Build Your Tribe | Grow Your Business with Social Media

YAP Media
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Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

  1. 1D AGO

    The Truth About How To Get 100K Subscribers On YouTube - 891

    In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content. Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to new viewers. He then explains the evolution of gear—from starting with a phone and basic tools to upgrading over time—and why your equipment matters less than your strategy early on. Next, Brock breaks down the role of building a team, including the four key hires that made the biggest difference: an editor, thumbnail designer, channel manager, and sponsorship manager. He also shares practical advice on hiring, including starting small, testing with short trial periods, and using AI tools or beginner talent to reduce risk. Finally, he covers the most important factor: your content. Brock explains why packaging is everything—thumbnail, title, and the first 60 seconds—and how to approach each one strategically. This includes thumbnail design tips, title optimization using tools like VidIQ, and how to structure your opening to keep viewers watching. This episode is focused on building a repeatable system for growth and understanding what actually drives subscribers on YouTube. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Related Links: Sony ZV-E10 - https://amzn.to/4cMYahE  Shure SM-7B - https://amzn.to/4tfj2mO  Comica AD3 - https://amzn.to/4w6Rx15  Gling Ai - https://gling.ai/?via=brock  🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How Small YouTube Channels Can Make $50/Day In 2026 Watch: https://youtu.be/iS5whSpwbis?si=3JKGytQY9P9ZNVl9 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000757478347 The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell Watch: https://youtu.be/i7x1DOQCVxc?si=oAuic4TO2xUAGgTA Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000608764259 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    34 min

  2. 4D AGO

    Best Instagram Marketing Strategy For Small Business in 2026 - 890

    In this episode, Brock Johnson  breaks down the best Instagram marketing strategy for small businesses in 2026 and explains how to generate more clicks and sales—even if your current “sales posts” are underperforming. He focuses on the two factors that actually impact revenue: your strategy and the tools you use. Brock walks through what’s no longer working, including relying on “link in bio,” generic graphics, feature-based messaging, and inconsistent selling. Then he shows what to do instead: using DM automation to drive conversions, creating hyper-engaging content (either raw and real or polished and cinematic), and using creative formats like scavenger hunts, hook swaps, and clones to capture attention. Brock also covers how to shift from feature-based to benefit-based selling, why genuine selling outperforms scripted approaches, and how increasing your frequency of selling—without feeling pushy—leads to better results. This episode is focused on practical changes small businesses can make to improve conversions and turn Instagram into a consistent sales channel. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK 🎯 DM Brock “Swap” @Brock11Johnson On Instagram for Hook Swap Library (40+ videos) 🎯Check out InstaClubHub!! For just  $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=zAaN1C1nTmHl5YZ6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 1 Million Followers in 2026 - My *EXACT* Instagram Strategy Watch: https://youtu.be/twZUZCoazjw?si=1p8-oXceF37WBWYy Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000744807261 Get WAY MORE Leads and Sales on Instagram with DM Automation Watch: https://youtu.be/wDWx66wCJOQ?si=ktHTWG7eqss5TVsF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000637034586 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    35 min

  3. APR 27

    16 EASY Instagram Reels That Are Proven To Go VIRAL - 889

    In this episode, Brock Johnson breaks down 16 easy Instagram Reels ideas that are proven to go viral. These are simple, repeatable formats you can use to increase views, boost engagement, and grow your audience without overcomplicating your content. Brock walks through a wide range of Reel styles, including visual tricks like iPhone zoom and hidden messages, interactive formats like scavenger hunts and emoji puzzles, and high-performing concepts like reaction videos, award-style Reels, and “dude with a sign” content. He also covers storytelling-driven formats, humor-based ideas, and emotional triggers that consistently perform well. Throughout the episode, Brock highlights key strategies like hook swaps and outro swaps, showing how small changes in structure and framing can significantly improve retention and performance. This episode is focused on giving you plug-and-play Reel ideas that are easy to execute and aligned with what’s currently working on Instagram. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Check out InstaClubHub!!  For $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Related Links: 🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos) 🎯DM “PlayStation” @Brock11Johnson for Reel Graphic 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: 10X Your Instagram Followers in 30 Days with These New Reels Watch: https://youtu.be/uJxQv4H_mOQ?si=LWZd84lXP2mpmkxl Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000749424336 The Attention Formula: How To Make Addictive Reels (Step by Step) Watch: https://youtu.be/igV6Ll8c7lI?si=I2TxCzgOjv6Qe6oW Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763234300 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    22 min

  4. APR 23

    The Attention Formula: How To Make Addictive Reels (Step by Step) - 888

    In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching. Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video. Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable. Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase engagement, and create short-form videos that consistently perform. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Check out InstaClubHub!!  For $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Related Links: 🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos) 🎯Get Max Views Checklist for FREE! 👉 https://instaclubhub.com/checklist/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=uFfHYSlHZlmLLN7C Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 My *Exact* System For Getting 10M Views EVERY Month Watch: https://youtu.be/LU_c530SrzE?si=AR_8wJkSRVUN7mTH Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000758194351 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    28 min

  5. APR 20

    11 Ways To Use Claude Ai On Your Instagram In 2026 - 887

    In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually. Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track trending audio, aggregate audience questions from comments and DMs, and generate weekly performance recaps so you can make better decisions based on your data. He also walks through more advanced use cases, including building a swipe file of high-performing content, creating a living brand voice document, drafting partnership outreach messages, and using Claude with tools like ManyChat to qualify DMs. This episode focuses on turning AI into a system that supports your content strategy, improves efficiency, and helps you grow faster on Instagram. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Check out InstaClubHub!!  For $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥Related Links: Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓Related Episodes: Brand Deals in 2026: How to Actually Get Paid (Even Without 10K Followers) Watch: https://youtu.be/338KifCSjLA?si=IMCVB0K75UIyWzcP Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000755553759 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=a-isftqM4CsU4Xph Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    28 min

  6. APR 13

    Hashtags Are Dead | Here's How To 10X Your Followers Without Them - 886

    In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section. Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers creative strategies like hook swaps, all-or-nothing editing, and how to make your content more shareworthy using the S.H.A.R.E. framework. He also discusses why including a human face and voice improves performance, how committing fully to your content (even filming in public) increases impact, and why posting more frequently still plays a major role in growth. This episode focuses on the practical shift from hashtags to content-driven discovery and how to adapt your strategy accordingly. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Checkout Metricool:  Use code "Brock" 👉  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260413_brock-johnson_break-and-batch_en&utm_content=audio&utm_term=q1 🎯 Check out InstaClubHub!!  For $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Related Links: Get Hook Swap Library DM “SWAP” Brock @Brock11Johnson Google Trends - https://trends.google.com/trends/ AnswerThePublic - https://answerthepublic.com/en 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=PxsFJDf71lrNkTlu Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=0k-k3qXi8XMKNZ1X Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    26 min

  7. APR 9

    NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO - 885

    In this episode, Brock Johnson breaks down the new Instagram algorithm updates for April 2026, based on insights directly from Instagram’s CEO and recent data analyzing over 52 million posts. He starts by looking at the current state of engagement, including a 26% decline since 2024, and how Instagram now behaves like two separate platforms—Reels driving more reach, while carousels generate higher engagement. Brock walks through key strategic changes you should be making right now, including how to optimize and reorder carousel posts, why you should stop sharing feed posts to Stories, and how to properly recycle content without hurting performance. He also covers Instagram’s crackdown on aggregators and low-effort reposts, including what now qualifies as original content. From there, Brock  breaks down what’s currently working in video content, including why speech-based videos outperform music-only content, how showing your face early improves retention, and new interaction behaviors like single-tap pause. He also explains the concept of disconnected reach and what it means for growth. Finally, he covers new and emerging features, including editable comments, “Spin” Stories, and early testing of links in captions for Meta Verified users. This episode is focused on helping you adapt your content strategy based on what Instagram is actively prioritizing right now. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Related Links: The State of Instagram Study https://buffer.com/resources/state-of-social-media-engagement-2026/?utm_campaign=paid&utm_source=adwords&utm_medium=ppc&utm_content=20949967838&utm_term=&gad_source=1&gad_campaignid=20943525075&gbraid=0AAAAADq9yAoSgq3NnVvhSdJ-jbXOJ0srN&gclid=CjwKCAjwhLPOBhBiEiwA8_wJHBHZv515wV7qtCwR-jtnXUS3zQvAiNbPJ3TDtyctb8D-XJ-RKO6-ChoCDx0QAvD_BwE Social Media Today Study https://www.socialmediatoday.com/news/human-speech-and-presence-help-drive-reels-engagement/815381/  🤓 Related Episodes: 8 VIRAL Instagram Carousel Ideas to Boost Views and Followers Watch: https://youtu.be/mV2nSkB-9-g?si=iOmyycw3SCRQugbt Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000756742349 Get 10X More Views on Your Instagram Stories in 5 Minutes Watch: https://youtu.be/wA2EOo8DuRw?si=_xVzxt_9vxPSLd7F Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=0k-k3qXi8XMKNZ1X Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    27 min

  8. APR 6

    How to BECOME KNOWN on Instagram in 2026 - 884

    In this episode, Brock Johnson breaks down how to actually become known on Instagram in 2026. Instead of chasing viral videos, he explains why the real goal is building recognition—being known for something specific by the right audience. Viral content creates temporary attention, but recognition creates predictable growth and income. Brock walks through the shift from going viral to becoming known, including how to define your “known for” statement so your audience can clearly understand who you help and what you do. He also covers the importance of clarity, specificity, and why confusing content leads to slow growth. From there, Brock outlines the key strategies that build recognition over time: using repeatable formats, creating a recognizable content style, leaning into your personality and quirks, and reinforcing a small set of content pillars. He also explains why series-based content outperforms random posting, and how repetition is what actually makes people remember you. Finally, Brock breaks down the role of frequency and volume in building familiarity, and why posting more—when done intentionally—is what leads to long-term recognition. This episode is focused on helping you shift from chasing views to building a brand people instantly recognize. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch: https://youtu.be/xN7eHN7kv4c?si=TtH8aEbS3FGcDv1z Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    21 min
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Hosts & Guests

4.9
out of 5
2,611 Ratings

About

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to: Network+BYT@yapmedia.com

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