Marketing Connected

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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

  1. Women Who Lead | Rewriting women's health through entrepreneurship

    6일 전

    Women Who Lead | Rewriting women's health through entrepreneurship

    In this episode of Marketing Connected's "Women Who Lead", Anna Haotanto shares her journey as a serial entrepreneur and investor, diving into the realities of building businesses across Asia while championing women’s health.  She discusses breaking taboos, scaling purpose driven ventures, and why empowering women through better health access is both a mission and a market opportunity.

    34분
  2. Women Who Lead | Embracing leadership despite self doubt

    2월 12일

    Women Who Lead | Embracing leadership despite self doubt

    In this episode of Women Who Lead, we sit down with Lina Marican, regional managing director of Mutant Communications, for an honest conversation on leadership, self-doubt, and growth.  She reflects on navigating imposter syndrome, stepping into leadership before feeling “ready”, and how she learned to back herself along the way.

    28분
  3. We've launched our inaugural Content360 Awards!

    1월 29일

    We've launched our inaugural Content360 Awards!

    Happening on 22 April 2026, on day one of our two-day Content360 Conference, MARKETING-INTERACTIVE's inaugural Content360 Awards kicks off with 10 categories for content marketing.  Find out what Content360 Awards is all about from Soren Beaulieu, regional content and strategy director, MARKETING-INTERACTIVE.  Enter your submissions before the 27 February 2026 deadline at https://conferences.marketing-interactive.com/content360-sg

    5분
  4. Loyalty marketing gets cute with plushie strategy

    1월 27일

    Loyalty marketing gets cute with plushie strategy

    As we head into 2026, the trend of using plushies as an extension of a brand long past purchase, doesn't seem to be slowing down. While some might pass off the initiatives as just "cute", others such as McDonald's Singapore are using plushies not just to spark joy, but to shape behaviour, reward loyalty and drive retention. Such dual-tier campaigns demonstrate how brands are increasingly designing collectibles to appeal to two distinct customer segments at once. MARKETING-INTERACTIVE speaks with industry players to find out the link between collectibles, loyalty marketing, and meaningful engagement.

    8분
  5. PR Asia SG: Turning a crisis into a 'money can't buy' reach

    1월 6일

    PR Asia SG: Turning a crisis into a 'money can't buy' reach

    In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.”  From immediate media presence to embracing social platforms, he discusses why taking ownership, being authentic, and engaging directly with customers can transform challenges into opportunities and redefine how brands build trust today.

    20분
  6. How marketers can score in the zero-click search era

    2025. 12. 15.

    How marketers can score in the zero-click search era

    AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging omnichannel performance, and measuring success in a post-click world, ensuring brands stay relevant as AI reshapes customer engagement.

    7분
  7. PR Asia SG: Straits Times' strategic shift towards new media

    2025. 12. 11.

    PR Asia SG: Straits Times' strategic shift towards new media

    In this snippet from our PR Asia Singapore conference, Jaime Ho, editor at ST, shares insights on the organisation’s evolution as it celebrates its 180th anniversary. He delves into SPH’s strategic shift towards new media and community journalism, exploring how the company balances public service, commercial success, and audience engagement. Jaime also discusses how editorial culture is adapting across platforms and generations, and why respect and understanding remain vital in shaping meaningful discourse in today’s media landscape.

    19분
  8. Agency Agenda | Amrita Randhawa talks acquisitions and Publicis’ AI play

    2025. 12. 10.

    Agency Agenda | Amrita Randhawa talks acquisitions and Publicis’ AI play

    In this episode of Agency Agenda, Amrita Randhawa, CEO of Publicis Singapore and Southeast Asia, breaks down how AI and recent acquisitions are reshaping the Publicis network. She unpacks why 80% of media dollars in the region are now AI-driven, and how Publicis’ decade-long US$12 billion investment in data and tech is powering its competitive edge. Amrita also touches on the group’s acquisition of Hepmil and what it means for strengthening social and influence capabilities. Tune in right here.

    30분
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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

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    Marketing Interactive
  • 방송 연도
    2020년 - 2026년
  • 에피소드
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