==== Breaking the Barrier's Founding Sponsor: US Digital Partners US Digital Partners provides full-service digital marketing support rooted in Catholic values. Need help navigating marketing strategy, lead generation, or even AI search visibility? Start here ==== Bahigh Acuna sits down with Nick Madden to break down the part of a business most founders overlook: the go-to-market. Bahigh was Spotify's first man on the ground in Mexico when music streaming sounded like a scam ($9 a month for millions of songs, from a startup in Sweden), and he walks through how trust actually gets built: knocking 20 doors with zero users until Coca-Cola became the launch partner, giving up Spotify green for red and white to get it, and the launch-day translation blunder that went viral and taught him you cannot use a US agency to launch in Latin America. From there the toolkit widens: Amazon's empty chair and writing the press release first, Ancestry's DNA product flipping the customer, and why the hardest customer is the one worth cracking. Bahigh bet on streaming when his parents questioned the move and his friends called it a tiny startup that couldn't win, then, as Spotify's 'first man on the ground' in Mexico, helped deliver what he calls 'the biggest, most successful launch in Spotify's history' by earning trust through a Coca-Cola launch partnership (compromising on the brand color to get it) and a real cultural layer. He carried those playbooks through Ancestry and Amazon and now deploys them into other companies (market development, the US Hispanic segment, partnership architecture, AI) while preparing to teach at the University of Dallas so students graduate 'with an asset, with a revenue generating company.' The faith through-line resolves the same way: his Catholic faith 'is in my OS,' lived through high integrity rather than flag-waving, anchored by prayer before he opens his eyes and surrender to the Holy Spirit at night. For Catholic business owners, that is the whole episode: earn trust before you ask for anything, keep the customer in the room, and let integrity do the talking before your faith does. Chapters 0:00 Zero users, the biggest fish, and the fourth leg 2:36 When $9 a month sounded like a scam 8:57 Day one at Spotify and the launch-day blunder1 6:16 Knock 20 doors: how Coca-Cola said yes 24:51 The empty chair: know your customer 30:08 Write the press release first 35:08 Trust, the Holy Spirit, and his mother's rule 41:47 Being Catholic in big tech: integrity first 44:44 What he's building now, and the US Hispanic market 55:40 IQ becomes a commodity: creativity, taste, community 1:04:37 Faith as the operating system, AI, and UD 1:10:28 Habits, rapid fire, and focus over energy About the guest Bahigh Acuna is a tech entrepreneur and go-to-market strategist who spent time building Spotify (first man on the ground in Mexico), Ancestry (the DNA product launch) and Amazon (corporate business development). He now helps companies with market development, the US Hispanic segment, strategic partnership architecture and AI, and is a University of Dallas alum preparing to teach entrepreneurship there. He and his wife have four kids under six. Connect Subscribe to Breaking the Barrier for more conversations with Catholic founders ► JOIN THE MOVEMENT: #BESENTLearn More - https://www.sentventures.com?utm_source=youtube&utm_medium=podcast_show_notes&utm_campaign=btb-podcast&utm_content=evergreen-learnmore ______________________ ► SUBSCRIBE TO BREAKING THE BARRIERiTunes - https://podcasts.apple.com/us/podcast/breaking-the-barrier/id1886035329Spotify - https://open.spotify.com/show/1k5gtLQcde9ihmOjpVhYnD/?utm_source=youtube&utm_medium=podcast_show_notes&utm_campaign=btb-podcast&utm_content=evergreen-spotify ______________________ ► FOLLOW SENT VENTURES https://www.linkedin.com/company/sententrepreneurshttps://www.facebook.com/sentventureshttps://www.instagram.com/sentventureshttps://x.com/SentVentures