattern keeps repeating.He also names what still has room. Carthage is the first mention of that neighborhood on this show: still $40-50K houses, a strong community, and a realistic 10-year hold. And St. Bernard, with fast lease-ups, proximity to 75 and the Lateral, and a brand-new rental registration program. If you own in St. Bernard or Norwood, the regulatory section is worth the listen alone. St. Bernard now inspects inside every unit every two years, and George explains who gets caught. Slocomb also shares how he beat two City of Cincinnati trash violations on a technicality.What you will learn:- What "critical mass" looks like in a Cincinnati neighborhood- Where east side growth goes next, and why acreage drives it- Why George calls Carthage a 10-year play- What St. Bernard's in-unit inspections mean for owners- Why unpermitted basement units are about to be a problem- How Norwood code enforcement affects costs and timelines- Why 12 to 24 units is the sweet spot for scale and staffing- Why family-held 1960s buildings are the value-add target- How to value a 12-unit: too big for comps, too small for cap rate math- Why George underwrites to the worst-day rent, not the best-day rentFollow @thecincyreishow on your favorite platform and leave a five-star review if we've added value. Subscribe. Share. Invest smarter.Guest: George Emmons, Property Manager and Investor, Keller Williams Seven Hills Timestamps:00:00 - Guest intro, 700+ units01:00 - Starting with his dad in '07-'08, one building to a PM co02:00 - The 700 units: Milford, Silverton, Norwood, Northside to Goshen03:00 - The neighborhood that changed most in a decade: Madisonville04:00 - Milford, Loveland, Lebanon and Goshen growth05:00 - Madisonville as the next OTR and the walkable downtown trend06:00 - Why growth pushed east: land in Withamsville, Goshen, Amelia07:00 - 1940s-60s ranches, school district rent premiums08:00 - The 25 to 45 renter and the five-minute city center09:00 - How you know a neighborhood hit critical mass10:00 - Madisonville vs OTR, 3CDC and Model Group buying blocks11:00 - Where to get in now: Carthage and parts of Norwood12:00 - The stalled Norwood project near Harris Ave, and Factory 5213:00 - Carthage vs Elmwood Place, $40K houses, St. Bernard demand16:00 - St. Bernard rental registration and in-unit fire inspections17:00 - Unpermitted basement units, and Norwood as "a big HOA"18:00 - Code enforcement as revenue and as value protection19:00 - A 15-year tenant, a $500 trash fine, a dumpster permit21:00 - Contesting violation notices and winning on a technicality22:30 - St. Bernard geography: Exit 6, the Lateral, the zoo23:00 - Housing stock: Cape Cods, three families, 12-unit vintage24:00 - Vine Street retail, Wiedemann taproom, free parking25:00 - Best size to buy in 2026: the 12-unit sweet spot26:00 - Scale, vacancy tolerance, keeping maintenance busy28:00 - Value-add on 12 units vs cycled-through complexes29:45 - Valuation: comps under 4 units, cap rate above 4030:30 - Market rent analysis, working back from top-dollar rent31:00 - Underwriting to the worst day, not the best32:00 - Rookie mistakes: reno numbers and hidden capex33:00 - Hidden gem: golf at DeVou Park in Park Hills34:00 - Cincinnati parks, top 10 for 11 years, #5 in 202635:00 - Wrap-up and outro