Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe!

  1. 1D AGO

    How To Grow on Instagram in 2026 | From 0 Followers - 871

    In this episode, Brock Johnson walks through exactly how to grow on Instagram in 2026 starting from zero followers. He breaks down the full process for launching a new account, including how to optimize your profile, choose a niche, and use the Instagram ABC method to set a strong foundation from day one. Brock also covers what to post first, how to batch and schedule content with tools like Metricool, and how to use DM automation with ManyChat to accelerate growth. He’ll talk about announcing a new account, running simple daily challenges, using repeatable formats, and upcycling content so you can post more consistently. This episode is a step-by-step guide focused on growing faster by posting smarter, especially when you’re starting with no audience. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥Related Links Checkout Metricool  Use Code Brock 👉 https://metricool.com/ Get 1 Month of Manychat Pro for FREE 👉https://manychat.com/meet-brockjohnson 🤓Related Episode: Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch: https://youtu.be/xN7eHN7kv4c?si=TQ4g99ZhuXWGuz_4 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=84GCVElA7shXl2q1 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=AKx7_HnsZ3uKVt9x Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    46 min
  2. 5D AGO

    This One EASY Trick Went Viral and Blew Up Her Business Overnight - 870

    In this episode, Brock Johnson breaks down a real Instagram case study showing how one easy strategy helped a small business go viral and dramatically grow overnight. He walks through the exact trial Reels approach that triggered the spike, including the curiosity hook, the call to action, and how DM automation played a role in converting attention into real growth. Brock also explains why this viral moment worked, how tools like ManyChat supported the strategy, and what lessons business owners can take from it—especially around gamified retention, trial Reels testing, and follower growth. This episode focuses on the mechanics behind the success, what to replicate, and why going viral alone isn’t the goal, but using momentum correctly is. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥 Related Links Checkout Shopify 👉http://www.shopify.com/tribe Checkout Brevo 👉 http://www.brevo.com/tribe and use Code Tribe50  🤓 Related Episode: Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=zC6aZrhCNmgJAMT6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=84GCVElA7shXl2q1 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    21 min
  3. JAN 26

    Do You Really Need a Niche in 2026? My Answer Will Surprise You - 869

    In this episode, Brock Johnson breaks down whether you really need a niche in 2026 and why the answer isn’t as straightforward as most advice makes it seem. He explains how the “TikTokification” of Instagram has changed how content is distributed, why variety-based content can perform well, and how the algorithm now responds more to immediate interests than rigid niche boundaries. Brock also covers the difference between a content niche and a business niche, how to build a loyal following without boxing yourself into one topic, and when niche clarity still matters for brands, superfans, and long-term growth. This episode is designed to help creators grow without burnout while still building a recognizable and monetizable presence on Instagram in 2026. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥 Related Links Checkout Shopify 👉http://www.shopify.com/tribe Checkout Brevo 👉 http://www.brevo.com/tribe and use Code Tribe50  🤓 Related Episode: Personal Branding On Instagram For Beginners Watch: https://youtu.be/foOBvu9F4gw?si=vo2OsZ2va_LKvZuC Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    21 min
  4. JAN 19

    Make 150 Trial Reels for Instagram in 15 minutes using ChatGPT and Canva - 868

    In this episode, Brock Johnson walks through his exact system for creating 150 Instagram Trial Reels in just 15 minutes using ChatGPT and Canva. Brock breaks down how I batch content efficiently, generate Reel ideas with AI, and turn those ideas into repeatable formats that are easy to produce at scale. Brock  explains how to use ChatGPT for shot lists, quotes, and text prompts, how to use Canva’s bulk create features, and how to organize everything using simple workflows like Google Sheets and scheduling tools such as Metricool. This episode focuses on building a fast, repeatable Trial Reels system that helps you test content, post more consistently, and grow on Instagram without spending hours creating Reels. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Prompts: This is a Trial Reel ChatGPT Prompt: “Generate 50 different versions of 1–3 sentence on-screen text blocks for Instagram Trial Reels. Each text block should explicitly mention that this is a trial reel and encourage interaction (follow, comment, guess, pause, tap, or think). The tone should be casual, confident, slightly playful, and not salesy. Avoid emojis, hashtags, and calls to “link in bio.” Some prompts should: – Call out that the viewer doesn’t follow me (yet) – Reference the algorithm showing this anyway – Invite guessing, curiosity, or self-identification – Lightly tease or challenge the viewer Output as a numbered list from 1–50.” Quick Quotes and Tips ChatGPT Prompt: “Generate 50 different 1–3 sentence on-screen text blocks for Instagram Trial Reels. Each text block should feel like my own voice and represent quick tips, stats, short stories, blunt truths, phrases I often say, mini-anecdotes, or quotable lines I’d realistically say on camera. Tone: direct, confident, slightly opinionated, no fluff, no emojis, no hashtags, not salesy. These are standalone insights, not calls to action. Write them as if they’re pulled straight from my brain or past content—concise, scroll-stopping, and practical.” Repeatable Format ChatGPT Prompt: “Generate 50 different 1–3 sentence on-screen text blocks for Instagram Trial Reels. Each text block should feel like my own voice and ____(describe repeatable format)____ Tone: direct, confident, slightly opinionated, no fluff, no emojis, no hashtags, not salesy. These are standalone insights, not calls to action. Write them as if they’re pulled straight from my brain or past content—concise, scroll-stopping, and practical.” 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥Related Links Checkout Metricool  Use Code Brock 👉 https://metricool.com/ Checkout Canva 👉 http://Canva.com Checkout ChatGPT 👉 http://chatgpt.com 🤓Related Episode: The Future Of Social Media - 2026 Trends You NEED To Know Watch: https://youtu.be/1Ohkis7mvzM?si=OfqcOyIDHXYH-p4i Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000741347018 Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=2ouq0pKLmWUHZsDF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    19 min
  5. JAN 12

    1 Million followers in 2026 | My *EXACT* Instagram Strategy - 867

    In this episode, Brock Johnson breaks down his exact Instagram strategy for reaching 1 million followers in 2026. He walks through the systems, posting structure, and decision-making framework he's using to grow consistently, including how he approaches Reels, carousels, collaborations, and trial Reels. Brock also covers how he uses DM automation to grow his email list, schedule content with Metricool, and build a repeatable content system using the SHARE method. This episode focuses on posting more without burning out, upcycling content, batching efficiently, and aligning Instagram growth with a broader Instagram and YouTube strategy for long-term scale. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  https://instaclubhub.com/flash-sale-7/ 💥 Related Links Checkout The BrockBot 👉https://www.thebrockbot.com/ Join Brock’s email list 👉http://emailbrock.com/ Checkout Shopify 👉http://www.shopify.com/tribe Checkout Brevo 👉 http://www.brevo.com/tribe Checkout Metricool  Use Code Brock 👉 https://metricool.com/?utm_source=instagram&utm_medium=influencer&utm_campaign=20250915_brock-johnson_batch-and-schedule_en&utm_content=reel&utm_term=q3  🤓 Related Episode: The Future Of Social Media - 2026 Trends You NEED To Know Watch: https://youtu.be/1Ohkis7mvzM?si=OfqcOyIDHXYH-p4i Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000741347018 Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=2ouq0pKLmWUHZsDF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=M98mLafWtroTeyZs Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 8 GENIUS Instagram Carousel Ideas to Get More Followers & Engagement! Watch: https://youtu.be/t7UDk-ItjrQ?si=SAZuF7DEtzsMexKX Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000717690263 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch:  https://youtu.be/pWNDkFuV0RY?si=87elfBa2vSWlWX0X Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    33 min
  6. JAN 5

    These 11 Viral Instagram Reels Ideas Will Get You More Followers - 866

    In this episode, Brock Johnson breaks down 11 viral Instagram Reels ideas that are designed to help you get more followers in 2026. He will walk through specific Reels formats that are currently driving reach and shares, including hook swaps, “this vs that” Reels, silent audio trends, partner POV content, and delayed gratification formats. Brock also explains how strategies like the Instagram NAP approach, tasteful rage bait, award-style Reels, and generational comparison content work within the current algorithm. This episode focuses on creating shareable Reels that boost reach, attract new followers, and align with how Instagram is prioritizing Reels for growth. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episode: The Future Of Social Media - 2026 Trends You NEED To Know Watch: https://youtu.be/1Ohkis7mvzM?si=OfqcOyIDHXYH-p4i Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000741347018 How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step) Watch: https://youtu.be/EiCiZvC3UJg?si=QFN-nBSXs-HLcxXp Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=2ouq0pKLmWUHZsDF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    32 min
  7. 12/29/2025

    Personal Branding On Instagram For Beginners - 865

    In this episode, Brock Johnson shares a beginner-friendly guide to building a personal brand on Instagram in 2026. We’ll cover how to find your niche, tell your story authentically, and build a personal brand that stands out — even if you’re not famous or tech-savvy. Brock also breaks down simple steps for optimizing your bio, choosing content pillars, and creating easy video ideas to get started. Whether you’re a busy professional, a small business owner, or just getting started with content creation, this episode provides practical, no-fluff strategies to grow your personal brand from scratch and build long-term credibility on Instagram. Watch On YouTube  👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓Related Episode: The BRAND NEW Instagram Algorithm | Direct From Instagram CEO Watch: https://youtu.be/-Qi9-ZT1_GE?si=qxfhPKUD99XOt-PV Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000730394462 How To Get Brand Deals on Instagram, Even as a Small Creator Watch: https://youtu.be/7pNOteIUhfk?si=f5BjtDb4tz8hvcUK Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000714646058 If I Was Starting A Brand From Scratch | Over 40 Watch: https://youtu.be/ib6WtaSnew4?si=lqBEk6bg9AG1Rais Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000641022268 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    24 min
4.9
out of 5
2,612 Ratings

About

Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe!

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