Law Subscribed

Mathew Kerbis, The Subscription Attorney
  • 5.0 (6)
  • ENTREPRENEURSHIP

Mathew Kerbis interviews attorneys and technologists building for subscription legal services and other innovations within the law. https://linktr.ee/lawsubscribed. www.lawsubscribed.com

  1. 6D AGO

    (166) Fractional GC + Subscriptions with Rachel Saunders of Saturday Legal

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. Fractional GC Model Fills a Critical Gap. Rachel discovered the fractional general counsel model while working at PEAK6, where the legal department provided services to multiple operating businesses that couldn’t afford or didn’t need full-time counsel. This experience showed her how valuable legal services can be when delivered in a flexible, accessible way - a model she now offers through Saturday Legal with flat monthly fees. 2. Subscription Billing Aligns Incentives Better Than Hourly. The billable hour creates friction - clients withhold information to avoid running up the meter, and lawyers lack context on the business. With flat monthly fees, clients get unlimited access for strategic advice and routine legal work, eliminating the anxiety of watching the clock and enabling lawyers to add value beyond just legal tasks. 3. The Billable Hour Wasn’t Always the Standard. Before the billable hour became prevalent in the early 1900s, lawyers commonly used annual retainers - essentially the original subscription model. The shift back to flat fees and subscriptions isn’t revolutionary; it’s returning to a model that better serves both clients and lawyers. 4. Subscription Practice Enables Work-Life Integration. Rachel can operate at a sophisticated level while maintaining autonomy - chaperoning her son’s field trip, working out, having dinner with her kids, then logging back on after bedtime. The predictable revenue from subscriptions also allowed her to hire two employees and avoid the feast-or-famine cycle that plagues many solo practitioners billing hourly. 5. Specialization Makes Subscriptions Even More Viable. While Rachel offers broad corporate counsel services, the subscription model also works for specialists (IP, tax, employment law, etc.) because it’s easier to productize services and create efficiencies when you’re deeply focused on a specific niche rather than being a generalist. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out Saturday Legal. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe

    1h 1m

  2. FEB 20

    (165) The Billable Hour Won't Be Around In 5 Years with Ted Theodoropoulos of Infodash

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. The Billable Hour Will Decline Within 5 Years. AI automation will eliminate at least 30% of associate hours with certainty - work like document review, diligence, and drafting that AI already handles well. The billable hour model is fundamentally incompatible with AI-driven efficiency gains, forcing law firms to transition to alternative pricing models. 2. Law Firms Must Invest in R&D Now. Most law firms operate on a cash basis optimized for profit-taking, with no budget for research and development. To survive the AI transformation, firms need to adopt a “Netflix mindset” - building infrastructure for a future that doesn’t exist yet rather than over-indexing on immediate ROI. The return on investment during this transition period is learning. 3. The Law Firm Partnership Model Must Evolve. To compete in an AI-enabled future, law firms will need as many (or more) non-lawyers than lawyers - data scientists, AI engineers, QA specialists, and change managers. The current partnership model can’t attract and retain this talent through stock options or proper governance structures, necessitating a shift toward C-corp structures with outside capital. 4. Subscription Models Are the Future of Legal Pricing. When AI eliminates the ability to bill for time savings, subscription-based pricing becomes the logical alternative. Lawyers who aren’t billing by the hour are immediately incentivized to invest in efficiency tools and automation, creating a competitive advantage as the profession transforms. 5. Legal AI Companies Will Displace Law Firm Revenue. Companies like Harvey and Legora need to displace significant law firm revenue for their valuations to make sense - Harvey’s $8B valuation requires an eventual $80B outcome. They’re already selling directly to law firm clients, positioning themselves to deliver legal services rather than just legal technology, fundamentally disrupting the traditional law firm model. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out Infodash. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe

    55 min

  3. FEB 13

    (164) Niche Legal Services +Subscriptions with Chris Chiafullo of FFLGuard

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. Start Early for Maximum Lifestyle Benefits. Chris started his subscription model in 2008 during the Great Recession, which allowed him to build his practice alongside his family life. The timing meant he never missed his sons’ games or important moments – a work-life balance that would be much harder to achieve if transitioning from big law partnership later in your career. 2. Niche + Brand Name = Credibility. FFL Guard (Federal Firearms License Guard) became the gold standard in its niche. The trade name made Chris’s solo practice appear larger and more established than it was, while his deep specialization in federal firearms law created a defensible market position. Regulators even recommend his services off-the-record. 3. Monetize Your Work Product Repeatedly. Chris built an online library, training courses (via Thinkific), and client portal where the same legal knowledge gets sold multiple times. As he learned from a mentor: “No man ever made millions billing by the hour.” The key is creating systems that generate revenue while you sleep. 4. Annual Subscriptions with Payment Flexibility Work. Chris requires minimum one-year engagements but offers clients the choice to pay annually (at a discount) or monthly. This SaaS-style approach provides cash flow flexibility while ensuring enough time to build proper compliance infrastructure for clients. He ethically provides opt-out notices before renewal. 5. Selling Prevention is Harder Than Selling Cures. The biggest challenge is convincing clients to pay $2,500/year proactively rather than $25,000 when disaster strikes. Chris positions himself as an “exterminator” – the reason clients don’t see problems is because he’s preventing them. This requires strong sales skills, public speaking, and building long-term trust and reputation. Bonus insight: Chris’s tech stack evolved from Salesforce to Zoho (CRM), uses Grasshopper for phones, Thinkific for courses, and even adapted a debt collection tool (CHAX) for recurring check payments - proving you don’t need perfect systems to succeed, just functional ones that work for your practice. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out FFLGuard. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe

    59 min

  4. FEB 6

    (163) Transformations + Subscriptions for Professional Services with Ed Kless of Threshold

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. The Transformation Economy is the Future of Professional Services. Professional services are evolving beyond commodities → goods → services → experiences to transformations. Clients will pay for meaningful life/business changes (opening a business, planning legacy, scaling to $1M) rather than just deliverables. Transformations subsume all previous economic levels and are best monetized through subscriptions. 2. Subscription vs. Recurring Revenue: A Critical Distinction. There’s a fundamental difference between recurring (predictable repeat billing) and reoccurring (periodic invoicing). True subscription models create 5-10x higher business valuations and require upfront payment, automation, and a membership mindset—not just monthly invoicing for the same service. 3. Nature of Work Trumps Scope of Work. Instead of selling defined scopes (hours, tasks, deliverables), professionals should sell nature of work (bookkeeper vs. controller vs. CFO; pair of hands vs. expert vs. collaborator). This shifts focus from transactional outputs to strategic relationships and enables premium subscription pricing. 4. The Billable Hour Persists Due to Inertia, Profitability, and Technology Gaps. Despite decades of criticism, hourly billing survives because: (1) it’s still profitable enough, (2) switching requires overcoming massive inertia, and (3) existing legal/accounting tech is built to optimize billable hours rather than enable alternative models. Bottom-up transformation (solo practitioners first) is more feasible than top-down. 5. AI Won’t Replace Human Expertise—It Will Enhance It. While AI can handle execution (like robotic surgery or document drafting), clients will still want human subject matter experts for consultation, strategy, and decision-making. The key is “prescription before diagnosis”—professionals must diagnose before prescribing solutions, and AI should augment rather than replace that consultative relationship. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out Threshold. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe

    52 min

  5. JAN 30

    (162) Lawyer Community + Subscriptions with Brian Scherer of HeyCounsel

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. Subscription Models Work Best with Clear Definitions. When implementing subscription-based legal services, success depends on clearly defining what constitutes a “legal project” and setting appropriate tier levels. This allows for predictable pricing while accommodating varying client needs and business growth. 2. HeyCounsel is a Community-First Platform. Unlike other legal communities that sell courses or services, HeyCounsel’s community is the product. It brings “big firm power to small firm lawyers” through peer support, knowledge sharing, and resources—without upselling additional products. Members pay one subscription fee for full access. 3. In-House Experience Reveals the Gap in Legal Services. Brian’s years working in-house at startups exposed a critical market need: companies want affordable, specialized lawyers who could provide continuity and context—not just big firm associates rotating through matters. This insight drove HeyCounsel’s creation and highlights how in-house lawyers are uniquely positioned to understand client pain points and build solutions that bridge the gap between expensive big firms and hard-to-find boutique specialists. 4. Community Value Comes from Giving, Not Just Taking. The most vibrant communities are built by “givers”— members who actively share knowledge and help others. This creates a symbiotic relationship where contributing expertise often leads to referrals, crystallized knowledge, and unexpected business opportunities. 5. Build Something Meaningful, Community Follows. HeyCounsel didn’t start as a community—it evolved from a marketplace solving a real problem (finding affordable, specialized small firm lawyers). The lesson: focus on creating genuine value first, and community will form organically around that mission. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out HeyCounsel. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe

    42 min

  6. JAN 23

    (161) AI + Automations for Scaling Law Firms with Martin Kravchenko of Swans

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. Master the Fundamentals, Not the Tools. Focus on learning the core skills of working with AI models rather than chasing every new tool. Understanding how base models work (like Gemini, ChatGPT, Claude) teaches you their capabilities and limitations, which applies to any tool you use. The skills stay constant even as tools change. 2. Contingency and Alternative Fee Models Are Best Positioned for AI Benefits. Personal injury firms and subscription-based practices have the right incentive structure—less time equals more profit. Unlike hourly billing, these models reward efficiency gains from AI adoption, making firms more motivated to invest in learning and implementing automation. 3. Beware of Errors of Omission, Not Just Hallucinations. While everyone talks about AI hallucinations (making up facts), the more dangerous problem is omissions—when AI leaves out important information. This is harder to catch and requires understanding which tools to use for which tasks (e.g., don’t use Notebook LM for comprehensive medical chronologies). 4. Create an “AI Office Manager” Role. Firms need someone at the intersection of legal expertise, operations knowledge, and AI skills. This person builds and maintains prompt libraries (Gems/Custom GPTs), enforces standards across the team, and manages change adoption—without requiring a full engineering team. 5. Start with Gemini for Workspace Users, Then Add Specialized Tools. For most law firms, Gemini (via Google Workspace and Google’s HIPAA Business Associate Addendum) offers HIPAA compliance, excellent document handling, and inline citations at a reasonable cost. Only add specialized legal AI vendors when you understand the specific limitations of base models and have clear workflow needs that justify the additional expense. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out Swans. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe

    47 min

  7. JAN 16

    (160) The Benefits of Outcome-Based Pricing + AI with Shane Barker of TraceFuse

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. AI Enables Scalable Growth Without Proportional Overhead. Shane’s company uses AI to review thousands of Amazon reviews daily, replacing what would’ve required 50+ employees working 4-hour shifts. By training AI models on Amazon’s guidelines and violation patterns, they scaled their business without the traditional costs of hiring, training, and managing a large workforce. 2. Performance-Based Pricing Eliminates Customer Risk and Accelerates Growth. TraceFuse charges $250 per successfully removed review—only when they deliver results. This model removed the trust barrier for a new, unknown service and transformed customer conversations from “I don’t want to pay you” to “How much should I budget?” The shift from upfront retainers to outcome-based pricing was a game-changer. 3. Subscription Models Create Predictable Revenue and Customer Loyalty. Shane emphasized the power of subscription pricing. Subscriptions ensure customers call you first when they need help, create budget predictability, and allow businesses to “plus” their offerings with add-on features over time. 4. Focus on High-Value Work by Outsourcing Repetitive Tasks. Whether through AI, outsourcing, or automation, entrepreneurs and professionals should audit where they spend their time and eliminate low-value activities that don’t directly generate revenue. 5. Transparency in Pricing Builds Trust and Reduces Friction. Customers hate uncertainty—whether it’s “this legal case will cost $100K-$250K” or not knowing if a service works. Fixed pricing, clear outcomes, and performance guarantees remove the fear factor and make buying decisions easier, leading to faster sales cycles and happier clients. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out TraceFuse. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe

    37 min

  8. JAN 9

    (159) Productizing (Quasi) Legal Services + Subscriptions with Zac Garthe of Copernicus Law and Sigil

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: 1. From Chemist to IP Attorney to Legal Tech Founder. Zac’s journey: scientist → Georgetown Law → top 10 global firm → in-house general counsel at a consumer brand → law firm partner → founded Sigil (legal tech) while maintaining Copernicus Law. His diverse experience across big law, in-house, and entrepreneurship gives him unique insight into legal service delivery problems. 2. Sigil Solves E-Commerce Fraud at 1/10th the Cost. Zac built Sigil after manually helping brands remove fraudulent sellers on Amazon/Walmart through cease and desist letters. By working directly with Amazon and Walmart’s in-house teams as a beta tester, he developed a tech solution that costs less than a tenth of traditional legal services while delivering faster results through automation. 3. In-House Experience Revealed Billable Hour Pain Points. As general counsel, Zac experienced every permutation of billable hours from the client side—managing budgets that routinely went 20-50% over, tracking invoices closely, and dealing with misaligned incentives. This firsthand frustration informed both his tech company’s pricing model and his law firm’s upcoming shift to subscriptions. 4. Law Firms Can’t Scale Tech Solutions. Zac learned that traditional law firm structures (ethical rules preventing non-attorney equity, inability to take investors, compensation restrictions) make it impossible to build scalable technology solutions. Separating Sigil from Copernicus Law allows proper funding, hiring engineers, and achieving the speed/scale needed to solve problems beyond manual legal work. 5. Transitioning Copernicus Law to Subscriptions. After this conversation, Zac committed to offering subscription-based services at his law firm. His partner handles day-to-day operations while he focuses on Sigil, but both recognize that subscriptions align better with client needs and reduce the anxiety of tracking every 0.1 hour increment. __________________________ Want your question to be answered on a future show? Fill out this short survey. Check out Copernicus Law and Sigil. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lawsubscribed.com/subscribe

    48 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

Mathew Kerbis interviews attorneys and technologists building for subscription legal services and other innovations within the law. https://linktr.ee/lawsubscribed. www.lawsubscribed.com

Information

  • Creator
    Mathew Kerbis, The Subscription Attorney
  • Years Active
    2021 - 2026
  • Episodes
    207
  • Rating
    Clean
  • Copyright
    © 2022-2026 Law Subscribed. All rights reserved.
  • Show Website
    Law Subscribed

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