BE THAT LAWYER

Steve Fretzin
  • 4.9 (56)
  • MARKETING
  • UPDATED SEMIWEEKLY

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

  1. Elise Holtzman: The Three Pillars of Business Development for Lawyers

    3D AGO

    Elise Holtzman: The Three Pillars of Business Development for Lawyers

    Most lawyers are taught to color inside the lines until they realize that won’t build the book of business they want. In this episode, you’ll learn how to move from random acts of marketing to a focused, scalable rainmaking strategy using relationships, visible expertise, and a true support team.   In this episode, Steve Fretzin and Elise Holtzman discuss: Mindset shift from “born rainmaker” to “learned skill” Getting started: moving beyond random acts of marketing The three pillars of business development (relationships, visible expertise, thoughts/time/team) Breaking through plateaus at $500K+ and $1M+ books of business Delegation, building a team, and the role of a “lieutenant”/sponsor   Key Takeaways: Business development is a learnable skill, not an innate talent reserved for a select few; lawyers who treat it like any other competency they’ve mastered can grow serious books of business. Hope is not a strategy. Clarity on ideal clients, referral sources, and where they “hang out” must replace scattered networking and random acts of marketing. Visible expertise is essential: becoming “famous in your niche” through speaking, writing, and thought leadership ensures you’re not the best-kept secret in your practice area. As a book of business grows, time, team, and the courage to say no become critical levers; lawyers must deliberately delegate and build a trusted support structure if they want to scale beyond early successes. Every revenue level introduces new, different challenges; plateaus are not signs of failure but signals that it’s time to reassess, refine strategy, and upgrade how you use your time, team, and leadership.   "Stepping outside the comfort zone with support is the way to go." —  Elise Holtzman   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Elise Holtzman: Elise is the founder and CEO of The Lawyer’s Edge, a coaching and consulting firm that helps lawyers and law firms strengthen business development, leadership, and communication skills. A former practicing attorney with experience at Am Law 100 firms, including Fried Frank and Morgan Lewis, Elise combines her legal background with executive coaching to help attorneys grow profitable practices and build healthier firm cultures. She is a frequent speaker on leadership and rainmaking, host of The Lawyer’s Edge Podcast, and has been featured in publications including Law360 and The New York Law Journal. Elise earned her J.D. from Columbia Law School and her B.A. in Psychology from the University of Pennsylvania.   Connect with Elise Holtzman:   Website: https://thelawyersedge.com/ LinkedIn: https://www.linkedin.com/in/eliseholtzman/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    34 min
  2. Rob Hanna: Why Lawyers Must Embrace Content, Community, and Brand to Stay Relevant

    6D AGO

    Rob Hanna: Why Lawyers Must Embrace Content, Community, and Brand to Stay Relevant

    In a world where technology and AI are reshaping legal services, simply doing great work is no longer enough. In this episode, you’ll learn how leveraging content, personal brand, and community can keep you relevant, visible, and in demand as the market rapidly evolves.   In this episode, Steve Fretzin and Rob Hanna discuss: Health, habits, and intentional self-care for high performers Legal career journey, recruiting, and launching a podcast Thought leadership, content creation, and personal brand for lawyers The rise and power of online and offline communities Technology, AI, and the shifting expectations of legal clients   Key Takeaways: Treat your health as a non-negotiable business asset; intentionally scheduling exercise, sleep, and recovery fuels better performance, energy, and longevity in your career. Content is not a vanity play. It’s how you stay visible, demonstrate expertise, and become the “go-to” choice when clients are finally ready to buy. Community gives law firm owners and lawyers a safe space to be seen, heard, and supported, breaking the isolation that comes with leadership and entrepreneurship. Technology and AI are eroding the value of pure grunt work, making human judgment, brand, and community presence more crucial than ever to remain relevant. You don’t need to build a massive empire to benefit from community; starting small, with a few peers, a simple WhatsApp group, or light-touch LinkedIn activity, can compound into powerful opportunities over time.   "I've never met anyone who's built a community who's regretted it.” —  Rob Hanna   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Rob Hanna: Rob Hanna is the founder and host of Legally Speaking Podcast, one of the leading platforms spotlighting legal professionals and industry innovators around the world. With a background in legal recruitment and a passion for storytelling, he has built a global community by sharing insightful conversations on careers, leadership, and the future of law. Known for his engaging style and commitment to adding value, Rob connects lawyers, entrepreneurs, and thought leaders through content that informs, inspires, and elevates the legal profession.   Connect with Rob Hanna: Website: https://legallyspeakingpodcast.com/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    35 min
  3. Jason Stiehl: Relationships Over Sales – How Real Connections Build a Legal Practice

    MAY 7

    Jason Stiehl: Relationships Over Sales – How Real Connections Build a Legal Practice

    What does it really take to move from overworked service partner to trusted rainmaker—without feeling salesy or inauthentic? In this episode, you’ll hear a candid breakdown of career missteps, relationship-first business development, and how patience and consistency can transform a legal practice.   In this episode, Steve Fretzin and Jason Stiehl discuss: Transitioning from service partner to rainmaker Relationship-based business development Honesty, trust, and cross-marketing inside a firm Content creation, podcasts, and visibility for lawyers Career mistakes, firm moves, and learning from missteps   Key Takeaways: Developing a real book of business starts with owning client relationships directly, not just doing great work behind the scenes. The most effective business development feels less like selling and more like building genuine, long-term relationships based on trust. Honesty about what you and your firm can and cannot do is a powerful differentiator—and sometimes means referring work elsewhere. Consistency in follow-up, presence, and outreach matters far more than one-off networking “sprints” or scattershot emails. Before making a big firm move, dig deeply into culture, capabilities, and expectations; the wrong platform can cost time, clients, and momentum.   "You have to go to different markets. You have to go to different people. You have to realize that if the audience you’re reaching is the same all the time, you're never going to grow." —  Jason Stiehl   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Jason Stiehl: Jason Stiehl is a partner in Crowell & Moring’s Chicago office, where he focuses on class action defense and trade secret protection. An experienced trial lawyer with a nationwide practice, he represents clients across industries in complex litigation, including consumer class actions, advertising disputes, and intellectual property matters. Known for immersing himself in his clients’ businesses, Jason develops strategic defenses to protect their most valuable assets, from brand reputation to proprietary technology. His work spans high-stakes domestic and cross-border disputes, and he has been recognized for his role in securing major dismissals in consumer fraud class actions.   Connect with Jason Stiehl:    Website: https://www.crowell.com/en/professionals/jason-stiehl LinkedIn: https://www.linkedin.com/in/jason-stiehl-22a82b4/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    34 min
  4. Dillon Zwick: The Science of Relationships and Business Development for Lawyers

    MAY 4

    Dillon Zwick: The Science of Relationships and Business Development for Lawyers

    Most lawyers treat networking like a necessary evil, but what if you approached it as a science of human relationships instead of sales? In this episode, you’ll learn how to build a small, powerful circle of trusted relationships that drive referrals, opportunities, and long-term career security.   In this episode, Steve Fretzin and Dillon Zwick discuss: The Harvard study on adult development and why relationships drive happiness How to reframe networking from “selling” to genuine relationship building Finding common ground and “natural affinities” to build trust Prioritizing and qualifying strategic partners using likability and referability Using systems, Dunbar’s numbers, and cadence to maintain a high-value network   Key Takeaways: Long-term health, happiness, and even business success are far more correlated with the quality of your relationships than with money, status, or genetics. Networking works best when it is treated as a relationship-building exercise rooted in curiosity and service, not as a pitch or sales event. Common ground, including shared background, interests, values, or experiences, is one of the fastest and most reliable ways to create authentic connection and trust. Because time is limited, you need to intentionally prioritize relationships based on both how much you genuinely like someone and how capable and inclined they are to create opportunities for others. A simple, consistent follow-up system and a realistic understanding of how many relationships you can truly maintain, based on Dunbar’s research, can ensure you are never forgotten and rarely without work.   "Relationships don't happen just by happenstance. You have to invest in your relationships and the people around you to develop them." —  Dillon Zwick   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Dillon Zwick: Dillon has spent about 5 years in the field of corporate renewal with a background in heavy industrial design and manufacturing. Dillon’s primary team role has been finding opportunities, solving difficult problems, and figuring out whatever needs to get done. He has helped numerous client companies successfully work through the corporate restructuring process. In that capacity, he has worked closely with CEOs, CFOs, and their respective accounting staff to support cash-constrained situations, providing transparency and strategic analytical support to the restructuring process. Dillon earned a B.S. in Biochemistry and a B.A. in History from the University of North Texas in 2011. He serves as President on the Turnaround Management Association – Central Texas chapter board, along with being a Director of the Association of Corporate Growth NextGen – Austin/San Antonio chapter board.   Connect with Dillon Zwick: Website: https://meadowlarkadvisors.com/about/bio-dillon/ LinkedIn: https://www.linkedin.com/in/dillon-zwick/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    34 min
  5. Nick Augustine: Escaping the Billable Hour Trap with Authentic Content and Smart Delegation

    APR 30

    Nick Augustine: Escaping the Billable Hour Trap with Authentic Content and Smart Delegation

    In a world where lawyers are drowning in billable hours and generic marketing, this episode breaks down how to build an authentic brand, escape time traps through delegation, and use content strategically instead of reactively. Discover how small shifts in mindset and marketing execution can unlock both growth and a better life outside the office.   In this episode, Steve Fretzin and Nick Augustine discuss: The Ferris Bueller mindset and lawyer work-life balance Authentic branding vs. “monkey see, monkey do” legal marketing Choosing the right content format based on personality and strengths Consistency, LinkedIn, and the rise (and risk) of AI-generated content Outsourcing, ego, and overcoming limiting niches in law firm growth   Key Takeaways: Many lawyers run so fast on the billable-hour treadmill that they never stop to question whether their practice is actually supporting the life they want, rather than consuming it. Copying what “successful” peers appear to be doing is a trap; real differentiation comes from leaning into what genuinely makes you unique instead of being a polished imitator. The most effective marketing channel is the one you’ll willingly stick with—whether that’s writing, podcasting, answering Q&A, or being the “behind-the-curtain” expert with a bit of mystique. Consistent, thoughtful content can cut through the noise on platforms like LinkedIn, especially when it’s clearly human and not just generic AI output churned out to check a box. Over-niching and letting ego dictate who you serve and how can cap your growth; expanding your perspective beyond one industry, geography, or format can unlock far more opportunity.   "Outsourcing... it helps people begin to understand that they have put themselves in a limiting box where they're limited financially by time versus dollars with hourly billers." —  Nick Augustine   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Nick Augustine: Nick Augustine is the founder of Lone Star Content Marketing, where he helps law firms grow through strategic, story-driven content that attracts and converts the right clients. With a background in journalism and digital marketing, he brings a clear, conversational style to complex legal topics—making them accessible without losing their depth or authority. Nick has worked with attorneys across the U.S. to build content systems that generate consistent leads, strengthen brand positioning, and support long-term growth. He is also a frequent podcast guest and educator, sharing practical insights on content strategy, SEO, and ethical marketing for legal professionals.   Connect with Nick Augustine:   Website: https://lonestarcontentmarketing.com/ LinkedIn: https://www.linkedin.com/in/nickaugustinetx/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    34 min
  6. I'Asia Scarlett-Jones: How Subscription Pricing and Niche Branding Transform a Law Firm

    APR 27

    I'Asia Scarlett-Jones: How Subscription Pricing and Niche Branding Transform a Law Firm

    Tired of the “fight to the death” model of family law? In this episode, you’ll hear how a modern family law founder rebuilt the divorce practice playbook with intentional branding, low-conflict strategy, and a subscription model that puts families—and profitability—first.   In this episode, Steve Fretzin and I'Asia Scarlett-Jones discuss: Origin story and career path into family law Mindset: opportunity in difficulty and intentional practice Niche branding and attracting the right family law clients Subscription model vs. hourly billing in divorce matters Delegation, systems, pricing, and common law firm mistakes   Key Takeaways: Viewing setbacks as lessons rather than losses creates resilience in both law practice and leadership. Treating a law firm like a true business—brand, systems, pricing, and niche—separates commodity lawyers from sought-after advisors. A low-conflict, highly strategic approach to family law can protect families from the financial and emotional cost of endless litigation. Subscription-based pricing, when designed thoughtfully, can improve client affordability, predictability, and trust while still being profitable. Undercharging, under-delegating, and delaying systems are expensive mistakes; investing early in support, structure, and proper pricing pays off.   "You have to charge what you're worth. Do not be afraid. Charge it. They will pay it." —  I'Asia Scarlett-Jones   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About I'Asia Scarlett-Jones: I’Asia “Asia” Scarlett-Jones is the Founder and Managing Attorney of ASJ Law Office, a New York City–based family law firm dedicated to guiding individuals and families through complex legal transitions. With experience in public interest work, court attorney service, and litigation, she brings both deep legal expertise and a client-centered approach rooted in empathy and clarity. Asia focuses on family law matters, including divorce, custody, mediation, and prenuptial agreements, with an emphasis on resolving disputes outside the courtroom whenever possible. An Amazon bestselling author, as well as a wife and mother, she draws from both professional and personal experience to support, inform, and empower her clients while advocating for outcomes that prioritize their well-being.   Connect with I'Asia Scarlett-Jones:   Website: https://asjlawoffice.com/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    38 min
  7. Frank Stephens: Closing the Cybersecurity Gaps Law Firms Ignore

    APR 23

    Frank Stephens: Closing the Cybersecurity Gaps Law Firms Ignore

    Cyberattacks against law firms are exploding, and most firms are far less protected than they think. In this episode, you’ll learn how to close the biggest security gaps, modernize your tech, and treat IT as a growth engine instead of a necessary evil.   In this episode, Steve Fretzin and Frank Stephens discuss: Technical debt and outdated systems in law firms Cybersecurity attack vectors and real-world threats Cloud, backups, and the myth of “it’s secure because it’s in the cloud” Practical protections: MFA, training, SOCs, and remote access Evaluating vendors, cutting tech waste, and learning to delegate   Key Takeaways: Many law firms operate with significant technical debt and outdated workflows, which limit accessibility, flexibility, and security. A “we have a firewall and the cloud” mindset breeds dangerous false confidence; modern firms need layered protections across endpoints, email, cloud, and user behavior. Phishing remains the dominant entry point for breaches, making ongoing security awareness training just as critical as any software tool. Cloud platforms do not automatically guarantee robust backups or security, so firms must take ownership of their data retention, MFA, and backup strategies. Treating IT partners as strategic advisors, reviewing licenses, roadmapping upgrades, and delegating implementation, can both reduce risk and unlock significant cost savings and scalability.   "If you're don't have MFA on all your cloud solutions, you might as well just leave the doors open, and you'd be surprised at how many people don't put that in place." —  Frank Stephens   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Frank Stephens: Frank Stephens founded Computing Technology Solutions (CTS) in 2001 with the idea that small and mid-sized businesses deserve the same IT proactive support, cybersecurity, and strategies that Fortune 500 organizations receive. Before starting CTS, Frank worked at several enterprise businesses such as Abbott, AT&T, CNA Insurance, and Microsoft. He is passionate about giving back to the community and has served on several boards, including the Salvation Army. Frank is married with three children, and his hobbies include boating, international travel, outdoor activities with his family, and coaching his sons’ teams.   Connect with Frank Stephens: Website: https://www.onlinects.com/ LinkedIn: https://www.linkedin.com/in/frankstephens/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    33 min
  8. Susan Guthrie: Turning Thought Leadership into Trust (and Clients)

    APR 20

    Susan Guthrie: Turning Thought Leadership into Trust (and Clients)

    How can lawyers build genuine trust, stand out through strategic thought leadership, and future‑proof their practices with value-based fees and AI—all without burning out on marketing? Learn in this episode how you can move from winging it to working with a clear, repeatable plan for visibility, credibility, and consistent growth.   In this episode, Steve Fretzin and Susan Guthrie discuss: Strategic planning vs. “winging it” in legal careers Building trust and brand through targeted thought leadership Consistency and content repurposing across platforms Flat-fee and value-based billing as trust builders Using AI tools for marketing, planning, and efficiency   Key Takeaways: Trust is the “golden thread” that should run through every interaction, from networking to content creation, and it must often be rebuilt when a lawyer shifts roles or practice areas. Thought leadership only works when it’s strategic—aimed at the right decision-makers, on the right platforms, with a clear message about what you do and who you help. Consistency in showing up, even on just one or two platforms, beats a scattered “spaghetti on the wall” approach to marketing every time. Moving from hourly billing to flat-fee or value-based models can dramatically increase client trust by reducing uncertainty and aligning incentives. AI can act as a behind‑the‑scenes collaborator for planning, branding, content, and even websites, helping lawyers amplify their expertise without compromising ethics.   "Simplicity actually is much more effective as long as what you're doing is consistent." — Susan Guthrie   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Susan Guthrie: Susan Guthrie is a nationally recognized family law attorney, mediator, and legal tech innovator with over 30 years of experience helping individuals navigate divorce and family transitions. Known as “The Divorce Coach,” she focuses on empowering clients through education, mediation, and more peaceful, cost-effective alternatives to litigation. Susan is the host of the award-winning Divorce & Beyond podcast and a leading voice in the intersection of family law and technology. She is a strong advocate for online dispute resolution and innovative legal solutions that make legal services more accessible and client-centered. In addition to her work with clients, Susan is a speaker, trainer, and consultant, helping legal professionals modernize their practices and better serve today’s evolving needs.   Connect with Susan Guthrie:   Website: https://susaneguthrie.com/home Instagram: https://www.instagram.com/susaneguthrie LinkedIn: https://www.linkedin.com/in/susaneguthrie/ Twitter: https://www.x.com/susan4biz   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    35 min
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4.9
out of 5
56 Ratings

About

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

Information

  • Creator
    Steve Fretzin
  • Years Active
    2020 - 2026
  • Episodes
    600
  • Rating
    Clean
  • Copyright
    © 2020 Steve Fretzin
  • Show Website
    BE THAT LAWYER

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