230 episodes

How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |

Making It in The Toy Industry with The Toy Coach Azhelle Wade

    • Business
    • 4.9 • 124 Ratings

How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |

    10 Things You Need to Know Before Developing Your Toy Idea

    10 Things You Need to Know Before Developing Your Toy Idea

    In this week's episode of Making It In The Toy Industry, we're taking a brief pause from our regular programming. Our host, recently out of the hospital after a minor procedure, needs a bit of recovery time to ensure the quality of future episodes.But don't worry, your toy education and inspiration fix isn't far away. Head over to learn.thetoycoach.com/playlist to download a comprehensive guide featuring the top 10 things you need to know before developing your toy or game idea. This guide in...

    • 1 min
    #228: Why You're Not Hearing Back from Top Toy Companies and What To Do Instead

    #228: Why You're Not Hearing Back from Top Toy Companies and What To Do Instead

    Tired of Toy Companies Ghosting you? You're not alone! You know the toy industry needs fresh ideas, and you're confident you've got the next big thing. But here's the truth: your amazing concept is only as powerful as your network and pitch skills.So in this episode, we're breaking down:The real reasons toy companies might not be responding to your submissions (and it's not what you think!)Step-by-step strategies to finally get noticed and get a responseHow to access toy company wish lis...

    • 28 min
    #227: Kelly’s Journey From Educator to Toy Creator with TCA

    #227: Kelly’s Journey From Educator to Toy Creator with TCA

    Transforming Math Test Prep With Educational PlayCan studying math be as fun as playing a game? In this episode of Making it in the Toy Industry, Kelly Clement shows us that it CAN be. With her innovative product, Watermelon Math, Kelly turns the tedious task of studying into an engaging experience. Her journey from a middle school teacher to a successful toy creator offers an inspiring look into the world of educational toys.Kelly Clement, the creator of Watermelon Math, shares her unique jo...

    • 28 min
    #226: This Toy Delivers Real Mail Every Week To Kids Across The Globe with Wendy Lattimore

    #226: This Toy Delivers Real Mail Every Week To Kids Across The Globe with Wendy Lattimore

    Can Snail Mail Still Captivate Today's Tech-Savvy Kids? Are today's digital-native children still charmed by the simple pleasure of receiving a physical letter? In Episode 226 of the "Making It in the Toy Industry" podcast, Virginia Lette engages with Wendy Lattimore, a successful graduate of the Toy Creators Academy (TCA), to explore this fascinating topic. Wendy's inspiring journey from traditional mail to innovative toy creation will challenge your perceptions of outdated communicatio...

    • 25 min
    #225: The Secrets of A Successful Toy Licensing Deal with Lee Allentuck

    #225: The Secrets of A Successful Toy Licensing Deal with Lee Allentuck

    Is Your Pitch Ready For The Toy Industry? Pitching your innovative toy idea to industry giants can be as daunting as a job interview. In this episode of "Making it in the Toy Industry," hosts Azhelle Wade and Lee Allentuck demystify the art and science of pitching, with insider tips that will revolutionize your approach to securing those golden licensing deals. Whether you're a seasoned inventor or a newbie in the toy world, there's a nugget of wisdom here for everyone.What are the secrets to...

    • 46 min
    #224: This ONE Media Event Could Make Your Toy Brand Go Viral 📈

    #224: This ONE Media Event Could Make Your Toy Brand Go Viral 📈

    Toy trade shows are NOT the only way to get your brand noticed. Your toy brand could go viral after attending a toy industry media event. In this episode of "Making It in the Toy Industry," Azhelle Wade shares the juicy details behind influencer events and media showcases like Sweet Suite and Holiday of Play. These industry gatherings are hidden gems for toy and game creators looking to snag media attention and make lasting impressions without the hustle and bustle of traditional trade shows....

    • 21 min

Customer Reviews

4.9 out of 5
124 Ratings

124 Ratings

stickstacks ,

Helpful insights, tips and tricks for inventors

I’ve listened to all the inventing related podcasts out and this has become one of my favorites. While toy industry is all about fun, it’s also one of the most competitive when it comes to licensing inventions. It’s great to be able to pick up little important details about the industry while driving around and I’m really grateful for this wonderful content.

Ryan L Hamilton ,

Great industry insights!

I’ve been in the toy industry for more than 20 years, and even so I get insights out of each episode of this podcast. It’s great to hear deeper conversations with so many of the Toy people that I know and love, and to learn more about aspects of our ever-changing “business of play”. Keep up the great work Azhelle!

MindMine Education ,

Almost every episode leaves me with action-items ✨

I have listened to so many episodes of the Toy Coach podcast, and I almost always come away with action items or things to research. My favourite episodes have been the MESH episode with Rachele Harmuth and the toy store owner episode with Theresa Duncan.

As an entrepreneur in the educational product space, I really enjoyed hearing about games that foster well-being and resilience in children. And as someone who is looking to gain retail placements, hearing about the toy store business from the owner of a toy store was really helpful.

Azhelle approaches the industry from so many different angles, and I appreciate her insights.
Thank you for bringing on such a variety of guests to your show. ✨

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