The Duct Tape Marketing Podcast

John Jantsch
  • 4.6 (231)
  • Marketing
  • Updated Semiweekly

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

  1. 1d ago

    How to Turn Customers Into Advocates for Your Brand

    Customer advocacy turns buyers into people who support your brand, help improve what you offer, and bring new customers with them. Zac Froud shares how businesses can move beyond one-way broadcast marketing and build stronger customer relationships at scale. Learn why the traditional marketing funnel often ends too soon, how brands can identify and develop advocates, and why community should be measured by the relationships and outcomes it creates rather than the platform hosting it. Froud also explains how conversational marketing and customer context can help businesses move people from awareness to deeper engagement and advocacy. 00:00 Introduction 01:34 Why Broadcast Marketing Is Dead 03:00 Community Is More Than a Platform 07:10 How to Turn Customers Into Advocates 13:44 Why Consent Is Your Richest Data 15:17 Why Most Online Communities Fail Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

  2. 5d ago

    Building Better Business Relationships in the Age of AI

    Building better business relationships in the age of AI requires more than collecting contacts or automating follow-ups. Zvi Band shares how entrepreneurs, consultants, and business owners can use AI to remember important details, organize their professional networks, and maintain relationships more consistently without losing the human connection that makes them valuable. He explains why relationships can start fading from memory after roughly six months, how to decide who deserves your attention, and why networking works better when it becomes a repeatable system instead of something you get to when you have time. As AI handles more of the administrative work, skills like curiosity, judgment, presence, and genuine care may become even more important. 00:00 Introduction 02:25 Why Relationships Matter More in the AI Era 05:32 How AI Makes Relationship Building More Human 06:58 Can AI Actually Help Us Care More? 11:29 The Relationship OS for Solopreneurs 14:59 How Fast Do Business Relationships Fade? 16:40 The Biggest Relationship-Building Mistake 18:33 How to Organize Your Network Without Burnout 20:16 What Relatable Actually Does Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

  3. 6d ago

    Why Profitable Agencies Still Struggle With Cash Flow

    Marketing agency profitability doesn't always translate into healthy cash flow, especially when financial reporting only looks backward. Jody Grunden explains how agencies can use cash-flow forecasting, utilization, bill rates, team capacity, and other financial KPIs to make better decisions before problems appear. He also covers how much cash an agency should keep on hand, what a fractional CFO adds beyond bookkeeping, and how pricing models can support long-term profitability as the business grows. 00:00 Introduction 01:06 How Virtual CFO Services Became Scalable 04:18 The Profit and Cash Targets Agencies Need 06:48 What a CFO Does That a Bookkeeper Doesn't 09:44 The KPIs Agencies Should Track Every Week 12:31 Why Subscription Pricing Beats Hourly Billing 19:04 How to Scale Pricing as Your Agency Grows Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

  4. Sep 10

    How Business Storytelling Builds Trust and Drives Results

    Business storytelling helps leaders build trust, strengthen connection, and turn ideas into action when facts alone aren't enough. Don Yaeger, author of The Business of Storytelling, explains why the most memorable stories are human, how to find the deeper story behind what your business does, and why storytelling can create a real competitive advantage. He shares the core stories every business should be able to tell—from its origin to the customers and employees who bring its values to life. For business owners, marketers, salespeople, and leaders, better storytelling can make it easier to connect with people, communicate what matters, and drive results. 00:00 Introduction 01:07 What Makes a Great Story in the Age of AI 03:21 How to Get the Real Story From Anyone 05:11 How to Research Anyone Before an Interview 07:30 Why Storytelling Is a Business Superpower 10:26 The Universal Truths of Great Storytelling 14:55 Why Personal Stories Build Stronger Connections 16:55 3 Stories Every Business Needs to Tell 19:36 How to Tell Your Business Story Without Bragging Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

  5. Sep 9

    9 Shifts Every Marketing Agency Needs to Make

    Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John Jantsch outlines nine shifts agencies and marketing consultants need to make—from owning a clear point of view and productizing their services to pricing outcomes, building predictable lead systems, and stepping into a strategic leadership role. He also explains why agencies need stronger operating systems, a more disciplined approach to AI, and networks that make the business less dependent on the founder. The goal is a more valuable, scalable agency built around strategy and results instead of selling more deliverables. 00:00 Why the Marketing Agency Model Is Breaking 02:58 Own a Point of View 04:51 Productize Your Marketing Services 06:01 Stop Pricing Marketing by the Hour 07:35 Become a Leader and Build a Lead System 10:28 Stop Selling and Start Advising 11:30 Build a Marketing System That Runs Without You 13:53 Install AI Into Your Marketing System 15:44 Why Marketing Advisors Need a Network 16:56 How to Charge $12K for Strategy Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

  6. Sep 3

    How to Build a Business That Can Grow Without You

    A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold professional service firms by turning expertise into systems, protecting margins, investing in sales and marketing, and building teams that could operate without them. They explain why financial discipline, scalable processes, and a strong network of advisors are essential if you want a business that creates freedom instead of another full-time job. Their approach offers a practical roadmap for entrepreneurs who want to grow profitably and eventually build something valuable enough to sell. 00:00 Introduction 01:31 Build a Business You Can Actually Sell 04:37 Build Your Entrepreneur Kitchen Cabinet 06:11 The Money Rules Behind 30% Margins 08:43 5 Moves to Build a Seven-Figure Business 10:53 Can You Build a Business and Still Be a Mom? 12:26 Expertise vs. Systems: What Actually Scales 14:24 How Cold Outreach and SEO Built Their Firm 18:16 The Money Mistake Most Business Owners Make Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

  7. Sep 2

    Building a Referral Network With Strategic Partners

    Building a referral network with strategic partners can create more qualified opportunities with far less prospecting. Jermaine Cheatham explains how he moved away from making 300 cold calls a day and instead focused on a small number of relationships with people who already had access to his ideal customers. The key is finding partners whose own success improves when they recommend what you offer. Jermaine shares how to identify those relationships, use your existing network to find your first partners, and build a referral strategy based on trust, mutual value, and deeper connections instead of constant outreach. 00:00 Introduction 01:07 Why 300 Cold Calls a Day Failed 02:51 Why Five Referral Partners Beat Hundreds 04:47 Building a Referral Strategy Live 15:00 Stop Cold Outreach. Start With Your Network 19:22 The Best Referral Question You Can Ask Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

  8. Aug 27

    How Inbound Marketing Is Changing in the Age of AI

    Inbound marketing is changing as AI, answer engines, and declining organic search traffic reshape how customers discover and evaluate businesses. HubSpot's Kipp Bodnar explains why the traditional marketing funnel is losing effectiveness and how the Loop Marketing framework offers a new approach built around expressing ideas, tailoring experiences, amplifying distribution, and evolving through continuous learning. He also explains answer engine optimization, AI buyer simulations, taste profiles, and why original data, customer stories, and distinctive points of view are becoming essential to effective content marketing. For marketers and small business owners, the shift means moving beyond traffic and content volume toward relevance, differentiation, transparency, and faster learning. 00:00 Introduction 01:19 Why HubSpot Lost 140 Million Visits 06:04 Build an AI Taste Profile for Better Results 08:24 Can AI Predict Customer Reactions? 09:49 How to Make AI Content Actually Original 12:01 How to Get Your Brand Cited by AI 15:33 Why AI Is Replacing Inbound Marketing Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

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About

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Information

  • Creator
    John Jantsch
  • Years Active
    2005 - 2026
  • Episodes
    1.3K
  • Rating
    Clean
  • Copyright
    © John Jantsch. All rights reserved.
  • Show Website
    The Duct Tape Marketing Podcast

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