Brick and Mortar Visibility

Melissa Rose - SEO Expert for Local Business
  • 5.0 (79)
  • MARKETING
  • UPDATED WEEKLY
Brick and Mortar Visibility

Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google. So let's get real, because we're about to make your business, “The Only Option in Town!”

  1. Be the Business They Can Count On This Holiday Season - Mastering Excellence with Your Google Business Profile

    DEC 16

    Be the Business They Can Count On This Holiday Season - Mastering Excellence with Your Google Business Profile

    The holidays are here, and while we’re decking the halls and sipping peppermint mochas, let’s not forget one tiny but mighty task that can make or break your customer experience: updating your Google Business Profile holiday hours. Why does this matter? Imagine someone racing to your store for a last-minute gift, only to find you’re closed. Or a stressed-out homeowner searching for an emergency plumber and calling…you—but you’re unavailable. Frustrating, right? Let’s make sure this isn’t your business this season. In today’s episode, we’re diving into:✨ The Power of Trust: Why accurate hours build customer loyalty.✨ Visibility Boost: How keeping your profile updated can help Google (and your customers) find you.✨ Quick Tips for Stellar Profiles: From seasonal photos to posting updates, we’ll make your holiday profile pop. Plus, you’ll learn:🎁 How to add holiday hours in minutes using Google Maps.🎁 Seasonal hacks to stand out—hello, festive FAQs and holiday promotions!🎁 How to set reminders so you’re covered for every holiday (yes, even New Year’s Day). This is your seasonal pep talk to keep your business running smoothly while spreading a little extra holiday cheer. Whether you’re a retail shop, a restaurant, or even a service provider, this episode will help you shine brighter than your holiday lights. Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    10 min
  2. How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile

    DEC 9

    How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile

    Google reviews are pure gold for any small business—they build trust, boost visibility, and help bring in more clients. But what about the art of giving an exceptional review? And what if responding to a glowing review leads to it being taken down? In this episode, inspired by a client’s recent Google review mishap, we’re diving into: How to leave an outstanding Google review—a thoughtful one that stands out and helps the business shine.How to respond to reviews properly—so Google doesn’t flag or remove them (yes, it can happen!).You’ll hear actionable tips like:✨ Sharing your story in your review (who, where, why, and what).✨ Highlighting specific details about the business’s product or service.✨ Bonus points for including photos—especially with you in them! For business owners, we’ll break down:✅ Why mirroring the reviewer’s words makes your response stand out.✅ What not to do—like commenting on personal details that could raise privacy concerns. Stick around to the end to ensure every response you give builds relationships without risking your hard-earned reviews. Whether you’re looking to spread some goodwill this season or improve your own review responses, this episode has everything you need.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    16 min
  3. From SEO to Rebranding: Unlocking Big Potential for Small Businesses with Jim Heininger

    DEC 2

    From SEO to Rebranding: Unlocking Big Potential for Small Businesses with Jim Heininger

    You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next? Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a marketing move—it’s a game-changing growth strategy. In this episode, Jim spills the tea on:✨ How to know when it’s time for a rebrand (or just a refresh).✨ The step-by-step strategy that turns rebranding into a jetpack for your business.✨ Real-life examples of businesses that rebranded right—and what you can learn from them. Whether you’re dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim’s wisdom will help you make smart, strategic moves that set you up for long-term success. Marketing is tough, but it doesn’t have to feel like a grind. Let’s make sure your brand works as hard as you do. Tune in now and get ready to transform your business!https://www.rebrandingexperts.com/Jim Heininger on LinkedINYour GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    28 min
  4. Reflect, Reset, Reimagine: Your Annual Vision Blueprint

    NOV 25

    Reflect, Reset, Reimagine: Your Annual Vision Blueprint

    As we celebrate Thanksgiving here in the States, I’m filled with gratitude. Gratitude has become my foundation for abundance, shaping both my life and my business. My dad’s advice to “count your blessings, and you’ll be amazed” has stuck with me over the years, and it’s a practice I carry into every morning.  This week is extra special because I’m celebrating another trip around the sun. While I prefer a quieter birthday—a long hike, solo reflection, or a peaceful meal—it’s my favorite time to revisit the vision for my life. In today’s podcast episode, I’m stepping away from SEO and Google Business Profiles to share the biggest gift I give myself each year: an hour of vision-setting. It’s a simple yet powerful practice that allows me to reflect on the good, the hard, and what’s next. I share: How I reflect on the past yearWhat I include in my vision—from my family to my business and beyondWhy this one practice has become my yearly resetIf you’re ready to create space for gratitude and clarity in your own life, grab a journal and join me for this special episode. Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    17 min
  5. Can’t Find Your Business on Google? Here’s What to Do -- Mastering Excellence with Your Google Business Profile

    NOV 19

    Can’t Find Your Business on Google? Here’s What to Do -- Mastering Excellence with Your Google Business Profile

    You’re doing all the things, yet your business isn’t showing up on Google? 🤔 Don’t panic—this episode is here to save the day. We recently tackled this very issue with a client and uncovered some juicy insights you need to know to keep your business the star of the local search scene. If you’ve ever searched for your business on Google or Maps and come up empty-handed, this episode is your roadmap back to visibility. Let’s cut through the overwhelm and get you back on the map—literally. Here’s what we’ll cover:✨ How to locate your Google Business Profile (even if it’s MIA)✨ The top 4 reasons your business might not be showing up in search✨ What to do if you're stuck or facing verification issues Spoiler Alert: This isn’t just about fixing the problem—it’s about becoming the only option in town. Links Mentioned in This Episode:💻 Google Verification🔑 Google My Business Login📞 Google Business Support✨ Google Business Advisor You don’t want to miss this. Tune in now and let’s get your business back in the spotlight! 🌟 Level UP Mastermind, join us in time for our November 19th meetup! Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads. Make Wellness Peptide Supplement for FOCUS - $20 off first order FB5NB57N Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit-first account and get some free money to boot! Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    17 min
  6. Why SEO Strategy and Your Google Business Profile Aren't Enough - How to Level UP Your Business : Your Life

    NOV 11

    Why SEO Strategy and Your Google Business Profile Aren't Enough - How to Level UP Your Business : Your Life

    Ever wonder why 59% of shoppers research a product or service before they buy? Yep, it’s a big deal—especially with the busiest shopping season coming up! If you're not showing up on Google when buyers are ready to spend, you're leaving money on the table. But don’t stress—I’ve got you covered. Snag my FREE Google Business Profile workshop to learn exactly how to optimize your profile so you’re the go-to choice, trusted faster, and liked more. Basically, you’ll be the only option in town. Now, let’s dive into today's podcast. I had a major epiphany this past weekend while reviewing my business growth over the last 16 years. I noticed a pattern: during periods of growth, there were a few key factors. But one thing consistently stood out—it wasn’t a marketing hack or strategy. It was being part of a mastermind. Why am I so fired up about masterminds? Let me break it down: Intentionality—We showed up to learn, grow, and implement.Consistency—Same time, every other week, no excuses.Authenticity—A safe space to share real struggles and get real support.Accountability—We took action and then reported back on what worked.If you're ready to level up and keep your momentum going, my mastermind might just be the secret sauce you need. Tune in to hear more about the success I've seen and what makes this mastermind different from the rest. Trust me, you don’t want to miss it! Level UP Mastermind, join us in time for our November 19th meetup! Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must-reads! Make Wellness Peptide Supplement for FOCUS - $20 off first order FB5NB57N Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    16 min
  7. SEO vs. Networking: How to Be Found by Google, Remembered by People with guest expert Luke Wolf

    NOV 4

    SEO vs. Networking: How to Be Found by Google, Remembered by People with guest expert Luke Wolf

    SEO is amazing for getting you found when people don’t know who you are. But let’s be real – as local business owners, what we really want is to be the first name that pops into people’s minds when they need what we offer. That’s where the magic happens. Enter Luke Wolf – a mortgage lender who’s taken a totally different approach to becoming unforgettable. Luke created The Social Minute, an online community that’s all about connecting local professionals, sharing insights, and building relationships that last. In today’s episode, we’re talking about how to show up, get in the room, and build a network that supports your business. We’ll cover the do’s and don’ts of networking, what Luke and I have learned along the way, and some great tips if you’re more of an introvert (I see you!). Plus, you’ve got to check out The Social Minute – it’s a genius way for business owners to connect, collaborate, and find their next great referral partner. Remember, your network is your net worth! Luke Wolf on InstagramLuke Wolf on YoutubeThe Social Minute Level UP Mastermind join in time for our Nov. 19th meet up! Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me! 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry. 2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire.  3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.   Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit-first account and get some free money to boot! Make Wellness Peptide Supplement for FOCUS - $20 off first order FB5NB57NIn 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    29 min
  8. The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday

    OCT 28

    The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday

    It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2024? As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO,  Black Friday becomes your moment to stand out. In this episode, I’m diving into why I believe 2024 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years. Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2024 on a high note. ✨ Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results! Key take aways: 1. Why are you doing a Black Friday Event2. Strategy in products and pricing3. Who are you really competing with4. How to make your black friday event SEO savvy5. The timeline of your marketing efforts  6. What can you expect Grab it here: https://www.msmelissarose.com/blackfriday Level UP Mastermind join in time for our Nov. 19th meet up! Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me! 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry. 2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire.  3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.   Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    21 min
See All (247)

5
out of 5
79 Ratings

About

Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google. So let's get real, because we're about to make your business, “The Only Option in Town!”

Information

  • Creator
    Melissa Rose - SEO Expert for Local Business
  • Years Active
    2020 - 2024
  • Episodes
    247
  • Rating
    Clean
  • Copyright
    © 2020 The Dancing House
  • Show Website
    Brick and Mortar Visibility

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