Amplify Good Podcast

Anthem Creative
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Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world. In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.

  1. 18h ago

    Beyond the Mustache: The 22-Year Playbook for Peer-to-Peer Success with Todd Minerson

    Todd Minerson is the National Director of Movember Canada, leading one of the most recognizable and enduring grassroots movements in the world. Over the past 22 years, Movember has raised nearly $2 billion globally and transformed what started as a quirky idea among friends in Australia into a worldwide movement tackling prostate cancer, testicular cancer, mental health, and systems-level change for men. He sits down with Graeme for an honest, in-the-trenches conversation about what it really takes to sustain a massive peer-to-peer campaign year after year without burning out your community. They dig into the real business challenge of raising 80% of your annual revenue in 40 days, why only half of registered participants actually raise money, and how to use data-driven stewardship to help active fundraisers do more. Todd unpacks how Movember diversified beyond the mustache through products like Move and Host, the tricky tension between protecting brand control and letting your community run wild with crazy grassroots ideas, and why converting peer-to-peer donors into annual givers is so difficult. Plus, they discuss Movember’s thoughtful approach to AI, keeping human connection at the center of fundraising, and why movement building will always beat chasing quick viral moments like the Ice Bucket Challenge. If you run an annual peer-to-peer event or you are looking to turn loyal supporters into active champions for your cause, this episode is packed with hard-won wisdom you can actually put to work. Todd's LinkedInTodd's InstagramGraeme's LinkedIn MovemberAnthem Creative

  2. Oct 20

    Giving Tuesday, Social Media & Building Community Online with Julia Campbell

    Julia Campbell is the author of two books on the topic and named a top nonprofit thought leader by Forbes and LinkedIn, she joins Graeme for a deeply practical conversation on how social media has evolved from a simple promotional billboard into a vital engine for community building and digital stewardship. They dig into why social media platforms are rented land, why traditional link-sharing no longer works in modern algorithms, how nonprofits can build authentic human connections in an era dominated by AI noise, and what Julia looks for during a full social media audit. Plus, they break down her signature four pillars of social media management and how to approach Giving Tuesday as a year-round stewardship launchpad rather than a one-off gamble. If your team is struggling to see real momentum on social media or feeling overwhelmed by managing too many channels, this one will give you a clear, grounded strategy to move forward. Julia's LinkedInGraeme's LinkedIn J Campbell Social MarketingJulia's Podcast - Nonprofit NationAnthem Creative

  3. Oct 6

    Rolling Budgets and Brave Boards: Leading When You Can't See Around the Bend

    Carissa Youssef is one of the most forward-thinking leaders in the Canadian nonprofit sector. Fresh off three years as executive director of One Day's Wages and now stepping into the CEO role at Mennonite Central Committee, she joins Graeme for a wide-ranging conversation on what it actually takes to lead a large, complex nonprofit through an era of relentless change. They dig into revenue diversification and social enterprise as a pathway to engaging the next generation, the difference between risk and courage in nonprofit leadership, why rolling budget approvals may be the future of nonprofit governance, and what Carissa's first 90 days at MCC look like. A candid, energizing conversation for any leader who's stubbornly optimistic about the future of the sector. Carissa's LinkedInGraeme's LinkedInMennonite Central Committee British ColumbiaAnthem Creative

  4. Sep 23

    The Fierce Urgency of Now: Decision Velocity, Vocational Calling & Leading with Courage

    Jamie McIntosh has spent 2 decades at the helm of some of the world's most influential NGOs — founding Executive Director of IJM Canada, senior leader at World Vision, Compassion, World Renew, and Mercy Ships, and now founder of The Leader's Guide. In this wide-ranging conversation, he and Graeme tackle the questions that keep nonprofit leaders up at night. They explore vocational calling as a series of assignments rather than a career ladder, how to know when your season at an organization is done, the frameworks Jamie has built to help leaders make faster and better decisions, and why the status quo doesn't just slow you down — it actively betrays the people your mission exists to serve. A rich, honest, and at times deeply convicting conversation about what it means to lead with courage in a world that desperately needs it. Jamie's LinkedInGraeme's LinkedInThe Leaders GuideAnthem Creative

  5. Sep 8

    Going All In: What a Real Nonprofit Digital Transformation Actually Looks Like

    Musu Kanu Taylor-Lewis is President and CEO of Food for the Hungry Canada — and she’s done the difficult but transformative kind of digital transformation, not the slide-deck kind. Graeme and Musu talk about what it actually looks like when a mid-sized NGO goes all in: systems that change how the work gets done, not just a prettier donation page; the culture fights that show up when tech stops being a side project; and how to leverage technology without forgetting the people the mission exists for. If your board keeps asking for a “digital strategy” and you’re not sure whether they mean a website, a CRM, or a whole operating model, this one will clarify the fight. Musu's LinkedInGraeme's LinkedInFood for the Hungry CanadaAnthem Creative

  6. Aug 25

    Status Quo is a Death Sentence: 40 Years of Fundraising Wisdom with Tom Berekoff

    With over 40 years in the nonprofit sector as a fundraising strategist and 7 years as the CFRE International Board Chair, Tom Berekoff has seen what separates organizations that thrive from those that slowly disappear. In this conversation, Graeme sits down with his longtime mentor and former board chair to unpack the frameworks that have shaped his thinking on fundraising, leadership, and organizational health.T hey dig into Tom's core philosophy — from Impact, Outcomes & Change (IOC) as the true measure of nonprofit success, to why status quo is a death sentence, to what it really means for an organization to be "fit for speed" in 2026. If you're an executive director, board member, or development leader, this one is full of hard-won wisdom that will challenge the way you think about strategy, fundraising, and what it means to fulfill your mission. Tom's LinkedInGraeme's LinkedIntpb strategic counsel Anthem Creative

  7. Aug 11

    Do It With Conviction or Don't Do It at All: Brand, Storytelling & Lessons from The Chosen

    In part two of his conversation with brother and Anthem founder Mark Watt, Graeme pulls back the curtain on a defining season in Anthem's story — when Mark spent two years as a fractional VP of Marketing embedded with Angel Studios and The Chosen, the most successful crowdfunded TV show of all time. Mark shares what he learned inside one of the most explosive brand phenomena of the last decade: what it actually means to build a world around a brand, why authenticity and vulnerability will beat polished production every time, and how conviction — not budget, not strategy — is the ultimate foundation of brand. This one gets practical, honest, and a little spicy.  This is part two of a two-part conversation. Mark's LinkedInGraeme's LinkedInAnthem Creative

  8. Jul 28

    Conviction is Everything: The Story Behind Anthem Creative and the Fight for Nonprofit Excellence

    This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches. They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction. If you lead a nonprofit, this episode will challenge you to examine whether you truly believe what's possible — and whether that shows. This is part one of a two-part conversation. Mark's LinkedInGraeme's LinkedInAnthem Creative

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About

Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world. In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.

Information

  • Creator
    Anthem Creative
  • Years Active
    2026
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2026 Anthem Creative
  • Show Website
    Amplify Good Podcast

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