115 episodes

The Making a Marketer podcast covers strategy & tactics for all experience levels, from events to social media, and everything in between. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen Cole since 2017.

Making a Marketer Megan Powers

    • Business
    • 5.0 • 29 Ratings

The Making a Marketer podcast covers strategy & tactics for all experience levels, from events to social media, and everything in between. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen Cole since 2017.

    Revenue Operations Strategy with Lindsay Martin-Bilbrey

    Revenue Operations Strategy with Lindsay Martin-Bilbrey

    We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops).
    Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there.
    We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization. 
    Community also comes into the chat, and so much more.
    Our guest...
    Lindsay Martin-Bilbrey, CMP A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation. Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX.
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    **Our editor Avri makes amazing music! Check out his music on Spotify!**

    • 37 min
    Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh

    Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh

    What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!!
    We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"! 
    Jen and Megan recorded this live on Jeff and Grace's Social Media News Live show on Friday, Nov. 4th -- the week Elon Musk took ownership of Twitter. We discuss the implications of that, along with other marketing news, and insights about what's going on in digital marketing.
    We then asked Jeff and Grace questions about doing a live show that is a consistent force, advice for someone just starting out, and got their recommended business books for our listeners!
    Jeff's book reco: "Creativity, Inc." by Ed CatmullGrace's book reco: "Building a Second Brain" by Tiago Forte
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 114 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    ** Our editor Avri makes amazing music! Check out his music on Spotify!**

    • 54 min
    Consistently Creating FOMO with May King Tsang

    Consistently Creating FOMO with May King Tsang

    The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing!
    She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event.
    Showcasing products by creating your own "Truman Show" is also a top tactic... Check out how she thinks you can do that and more through pre-FOMO, during FOMO, and post-FOMO!
    Also, May King has a giggle you will never forget.
    Our guest...

    May King Tsang 
    May King Tsang is the original FOMO Creator helping you to bridge the gap between Social Media and PR for your product or service launch, webinar, festival or conference.
    She does this by creating Live Social Media Content on your best performing platforms.
    She interviews speakers, attendees, sponsors and conference hosts to generate buzz and excitement for your business.
    May King is also a live community manager for digital challenges, enriching your challenge to help attendees go from participant to buyer.
    And if you’d like a one-off interview or interview series based on your area of expertise to showcase your authority in your industry, yep she can do that too!

    May King's book reco: "How to Win Friends and Influence People" by Dale Carnegie
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 113 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    ** Our editor Avri makes amazing music! Check out his music on Spotify!**
     

    • 30 min
    Clarity on Agency Traction & Growth with Lindsey Bowshier

    Clarity on Agency Traction & Growth with Lindsey Bowshier

    Our guest on this one is close to our host in more ways than one!
    Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully.
    Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients. They’ve always had a big focus on user experience and HubSpot helps them accelerate things.
    So many ideas shared through her own experience for those who own their own business or are considering it.
    We also hear a bit about how they implemented a 4-day workweek! 
    Our guest...

    Lindsey Bowshier 
    Lindsey is the president of Tribute Media, an inbound marketing agency and HubSpot partner in Meridian, Idaho (Boise for those of you who just know the one city in Idaho). Tribute Media helps businesses grow online through creating a web presence that attracts visitors, converts leads, and delights customers.
    Since implementing a 4-day workweek for Tribute Media at the beginning of 2022, Lindsey uses her extra time off to travel to visit family & friends, and to see as much live music as possible.

    Lindsey’s book reco’s:
    “Rocket Fuel” by  Gino Wickman and Mark C. Winters “Traction: Get a Grip on Your Business” by Gino WickmanCliftonStrengths by Gallup
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 112 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

    • 23 min
    Broadcast on Amazon Live with Chris Stone and Jim Fuhs

    Broadcast on Amazon Live with Chris Stone and Jim Fuhs

    If there ever were two rockstars of live streaming on Amazon, these are the guys!
    We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio.
    Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify.
    Their book recos:
    - How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke 
    - Conviction Marketing by Kelly Roach
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

    • 30 min
    Season 6 Kick-Off! - Season 5 Reunion (Pt.2)

    Season 6 Kick-Off! - Season 5 Reunion (Pt.2)

    As we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests!
    We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?"
    Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--you will want to listen to their episodes if you haven't, and revisit them even if you've already listened. 
    On this one...
    Rain Bennett
    Episode 101: "Turn Your Tragic Flaw into Your Super Power" 
    Jen Cole
    Episode 105: "Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest"
    Julia Jornsay-Silverberg
    Episode 106: "Empowering Online Authenticity"
    Cass McMann
    Episode 88: "Personal Branding Can Drive Sales (& SO Much More!)" 
    We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.
     
    ~._.*._.~
    We are "Making a Marketer"... in all ways. Check out episode 110 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
    https://bit.ly/mamITuneNEW
    ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
    ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

    • 52 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Lindsey Bowshier ,

Always inspired and energizing

Impressive guests, relevant and exciting topics, thoughtful questions, actionable takeaways. I always end up with new ideas after an episode of Making a Marketer.

Troy | @FindTroy ,

Got 2 Clients From Being A Guest On The Show

Megan Powers and Jen Cole are a dynamic duoask great questions, and make you feel comfortable! As being both a listener of the podcast and being a guest on the show (Episode 65) the value is immense and the information provided is super helpful! I like to think of it as “roundtable inspiration and therapy for marketers”.

From the exposure from the episode, I was actually able to get two clients from it. And on top of that, 4+ months later, still have people referencing the episode when we talk! They also do a phenomenal job of resharing the episode featuring you when they notice get a lot of press, buzz, or trend on Twitter. They still tweet about my podcast appearance from time to time.

It’s a good way to establish your authority in the marketing space and introduce you to a wider audience.

Lamsromped ,

Marketing made easy

I’m just getting started in marketing and I appreciate that this show covers all elements of marketing. I really look forward to learning more!

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