31 episodes

Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about ten minutes.

And Season 2 takes it to the next level, recording together with the G-CMO Forum, a community of Israel's top CMO's from global companies.


[Learn more at buchman.co.il]

Marketers In Capes with G-CMO Eytan Buchman

    • Business
    • 5.0 • 4 Ratings

Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about ten minutes.

And Season 2 takes it to the next level, recording together with the G-CMO Forum, a community of Israel's top CMO's from global companies.


[Learn more at buchman.co.il]

    Marketing Reviews…And Marketing With Reviews with Yoav Aziz, VP Growth @ Yotpo

    Marketing Reviews…And Marketing With Reviews with Yoav Aziz, VP Growth @ Yotpo

    When was the last time you bought something online without first reading some reviews?

    Thought so.

    In this episode, Yoav Aziz, the VP Growth at Yotpo and former growth manager at Fiverr, lays down how reviews have evolved (hint, it’s really not about having a trabillion reviews on Yotpo). He also talks about how Yotpo,  hot off the heels of raising $75 million dollars, structures growth, why making an onboarding LONGER improved activation rates, and more.

    For more details, some of Yoav’s favorite tools and more, check out the show notes at buchman.co.il/yotpo

    • 13 min
    Epic B2B Category (and Content) Creation

    Epic B2B Category (and Content) Creation

    The most exciting marketers are in the boring industries (or at least the ones that look boring from the outside).

    Massive B2B budgets are thrown around for network security, which makes for a marketing strategy that absolutely must rely heavily on educating, segmenting, and nurturing. Which is where Idan Hershkovich, the VP Growth and Marketing at CATO Networks, comes in.

    As we talk about in S02E07, CATO combines some incredible category creation (together with Gartner, no less), with a fascinating nurture funnel approach, and, coolest of all, a survey-driven content strategy that I heard about from Merav Keren at CATO a year ago and haven't been able to shake. No spoilers but imagine a 50 question survey that drove more leads from people filling it out then the produced content itself ever needs to.

    More on this episode at buchman.co.il/cato

    • 16 min
    PR’s Marketing Lessons And Webinars Done Right with Ethan Chernofsky @ Placer.ai

    PR’s Marketing Lessons And Webinars Done Right with Ethan Chernofsky @ Placer.ai

    In today's saturated environment, landing a hallowed TechCrunch pickup may just be the best training ground for marketers. 
    In this episode, Ethan Chernofsky of Placer.ai talks about the war lessons he picked up that make for incredible B2B marketing, how those lessons set the stage for COVID-driven webinars that regularly land 500+ registrations, his outlook on PR ROI, and more.
    More on this episode, Ethan's approach, and a killer podcast summary post at buchman.co.il

    • 15 min
    Marketing Multiple B2B Brands (Well): Melissa Zeloof, VP Marketing at ironSource

    Marketing Multiple B2B Brands (Well): Melissa Zeloof, VP Marketing at ironSource

    Every B2B marketer I know is incredibly jealous of slim, streamlined B2C products that offer one service to one type of buyer. Throw in stacks of products for multiple buyers, a few acquisitions, massive B2B scaling...and the brand life for marketers gets rough.
    In this episode, we dive deep with Melissa Zeloof, the VP Marketing at ironSource, to understand how she navigates the brand terrain. In just under ten minutes we cover:

    The approach that stopped ironSource from Lowest Common Denimonator-ing themselves to death, how a brand land and expand model works
    , two marketing strategies she recommends to start early on in a brand's life and how ironSource took thought leadership to the next level with LevelUp+, a sprawling educational brand play that combines contributed content with podcasts, blogs, and even events.

    Learn more about Marketers in Capes, see Melissa's favorite marketing tools, and get some concrete examples of how she crushes it at buchman.co.il/ironsource

    • 9 min
    Scaling with (Almost) Accidental Exclusivity - Gaurav Vohra, Head of Growth @ Superhuman

    Scaling with (Almost) Accidental Exclusivity - Gaurav Vohra, Head of Growth @ Superhuman

    Superhuman has defined a new category of luxury SaaS.

    They take something we all use - email - and transform it into an incredible experience. And their brand reflects it.

    In this episode, I speak to Gaurav Vohra, a founding Superhuman team member and their Head of Growth.

    In just over ten minutes, we talk:


    The role exclusivity played in growth (275K people waitlisted and counting)
    How (and more importantly, why) it came about
    Why startups shouldn’t blindly follow launch playbooks
    Why marketers of tomorrow will not be just looking at marketing.

    You can read more about Superhuman's internal playbooks and get a list of Gaurav's top three productivity tools at:

    https://www.buchman.co.il/superhuman/

    • 10 min
    The 100K Member Community-Driven Brand with Nadia Hitman from JoyTunes

    The 100K Member Community-Driven Brand with Nadia Hitman from JoyTunes

    When a small startup is recognized at Facebook F8 for building a killer community, when mother’s share their five year old’s piano videos, and when a brand hits both Apple and Google’s app of the day, you know something's up. 

    That something is Nadia Hitman.

    She's the VP of Brand Marketing at JoyTunes...and in this episode of Marketers in Capes, she shares her persona journey from P&G to 10+ million downloads, the #1 spot in education in app stores, and $42 million in funding.

    And that road lies through a rock-solid understanding of brand-promises, a seriously validated community experiment, and more. 

    Oh, and there's more on this in the show notes at buchman.co.il/joytunes!

    ---

    Learn more about Marketers In Capes with G-CMO at buchman.co.il or follow G-CMO on LinkedIn!

    • 12 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Top Podcasts In Business

Listeners Also Subscribed To