Launch Wondery

Surprise, it's a bonus episode! A couple weeks ago, John and Launch Executive Producer Ben Adair sat down at the Los Angeles Festival of Books to give a behind-the-scenes look into the creation of Launch — from their favorite parts of the show, to the challenges of hosting a narrative podcast — and we thought we'd share the presentation with all of y'all. Plus, John has updates on how Arlo Finch is doing, and how the second book is coming along (there's some controversy between "eldritch" and "Eldritch").




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When you really think about something, the chances of anything happening are so small. But people are planners. We make things happen. Where fate and plans align, that can be something special. Consider just writing and publishing a book, for example. What are the odds that happens?

We'll be seeing what Connie and Jodi think about all of this, how books 2 and 3 of Arlo Finch are coming along, and think about the fact that any of this happened at all.




Thank you to our sponsors:

Audible - Get a 30-day free trial and a free audio book when you visit them at Audible.com/Launch

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Dollar Shave Club - Get a DSC starter kit including a premium razor and shea butter cream for just $5 when you visit them here: www.dollarshaveclub.com/Launch

John took Arlo on the road, hitting nine cities in thirteen days. We're absolutely sure that this is what rock stars feel like. These are some of the questions and answers that you sent in via email and asked John on the road.

Thank you to our sponsors:

Squarespace - Use the offer code LAUNCH at checkout when you are ready to launch your website at: www.squarespace.com

Serial Box - check out the service that NPR calls the HBO of reading and receive 25% off your first season of any Serial Box series when you visit them at SerialBox.com/launch

So, this is it. This is the day. After two years of writing and editing, proofreading and obsessing, Arlo Finch is finally out in the world. This book has gone from being an idea to an actual physical thing you can buy at a store.

As a writer, John’s job is done. But as an author, he has a whole new set of responsibilities.

He’s taking Arlo Finch on the road as its ambassador. He has to talk about the book, get other people talking about the book and (hopefully) buying the book.

In this episode, we’ll be digging into how books are sold, how bookstores work, and how schools play a big role in the success of a middle-grade title. Plus we’ll get our first reviews of Arlo Finch.




Thank you to our sponsors:

Stamps - Enter code LAUNCH and get a 4 free week trial and a free postage scale when you visit them here: www.stamps.com

Dollar Shave Club - Get a DSC starter kit including a premium razor and shea butter cream for just $5 when you visit them here: www.dollarshaveclub.com/Launch

This is the exclusive Inside Hollywood edition of printing and distributing books. Even Connie doesn’t know how it works. Paper factories make logs into pulp and presses make pages into books. The books are shipped out to be put on shelves. The most important shelves for Arlo are school libraries, and we talk to librarians about what they think of Arlo.

But what do the advance reviews say? Did Kirkus and Booklist like it? Will the New York Times write it up? Will it sell? That’s the big question now because all the preparation is over. The book goes on sale today. Like... right now. February 6.

This is it. This is launch.




Thank you to our sponsors:

Squarespace - Use the offer code LAUNCH at checkout when you are ready to launch your website at: www.squarespace.com

Linkedin - Get a $50 credit toward your first job posting when you visit them here: www.LinkedIn.com/Launch

Dollar Shave Club - Get a DSC starter kit including a premium razor and shea butter cream for just $5 when you visit them here: www.dollarshaveclub.com/Launch

In this episode, we’re going to be judging a book by its cover, and we talked to Vivienne To, artist hired to come up with the design for Arlo Finch.

We’ll also be nerding out over fonts and grammar. Plus, we’ll sit down with one of the most important readers of Arlo Finch -- the guy who has to read it aloud.

Eventually Arlo Finch is here, in our hands, but how? We know where the words come from but the actual book? That’s another mystery worth solving - how do books get made?

Follow Vivienne To on Instagram to see more of her work: https://www.instagram.com/vivienneto/

Adam Ladd's Fonts are available online: https://www.fontspring.com/foundry/adam-ladd

Follow James Patrick Cronin on Twitter: https://twitter.com/JamesPCronin




Thank you to our sponsors:

Stamps - Enter code LAUNCH and get a 4 free week trial and a free postage scale when you visit them here: www.stamps.com

Dollar Shave Club - Get a DSC starter kit including a premium razor and shea butter cream for just $5 when you visit them here: www.dollarshaveclub.com/Launch