Greg Lav

Greg Lav
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CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).

Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done.

 Follow along.YSZzf8kLLinks:Instagram: https://www.instagram.com/greglav/

  1. 5h ago

    Inside the Business of a $500 million watch dealer

    This is Miami Part 1I pulled up to @TimePieceTrading to spend time with my longtime friend Sean and go behind the scenes of one of the most interesting luxury watch operations in the country. Uploaded 24-04-26We talked about how he went from turning down a finance career to becoming a self-made millionaire in the watch business, what it actually takes to build something from scratch, and how Timepiece Trading became a serious player in the luxury watch world. We checked out their ultra-rare collector pieces while breaking down what makes certain watches valuable and worth owning long term. If you’re interested in entrepreneurship, building a business in your 20s, luxury watches like Patek Philippe, or how people really get started in industries like this, this episode gives a real inside look at the journey. My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/00:00 Meeting a Self-Made Watch Millionaire00:45 Inside a $100K/Day Watch Operation02:00 Skip if You Only Care About Watches07:15 The Corporate Path He Rejected08:45 Turning Down BlackRock11:05 Running Out of Money in NYC12:45 Moving to the Caribbean With No Plan14:20 Building a Watch Business From Scratch17:55 Watches That Made Real Money19:00 New Watch Reveal20:40 Why This Patek Is So Valuable26:50 Inside a $1.5M Collector Watch Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    Inside the Business of a $500 million watch dealer

  2. 11h ago

    $1B Brand: 6 Decisions I made in my 20’s

    There are six decisions that quietly decide the ceiling for your life as an entrepreneur I wish I had made them earlier.Uploaded 01-05-26I break down the exact mindset shifts that helped me build Bloom Nutrition from small digital products into a nationally distributed supplement and energy drink brand in 50,000+ retail stores. If you’re in your 20s (or thinking like a builder), this video is about momentum, leverage, reputation, and making the kinds of decisions that compound over time.Most people don’t lose their future from one bad decision. They lose it because they stay comfortable too long and stop moving.I’m sharing the decisions that mattered most for me while building Bloom when to leave an 8/10 opportunity for a 10/10 one, how to think about failure after launching hundreds of products why reputation is the most powerful leverage early, why networking is overrated before you build something meaningful, how youth is an advantage (not a weakness), and why doing unscalable work early is what actually creates breakout momentum.If you’re trying to start a business, scale a brand, launch a product, or figure out what direction to take in your 20s, this series is for you.Drop a comment with what lesson you want next.00:00 Intro00:45 Decision 1: Time to level up03:34 Decision 2: Never Let Failure Make You Cautious04:55 Decision 3: Reputation Is Your Real Leverage06:06 Decision 4: Do Not Network 07:48 Decision 5: Youth Is Your Biggest Advantage09:48 Decision 6: Stop Optimizing 11:55 The Most important Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    $1B Brand: 6 Decisions I made in my 20’s

  3. 12h ago

    Bloom’s CEO Did It - Why Not You?

    Great Conversation with the guys at @SweatEquityPodcast Go check out the teams latest episode!Uploaded 12-02-26CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Target Call Here : https://www.instagram.com/reel/DSi3zlrDfiA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3DWe started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglav/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    Bloom’s CEO Did It - Why Not You?

  4. 13h ago

    How to Launch a Product Without a Following (What Actually Works)

    Out in New York working with our team on 2027 strategy, retail expansion, flavor launches, and distribution inside Walmart, Target, and bodegas across the city.Once you're in 50,000+ stores, growth isn’t about getting distribution anymore, it’s about winning placement inside every store.Uploaded 17-04-26In this episode we break down:- how brands actually scale inside Walmart and Target- what most founders get wrong about distribution- why content creators are the new growth engine- how influencer marketing replaced traditional ads- how to launch a product without an audience- why flavor still drives everything in CPGWe also met early-stage founders in NYC and talked through what it takes to go from 0 traction in today’s market.If you're building a brand right now, drop your questions below. I’ll answer them in the next vlog.00:00 The Week That Changes Everything00:31 Inside 2027 Strategy Meetings in NYC03:17 When Distribution Becomes Chess, Not Checkers04:03 Meeting NYC Street Interview Creators05:18 There’s No Finish Line in Business06:39 Launching Shirley Temple in New York08:04 Why NYC Requires a Different Distribution Strategy08:42 Building Something Your Kids Will Watch One Day09:14 Inside 13,000 NYC Bodegas 10:13 Designing Products That Stand Out on Shelves11:04 Mentoring the Next Generation of Founders13:53 How to Launch a Brand Without an Audience18:39 The Hardest Part of Building a Personal Brand Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    How to Launch a Product Without a Following (What Actually Works)

  5. 14h ago

    What a $1B CEO Actually Does in a Day

    Most people think business growth needs to feel exciting every day.It doesn’t.Uploaded 22-08-26A real generational run is usually built in the boring reps: 0.7% better this week, one more product launch, one more smart distribution decision, one more year of locking in when nobody else can see it yet.In this video, I’m taking you inside a day running Bloom from early workouts and major partner meetings to the real operator conversations behind scaling a brand. We get into what progress actually looks like, why product accessibility matters, how we’re thinking about TikTok Shop, creator partnerships, innovation, long-term distribution, and the relationship sacrifices that come with going all-in on a serious venture.If you’re building a business, growing a brand, trying to scale e-commerce, or just figuring out how to stay locked in when the results are still invisible this is for you.The biggest lesson: stop chasing the flashy short-term win at the expense of the thing that will still matter ten years from now. Follow along here: https://www.instagram.com/greglav/This is business strategy for founders, entrepreneurs, brand builders, ecommerce operators, consumer packaged goods founders, and anyone chasing real long-term growth. We cover how to compound small gains, scale retail distribution, grow on TikTok Shop, increase average order value with bundles, launch new products, build creator communities, and think like an operator instead of chasing quick validation.My name is Greg Lav. I’m the CEO and co-founder of Bloom. This channel is about building businesses, learning the hard lessons faster, and passing the baton to the next generation of entrepreneurs.Subscribe if you’re on your own generational run.Chapters00:00 The Truth About a Generational Run00:40 Why Your Five-Mile Radius Is Holding You Back01:22 How Bloom Scaled to 50,000 Retail Doors03:20 The Distribution Lesson Most Brands Miss05:14 Buying Back Time as a Founder06:24 Why 0.7% Growth Is a Massive Win10:33 The Best Time to Take a Big Brand Risk11:36 How We Sold 1 Million Units on TikTok Shop13:05 The TikTok Shop Playbook: Launches, Bundles and AOV18:00 Why We’re Betting on Real Creators Over AI Content21:12 What Going All-In Does to Your Relationships25:36 Short-Term Wins vs. the Shelf Space That Lasts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    What a $1B CEO Actually Does in a Day

  6. 15h ago

    $1B CEO: "We signed $100m deals at this show in LA"

    https://www.instagram.com/greglavslife/?hl=enUploaded 27-03-26I spent 72 hours at Expo West 2026 in Anaheim, California, and it reminded me how big the wellness and CPG world really is.This is the biggest event of the year for natural products, supplements, and consumer brands. Founders, retailers like Amazon, Walmart, and Target, and thousands of entrepreneurs all come together in one place. We walked the floor, met people building amazing things, and showed off Bloom’s nutrition and soda products.What stood out most wasn’t just business. It was seeing how many people are out there building something real. Some founders I met were under 25 already running multi-million-dollar brands. It makes you realize how much opportunity is still out there.This video is a behind-the-scenes look at what Natural Products Expo West 2026 actually feels like.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.00:00 A Different Kind of Expo Trip00:51 The Portfolio Nobody Talks About02:44 Reset Before a 13-Hour Expo Day04:00 The Biggest CPG Event Begins04:37 Inside Bloom’s Giant Expo Booth05:34 Three Years in Making06:09 18-Year-Old Founder’s Insane Play08:03 Build for One Customer First10:53 Why Expos Don’t Close Deals14:02 Kids Running Million Dollar Brands15:26 The Truth About Founder Loneliness16:14 CPG Leaders All in One Hotel Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    $1B CEO: "We signed $100m deals at this show in LA"

  7. 16h ago

    Two generations of TikTok Millionaires

    I sat down with Alankar, CEO/Co-founder of BASED, and this conversation was packed with real insight on what it actually takes to build a brand that matters.Uploaded 17-03-26We got into how BASED started as a side project, the early mistakes of building a product as complete rookies, why community beats shortcuts, and how branding, positioning, and focus can make or break a company. Alankar also broke down the importance of choosing the right brand name, building with long-term thinking, navigating growth without letting ego get in the way, and what it looks like to lead a fast-growing company in your 20s.This episode also dives into entrepreneurship, product development, team building, fatherhood, discipline, marketing strategy, supply chain problems, consumer expectations, and the mindset required to build something huge without relying on hacks or gimmicks.If you’re interested in business, brand building, or the intersection of retail and digital influence, this one gives a practical look at how decisions actually get made.CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.We started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.https://www.instagram.com/greglavslife/?hl=#MarketingStrategy #BusinessGrowth #CEOInsights #greglav https://www.instagram.com/greglavslife/?hl=00:00 Building Something Big00:23 Uninspired Growth00:51 Side Project Origin01:37 Lance Baker's Skill01:57 Early Content Creation02:48 Entrepreneurial Path03:49 Faceless Content Power04:16 Early Product Struggles06:11 Brand Name Importance ️06:49 Meaning of 'Based'07:17 Search Engine Power08:41 Credibility and Branding09:23 Personal Brand Evolution09:53 Business Brainstorming10:55 Team Growth and Standards11:54 Work-Life Integration ️12:57 Strategic Decisions13:31 Fatherhood Reflections14:22 Responsibility Role14:49 Discipline Necessity15:17 Gated Community Life15:58 Aspen Crowd16:33 Focus Importance17:37 Team Structure18:23 Hiking Trail View19:28 Business Relationship20:13 Industry Disruption20:37 Growth Throttling21:41 Short-Term Thinking23:11 Product Volatility24:43 Consumer Expectations25:15 Licensing Strategy27:02 Supply Chain Issues Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    Two generations of TikTok Millionaires

  8. 17h ago

    I promised myself i’d own this

    I promised myself I’d own this one day… and today it finally happened.In this episode, I take delivery of one of the most iconic cars ever made — the Mercedes-Benz SLS AMG Black Series. This moment is more than just picking up a car. It’s about keeping promises to yourself, staying disciplined, and putting in the work even when nobody is watching.Uploaded 06-03-26From the first time I saw this car to the moment the keys hit my hand, this has been years in the making. If you’re building something, chasing a goal, or trying to level up your life or business, this one’s for you.Nothing about this journey is overnight. But if you stay consistent, the things you once dreamed about eventually become real. follow along- https://www.instagram.com/greglav/Subscribe for more videos about entrepreneurship, discipline, business, and the journey of building something meaningful.#Entrepreneurship #businessjourney #MercedesSLS #AMG #SuccessMindset #CarDelivery 00:00 Car Delivery Day00:35 Renntech Tune Power01:08 Black Series History ️01:31 SLS Black Series Specs01:51 Car Journey02:43 Market Value Insight03:27 Driving Experience ️03:55 Modern Car Contrast04:32 Daily Business Tasks04:51 Community Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

    I promised myself i’d own this
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About

CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more).

Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done.

 Follow along.YSZzf8kLLinks:Instagram: https://www.instagram.com/greglav/

Information

  • Creator
    Greg Lav
  • Years Active
    2026
  • Episodes
    14
  • Rating
    Explicit
  • Show Website
    Greg Lav

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