120 episodes

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen Cole since 2017.

If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm

Making a Marketer Megan Powers

    • Business
    • 5.0 • 29 Ratings

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen Cole since 2017.

If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm

    Longevity in Agency Leadership with Sonia Greteman & Ashley Bowen Cook

    Longevity in Agency Leadership with Sonia Greteman & Ashley Bowen Cook

    We've done a few shows with guests who own and run agencies, and each have a different perspective and story. On this episode we have another motivating agency story for entrepreneurs and WOMEN.
    An agency that is woman-founded and owned, AND has a focus in a specific (male-dominated) industry is super inspirational.
    From a "we didn't even have a computer" start, to being a full-scale branding, PR, and digital agency more than three decades later, these two ladies have an amazing team and so much insight to share with us.
    Wichita IS Aviation, and so is Greteman Group... the Aviation marketing pros.
    Our guests

    Sonia Greteman, Creative Director, Chair of the Board, & Founder of Greteman Group
    Whether increasing a client’s market share, connecting with new audiences or championing community engagement, Sonia helps clients achieve maximum altitude. Challenging designers and writers to dig deeper, think smarter. Three decades of helping build brands puts Sonia in demand outside the office, too, serving on multi-disciplinary teams, promoting culturally rich, visually satisfying environments.
    Steady, managed growth means clients don’t get lost in the shuffle. They know their brand managers and that Sonia’s directly involved. Almost three decades of helping build some of the world’s best-known brands has put Sonia in demand.

    Ashley Bowen Cook, President of Greteman Group
    Ashley grew up in aviation. 
    And she has advanced through the ranks over 19 years. As the head of business development, she puts her extensive aviation background to good use securing clients such as Clay Lacy Aviation, JetHQ, King Aerospace and Vantis. She has helped lead the firm's ongoing evolution to stay abreast of marketing innovations. She understands how to communicate a brand's essence and achieve a vision.
    Today, she gives back to the industry and community as the first female chair of the Wichita Aero Club. The Wichita Business Journal selected her as 2008 40 Under 40 and 2021 Marketing Award honoree.

    Sonia's book reco: "A Big Life" by Mary Wells Lawrence
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 120 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
    **ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**

    • 30 min
    Nurturing a Community on TikTok with Jeremy Linaburg

    Nurturing a Community on TikTok with Jeremy Linaburg

    Is TikTok just for the kids? Or will your grandparents be taking over the platform?
    Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created.
    People are more collaborative and connected on TT than just about any other platform these days! If you hang out in the comments, you will learn so many different perspectives.
    Jeremy and his agency have been driving engagement by building community for his clients on this platform, so he is the perfect guest to teach us about all this awesomeness!
    Our guest

    Jeremy Linaburg, Co-Founder & Owner of Wholesome Media
    Jeremy is a social media and community-building nerd. After undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. As the owner of Wholesome Media, he works with clients worldwide on organic social media strategy and community management. He has worked with Andrew and Pete from #TeamAtomic, International keynote speaker Andrew Davis, and several small businesses to help them power their digital brands. The communities he has helped manage are the #ChatAboutBrand Twitter Chat, the #AfricaTweetChat Twitter Chat, and the Social Media Pulse Facebook group. Jeremy currently lives with his wife, Abby in Winchester, Virginia, where they are always doing something active and giving back to the community that gave so much to them.

    Jeremy's book reco: "Creativity, Inc." by Ed Catmull
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 119 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
    **ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**

    • 34 min
    Livestream Your Podcast with Julie Riley

    Livestream Your Podcast with Julie Riley

    There are many ways to record a podcast. And now there is a newly minted way that you can both record your podcast and video record / broadcast the show in a new way too! Well, not new-new, but for sure there are some unique features we talk about.
    Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a live video broadcast, whether there is a "green room" involved, and more.
    Also... Our co-host Jen Cole got engaged - congrats to Jen and Tim! 
    Our guest
    Julie Riley Julie is a social media strategist with 15 years of experience in digital marketing. She is the Social Media and Community Manager at StreamYard where she manages a community of over 25k members. Julie is passionate about building community, teaching others the power of live video, and providing solutions tailored to what each client needs.
    Julie's book reco: “Personality Isn’t Permanent” by Benjamin Hardy
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 118 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    **Our editor Avri makes amazingmusic! Check out his music on Spotify!**

    • 28 min
    Pinpointing Your Personal Brand with Christine Gritmon

    Pinpointing Your Personal Brand with Christine Gritmon

    Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way.
    What is a personal brand?

    "I like to think of it as the version of you that lives in other people's heads."

    Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business.
    Do you know what your personal brand is?
    Our guest
    Christine Gritmon
    Christine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. She’s also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections.

    Christine's book reco: "Everybody Writes" - 2nd edition by Ann Handley
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 117 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    **Our editor Avri makes amazingmusic! Check out his music on Spotify!**

    • 31 min
    Understanding the New Google Analytics with Brie Anderson

    Understanding the New Google Analytics with Brie Anderson

    Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23!
    Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition. 
    Even if analytics is "not your bag," this show is still super helpful in understanding what's going on with Google and how our information is being handled as users also.
    Our guest
    Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.Her YouTube page and her Facebook page are also great resources.
    Brie's book reco: "Bad Ass Your Brand" by Pia Silva
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 116 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    **Our editor Avri makes amazingmusic! Check out his music on Spotify!**

    • 32 min
    Revenue Operations Strategy with Lindsay Martin-Bilbrey

    Revenue Operations Strategy with Lindsay Martin-Bilbrey

    We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops).
    Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there.
    We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization. 
    Community also comes into the chat, and so much more.
    Our guest...
    Lindsay Martin-Bilbrey, CMP A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation. Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX.
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    **Our editor Avri makes amazing music! Check out his music on Spotify!**

    • 37 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Lindsey Bowshier ,

Always inspired and energizing

Impressive guests, relevant and exciting topics, thoughtful questions, actionable takeaways. I always end up with new ideas after an episode of Making a Marketer.

Troy | @FindTroy ,

Got 2 Clients From Being A Guest On The Show

Megan Powers and Jen Cole are a dynamic duoask great questions, and make you feel comfortable! As being both a listener of the podcast and being a guest on the show (Episode 65) the value is immense and the information provided is super helpful! I like to think of it as “roundtable inspiration and therapy for marketers”.

From the exposure from the episode, I was actually able to get two clients from it. And on top of that, 4+ months later, still have people referencing the episode when we talk! They also do a phenomenal job of resharing the episode featuring you when they notice get a lot of press, buzz, or trend on Twitter. They still tweet about my podcast appearance from time to time.

It’s a good way to establish your authority in the marketing space and introduce you to a wider audience.

Lamsromped ,

Marketing made easy

I’m just getting started in marketing and I appreciate that this show covers all elements of marketing. I really look forward to learning more!

Top Podcasts In Business

Freakonomics Network & Zachary Crockett
Ramsey Network
NPR
Erika Kullberg
Jocko DEFCOR Network
Andy Frisella #100to0

You Might Also Like

Fergus O’Carroll
Gallery Media Group & Jim Stengel
Powered by StoryBrand
Michael Stelzner, Social Media Examiner
Eric Siu & Neil Patel
Ciaran Rogers and Daniel Rowles