Interpreting Wine Podcast

Lawrence Francis' Interpreting Wine podcast
Interpreting Wine Podcast

The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

  1. Ep 575: Abby Rose, Regenerative Agriculture Entrepreneur, Mosaic of Wine Series, 12/12

    2 DAYS AGO

    Ep 575: Abby Rose, Regenerative Agriculture Entrepreneur, Mosaic of Wine Series, 12/12

    We close out the Mosaic of Wine series today in the company of Abby Rose, Regenerative Agriculture Entrepreneur (00:00:08) The Mosaic of Wine intro (00:01:40) Abby Rose Origin Story - Farming in Chile, Three Regenerative Agriculture Entrepreneurial Pillars, The Magic of Soil and Will Davenport (00:18:15) Culture - Soil Mentor and Sector Mentor, What does Regenerative mean? (00:26:00) Expertise - 10 Regenerative Indicators and examples, Nicole Masters and App Support (00:40:47) Service - Farmerama Podcast (00:49:30) Purpose - Virtual Tour of Chile Farm, Climate Adaptations (00:54:18) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/575 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Abby Rose, Regenerative Agriculture Entrepreneur https://www.vidacycle.com Date recorded: 6 Dec 2024 Listen and subscribe - https://www.interpretingwine.com/575 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert  http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs  http://www.interpretingwine.com/568 Amber Gardner  http://www.interpretingwine.com/569 Jenny Hemmer  http://www.interpretingwine.com/570 Julian Gore-Booth  http://www.interpretingwine.com/571 Bree Stock MW  http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman  http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose

    57 min
  2. Ep 574: Barbara Drew, Master of Wine, Mosaic of Wine Series, 11/12

    4 DAYS AGO

    Ep 574: Barbara Drew, Master of Wine, Mosaic of Wine Series, 11/12

    We continue the Mosaic of Wine series today in the company of Barbara Drew, Master of Wine Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:43) Barbara Drew Origin Story - The first wine course that started her journey, Joining Berry Brothers & Rudd, Working with Rebecca Lamont and Anne McHale (00:12:40) Culture - Education in the wine industry, Keeping a fresh perspective,  (00:19:10) Expertise - The Master of Wine Programme (00:32:20) Challenge - The importance of developing self-awareness in wine qualifications (00:34:30) Service - Wine language and Away from motivation, Common misconceptions about collecting wine, Nuance of different communication channels, BBR podcast Drinking Well (00:55:59) Purpose - Making wine exploration more inclusive and welcoming (00:57:49) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/574 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Barbara Drew, Master of Wine https://www.bbr.com/podcast Date recorded: 13 November 2024 Listen and subscribe - https://www.interpretingwine.com/574 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert  http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs  http://www.interpretingwine.com/568 Amber Gardner  http://www.interpretingwine.com/569 Jenny Hemmer  http://www.interpretingwine.com/570 Julian Gore-Booth  http://www.interpretingwine.com/571 Bree Stock MW  http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman  http://www.interpretingwine.com/574 Barbara Drew http://www.interpretingwine.com/575 Abby Rose

    59 min
  3. Ep 573: Milena Berman, Co-Founder of Hautes-Côtes, Mosaic of Wine Series, 10/12

    6 DAYS AGO

    Ep 573: Milena Berman, Co-Founder of Hautes-Côtes, Mosaic of Wine Series, 10/12

    We continue the Mosaic of Wine series today in the company of Milena Berman, Co-Founder of Hautes-Côtes Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:57) Milena Berman Origin Story - From California to Burgundy, Settling in Beaune (00:09:37) Culture - Kassel art fair and influence on local community,  (00:16:10) Expertise - Organising travel experiences for museum donors and trustees that drive change, Developing wine experience in Burgundy, Self-guided learning and exposure in general (00:35:50) Challenge - Cultural assimilation in Beaune, Learning the language, Bridging the world of Wine and Art  (00:44:08) Service - Hautes-Côtes deep-dive, Educational trips for small, private groups, Vin et Hip-hop and Bespoke events like Terra, Authenticity (00:53:50) Purpose - Local mutual exchange in experiences as an antidote to Extractive Tourism (00:58:20) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/573 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Milena Berman, Co-Founder of Hautes-Côtes https://www.hautescotes.com Date recorded: 12 November 2024 Listen and subscribe - https://www.interpretingwine.com/573 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert  http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs  http://www.interpretingwine.com/568 Amber Gardner  http://www.interpretingwine.com/569 Jenny Hemmer  http://www.interpretingwine.com/570 Julian Gore-Booth  http://www.interpretingwine.com/571 Bree Stock MW  http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman  http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose

    1 hr
  4. Ep 572: Andreas Wickhoff MW, General Manager for Weingut Bründlmayer, Mosaic of Wine Series, 9/12

    DEC 13

    Ep 572: Andreas Wickhoff MW, General Manager for Weingut Bründlmayer, Mosaic of Wine Series, 9/12

    We continue the Mosaic of Wine series today in the company of Andreas Wickhoff MW, General Manager for Weingut Bründlmayer Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:40) Andreas Wickhoff MW Origin Story - Sommelier brother’s influence, Global experiences in Australia, North America and France, and his return to Austria with Weingut Bründlmayer (00:21:30) Culture - Bründlmayer’s role in recovery after the Austrian Wine Scandal (00:27:50) Expertise - Master of Wine programme and how it applies to Andreas’ current role (00:38:00) Challenge - Stubbornness about signature style, Is the wine world changing quickly enough? (00:49:10) Service - Bründlmayer’s place in Austria today, innovation in the winery (00:53:45) Purpose - The Search for Quality  (00:56:50) Contact Details and Outro - Climate change, Time is the new currency If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/572 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Andreas Wickhoff MW, General Manager for Weingut Bründlmayer https://www.bruendlmayer.at Date recorded: 7 Nov 2024 Listen and subscribe - https://www.interpretingwine.com/572 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert  http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs  http://www.interpretingwine.com/568 Amber Gardner  http://www.interpretingwine.com/569 Jenny Hemmer  http://www.interpretingwine.com/570 Julian Gore-Booth  http://www.interpretingwine.com/571 Bree Stock MW  http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman  http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose

    1h 1m
  5. Ep 571: Bree Stock, Master of Wine, Mosaic of Wine Series, 8/12

    DEC 11

    Ep 571: Bree Stock, Master of Wine, Mosaic of Wine Series, 8/12

    We continue the Mosaic of Wine series today in the company of Bree Stock, Master of Wine Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:54) Bree Stock Origin Story - Her formative experiences in the Willamette Valley, Winemaking and viticulture experiences in Spain, Portugal and Germany. Including a fascinating cultural deep-dive into Austria. (00:36:00) Culture - the founding families of the Valley, Greater diversification in the wine industry, in the context of Local investment in Pinot Noir and The ongoing opportunity within the Willamette Valley  (00:48:10) Expertise - Bree’s winemaking project - Limited Addition Wines,How diversity serves greater resilience in a rapidly evolving consumer audience (00:59:28) Special Announcement - Interpreting Wine delivering a session on Wine Storytelling at the Oregon Wine Symposium 2025 (01:10:01) Purpose - How you can get involved with Bree’s mission If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/571 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Bree Stock, Master of Wine https://www.breestockmw.com https://www.oregonwinesymposium.com/  Date recorded: 1 November 2024 Listen and subscribe - https://www.interpretingwine.com/571 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert  http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs  http://www.interpretingwine.com/568 Amber Gardner  http://www.interpretingwine.com/569 Jenny Hemmer  http://www.interpretingwine.com/570 Julian Gore-Booth  http://www.interpretingwine.com/571 Bree Stock MW  http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman  http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose

    1h 14m
  6. Ep 570: Julian Gore-Booth, IMW Executive Director, Mosaic of Wine Series, 7/12

    DEC 9

    Ep 570: Julian Gore-Booth, IMW Executive Director, Mosaic of Wine Series, 7/12

    We continue the Mosaic of Wine series today in the company of Julian Gore-Booth, IMW Executive Director Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:30) Julian Gore-Booth Origin Story - Entering the International Humanitarian World (00:07:05) Culture - Oddbins cultural influence, Culture of wine excellence among Masters of Wine (00:16:40) Expertise - Storytelling at the IMW with 2025 marking 70 Years of the IMW (00:24:30) Challenge - Self-selecting entering the MW programme, What if the MW programme isn’t for you?, Mentoring, Former students of the MW programme,  (00:42:30) Service - Opening the MW programme out to new regions (00:45:00) Purpose - Strategy 2030 - Growth and Diversification, CPD for members, Symposium, Media communication (00:50:00) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/570 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Julian Gore-Booth, IMW Executive Director https://www.mastersofwine.org Date recorded: 30 October 2024 Listen and subscribe - https://www.interpretingwine.com/570 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert  http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs  http://www.interpretingwine.com/568 Amber Gardner  http://www.interpretingwine.com/569 Jenny Hemmer  http://www.interpretingwine.com/570 Julian Gore-Booth  http://www.interpretingwine.com/571 Bree Stock MW  http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman  http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose

    53 min
  7. Ep 569: Jenny Hemmer, Executive Director at GuildSomm, Mosaic of Wine Series, 6/12

    DEC 6

    Ep 569: Jenny Hemmer, Executive Director at GuildSomm, Mosaic of Wine Series, 6/12

    We continue the Mosaic of Wine series today in the company of Jenny Hemmer, Executive Director at GuildSomm (00:00:08) The Mosaic of Wine intro (00:01:51) Jenny Hemmer Origin Story - From Marketing Studies to joining the Gallo Sales Training Programme (00:13:54) Culture - Self-directed learning deep dive, Mentors and Mentorship,  (00:22:05) Expertise - Current Day-to-Day at GuildSomm, Importance of Face to Face time complementing Virtual Teams, Career and Leadership Development, Staying Curious (00:34:05) Challenge - Maintaining Personal Motivation, Time Management, Family Support Unit (00:44:08) Service - GuildSomm Membership Benefits, Orientation to the Platform, GuildSomm Podcasts and Future of Audio (00:54:22) Purpose - Expanding the Reach of GuildSomm (00:58:16) Free Trial Offer, Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/569 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Jenny Hemmer, Executive Director at GuildSomm https://www.guidsomm.com Date recorded: 29 October 2024 Listen and subscribe - https://www.interpretingwine.com/569 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert  http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs  http://www.interpretingwine.com/568 Amber Gardner  http://www.interpretingwine.com/569 Jenny Hemmer  http://www.interpretingwine.com/570 Julian Gore-Booth  http://www.interpretingwine.com/571 Bree Stock MW  http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman  http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose

    1h 1m
  8. Ep 568: Amber Gardner, Wine Consultant and Writer, Mosaic of Wine Series, 5/12

    DEC 4

    Ep 568: Amber Gardner, Wine Consultant and Writer, Mosaic of Wine Series, 5/12

    We continue the Mosaic of Wine series today in the company of Amber Gardner, Wine Consultant and Writer (00:00:08) The Mosaic of Wine intro (00:01:51) Amber Gardner Origin Story - From her time at Enotria to getting “into the thick of it!” (00:07:20) Culture - Harvest in South Australia, Impact of her time at Davies and Brook  (00:20:18) Expertise - Stacking Skills to Form a Career, Substack and Podcast Creation (00:25:59) Challenge - Developing a voice and Choosing what to share  (00:34:47) Service - Current roles at Vins Clair and Bobo Wines and Vin et Hip Hop 2024,  (00:47:23) Purpose - Regions and Producers approaching the market, The Fire and Wine Club 1st edition (01:00:12) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/568 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Amber Gardner, Wine Consultant and Writer https://www.instagram.com/amber.wine Date recorded: 29 October 2024 Listen and subscribe - https://www.interpretingwine.com/568 CONTACT ME: Email: hello@interpretingwine.com SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert  http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs  http://www.interpretingwine.com/568 Amber Gardner  http://www.interpretingwine.com/569 Jenny Hemmer  http://www.interpretingwine.com/570 Julian Gore-Booth  http://www.interpretingwine.com/571 Bree Stock MW  http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman  http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose

    1h 2m
4.4
out of 5
26 Ratings

About

The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

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