473 episodes

The place to learn from thought leaders in the world of wine and marketing.
-
Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

Interpreting Wine Podcast Lawrence Francis' Interpreting Wine podcast

    • Arts
    • 4.5 • 21 Ratings

The place to learn from thought leaders in the world of wine and marketing.
-
Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

    Ep 474: Florencia Gomez, Wine Marketing Strategist, MW Student Series, 4/4

    Ep 474: Florencia Gomez, Wine Marketing Strategist, MW Student Series, 4/4

    I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series.
    Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a special significance to each of them.
    We close out the series in the company of Wine Marketing Strategist Florencia Gomez 
    London-based Florencia hails from Argentina, has over 12 years of experience at all stages of the wine supply chain, and is currently a stage 2 MW candidate.
    She holds a winemaking degree has made wine in Argentina, the US, France, and Croatia. Subsequently working as an Export Manager at Argenina’s Grupo Peñaflor, Since 2019 Florencia has been a consultant, using her experience to rethink wine communications from a holistic perspective. Working as a brand ambassador, content creator and communication strategist.
    We taste three Argentinian wines, a Chardonnay from Buenos Aires, a criolla and a cabernet franc both Salta in the North. Florencia knowing each of the wineries intimately from her time at Grupo Peñaflor.
    00:00:00 Intro
    00:00:00 Origin Story
    00:00:00 Argentinian wine culture
    00:00:00 Flor’s consultancy
    00:00:00 Argentinian Wine overview
    00:00:00 Costa Y Pampa Chardonnay
    00:00:00 Valle Esteco Criolla
    00:00:00 Cabernet Franc
    00:00:00 Future Wine Trends
    00:00:00 Master of Wine Programme
    00:00:00 
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/474
    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    GUEST CONTACT: Florencia Gomez, Wine Marketing Strategist
    https://www.flor-gomez.com/
    https://www.instagram.com/wine.flor/
    WINERY CONTACT: 
    Wine 1: https://www.grupopenaflor.com.ar/en/wineries-trapiche
    Wines 2, 3: https://www.elesteco.com.ar/en/home-2/
    Date recorded: 30 Nov 2021
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Email: hello@interpretingwine.com
     
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
    Youtube: www.interpretingwine.com/youtube
     
    MW Student Series SERIES DIRECT LINK
    Melissa Worrall www.interpretingwine.com/463
    Victoria Daskal www.interpretingwine.com/464
    Luke Harbor www.interpretingwine.com/473
    Florencia Gomez www.interpretingwine.com/474

    • 1 hr 6 min
    Ep 473: Luke Harbor, Head Sommelier, The Pig in the South Downs, MW Student Series, 3/4

    Ep 473: Luke Harbor, Head Sommelier, The Pig in the South Downs, MW Student Series, 3/4

    I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the MW Student Series series.
    Across these 4 episodes exploring the personal and professional experiences of four current MW students, with the aim to shine a light on the varied roles each has within the wine industry. In each episode we’ll also be tasting a selection of wines that have a special significance to each of them.
    We continue the series in the company Luke Harbor, Head Sommelier of The Pig in the South Downs. His episode is a brilliant exploration of his entry into the wine industry developing and working his way through various roles to his current position.
    Luke completed the WSET Diploma in 2020, qualified WSET educator and leads THE PIG’s wine education across the group. More recently, he was awarded the IWSC’s prize for emerging talent in hospitality in April 2021 and started the Master of Wine programme in September 2021.
     
    00:00:00 Intro
    00:02:10 Origin Story
    00:13:26 The Pig Group deep dive
    00:21:05 Seasonality in food and wine 
    00:23:45 Impact of COVID
    00:29:32 Wine tasted: Danbury Ridge Estate Chardonnay 2018
    00:33:12 Pairings from the Pig menu
    00:44:49 MW Programme
    00:52:48 The vineyard at The Pig in the South Downs
     
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/473
    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    GUEST CONTACT: Luke Harbor, Head Sommelier, The Pig in the South Downs
    https://www.thepighotel.com/in-the-south-downs/
    https://www.instagram.com/the_pig_hotels/
    Date recorded: 3 November 2021
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Email: hello@interpretingwine.com
     
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
    Youtube: www.interpretingwine.com/youtube
     
    MW Student Series SERIES DIRECT LINK
    Melissa Worrall www.interpretingwine.com/463
    Victoria Daskal www.interpretingwine.com/464
    Luke Harbor www.interpretingwine.com/473
    Florencia Gomez www.interpretingwine.com/474

    • 58 min
    Ep 472: Gordon Russell, Winemaker, Esk Valley

    Ep 472: Gordon Russell, Winemaker, Esk Valley

     
    I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to a specially commissioned episode featuring Gordon Russell, Winemaker at Esk Valley. A hugely talented and respected winemaker, Gordon shares stories of the people and terroir he knows so well that his wines so eloquently translate.
    Recorded shortly before the UK release of the 2018 Esk Valley’s iconic Heipipi The Terraces. Gordon shares:
    Intro
    Origin Story
    Mentoring
    The History of New Zealand Wine
    Regional geography and geology
    Hawke’s Bay culture
    Early days at Esk Valley
    Mr Esk Valley
    Drone’s eye view of Hawke’s Bay
    Heipipi The Terraces deep dive
    Wine tasted: Esk Valley Heipipi The Terraces 2016 
    2016 vs 2018 vintage differences
    Sulphur addition and closures
    Artisanal collection
    Looking ahead
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/472
    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    GUEST CONTACT: Gordon Russell, Winemaker, Esk Valley
    UK ENQUIRIES
    Hatch Mansfield
    info@hatch.co.uk
    +44 01344 871800
    GLOBAL ENQUIRIES
    mywines@eskvalley.co.nz
    Phone: +64 9 255 0660
    https://www.eskvalleywines.com/
    2016 tech sheet: www.interpretingwine.com/esk2016
    2018 tech sheet: www.interpretingwine.com/esk2018
    Date recorded: 10 June 2022
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Email: hello@interpretingwine.com
     
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
    Youtube: www.interpretingwine.com/youtube

    • 1 hr 21 min
    Ep 471: Peter Dillon, Chief Winemaker, Handpicked Wines 

    Ep 471: Peter Dillon, Chief Winemaker, Handpicked Wines 

    I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to a specially commissioned episode with Peter Dillon, Chief Winemaker at Handpicked Wines. 
    They make regionally expressive and site specific wines not only from vineyards in Australia but also from around the world. Today we really focus in on Australia, in what I’m sure is some of the most detailed content anywhere talking about the Yarra Valley and the Mornington Peninsula.
    The three wines we tried today as well as two others will be available to try at The London Wine Fair from Tuesday 7th to Thursday 9th June. Handpicked Wines will be in the Wines Unearthed section at stand X114a. They’re actively seeking importation into the UK, so do stop by to taste if you’re heading to the fair.  
      Intro to Handpicked Wines
      Origin Story
      Peter’s day to day role
      Handpicked Wines’ vineyard acquisitions
      Australian wine perceptions in 2022
      Winemaking culture
      Wine 1: Regional Selections Pinot Noir 2018, Yarra Valley
      Highbow Hill to Wombat Creek virtual journey
      Geology of the two vineyards and the wider Yarra Valley
      Winemaking in regional series
      Wine 2: Single Vineyard, Chardonnay 2018, Yarra Valley
      2018 vintage 
      Wine 3: Collection, Pinot Noir 2019, Mornington Peninsula
      Mornington Peninsula geology
      Handpicked Wines viticulture overview
      Sustainable approaches
      Handpicked at the London Wine Fair 2022
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/471
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    GUEST CONTACT: Peter Dillon, Handpicked Wines
    https://www.handpickedwines.com.au/
    https://www.instagram.com/handpickedwines
    Date recorded: 19 May 2022
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Email: hello@interpretingwine.com
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse

    • 1 hr 31 min
    Ep 470: Hannah Tovey, Event Director, London Wine Fair, 40th Anniversary Special, 2/2

    Ep 470: Hannah Tovey, Event Director, London Wine Fair, 40th Anniversary Special, 2/2

    In today’s second and final episode we look ahead to the 2022 edition of the fair.
    The most intelligent wine fair in the world
    The in-person fair from 7-9 June 
    Which wine regions are displaying and where?
    Discovery Zone - future proofing wine
    Education Zone highlights - supporting younger wine professionals
    All-new No and Low Zone
    London Wine Fair x Interpreting Wine media partnership
    Return of the wine writers’ edit
    The digital edition on the 20th and 21st June
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/470
    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    GUEST CONTACT: Hannah Tovey, Event Director, London Wine Fair
    https://www.londonwinefair.com/
    Date recorded: 6 May 2022
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Youtube: www.interpretingwine.com/youtube
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
     
    Email: hello@interpretingwine.com
     
    40th Anniversary Special SERIES DIRECT LINK
    www.interpretingwine.com/469

    • 43 min
    Ep 469: Hannah Tovey, Event Director, London Wine Fair, 40th Anniversary Special, 1/2

    Ep 469: Hannah Tovey, Event Director, London Wine Fair, 40th Anniversary Special, 1/2

    I’m Lawrence Francis, Host of Interpreting Wine the place to learn from thought leaders in the world of wine and marketing, welcoming you to the London Wine Fair 40th Anniversary Special series.
    Across these 2 episodes I’ll be exploring the state of affairs for the fair in the company of Event Director Hannah Tovey. 
    This first episode covers the changes since I last interviewed Hannah in the lead up to 2019, where we discuss:
    Reflections on the successes of 2019 
    The events that saw the 2020 fair cancelled
    Deep dive into the digital LWF 2021- the case study that hasn’t yet been written
    Spirit of adaptation within the fair
    Changing demographic of visitors over time
     
    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/469
    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk
    GUEST CONTACT: Hannah Tovey, Event Director, London Wine Fair
    https://www.londonwinefair.com/
    Date recorded: 6 May 2022
    Listen and subscribe: www.interpretingwine.com 
    CONTACT ME:
    Youtube: www.interpretingwine.com/youtube
    Wine Marketing Roundtable: https://www.interpretingwine.com/roundtable
    Instagram: https://www.interpretingwine.com/instagram
    Facebook: https://www.interpretingwine.com/facebook
    Twitter: https://www.interpretingwine.com/twitter
    Linkedin: https://www.interpretingwine.com/linkedin
    Clubhouse: https://www.interpretingwine.com/clubhouse
     
    Email: hello@interpretingwine.com
     
    40th Anniversary Special SERIES DIRECT LINK
    www.interpretingwine.com/469

    • 37 min

Customer Reviews

4.5 out of 5
21 Ratings

21 Ratings

Alexstrath1 ,

Amazing host with great stories

Lawrence is one of the best hosts - you can tell he truly respects the wine world and brings on incredibly knowledgeable guests to share their passion.

krolando ,

Great Series of Informative Interviews

These podcasts were a godsend for me as I prepare for my final WSET Diploma exam.
With the exam delays related to Covid, I had, admittedly, gotten a bit off track. These powerhouse interviews with award-winning WSET Diploma recipients really inspired me to get serious about my studies again.
Chock-full of practical advice covering a range of topics including theory study strategies and exam technique, as well as tips to maximize your approach to the tasting notes portion of the exams are invaluable information for any WSET Diploma student. Thank you to all the participants and to Interpreting Wine for putting the series together.

wine stewardess ,

WSET diploma student summit

This is by far the best information I’ve ever had in attacking the WSET diploma. I enjoyed all of the participants and learned loads from each one.
Thank you!

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