Lykken on Lending David Lykken

Video is not just a medium; it's a powerful tool that can help businesses achieve their goals. It delivers their message, builds their brand identity, and engages with their audience in a way that no other medium can. In this episode, we have Neco Turkienicz, founder of Leib Productions. Neco owns a company that helps businesses create compelling video content to achieve their marketing goals. Today, he discusses the effectiveness of video as a marketing medium to enhance a business’s brand image, drive customer engagement, and drive sales. Neco also offers tips on how to create high-quality videos on a budget and how to measure the success of video campaigns. Tune in now and learn how video has the power to improve your company’s marketing. 

The Mortgage Collaborative University is a valuable educational platform for mortgage professionals who want to improve their skills, knowledge, and career prospects. It offers flexible and comprehensive courses, delivered by industry experts, with a focus on practical applications. The collaboration aspect of MCU creates a community of professionals who can share knowledge and insights, leading to continuous learning and networking opportunities. If you're a mortgage professional looking to improve your skills and stay ahead of the competition, MCU is definitely worth considering. Listen as Stacie Weider of The Mortgage Collaborative discusses the benefits and broad range of courses that cater to the needs of mortgage professionals at different levels of expertise.

The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker’s TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you a rate & market update, followed by David Kittle, Chief Executive Officer @ Cypress Mortgage Capital, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. Finally, we wrap up the first half of the program with Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.

Since its release in late 2022 ChatGPT has been making the rounds across all industries, and the mortgage industry is no exception. What use cases are there for ChatGPT for lenders? How will ChatGPT and AI tools like it define the future of the industry? Joining David Lykken to share his insight into this topic is Shashank Shekhar, founder of Insta Mortgage, one of the fastest-growing private companies in the mortgage industry. If you’re in social media, you would have seen one of Shashank’s posts. He is very prolific in his posts and he has always something interesting to say. Join in as he gives us some of this sought-after expertise, especially around the topic of artificial intelligence and how it would transform the lending space. Shashank and his team are going to kick off a workshop that would educate industry players on the various use cases of ChatGPT in the industry. Tune in as he gives us a taste of what you’d learn from it!

The lending industry can definitely benefit from customer intelligence, which uses data science, machine learning, and artificial intelligence to gain insights about customers and how they can be served better. In today’s episode, Total Expert CEO Joe Welu joins David Lykken and shares the innovative solutions of the Total Expert fintech system. Joe explains how data-driven businesses take the lead in today’s lending market. Tune in to find out how to take advantage of customer intelligence, data science, and AI to drive any financial services business forward.