Build Your Tribe | Grow Your Business with Social Media

YAP Media
YAP Media
  • 4.9 (2.6K)
  • Marketing
  • Updated Semiweekly

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

  1. 4d ago

    How To Beat The NEW Instagram Reels Jail (yes there's a new one) - 916

    In today's episode, Brock Johnson breaks down how to beat the new Instagram Reels Jail and why skip rate is the baseline metric you need to understand first. He covers why likes aren't something to obsess over, since they mostly come from followers, most accounts have a relatively low follower count, and every non-follower viewing your content is technically a stranger, plus higher views usually bring more likes anyway. The real focus is shares, which represent views from non-followers and show up as sends per reach. He  gives the basic tip of directly asking for the share, but pairing that ask with a clear reason why or a specific person to send it to. Brock also walks through the SHARE method, simple, hook, authentic, relatable, entertaining, as a framework for building shareable content, and the TRIBE framework for what actually makes something shareworthy: timely content tied to breaking news or trends, relatable content that makes people feel seen, inspiring content that motivates, beckoning content that calls on the community to act, and edgy content built around hot takes or unpopular opinions. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🚨 Get FREE Hook Ideas!! 👉 InstaClubHub.com/25-viral-hooks/  💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=Qyid1_NUVfScjbOW Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 How To Create Viral Hooks That *Actually* Get Views Watch: https://youtu.be/2WHJv3Xo28Y?si=MqN6hxOQJeqLYSFv Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000718836144 Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=yRqk9E7z7hnBkvZb Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  2. Aug 27

    What Getting 2 Billion Views On Instagram Taught Me About Human Psychology - 915

    In today's episode, Brock Johnson is sharing what getting 2 billion views on Instagram has taught him about human psychology, starting with the core insight behind it all: people share to say something about themselves, not about you. Shares are the number one metric because content only spreads when it becomes a tool for someone else's identity, and the most-shared posts aren't the best-made, they're the most identity-affirming. He breaks down principles like why no one is paying attention to your mistakes, why posting more and saying things again matters more than perfecting a single post, why simplicity wins, and why audiences can smell inauthenticity immediately. Brock also gets into the say-do-need gap, the difference between what people say they want, what they actually want, and what they need, and how understanding that gap shapes what you post, what you sell, and what you actually deliver. He covers negativity bias and why content framed around a mistake or a myth outperforms neutral or purely positive versions of the same idea, plus the mindset side: discipline over motivation, systems over bold moves, and the delusional optimism required to keep believing everything is figure-out-able. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=g4unwCLp1sjELqX6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=x3rbUXI4Vc2GU9Yi Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 25 Psychology Tricks for Viral Reels Watch: https://youtu.be/nrkeLfjGZvM?si=lB_10cGRW0TeEwJf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000781952788 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  3. Aug 24

    9 Instagram Post Ideas To Get 597K Views On Reels - 914

    In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics like most-liked comment contests and scavenger hunts, identity callout hooks ("keep watching if...", generational comparisons), and challenge-based content like the 1-mile-per-follower format and 20-minute daily workouts. He also walks through immediate action prompts, transformation reveals (before/after, Day 1 vs. Day 100, time-lapse builds), and teaching formats using whiteboards, projectors, and slideshows. Brock rounds out the list with lighter formats: the "who I do it for" joke angle, caveman talk delivery, and the bad/better/best structure for showing progression. Each of these ideas is built around a proven engagement mechanic, and he explains why they work from a psychology standpoint so you can adapt the format rather than just copy the trend. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Help Brock reach 1,000,000 followers! Follow @Brock11Johnson 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: 7 New Trial Reel Ideas To Go Viral on Instagram Watch: https://youtu.be/q5QnMXkTahk?si=Rjwb0mXzxYP8rWM7 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777047054 Give Me 23 Minutes, I Guarantee I Will Blow Up Your Instagram Watch: https://youtu.be/O_rsTEiUSrU?si=VMzEsdNYVLB2utBD Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000767212075 16 Easy Instagram Reels that are Proven to Go Viral Watch: https://youtu.be/h7Wkd7ziDhA?si=sWktqKtslvdrQj8z Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763790606 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  4. Aug 17

    The Lazy Way to Grow on Instagram with Claude - 913

    In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses AI when two things are true at the same time: He can verify the output is accurate, and people actually want the AI version of that specific task. Writing code passes that test. Writing hooks doesn't. What Claude does own is everything mechanical and repetitive that never needed a human in the first place — this is what he means by "lazy," and it has nothing to do with motivation. Brock walks through the full backend stack: Claude organizing shot lists by location and complexity, Claude Cowork driving Remotion to cut and caption footage he has already scripted and recorded, automatic file organization straight off the SD card, scheduling and format-spacing through Metricool, a repost engine that resurfaces top performers every 60–90 days, DM and comment triage sorted by urgency (not answered), true sales attribution instead of vanity metrics, and a live follower/metrics wall. None of it creates anything — it just clears the mechanical work off his plate so the only thing he's spending time on is the part only Brock can do. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Get All 9 Prompts, written out (FREE): stan.store/Brock11Johnson/p/claude-prompts-free  🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Grow On Instagram In 15 Minutes Per Day With Ai Watch: https://youtu.be/umH03jQnwI4?si=gZ0NgA570JjWChWg Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777541133 How To Use Claude To Grow Your Instagram On Autopilot Watch: https://youtu.be/KJWaxYpcXoo?si=omAJyq9hU3o45AhK Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776572261 How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step) Watch: https://youtu.be/EiCiZvC3UJg?si=a23grsbhXQ5SdRiV Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  5. Aug 13

    8 Mistakes Destroying Your Instagram (without you even realizing it) - 912

    In today's episode, Brock Johnson breaks down eight mistakes that are quietly hurting your Instagram growth, even if you don't realize it's happening. He covers why deleting underperforming posts is a mistake, since bad posts can teach you just as much as your hits, and why chasing algorithm changes instead of studying your actual audience behavior keeps creators stuck. He also gets into inconsistency in posting and niche, the trap of mono-posting the same type, format, and style every time, and why hunting for hacks like hashtags and trending audio distracts from what actually moves the needle. Brock closes out with two mistakes that trip up even experienced creators: never reusing your best-performing content or reworking your flops, and misunderstanding what actually makes Stories work. He breaks down the three things Stories are built around, watch rate, tap backs, and replies, and walk through exactly which habits, like sharing feed posts to Stories or skipping engagement stickers, are working against you without you knowing it. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: New Instagram Stories Algorithm - How to DOUBLE Views Watch: https://youtu.be/_wJYs9iOgow?si=XAfCFCZZw-51gUyf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000778526767 25 Psychology Tricks for Viral Reels Watch: https://youtu.be/nrkeLfjGZvM?si=MiV8dBx7aQaVwziR Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000781952788 Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=TUvy08SB1rY0cd_f Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  6. Aug 10

    25 Psychology Tricks for Viral Reels - 911

    In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts, callout targeting, negativity bias, and open loops — and explains how each one stops the scroll in the first second. From there Brock moves into retention mechanics like the Zeigarnik effect, rapid cuts, visual countdowns, contrast framing, and micro-cliffhangers that keep people watching to the end. He breaks down the emotional triggers that make content land, including social proof, loss aversion, relatability shock, righteous anger, and aspiration mirroring. Brock also covers the sharing psychology behind identity signaling, "send this to" prompts, in-group language, and measured controversy, then finish with engagement drivers like the deliberate error, binary questions, fill-in-the-blank prompts, reciprocity, and curiosity-based CTAs. For each trick he gives a concrete example across different niches so you can see how to apply it to your own content, whether you're in fitness, finance, cooking, or anything else. The goal is to give you a practical toolkit you can pull from every time you sit down to script a Reel. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🚨 Related Links: Try Metricool Pr For FREE Use Code BROCK 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260810_brock-johnson_ig-full-scheduler_en&utm_content=audio&utm_term=q2 Metricool Study 👉https://metricool.com/instagram-research-study/ 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=_VtDtuzFOx_yYPV7 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=vR-5ygipDqSK2N0l Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 7 Types of Reels the Instagram Algorithm LOVES in 2026 Watch:https://youtu.be/XPdfSb1umG4?si=X4uubO_VyC11-Qtr Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000726196080 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  7. Aug 3

    7 Steps to Make Money with a Small Instagram - 910

    In today's episode, Brock Johnson breaks down a 7-step system for making money with a small Instagram account, and it starts with picking the right topic. The goal is finding where your proficiency meets profitability — where a skill you already have overlaps with something people will actually pay for. He walks through how to build a list of every hobby, interest, passion, and skill you have, then validate demand using tools like YouTube, Google Trends, Udemy, Teachable, and Amazon, or simply by posting and listening to how people respond. Lived experience beats everything here, so I explain why the topics you've actually walked through carry the most weight. From there, Brock covers the execution side: optimizing your profile, committing to a minimum of one Reel per day with 80% focused on your topic, and signing up for affiliate programs to start promoting. I get into why listening is the key to uncovering real needs, how building in public compounds trust, and why selling in the DMs converts far better than a bio link. He closes by explaining the follow-to-DM and ManyChat automation approach — a 4-step viewer-to-customer system that lets you have those DM conversations at scale. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: New Instagram Stories Algorithm - How to DOUBLE Views Watch: https://youtu.be/_wJYs9iOgow?si=OYovPiMk58ROcfCf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000778526767 How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=BUkmNOF5Er-7ATVC Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=NLEObSvwwKlqSX5J Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

  8. Jul 30

    NEW Instagram Algorithm Update | 10 Leaks Direct from the CEO - 909

    In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking for engagement — including that asking for likes actually gets you 5% fewer likes, while comments jump 203% and saves climb 92% when you prompt for those instead. Brock also gets into the practical tactics you can apply right now: editing comments, reordering your profile, and writing a different caption for each carousel slide. Then he tackles the bigger shifts — Meta's plan to replace 90% of its content review staff with AI, why removing bots from your account could hurt more than help, and why Mosseri says the "best time to post" is a myth despite HubSpot, Sprout Social, Hootsuite, Buffer, and SocialPilot all publishing conflicting windows. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥For More Info on the Upcoming Live Event DM “Dallas” on Instagram  @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Related Links: Check out the Metricool Study 👉https://metricool.com/instagram-research-study/  Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=hR_JKzFLkG4XLaAS Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 New Instagram Stories Algorithm - How to DOUBLE Views Watch: https://youtu.be/_wJYs9iOgow?si=OYovPiMk58ROcfCf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000778526767 How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=BUkmNOF5Er-7ATVC Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

See All (914)

Hosts & Guests

4.9
out of 5
2,607 Ratings

About

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

Information

More From YAP Media

You Might Also Like