56 episodes

Making a Marketer is a podcast that explores & explains all aspects of marketing from events to social media in a fun way! Megan Powers (Powers of Marketing) hosts and Jen Cole (DepICTMedia) and Elizabeth Glau (Sciensio Product Marketing Manager) make up the co-host crew.

Making a Marketer Powers of Marketing

    • Marketing
    • 5.0, 27 Ratings

Making a Marketer is a podcast that explores & explains all aspects of marketing from events to social media in a fun way! Megan Powers (Powers of Marketing) hosts and Jen Cole (DepICTMedia) and Elizabeth Glau (Sciensio Product Marketing Manager) make up the co-host crew.

    Success With SEO, Strategically - with Brie Anderson

    Success With SEO, Strategically - with Brie Anderson

    Search Engine Optimization - SEO - is amazing and elusive for many! It's a topic most people don't know a ton about, and our guest on this episode shares a ton of knowledge bombs. This is a foundational piece of your marketing strategy, so it should not be over-looked.
    Our guest...
    Brie AndersonDigital Media Strategist - LinkedIn | Twitter | YouTube | Facebook"An analytical nerd with a soft spot for strategy"As a digital media marketer she finds testing new things and finding solutions to be the most exciting part of the job. She has ample experience with Google Ads, SEO, SEM, PPC and digital marketing strategy. She is a visual / hands on learner, making it easy for her to learn on the job and acclimate to new environments.Confucius was right, "choose a job you love, and you will never work a day in your life." That being said, digital media, social media marketing, music, and sports get her pumped about life!
    We talk big-picture marketing strategy - "If you don't know your audience -- who you're marketing to, or who you're trying to sell to... who you're trying to reach -- then you can't have a strategy, really."
    We talk ins-and-outs of SEO and TOOLS - "If you don't go out and create your Google My Business, your Facebook Page, your OpenTable profile, they will create them FOR YOU..."
    ...Moz is one tool we discussed! Will they see this "back-link"? ;-)
    Check. It. Out.
     
    We are "Making a Marketer"... in all ways. Check out EPISODE 56 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
    ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

    • 40 min
    Non-Profit Marketing in Uncertain Times & Beyond with Shelter to Soldier Co-Founders

    Non-Profit Marketing in Uncertain Times & Beyond with Shelter to Soldier Co-Founders

    Sometimes a non-profit just drops in your lap & slaps you in the face it's so incredible! I discovered Shelter to Soldier at a VERY important, and perfect, time in my life... Right after my Marine nephew passed away.
    This incredible organization rescues dogs from shelters, trains them to be service dogs, and pairs them with post-9/11 combat veterans. They enable these vets to LIVE. And that is not an exaggeration.
    Our guests...
    Graham BloemPresident & Co-Founder, Shelter to Soldier / President & Training Director, Specialty Dog Training
    Kyrie BloemVice President & Director of Operations, Shelter to Soldier / Specialty Dog Training
    Shelter to Soldier also has GREAT marketing, using video in wonderful ways to share their mission through storytelling. I think we can all agree it's a mission worth learning about!
    Their Website: https://www.sheltertosoldier.org/
    How to donate: https://www.sheltertosoldier.org/giving/
    Subscribe to their newsletter
    SHOP (their swag is SO shop-able): https://www.sheltertosoldier.org/shop/ (you AND your pups will be so decked-out!)
    Instagram - their most popular social media platform
    In this "pause" (paws ;-) with Covid-19, they're getting creative and adapting to keep the organization going as STRONG as ever!
    Give it a listen... and you can check out the YouTube video also if you'd like to see it as we recorded.
     
    We are "Making a Marketer"... in all ways. Check out EPISODE 55 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
    ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

    • 31 min
    Ignite Innovation & Creativity with Remote Teams - with Duncan Wardle

    Ignite Innovation & Creativity with Remote Teams - with Duncan Wardle

    It's SO appropriate we're publishing this episode with the incomparable Duncan Wardle during "World Creativity and Innovation Week"!
    Duncan has been a goal guest for us for quite a while, and he delivered. He especially delivered during a time where we're all having to work differently. Whether you're out of work or working harder than ever, the world shift has touched us all. And most people are working remotely.
    There will be things you should hear... and maybe somethings your BOSS should hear, so be sure to share away!
    A TOP quote from the show: "If you don't like change, you will hate irrelevance."
    Our guest...
    Duncan WardleFormer Head of Innovation & Creativity at Disney 💡 Keynote Speaker | Innovation & Creativity ConsultantDrawing on his experience as Head of Innovation & Creativity at the world’s most creative organization, Duncan now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organization.
    His unique approach to "Design Thinking" places the end user at the core of the creative process, uncovering new and usual insights for innovation, and instantly propelling any business to greater heights. Reach out to him for:~ Inspirational Keynote Speaking~ Creativity & Innovation Workshops

    Duncan inspires us to think differently. He's a man who loves to lead workshops, so be prepared with a piece of paper and a pen!
    NOW is the time to think about how we can approach this very unique point in time in a way that helps us all come out of it as better teammates, and as better organizations at a whole.
     
    We are "Making a Marketer"... in all ways. Check out EPISODE 54 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
    ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

    • 56 min
    Maximizing Video & Community with CMO Daniel Glickman

    Maximizing Video & Community with CMO Daniel Glickman

    Video has been touted as "what's next" for a long, long while now... the truth is it has been and remains a HOT way to communicate with your community, customers, and prospects.
    This wasn't intended to be a commercial for Wave, but as a user, I wanted to be sure to talk about it on this episode... plus, any information we can hear about a start-up is useful to learn from.
    This conversation about video ended up also being quite a bit about community, empathy, and imperfection.
    Our guest...
    Daniel GlickmanCMO of Wave.Video
    Daniel is an innovative and internationally experienced CMO with a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. Proven strengths in aligning marketing, sales, product, and IT teams to deliver personalized digital customer experiences that create hype. Creative, quick, analytical, and collaborative.He has authored two books you should check out: Personalize This - and - Disrupt That

    Do you think about "pace" when you're creating videos? Whether your videos should be short-form or long-form? You will after you listen to this. 
    As we talked about, he has his own podcast on which I was a guest -- we explored authenticity on that one... and there are soooo many good nuggets to think about on the topic between the five guests. Check THIS OUT.
    If you'd like to experience the video version of this show, you can go ahead and watch it over on YouTube - Episode 53 (also subscribe while you're there! We haven't really put an effort into subs:).
     
    We are "Making a Marketer"... in all ways. Check out EPISODE 53 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
    ::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

    • 27 min
    How to Get Leads from Social Media with ANDREW and PETE!

    How to Get Leads from Social Media with ANDREW and PETE!

    (Program note: This was recorded before the Covid crisis emerged; the sponsors mentioned at the top of the show are currently closed due to state and federal mandates... but they will see you on the other side!!).
    Have you ever been ghosted by a prospect? Andrew & Pete have some incredible tips for how to get through that!
    Without question, this show is the most interesting and insightful episode of the 52 we've done so far. Andrew and Pete are HILARIOUS for one, but also they really know what they're talking about... They WILL help you grow your business. Not many people *really* like to sell - we find so many things we can do instead! You'll think about that differently after listening to this.
    Our guests...
    Andrew and PeteFounders & Chief Awesome Officers of ATOMIC
    Andrew Pickering and Pate Gartland - AKA ANDREW AND PETE - are business partners and best friends (after meeting on the first day of University). They live in New Castle, England.
    They both always had a passion for business and entrepreneurship, and ambitions to one day rule the world, so when they graduated they decided a "proper job" was not for them… and they set-up their own company.FAST FORWARD TO NOW: ATOMICThe main aim of their business and headline programme ATOMIC is to help other small business owners grow and scale their business online. An ATOMIC business is a small AND mighty business. That's what they believe.... that it's actually better being small, because they can scale their businesses in better ways, whilst keeping the freedom and flexibility that a small business offers us.
    There are many things that hold us back, and these two help us realize ways to break down some barriers for ourselves and our businesses. They have a Webinar they're offering, which Pete mentions, so we wanted to be sure to share that link with you - How to Generate Leads Through Social Media and Content Marketing. OH, they also have a great book - Content Mavericks.
    Andrew mentions VideoAsk by Typeform at the end, so we wanted to share that with you also.
    If you want to grow YOUR business or your CLIENT'S businesses / sales, this is 100 the episode for you. They want to INSPIRE YOU to DO something. Let us know what you think!
     
    We are "Making a Marketer"... in all ways. Check out EPISODE 52 -- and please take a minute to subscribe, rate, & review us on iTunes (& mention THIS ep!) -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
    ::: This episode is primarily sponsored by Jen Cole - thank you! :::

    • 53 min
    Marketing vs PR with Sarah Evans

    Marketing vs PR with Sarah Evans

    When we scheduled Sarah Evans on episode 51 to talk PR, we had no idea what would be going on in the world. At a time when some are capitalizing on the COVID-19 situation, this show is NOT intended to be focused on that... However, with the seeming blurred lines between Marketing and PR being the topic of the show, it was only natural that we would discuss this with a TRUE PR PROFESSIONAL!
    We recorded on Facebook live in the middle of her extremely busy schedule -- Sarah is in the trenches with her clients right now, and she shares her insights and recommendations when it comes to marketing vs PR.
    Our guest...
    Sarah EvansFounder of Sevans Strategy & Sevans Digital PR
    Sarah Evans is a digital strategist and global brand correspondent who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations. 
    Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM International, WalMart, Shorty Awards and more... Sarah got her start by helping small to midsize businesses build their digital PR efforts. Previously, Sarah worked with a Las Vegas crisis center to raise more than $161,000 in three weeks exclusively via social media, and is honored to be a member of the Guinness Book World Record holding #beatcancer team.

    If you've wondered yourself "what is the difference is between marketing and PR?" and how the two should be working in concert, this is the show for YOU. Sarah knows her stuff, and this quick 30-minute show is super insightful.
     
    We are "Making a Marketer"... in all ways. Check out EPISODE 51 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
    ::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

    • 26 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Lamsromped ,

Marketing made easy

I’m just getting started in marketing and I appreciate that this show covers all elements of marketing. I really look forward to learning more!

In the Bay ,

Love it!

I always learn something, no matter the topic or guest. Thank you for teaching me what I need to know to stay current.

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Wow!

I just found this show, and I’m excited to get tips for marketing my small business.

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