The Best SEO Podcast

Matthew Bertram
  • 4.3 (316)
  • Marketing
  • Updated Weekly

AI-Driven Visibility. Real-World Impact. Getting found, named and cited by AI search. Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is. Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week. The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits. Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday. If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either. The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

  1. 11h ago

    Personal Branding Consistency For AI Search With Karen Tiber Leland

    We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals across channels, and decide whether you need a full rebrand or a focused re-up.  • Choosing one canonical form of your name and using it everywhere to reduce identity collision  • Buying the right domain and cleaning up scattered online data for better AI and Google understanding  • Defining rebrand versus re-up and spotting the different ways brands drift  • Cutting noise in messaging so AI can classify your expertise with confidence  • Why specialization is coming back and why “everybody” is not a target market  • How executive branding impacts trust for investors, clients, and employees  • Handling public criticism as a leader and planning for the crisis continuum  • Brand refresh pressure points for new brands versus legacy companies that feel behind  • Industries most disrupted by AI and how service firms can adapt without losing trust  • Disclosing how you use AI and keeping humans in the loop for quality and accountability  • The micro changes worth watching, including pricing transparency and AI-driven discoverability  • Where to find Karen, including KarenLeland.com and SterlingMarketingGroup.com and her book Brand Mapping Strategy  Guest Contact Information:  Website: sterlingmarketinggroup.com LinkedIn: linkedin.com/karenleland More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast bestseopodcast.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram:  Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

  2. Aug 24

    How To Set Better Conversion Goals In Google Ads With Jeff Coleman

    We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like.  • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on Display and filtering low-quality leads • why gradual budget changes beat turning campaigns on and off • budget planning using CPC estimates and minimum lead volume • lead scoring methods that feed better data back to ad platforms • landing pages as single-purpose conversion tools with cleaner tracking • funnel strategy beyond one-shot high-intent clicks Guest Contact Information:  Website: factorfour.com LinkedIn: linkedin.com/jeffcoleman More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast bestseopodcast.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram:  Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

  3. Aug 17

    Digital PR For AI Search With Austin Holmes

    AI watermarking and AI search make third-party trust the new battleground for SEO and brand visibility. Host, Matthew Bertram, talks with Austin Holmes about how digital PR, reviews, and consistent profiles can turn your business into the default recommendation. • why off-page SEO and third-party citations carry outsized weight in AI-driven search • how Claude watermarking and AI content detection push brands toward real human signals • building entity authority with uniform bios, consistent messaging, and credible media mentions • the truth about PR ROI, backlink quality, and why cheap link volume can hurt • earned media basics that get missed, including speed to lead and showing up prepared • real outcomes from PR consistency, from investor leads to acquisitions to recurring TV spots Guest Contact Information:  Website: publicityforgood.com LinkedIn: linkedin.com/aaustinholmes More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast bestseopodcast.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram:  Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

  4. Jul 26

    When PR Meets SEO With Jackie Zukerman Delory

    We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying grounded when attention brings criticism.  • why early podcasting works as a relationship builder and business flywheel  • how press placements create credibility and authoritative backlinks  • what “AI visibility” means for brands in ChatGPT style search  • ways to repurpose podcast interviews into clips, blogs, email, YouTube, and niche groups  • how to respond to bad reviews and shift the narrative without spiraling  • why PR agencies and SEO agencies should collaborate for durable results  • how to build a visibility roadmap through messaging, visuals, and personal brand consistency  • common media pitching mistakes, especially generic AI written outreach without research  • how a print on demand magazine can still be a smart networking channel  Guest Contact Information:  Website: nextonscene.com LinkedIn: linkedin.com/jaclyn-zukerman-delory Instagram: instagram.com/jackiezuk More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast bestseopodcast.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram:  Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

  5. Jul 20

    SEO Works When You Measure The Right Things With Maggie Swift

    We get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting foundation you need to walk into the C-suite with confidence, even when attribution is messy and timelines are long.  • separating vanity metrics from revenue-driving KPIs  • building the business case for SEO with CFO-ready numbers  • fixing data quality in Google Analytics and conversion tracking  • enforcing CRM hygiene so leads can become pipeline and revenue  • choosing KPIs for lead generation vs ecommerce models  • setting expectations with leading vs lagging indicators for SEO  • funding the messy middle and mapping the full buying funnel  • aligning sales and marketing to improve lead quality and content  Guest Contact Information:  Website: unframeddigital.com LinkedIn: linkedin.com/magsswift More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast bestseopodcast.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram:  Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

  6. Jun 22

    Traffic Times Conversion Equals Customers With Irwin Hau

    Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes.  • traffic times conversion rate equals customers as the core lens for SEO and CRO  • treating an agency website as proof of competence and a trust signal  • the “practice what you preach” mistake that costs agencies better clients  • the reality of wearing every hat and why teams and cash flow matter  • productizing a service into SaaS by solving our own lead generation problem  • fixing the “blocked toilet” problem before buying more traffic  • answering four questions fast: who you are, what you do, why choose you, how to contact you  • using dynamic messaging by time, intent, and customer situation to lift conversions  • adding specials, testimonials, video, and clear calls to action without clutter  • building attribution with codes and tracking to learn what really drives leads  • scaling SaaS with proof first, then outbound, ads, and partner channels  • narrowing the ICP to high-traffic, lead-driven, high-value businesses  • using design and presuasion to match the buyer you want  • simplifying pages like a movie teaser so skimmers become readers  • watching AI search emerge as a new visibility layer on top of SEO  Guest Contact Information:  Website: irwinhau.com LinkedIn: au.linkedin.com/in/irwinhau Instagram: instagram.com/haudoyoudo More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast bestseopodcast.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram:  Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

  7. May 31

    How LLM Search Changes SEO And E-Commerce With Andrew Higgins

    We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis.  • AI visibility tools and why the industry lacks a baseline standard • How context and personalization change AI search results • Why LLM analytics is immature and often modelled on simulations • The importance of data hygiene when AI tools disagree • How AI assistants compress the customer journey into one surface • Google AI Mode, AI Overviews, and why SEO still matters • Agentic commerce and what it means when AI buys for people • Simple starting steps like tracking, schema, and product feed readiness • Avoiding low-value AI-generated content and focusing on usefulness Guest Contact Information:  Linkedin: linkedin.com/in/andrewmhiggins Website: parsnipp.com More from EWR Digital and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast bestseopodcast.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram:  Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

  8. May 18

    Bad Data Causes More AI Failures Than Models Do with Richard Valentine

    We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets better over time instead of turning into expensive noise.  • moving the show toward YouTube and a more educational format  • why memory matters when AI becomes a partner or agent  • how regulated industry thinking exposes weak spots in business data  • crystallization theory and remembering the path to the answer  • coding agents, vibe coding, planning, and scaling constraints like throughput  • governance basics including permissions, API calls, token usage, and QAQC  • hallucinations as a human and data problem more than a model problem  • using decay and forgetting to make memory useful  • the agency paradox of standardized delivery with client specific outputs  • domain expertise plus AI fluency as the new competitive advantage  Guest Contact Information:  Website: https://richardvalentine.dev/ LinkedIn: https://www.linkedin.com/in/richard-l-valentine/ More from EWR and Matthew: Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast Free SEO Consultation: www.ewrdigital.com/discovery-call With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.  Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.  Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.  Find more episodes here:  youtube.com/@BestSEOPodcast bestseopodcast.com Follow us on: Facebook: @bestseopodcast Instagram: @thebestseopodcast Tiktok: @bestseopodcast LinkedIn: @bestseopodcast Connect With Matthew Bertram:  Website: www.matthewbertram.com Instagram: @matt_bertram_live LinkedIn: @mattbertramlive Powered by: ewrdigital.com Support the show

See All (690)

Trailers

4.3
out of 5
316 Ratings

About

AI-Driven Visibility. Real-World Impact. Getting found, named and cited by AI search. Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is. Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week. The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits. Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday. If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either. The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

Information

  • Creator
    Matthew Bertram
  • Years Active
    2009 - 2026
  • Episodes
    690
  • Rating
    Clean
  • Copyright
    © 2026 EWR Digital
  • Show Website
    The Best SEO Podcast

You Might Also Like