The Blogging Room Podcast

Anjali Kay
  • 5.0 (2)
  • Marketing
  • Weekly

Welcome to The Blogging Room Podcast. I'm Anjali Kay, a New Zealand blogger and blog coach, and this is where we talk all things blogging, the fun stuff, the hard stuff, and everything in between. Expect what I've learned from over 16 years of blogging, including blogging tips, honest chats about blogging motivation, and how to write great posts. We'll also dive into SEO, Pinterest, emails, plus how to grow your blogging community along the way ... and so much more! Pour a drink, pull up a chair, get cosy, and let's chat.

  1. 6d ago

    013 | How to Stay Motivated as a Blogger

    Staying motivated as a blogger is one of the biggest challenges you'll face – and if you're struggling, you're not alone.  In this episode, we're tackling why blogging motivation stalls and how to bring it back. You'll get concrete tactics to help your momentum, from rediscovering your 'why' to building genuine blogging community around your work.  Whether you're just starting or hitting a wall after months of showing up, these things that have helped me over the years … will hopefully also help you stay motivated as a blogger. Related Blog posts:  https://thissplendidshambles.com/blogging-tips-how-to-stay-motivated-as-a-blogger/ More resources for you: The Blogging Room Membership: learn.thissplendidshambles.com/the-blogging-room-membership 1:1 Blog Coaching: learn.thissplendidshambles.com/services More blogging tips: https://thissplendidshambles.com/category/blogging/blogging-tips  Come hang out:  Website: thissplendidshambles.com Instagram: instagram.com/thissplendidshambles & instagram.com/thebloggingroom  Threads: threads.com/@thissplendidshambles

  2. Oct 19

    012 | Build Blog Topical Authority With Content Clusters

    Is SEO dead now that everyone's talking about content clusters? Short answer: no, and keywords aren't dead either. If you keep hearing about content clusters and aren't sure what the deal is, this episode clears it up.  I walk through a solo travel example with Jane and her London posts, plus six reasons content clusters are worth your time, from building topical authority to making it easier for you to create blog content going forward. I also share some quick blogging SEO tips on how people search these days too, so it's useful for blogging for beginners and established bloggers alike. Related Blog post:  https://thissplendidshambles.com/the-importance-of-content-clusters-for-your-blog/ More resources for you: The Blogging Room Membership: learn.thissplendidshambles.com/the-blogging-room-membership 1:1 Blog Coaching: learn.thissplendidshambles.com/services More blogging tips: https://thissplendidshambles.com/category/blogging/blogging-tips  Come hang out:  Website: thissplendidshambles.com Instagram: instagram.com/thissplendidshambles & instagram.com/thebloggingroom  Threads: threads.com/@thissplendidshambles

  3. Oct 12

    011 | Should You Start a Substack or a Blog?

    Is Substack about to replace blogging, or is that just the loudest voice online at the moment?  Substack vs blogging is the debate everyone's having at the moment, and it's easy to see why it's confusing when a Substack post is part newsletter and part blog post.  In this episode, I run through where your content lives, how readers find you, who owns what, and how each one handles blog monetisation.  I also share the questions I'd ask myself before deciding whether to start a Substack or a blog (or both), plus why I still think blogging in 2026 is one of the best long-term tools a writer can have.  Spoiler: my short answer to the question ‘should I start a blog or a Substack’ is a bit annoying 🙈 But hopefully it gets you thinking!  Related Blog posts:  https://thissplendidshambles.com/substack-vs-blogging/ Links I mentioned:  https://hub.lyricalhost.com/aff.php?id=1560&home=1 (aff) (Lyrical Host discount code 10%: SPLENDIDSHAMBLES) More resources for you: The Blogging Room Membership: learn.thissplendidshambles.com/the-blogging-room-membership 1:1 Blog Coaching: learn.thissplendidshambles.com/services More blogging tips: https://thissplendidshambles.com/category/blogging/blogging-tips  Come hang out:  Website: thissplendidshambles.com Instagram: instagram.com/thissplendidshambles & instagram.com/thebloggingroom  Threads: threads.com/@thissplendidshambles

  4. Oct 5

    010 | How to Choose the Best Blogging Platform for You

    Choosing a blogging platform feels like it should be simple, but with self-hosted vs hosted blog options everywhere, it's easy to get stuck before you've even written a word.  This week I'm walking through the questions you need to ask yourself before picking one, plus a rundown of seven platforms so you can figure out what actually fits your goals, budget and technical comfort.  I'm covering everything from starting a blog on something beginner-friendly right through to going self-hosted for serious blog monetisation, including my honest takes on WordPress, Wix, Squarespace and more.  Whichever best blogging platform you land on, remember you can always change your mind later. It's your content, and you can take it with you. Related Blog posts:  https://thissplendidshambles.com/what-blogging-platform-should-i-use/ Links I mentioned:  Lyrical Host (aff - use TBRPOD for 10% off your first month): https://hub.lyricalhost.com/aff.php?id=1560&home=1 More resources for you: The Blogging Room Membership: learn.thissplendidshambles.com/the-blogging-room-membership 1:1 Blog Coaching: learn.thissplendidshambles.com/services More blogging tips: https://thissplendidshambles.com/category/blogging/blogging-tips  Come hang out:  Website: thissplendidshambles.com Instagram: instagram.com/thissplendidshambles & instagram.com/thebloggingroom  Threads: threads.com/@thissplendidshambles

  5. Sep 28

    009 | Is Blogging Worth It If You Never Go Viral?

    Ever watched a reel hit half a million likes while your blog post sat at 47 views and wondered what the point even was?  This week I'm digging into is blogging still worth it when virality was never built for bloggers in the first place, and why comparing your blog to social media is like measuring how fast you can walk against how fast a car can drive.  I get into why social media metrics and blogging metrics differ, why a blog post you wrote in 2015 can still be driving traffic today while a viral TikTok dies in 72 hours, and what "worth it" actually looks like when you're playing a blogging long game instead of chasing a scroll-stopping moment. If you've ever felt like your blog was losing to social media, this one's for you. Related Blog posts:  https://thissplendidshambles.com/is-blogging-worth-it-if-you-never-go-viral/ More resources for you: The Blogging Room Membership: learn.thissplendidshambles.com/the-blogging-room-membership 1:1 Blog Coaching: learn.thissplendidshambles.com/services More blogging tips: https://thissplendidshambles.com/category/blogging/blogging-tips  Come hang out:  Website: thissplendidshambles.com Instagram: instagram.com/thissplendidshambles & instagram.com/thebloggingroom  Threads: threads.com/@thissplendidshambles

  6. Sep 21

    008 | Blogging Tips You Actually Need Before You Start a Blog

    In this episode on The Blogging Room Podcast, I'm breaking down 31 of my best blogging tips, everything I've learned from starting a blog in 2009 through to running it today. Whether you're on the edge of launching your first post or you're six months in and wondering if you're doing this right, you'll find exactly what you need to build a blog that sticks. These blog tips for beginners cover the foundations, but also tips for when you’re ready to go all-in on your blog, when you’re thinking about marketing and promotion.  And as always, you can find a full breakdown of these tips on my blog.  Related Blog posts:  https://thissplendidshambles.com/best-tips-for-starting-a-blog/ Links I mentioned:  Blog Post Idea Vault: https://learn.thissplendidshambles.com/blog-post-idea-vault/ Lyrical Host (aff - use TBRPOD for 10% off your first month): https://hub.lyricalhost.com/aff.php?id=1560&home=1 The content planner I use every single day: https://www.etsy.com/listing/1035223118/2026-digital-blog-planner-blogging Beautiful stock images (aff): https://styledstocksociety.com/?aff=anjalikay The Blogging Room Membership: learn.thissplendidshambles.com/the-blogging-room-membership More blogging tips: https://thissplendidshambles.com/category/blogging/blogging-tips  Come hang out:  Website: thissplendidshambles.com Instagram: instagram.com/thissplendidshambles & instagram.com/thebloggingroom  Threads: threads.com/@thissplendidshambles

  7. Sep 14

    007 | How to Find Your Blog Niche (Without Overthinking It)

    Pick a niche. It's the most repeated piece of blogging advice out there, and if you're sick of hearing it, I get it. In this episode, I'm breaking down what a niche actually is, why it genuinely helps your blog grow, and what to do if you're multi-passionate and can't imagine narrowing down to just one thing.  I'll walk you through the umbrella niche trick, what to do if your topics genuinely don't connect, and a few honest signs your current niche might need a rethink.  Whether you're starting a blog from scratch or you've been at it for years and something feels a bit scattered, this one's for you. Related Blog posts:  https://thissplendidshambles.com/what-is-a-blog-niche/ https://thissplendidshambles.com/how-to-use-the-japanese-concept-of-ikigai-to-find-your-blog-niche/ More resources for you: The Blogging Room Membership: learn.thissplendidshambles.com/the-blogging-room-membership 1:1 Blog Coaching: learn.thissplendidshambles.com/services More blogging tips: https://thissplendidshambles.com/category/blogging/blogging-tips  Come hang out:  Website: thissplendidshambles.com Instagram: instagram.com/thissplendidshambles & instagram.com/thebloggingroom  Threads: threads.com/@thissplendidshambles

  8. Sep 7

    006 | 6 Questions to Ask Before You Start a Blog

    So you're thinking about starting a blog? You’re in the right place! In this episode, I'm walking you through six honest questions to ask yourself before you dive in, from your why, to your audience, to whether you've actually got the patience for the long game.  I'm also sharing my real pros and cons of blogging, the ones I still think about today, even after doing this since 2009.  This isn't about talking you into or out of it. It's about helping you get clear on your own answer, so by the end, you'll know exactly where you stand. Grab a notebook, because you'll want to write these down. Related Blog post:  https://thissplendidshambles.com/blogging-tips-should-you-start-a-blog/ More resources for you: The Blogging Room Membership: learn.thissplendidshambles.com/the-blogging-room-membership 1:1 Blog Coaching: learn.thissplendidshambles.com/services More blogging tips: https://thissplendidshambles.com/category/blogging/blogging-tips  Come hang out:  Website: thissplendidshambles.com Instagram: instagram.com/thissplendidshambles & instagram.com/thebloggingroom  Threads: threads.com/@thissplendidshambles

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About

Welcome to The Blogging Room Podcast. I'm Anjali Kay, a New Zealand blogger and blog coach, and this is where we talk all things blogging, the fun stuff, the hard stuff, and everything in between. Expect what I've learned from over 16 years of blogging, including blogging tips, honest chats about blogging motivation, and how to write great posts. We'll also dive into SEO, Pinterest, emails, plus how to grow your blogging community along the way ... and so much more! Pour a drink, pull up a chair, get cosy, and let's chat.

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