Greg Lav

Greg Lav

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).

Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done.

 Follow along.YSZzf8kLLinks:Instagram: https://www.instagram.com/greglav/

  1. 38m ago

    What a $1B CEO Actually Does in a Day

    Most people think business growth needs to feel exciting every day.It doesn’t.Uploaded 22-08-26A real generational run is usually built in the boring reps: 0.7% better this week, one more product launch, one more smart distribution decision, one more year of locking in when nobody else can see it yet.In this video, I’m taking you inside a day running Bloom from early workouts and major partner meetings to the real operator conversations behind scaling a brand. We get into what progress actually looks like, why product accessibility matters, how we’re thinking about TikTok Shop, creator partnerships, innovation, long-term distribution, and the relationship sacrifices that come with going all-in on a serious venture.If you’re building a business, growing a brand, trying to scale e-commerce, or just figuring out how to stay locked in when the results are still invisible this is for you.The biggest lesson: stop chasing the flashy short-term win at the expense of the thing that will still matter ten years from now. Follow along here: https://www.instagram.com/greglav/This is business strategy for founders, entrepreneurs, brand builders, ecommerce operators, consumer packaged goods founders, and anyone chasing real long-term growth. We cover how to compound small gains, scale retail distribution, grow on TikTok Shop, increase average order value with bundles, launch new products, build creator communities, and think like an operator instead of chasing quick validation.My name is Greg Lav. I’m the CEO and co-founder of Bloom. This channel is about building businesses, learning the hard lessons faster, and passing the baton to the next generation of entrepreneurs.Subscribe if you’re on your own generational run.Chapters00:00 The Truth About a Generational Run00:40 Why Your Five-Mile Radius Is Holding You Back01:22 How Bloom Scaled to 50,000 Retail Doors03:20 The Distribution Lesson Most Brands Miss05:14 Buying Back Time as a Founder06:24 Why 0.7% Growth Is a Massive Win10:33 The Best Time to Take a Big Brand Risk11:36 How We Sold 1 Million Units on TikTok Shop13:05 The TikTok Shop Playbook: Launches, Bundles and AOV18:00 Why We’re Betting on Real Creators Over AI Content21:12 What Going All-In Does to Your Relationships25:36 Short-Term Wins vs. the Shelf Space That Lasts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    What a $1B CEO Actually Does in a Day

  2. 1h ago

    Become Unbreakable

    Entrepreneurship doesn’t make you unbreakable. Uploaded 02-08-26The pressure does.In this video, I share the lessons that built Bloom and the hard mistakes that nearly broke us: why comfort kills urgency, how to build a business that can survive a hit, why your work today may not pay off for 6–12 months, and when you need to stop asking for answers and become your own mentor.You don’t become unbreakable by avoiding hard seasons. You become unbreakable by facing them, learning from them, and building a stronger foundation every time.If you’re building a business, chasing a bigger life, or trying to become the person capable of handling your goals this one is for you.My name is Greg LaVecchia. I’m the CEO and co-founder of Bloom. My goal with this channel is to pass the baton to the next generation of entrepreneurs.If you’re building a business, changing careers, transforming your body, or simply trying to become the person your future requires, I hope this video gives you the push to start today.The people you admire didn’t wait for certainty. They started anyway.You’ve got six months. What’s your moonshot?My passion has never been chasing money. It’s building products that improve people’s lives and passing down everything I’ve learned to the next generation of entrepreneurs.Mission: Give people access to rooms they normally wouldn’t get into.Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Still learning. Still building. Not even close to being done.Subscribe if you’re building something bigger than yourself.Follow along on IG: instagram.com/greglav#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #motivation 0:00 Becoming Unbreakable1:10 Choose Your Hard2:36 The Danger of Comfort3:35 Creating Urgency Through Pressure5:20 Becoming the Person Who Can Handle Your Goals7:11 Why Results Take 6–12 Months9:54 Building a Business That Can Take a Hit13:26 Stop Thinking. Start Deploying.19:06 Why Fast Feedback Wins21:22 You Never Start From Zero23:41 Your Real Competition26:40 Make Moves Nobody Sees Coming29:30 It’s Okay to Want More Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    Become Unbreakable

  3. 2h ago

    Unlocking a Huge Opportunity

    What does it actually take to launch a consumer brand in a new country?Uploaded 20-06-26In this video, I take you behind the scenes of Bloom's UK launch and share what it looks like to expand a brand internationally in today's digital world.My name is Greg Lav, CEO and Co-Founder of Bloom Nutrition. This vlog follows a full day in London as we meet with journalists, visit retail partners, sit down with the TikTok team, explore distribution opportunities, and discuss the future of global commerce.For years, I viewed international expansion as something that would happen naturally through social media demand. But after spending time on the ground in the UK, seeing the opportunities firsthand, and meeting the people helping us build the brand overseas, I realized how much bigger the opportunity really is.I share lessons on:- Launching a consumer brand internationally- Building a retail strategy that actually works- Why point-of-sale placement matters- The future of TikTok Shop and social commerce- Using influencer marketing to scale a business- Expanding beyond the United States- How global trends spread through social media- Why speed is a competitive advantage- Mental health and entrepreneurship- Building a modern consumer brand in 2026Whether you're building a startup, launching a product, growing an e-commerce brand, creating content, or dreaming of taking your business global, I hope this video gives you a real look at what's possible.If you're interested in entrepreneurship, business strategy, marketing, brand building, consumer products, retail, social commerce, content creation, and scaling companies, you're in the right place.#LondonVlog #Entrepreneurship #ProductLaunch #Entrepreneurship #FinancialFreedom #BusinessGrowth #StartupLife #MillionaireMindset #FounderLife #PersonalBrand #WealthBuilding #CreatorEconomy #BusinessStrategy #ProductLaunch #EcommerceBusiness #MarketingStrategy #YoungEntrepreneur #LondonVlog Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    Unlocking a Huge Opportunity

  4. 3h ago

    Inside the Minds of $1B Brand Founders

    What’s one idea from this video you’re taking into your own business? Drop it in the comments.Uploaded 13-10-26Subscribe for more behind the scenes of building Bloom, life as a founder, and everything I’m learning along the way.What do top founders talk about when they get in the same room?Come behind the scenes at Founderland in Malibu as Mari and I connect with the founders behind @George.Heaton , Cadence, PopUp Bagels, @based @ComfrtClothing From workouts with George Heaton to candid conversations about scaling Bloom, this is a look at what we’re building and how we think about what comes next.We talk about starting small, building brands that last, and why you can’t compare your year one business to someone else’s year ten. Being around people who think bigger changes how you see your own opportunities. Hopefully, these conversations do the same for you.00:00 Inside Founderland00:47 Meeting the founders in Malibu02:39 How we built Bloom to compete with bigger budgets04:59 Laying the foundation for a bigger year06:48 PopUp Bagels: from backyard idea to growing brand09:20 Building better products and moving fast10:30 What winning really means to me12:12 Why wanting more isn’t greedy13:15 Training with Represent founder George Heaton14:23 Building a brand that lasts15:40 How George thinks about growing Represent18:33 What makes a brand authentic?19:20 Back at Bloom’s first big headquarters21:36 My advice for new beverage founders23:29 What you can build in 90 days25:22 Stop comparing your year one to someone’s year ten26:20 Talking growth with Comfrt’s founder26:54 Black Friday strategy and scaling early28:48 Turning retail stores into live shopping experiences29:30 When networking becomes powerful🎵 Copyrighted music licensed from Lickd. https://lickd.coFreestyle by Lil Baby, https://t.lickd.co/l/MN9B5d6qJBo🎵 Copyrighted music licensed from Lickd. https://lickd.coOn Top (feat. T-Shirt) by Flume, T-Shirt, https://t.lickd.co/l/on5VOeXj1Vy🎵 Copyrighted music licensed from Lickd. https://lickd.coDoomsday by MF DOOM, https://t.lickd.co/l/vLWQeV7OWG5 Learn more about your ad choices. Visit megaphone.fm/adchoices

    Inside the Minds of $1B Brand Founders

  5. 4h ago

    Million Dollar Convos with Serial Entrepreneur

    A behind-the-scenes look at real conversations shaping modern marketing with Eric HinmanIn this episode, we break down what’s actually working in marketing today. From brand positioning to the evolving role of influencers. Then we head into my office for a high-level discussion covering retail strategy, Sam’s Club opportunities, and how influencer partnerships are driving serious growth.Uploaded 18-02-26If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.#MarketingStrategy #InfluencerMarketing #BusinessGrowth #CEOInsightsCEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    Million Dollar Convos with Serial Entrepreneur

  6. 5h ago

    Biggest Red Flag in Young Entrepreneurs

    Some of you think you're too cool to go after what you actually want.Uploaded 07-11-26Too cool to post about your business. Too cool to promote something you believe in. Too worried about what other people think to go all in on your own moonshot.That's one of the biggest red flags I see in young entrepreneurs.In this episode, we're taking Bloom to New York City for Club Apple, one of our biggest brand activations yet. From pink Bloom trucks driving through the city to thousands of consumers experiencing the brand in person, this is what building something you believe in actually looks like.After spending hundreds of millions of dollars on performance marketing, I've learned that there's a difference between running ads and building a brand people actually care about.But this weekend was about more than Bloom.At Club Apple, I got to meet young entrepreneurs and founders building their own businesses. We had real conversations about what it takes to start from nothing, make difficult decisions, build the right team, grow a personal brand, and create something that lasts.We talk about:- Why being nonchalant can hold you back as an entrepreneur- How to stop worrying about what people think and start promoting your business- Why consistency matters more than one incredible day- How to make better decisions when you're under pressure- Why passion and hunger matter when hiring your first employees- How to grow a personal brand and attract opportunities- Why customer acquisition matters when you're building a new business- When to take risks and go all in on your ideasWe also take you behind the scenes of our Crisp Apple activation, test unreleased Bloom flavors with consumers, and explore what could become our next New York City headquarters.If you're in your 20s, trying to start a business, building a personal brand, or chasing something bigger than yourself, remember this:Don't let the fear of looking stupid stop you from building something extraordinary.Stop being nonchalant about your moonshot.Follow along on Instagram:https://www.instagram.com/greglav/Subscribe for more conversations about entrepreneurship, building Bloom, personal branding, and going after your moonshots.Some of You Think You're Too CoolCHAPTERS00:00 Stop Being Too Cool to Build a Brand00:34 Launch Your Ideas Before You're Ready02:01 Inside Club Apple: Building a Brand in NYC04:53 Why Real-Life Brand Experiences Matter05:28 The Power of Showing Up Every Day07:30 Young Entrepreneur Q and A: Business, Mindset and Growth12:27 Customer Acquisition vs. Retention13:34 Searching for Bloom's New NYC Headquarters14:26 Thinking Bigger: The Next Chapter for Bloom#Entrepreneurship #PersonalBranding #GregLav🎵 Copyrighted music licensed from Lickd. https://lickd.coThe Difference by Flume, Toro y Moi, https://t.lickd.co/l/1QdoVzlxab0🎵 Copyrighted music licensed from Lickd. https://lickd.coWhat Difference Does It Make? (2011 Remaster) by The Smiths, https://t.lickd.co/l/qxd2Ql8G97b🎵 Copyrighted music licensed from Lickd. https://lickd.coRed and Gold by MF DOOM, https://t.lickd.co/l/nDZexgepdPa Learn more about your ad choices. Visit megaphone.fm/adchoices

    Biggest Red Flag in Young Entrepreneurs

  7. 11h ago

    $1B Brand: How we became #1 on TikTok Shop

    If you’re building a brand in 2026, TikTok Shop is one of the biggest opportunities right now. In this video I break down how Bloom became one of the top brands on TikTok Shop 10 different times, how affiliates are making real money, and the exact strategy we’d use if we were starting from zero today.Uploaded 15-05-26We also go behind the scenes at the TikTok Shop Summit, meet with CEO of TikTok shop and leadership, and talk about why content + commerce is changing the future of business.Topics- - TikTok Shop affiliate strategy- Building a billion-dollar brand- eCommerce growth in 2026- Creator marketing- Shopify, Amazon and retail growth- How brands go viral on TikTok00:00 How TikTok Shop Changed Everything00:48 How Affiliates Actually Make Money01:05 The Hidden TikTok Shop Growth Hack02:05 Building a Creator Army02:49 Creators Making $50,000+ Selling Bloom04:10 The Biggest Mistake Founders Make05:45 Why Personal Brands Win in 202607:15 How Bloom Became #1 on TikTok Shop07:50 4 Things Every Brand Should Do Now09:18 TikTok Shop Summit11:46 Halo Effect Nobody Talks About14:12 Creators Making $100K in One Day?15:00 Meeting the CEO of TikTok Shop15:32 The Biggest Opportunity Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    $1B Brand: How we became #1 on TikTok Shop

  8. 12h ago

    Before You Chase Success, Watch This

    If you're trying to build something meaningful whether that's a business, a career, or simply becoming a better version of yourself I hope this video gives you a head start.Uploaded 26-06-26Over the last decade, my wife Mari and I have built Bloom from a bootstrapped startup into one of the fastest-growing wellness brands in America. Along the way, I've learned that entrepreneurship isn't just about making money. It's about becoming the kind of person capable of building something great.While traveling through Greece, I sat down to answer some of the biggest questions I receive from entrepreneurs and ambitious people around the world. We dive into discipline, consistency, motivation, mental toughness, fear, self-belief, business strategy, wealth, relationships, leadership, fatherhood, and the lessons I wish I understood much earlier in my journey.If you're building a business, growing a personal brand, chasing financial freedom, or simply trying to become the person your future requires, I hope these lessons help you think differently and keep moving forward.My passion has never been chasing money. It's building products that improve people's lives and passing down everything I've learned to the next generation of entrepreneurs.Mission: Give people access to rooms they normally wouldn't get into.Built Bloom from a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Sam's Club + more).Still learning. Still building. Not even close to being done.Subscribe if you're building something bigger than yourself. Follow along on IG: https://www.instagram.com/greglav/#Entrepreneurship #Business #Mindset #Discipline #PersonalGrowth #FinancialFreedom 00:00 Introduction00:54 Discipline: Showing Up When You Don't Feel Like It08:55 The Inner Game of Entrepreneurship18:43 How Great Businesses Are Actually Built21:10 The People Around You Matter More Than You Think27:50 Fatherhood, Legacy and Building Your Future29:00 Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    Before You Chase Success, Watch This
See All (26)

About

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).

Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done.

 Follow along.YSZzf8kLLinks:Instagram: https://www.instagram.com/greglav/

Information

  • Creator
    Greg Lav
  • Years Active
    2026
  • Episodes
    26
  • Rating
    Explicit
  • Show Website
    Greg Lav

You Might Also Like