80 episodes

The Making a Marketer podcast covers strategy & tactics for all experience levels, from events to social media, and everything in between. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen Cole since 2017.

Making a Marketer Megan Powers

    • Business
    • 5.0 • 28 Ratings

The Making a Marketer podcast covers strategy & tactics for all experience levels, from events to social media, and everything in between. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen Cole since 2017.

    Captivating Clubhouse with Judi Fox

    Captivating Clubhouse with Judi Fox

    There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very personal way. You can truly interact with your community - or build one.
    We have a "club" in Clubhouse called Making a Marketer! And we want to interact with you - please join us. We're going to do a Clubhouse or two as a follow-up to this episode... Judi Fox even gives YOU some calls to action inside the show.
    SO many amazing nuggets about Clubhouse and some LinkedIn too (that IS her jam outside of CH, of course).
    *Clubhouse is currently only on iOS, but all of this info can be applied to any audio platform!
    Our guest...
    Judi Fox 
    Judi has generated over 5 million views on LinkedIn in the last two years, and is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance.  She is featured in Inc Magazine, CEO Magazine, VidSummit, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts. 
    With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.

    Judi's book reco: Tipping Point by Malcom Gladwell
     
    We are "Making a Marketer"... in all ways. Check out episode 80 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
    ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his song, "Too Close"! **

    • 58 min
    TikTok: Tops Platform Worldwide with Dennis Wakabayashi

    TikTok: Tops Platform Worldwide with Dennis Wakabayashi

    Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms. 
    It's about what TikTok has truly gotten right so far. It IS fun, AND it can be used to drive business! These two things don't have to mutually exclusive.
    Check out this super informative episode about how TikTok is emerging as the top social media platform worldwide!
    Our guest...
    Dennis Wakabayashi 
    Dennis is VP of the world’s 7th largest marketing solutions company where he is responsible for the strategy and execution of integrated marketing -- also known as customer experience (CX) for Fortune 500 companies.
    In May 2020 he was named a top CX expert of the decade and ranks among the top 150 CX influencers globally. He regularly hosts/emcees marketing industry events, appears on international podcasts, and is a renowned public speaker, author, and educator. He has more than 50,000 social media followers and is dedicated to empathy, collaboration, and growth for customers and brands.
    Dennis' Business Book Reco: The Experience Maker by Dan Gingiss(pre-order for release Sept. 14, 2021)
    We recorded this one live! If you'd like to watch it, here it is on YouTube.
     
    We are "Making a Marketer"... in all ways. Check out episode 79 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
    ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his song, "Too Close"! **

    • 40 min
    Purposeful Personal Branding with Brianne Fleming

    Purposeful Personal Branding with Brianne Fleming

    A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it makes perfect sense.
    You'll take away some really great insights that will likely make you think about tweaking your own personal brand (by the way, we ALL have one whether it's purposeful or not!).
    Our guest...
    Brianne Fleming - Brand Builder, Marketing Instructor, Pop Culture Writer, Podcast Host & Speaker, and Band Boy FangirlBrianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life! Her coaching style isn’t rigid or something you can find out of a textbook. Instead, she finds inspiration and takeaways from music, movies, and moments in popular culture, past and present. She also teaches branding and social media University of Florida. Brianne has a podcast called Making the Brand (where she recently had AJ McClean from Backstreet Boys as a guest on her pod!) and a Twitter Chat called #PopChat.
    Brianne's Business Book Reco: Stand Out by Dorie Clark

     
    We are "Making a Marketer"... in all ways. Check out episode 78 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
    ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his song, "Too Close"! **

    • 29 min
    Positive Mindset in Business with Fred Blumenberg

    Positive Mindset in Business with Fred Blumenberg

    We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach. 
    While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us!
    This is a business-focused podcast, so whether you're in business for yourself or you work for someone else, this ~30-minute show is for you. 
    We can all use more positivity, and help finding some direction, no?
    Our guest...
    Fred Blumenberg - Positive Mindset Coach Fred is a dad, husband and coach who is well known for his high energy, enthusiasm and positive vibes! Fred believes that everyone deserves to live their best lives NOW by gaining supreme clarity on what they want, understanding their purpose, and being able to find happiness even in the toughest moments. He helps people get out of their own way by using practical tools they can use daily.He has created a community of more than 300 people who are solely about one thing: AUTHENTICITY. This is about sharing your vulnerabilities with others online to help facilitate healing, helping and the ability to learn from others.
    Fred's book recommendation: The 10 X Rule by Grant Cardone
    His podcast: The Authentic Zone
     
    We are "Making a Marketer"... in all ways. Check out episode 77 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
    ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his song, "Too Close"! **

    • 31 min
    Challenges of Communication in Media with Gary J. Nix

    Challenges of Communication in Media with Gary J. Nix

    For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one.
    We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communicate (or are communicated to) in digital media these days.
    We get deep, y'all!
    Our guest...
    Gary J. Nix - Founder & Chief Strategist at Brandarchist
    Gary is an award-winning brand strategist who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, and marketing industries. Known for merging traditional marketing principles with modern techniques, his expertise & distinct point-of-view in the space has positioned him as a sought after source in the advertising trades, a guest lecturer, and a subject matter expert on ethics, culture, and community as a business necessity.Gary's Book Reco's:The Invincible Company by Alexander OsterwalderChange by Design by Tim BrownMegan's Book Reco: It's Not Just Who You Know by Tommy Spaulding

    We are "Making a Marketer"... in all ways. Check out episode 76 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
    ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

    • 30 min
    Absolutely Accessible Marketing with Alex Heinrich

    Absolutely Accessible Marketing with Alex Heinrich

    This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening.
    I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this podcast. 
    The work of accessibility in digital marketing is incredibly important "as humans," as Alex states eloquently, but it's also our obligation as digital marketers to be sure as many people as possible see our marketing.
    65% of humans might not. If that isn't compelling enough to learn more, I don't know what would be! 
    Every human should be able to read and hear every thing we do as marketers. Full stop. 
    Grab a pen and paper for all the tips Alex gives us!!
    Our guest...
    Alex Heinrich - Digital Accessibility Advocate & Social Media Manager at St. Petersburg College
    Alex is an award-winning social media strategist from Chicago, now living in Central Florida. She has worked in higher education since 2014, and one of her big passions is teaching other digital marketers how they can create content that's both engaging and inclusive through basic digital accessibility best practices.She was also the “Sprout Social 2020 Always On Award Winner” in September 2020. Winners of this award are social media pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.

    Accessibility apps Alex shared with us: Emojipedia & MixCaptions
    Book Reco: Fundamentals of Social Media Strategy: A Guide for College Campuses
    If you have an input or information to share with us about digital accessibility, please DM us on Twitter!
     
    We are "Making a Marketer"... in all ways. Check out episode 75! -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
    ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

    • 39 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

Troy | @FindTroy ,

Got 2 Clients From Being A Guest On The Show

Megan Powers and Jen Cole are a dynamic duoask great questions, and make you feel comfortable! As being both a listener of the podcast and being a guest on the show (Episode 65) the value is immense and the information provided is super helpful! I like to think of it as “roundtable inspiration and therapy for marketers”.

From the exposure from the episode, I was actually able to get two clients from it. And on top of that, 4+ months later, still have people referencing the episode when we talk! They also do a phenomenal job of resharing the episode featuring you when they notice get a lot of press, buzz, or trend on Twitter. They still tweet about my podcast appearance from time to time.

It’s a good way to establish your authority in the marketing space and introduce you to a wider audience.

Lamsromped ,

Marketing made easy

I’m just getting started in marketing and I appreciate that this show covers all elements of marketing. I really look forward to learning more!

In the Bay ,

Love it!

I always learn something, no matter the topic or guest. Thank you for teaching me what I need to know to stay current.

Top Podcasts In Business

Listeners Also Subscribed To