Marketing Connected

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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

  1. Agency Agenda | VaynerMedia's Marcus Krzastek on AI, media, and creative convergence

    4 NGÀY TRƯỚC

    Agency Agenda | VaynerMedia's Marcus Krzastek on AI, media, and creative convergence

    On this latest episode of “Agency Agenda”, Marcus Krzastek, international president of VaynerMedia, shares his journey from project manager to global leadership alongside Gary Vaynerchuk. He discusses the evolving nature of talent, and how AI is reshaping the integration of creative and media. Krzastek also breaks down how the agency is scaling across APAC and EMEA while building a unified creative and media “machine” for global brands, and explores SEA’s rising influence in global marketing.

    33 phút
  2. Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand

    13 THG 4

    Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand

    In this episode of Agency Agenda, Lara Hussein, CEO and founding partner of M+C Saatchi KARSA, shares the story behind the agency’s shift to full local ownership and its rebrand. She unpacks the meaning of “KARSA”, and how it reflects the agency’s next chapter.  Lara also discusses Malaysia’s evolving agency landscape, the rise of boutique firms, as well as what continues to drive her after more than two decades in the industry.

    17 phút
  3. Agency Agenda | TSLA’s Eunice Tan on doing the best work of their careers

    9 THG 4

    Agency Agenda | TSLA’s Eunice Tan on doing the best work of their careers

    In this episode of Agency Agenda, Eunice Tan, group CEO of The Secret Little Agency (TSLA), shares her take on what bold creativity really means for the agency. Moving beyond hype-driven campaigns, she explains why long-term brand building and full-funnel thinking define truly impactful work.  Tan also unpacks TSLA’s agenda, from investing in talent and production capabilities to fostering a culture where creativity thrives. She reflects on leadership, building safe spaces for ideas, and why having fun remains essential to doing the best work of your career.

    24 phút
  4. Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser

    1 THG 4

    Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser

    In this episode of Agency Agenda, Peter de Kretser, founder and CEO of GO Communications, unpacks the agency’s journey in Malaysia and beyond. He shares why storytelling remains at the heart of PR, even in an AI-driven world, and how GO is building for the future with new leadership under chairman Andreas.  From navigating cultural nuance to forging alliances in new markets including the Middle East, de Kretser also reveals why “the big idea” still makes all the difference.

    25 phút
  5. Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year

    30 THG 3

    Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year

    In this episode of Agency Agenda, Anish Daryani, CEO of Moonfolks, shares the thinking behind the agency’s rebranding, and upcoming regional expansion into Vietnam and Brunei.  He also reflects on his entrepreneurial journey, how Vietnam shaped his mindset, and why he’s building a culture that nurtures future founders. From scaling capabilities in tech and data to maintaining a strong people-first culture, he outlines what’s next for Havas Moonfolks as it looks to grow its footprint across Southeast Asia.

    25 phút
  6. Agency Agenda | Burson APAC’s HS Chung on resetting culture for the future

    25 THG 3

    Agency Agenda | Burson APAC’s HS Chung on resetting culture for the future

    In this episode of Agency Agenda, HS Chung, APAC CEO of Burson, shares how she is building a unified, future-ready agency following its recent merger. She dives into the importance of creating a new culture, not holding onto legacy ways of working, and why “thinking like one” is critical to success.  Chung also outlines Burson’s priorities across APAC, from being deeply attuned to client challenges to leading in AI-driven communications. She discusses the growing role of PR as a business problem solver, and why agencies must evolve to operate at the C-suite level in an increasingly complex landscape.

    26 phút
  7. Agency Agenda | Arshan Saha on navigating change and transformation

    23 THG 3

    Agency Agenda | Arshan Saha on navigating change and transformation

    In this episode of "Agency Agenda", Arshan Saha, outgoing CEO of WPP Media Singapore and Malaysia, shares how he navigated transformation amid industry-wide change. From organisational shifts and client expectations to AI’s role in driving efficiency, Saha explained how WPP was evolving into a more integrated, future-ready partner across content, commerce and data. He also highlighted the importance of trust, communication and talent in building resilience through disruption. *Disclaimer: This interview was recorded two months prior to Arshan Saha's resignation.

    24 phút
  8. Agency Agenda | Tony Harradine outlines Omnicom Media APAC's post-deal plan

    19 THG 3

    Agency Agenda | Tony Harradine outlines Omnicom Media APAC's post-deal plan

    As Omnicom Media  settles into its new reality following the landmark acquisition of Interpublic Group (IPG), Asia Pacific CEO Tony Harradine is focused on one thing, and that is giving the business clarity and momentum for what comes next. Hear what his three key priorities are for the agency, his thoughts on AI and talent, as well as what keeps him up at night, only on Marketing Connected's Agency Agenda.

    24 phút
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Giới Thiệu

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

Thông Tin

  • Nhà sáng tạo
    Marketing Interactive
  • Năm hoạt động
    2020 - 2026
  • Tập
    142
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    Sạch
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    © 2026 Marketing Connected
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    Marketing Connected